The document discusses various pricing strategies used by companies, including price discounts, promotional pricing, differentiated pricing, and responding to competitors' price changes. It also covers legal aspects of pricing such as price fixing, price discrimination, predatory pricing, and deceptive advertising. Overall, the document provides an overview of different approaches to setting prices, factors companies consider when adjusting prices, and legal issues related to pricing.

1. PRICING STRATEGIES (Philip Kotler) By: Shailja Pathak

18. LEGAL ASPECTS AND ETHICS OF PRICING Controlling market in terms of product quality or advertising, by engaging in pricing practices that can unfairly reduce competition or harm consumers directly, through fraud and deception .

19. © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Legal Aspects and Ethics of Pricing Price fixing Price discrimination Predatory pricing Deceptive or illegal price advertising Legal Aspects and Ethics of Pricing

24. PRICE FIXING

25. THANKS