This document discusses various pricing strategies and considerations for setting prices. It begins by explaining that pricing is one of the most difficult stages in the business control cycle, as the price must match the market structure while covering costs and generating profits. Several pricing methods are then outlined, including cost-plus pricing, market penetration pricing, psychological pricing, market skimming pricing, departmental pricing, and differential pricing. The document also discusses pricing considerations like cover price, minimum price, discounting pricing, and discriminatory pricing. Overall, the document provides an overview of different approaches to setting prices and factors to take into account.
Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation S...SlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of fourty one slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. https://bit.ly/2CGEMnZ
Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation S...SlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of fourty one slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. https://bit.ly/2CGEMnZ
MBA 5501, Advanced Marketing 1 Course Learning Outcom.docxaryan532920
MBA 5501, Advanced Marketing 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
6. Explore positioning, differentiation, and pricing strategies for effective marketing scenarios.
6.1 Compare the pricing strategies of a company and its competitors.
6.2 Describe pricing, distribution, or product strategies of a company with respect to the level of
differentiation.
6.3 Summarize how macro and micro environmental changes will impact a company.
Reading Assignment
Chapter 16:
Developing Pricing Strategies and Programs
Chapter 17:
Designing and Managing Integrated Marketing Channels, pp. 493–502
Chapter 18:
Managing Retailing, Wholesaling, and Logistics, pp. 527–542
Unit Lesson
Price is defined as the amount of money that is exchanged for something of value, which is defined by the
customer. This value proposition directly aligns with the amount of money that a consumer is willing to pay for
the prescribed product and/or service. Prices are adjusted based upon discounts, which could include
seasonal discounts, quantity discounts, cash discounts and/or simply sales discounts. Another factor that
could change the price are allowances; which include trade-ins and damaged goods allowances. Prices can
be set based upon a one-price policy, which suggests that prices are the same for everyone. These tend to
be low-cost, frequently purchased, and convenience goods. Alternatively, prices can be set based upon a
flexible price policy, which allows for prices to be set differently for different customers. These prices tend to
be set by salespeople who are working directly with the customer. A good salesperson understands his or her
customer enough to know how high of a price the customer will bear and will adjust the price accordingly in
order to secure the business. This model is used at car dealerships within the business-to-consumer (B2C)
model as well as in most purchasing situations in the business-to-business (B2B) sector.
As the marketing team looks to establish pricing policies, company-wide marketing objectives need to be
analyzed. The first pricing objective might be profit-oriented, which includes the concepts below.
Target return: This pricing policy establishes a predetermined profit level guideline. This could be a
return on investment or a certain sales level. Prices are then based upon this guideline.
Maximize profits: This pricing policy suggests that prices will be set as high as possible in order to
maximize profit levels. While this seems like an ideal alternative, careful research must be conducted
to understand the profit level that the customer will bear before moving on to the competitor.
UNIT VI STUDY GUIDE
Pricing and Distribution Strategies
MBA 5501, Advanced Marketing 2
Another pricing objective might be sales-oriented, which focuses on increased sales without regard to profit
levels. This alternative se ...
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
MBA 5501, Advanced Marketing 1 Course Learning Outcom.docxaryan532920
MBA 5501, Advanced Marketing 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
6. Explore positioning, differentiation, and pricing strategies for effective marketing scenarios.
6.1 Compare the pricing strategies of a company and its competitors.
6.2 Describe pricing, distribution, or product strategies of a company with respect to the level of
differentiation.
6.3 Summarize how macro and micro environmental changes will impact a company.
Reading Assignment
Chapter 16:
Developing Pricing Strategies and Programs
Chapter 17:
Designing and Managing Integrated Marketing Channels, pp. 493–502
Chapter 18:
Managing Retailing, Wholesaling, and Logistics, pp. 527–542
Unit Lesson
Price is defined as the amount of money that is exchanged for something of value, which is defined by the
customer. This value proposition directly aligns with the amount of money that a consumer is willing to pay for
the prescribed product and/or service. Prices are adjusted based upon discounts, which could include
seasonal discounts, quantity discounts, cash discounts and/or simply sales discounts. Another factor that
could change the price are allowances; which include trade-ins and damaged goods allowances. Prices can
be set based upon a one-price policy, which suggests that prices are the same for everyone. These tend to
be low-cost, frequently purchased, and convenience goods. Alternatively, prices can be set based upon a
flexible price policy, which allows for prices to be set differently for different customers. These prices tend to
be set by salespeople who are working directly with the customer. A good salesperson understands his or her
customer enough to know how high of a price the customer will bear and will adjust the price accordingly in
order to secure the business. This model is used at car dealerships within the business-to-consumer (B2C)
model as well as in most purchasing situations in the business-to-business (B2B) sector.
As the marketing team looks to establish pricing policies, company-wide marketing objectives need to be
analyzed. The first pricing objective might be profit-oriented, which includes the concepts below.
Target return: This pricing policy establishes a predetermined profit level guideline. This could be a
return on investment or a certain sales level. Prices are then based upon this guideline.
Maximize profits: This pricing policy suggests that prices will be set as high as possible in order to
maximize profit levels. While this seems like an ideal alternative, careful research must be conducted
to understand the profit level that the customer will bear before moving on to the competitor.
UNIT VI STUDY GUIDE
Pricing and Distribution Strategies
MBA 5501, Advanced Marketing 2
Another pricing objective might be sales-oriented, which focuses on increased sales without regard to profit
levels. This alternative se ...
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2. Introduction: The final selling stage of the control cycle is one of the most
difficult in practice. The main factor involved here is pricing.
Pricing method is a technique that a company applies to evaluate the cost
of its products. This process is the most challenging challenge encountered by a
company, as the price should match the current market structure and compliment
the expenses of a company and gain profits. Also, it must take the competitor’s
product pricing into consideration so, choosing the correct pricing method is
essential.
3. In an industry which has a high proportion of fixed costs, pricing is
particularly difficult. This is so, because in establishments operating at high profit
margin there is a relatively wide range of price discretion. For e.g., a retailer
(whose gross profit margin tends to be quite narrow) buys an article for Rs. 20/-
& sells it for Rs. 25/-. He can do so only if his competitors charge the same. He
would find it difficult to sell it at any higher price. In such a situation, price
discretion is very narrow & pricing becomes a relatively easy process.
4. An expensive hotel, on the other hand, may charge Rs. 30/- for a breakfast
although its direct food cost may be only Rs. 5/-. In such a situation, the gap
between direct cost & selling price is very wide & a wide range of price
discretion.
In other words, in many catering situations there is a multiplicity of prices
that can be charged. Thus, the higher the profit margin, the larger the no. of prices
that can be fixed in respect of an article.
Following are some methods or strategies used for pricing.
5. Cost plus Pricing: It is also known as Markup pricing. In this method, a fixed percentage is
added on top of the cost required to produce one unit of a product. The resulting number is the
selling price of the product.
This pricing method looks solely at the unit cost and ignores the prices set by
competitors. For this reason, it's not always the best fit for many businesses because it doesn't
take external factors, like competitors, into account.
Retail companies like clothing, grocery, and department stores often use cost-plus
pricing. In these cases, there is variation in the items being sold, and different markup
percentages can be applied to each product.
Markup is the percentage difference between the unit cost and the selling price of the
product.
6. Market penetration pricing: It is used to quickly gain market share by setting
an initially low price to attract customers to purchase. This pricing strategy is
generally used by new entrants into a market. An extreme form of penetration
pricing is called predatory pricing.
The goal of this pricing strategy is to capture market share, create brand
loyalty, switch customers from competitors, generate significant demand,
utilise economies of scale and drive competitors out of the market.
This strategy is not always successful as customers will always expect
price to be low, not result in customer loyalty, damage brand image and lead to a
pricing war.
7. Psychological pricing: It is a pricing strategy that impacts the consumer’s
subconscious mind, including pricing the goods and services slightly lower than a
whole number. The consumer tends to believe that the prices are relatively lower
as they process it from left to right, so that they may ignore the last few numbers
of the selling price.
Also, this strategy keeps the price within the defined pricing brackets, i.e.,
some points (0.01 or 0.1) are less than the whole number. That makes the price
more affordable in front of the consumers, attracting more customers.
Bata Co. in India is considered as pioneer of this pricing strategy. It has
used this strategy very effectively.
8. Market Skimming pricing: The phenomenon of price skimming occurs whenever a new
scarce product enters the market, competition is low and demand for the product is high, and
the business accumulates as much profit as it could to take advantage of the situation.
Price skimming is the strategy where marketers charge higher price of its product and service
in the beginning, and then reduce it over time. The purpose of charging more is because of
reasons like covering the initial research and development cost and checking the demand
whether customers would pay for it or not.
Once the company sees the opportunity of demand and growth in the market, then it starts
producing it at a mass scale, and that would lower the price of the product or service. As a
result, the business also attracts many price-conscious consumers.
9. Electronic products like cell phones are great examples of price strategy.
Whenever, a brand like Sony, LG, Samsung, Huawei, Apple, Google, Nokia
Oppo, Vivo, or any other launches a new model of a cell phone, price of it is very
high.
When other companies start offering the same product but with more
features; or the company launches some new model, then the prices of the
previous start declining gradually. Sometimes the company even stops
manufacturing the previous model after launching the new models.
10. Departmental pricing –
In this method of pricing, the hotel each department differently. Based on
the cost of each department and the expected price from each of the department,
the prices are fixed.
Thus, in a same company different departments will charge different prices.
In hotels, different rates are charged for Rooms, Food , Beverage Laundry and
other services.
11. Differential pricing -The differential pricing strategy means certain customers
pay less for the same product than others pay. This technique works for services,
admission fees, restaurants and products. The nature of differential pricing
generally avoids conflict or feelings of unfair treatment by those who don't
qualify for the discount.
A differential pricing strategy allows the company to adjust pricing based
on various situations or circumstances. The price variations come in different
forms, from discounts for a particular group of people to coupons or rebates for a
purchase. Knowledge of differential pricing allows you to determine if this
strategy is a possibility for your company.
12. 6.2 Pricing Consideration – cover price, minimum price, discounting pricing,
discriminatory pricing
Cover Price: The term cover in a restaurant refers to one meal, or one customer served in a
restaurant. Generally, the term cover refers to a guest served during a given period. Covers are
a valuable metric for forecasting the business.
Projecting sales, Staffing, and Server effectiveness can be done by keeping track on the
covers. This enables to fix the price per cover and enable changing it when the need arises.
Minimum Price: A minimum price sets the lowest level that a good or service can legally be
sold for. It is the price at which the firm recovers its total cost and gets a decent profit for future
expansion and growth. This is on of the important consideration of product pricing.
13. Discounting pricing: When a company is struggling to move excess inventory,
wants to sell low-priced products in high volumes or is looking to generate
buying interest in one of its, new introductory products, it may resort
to Discount Pricing Strategy to assist it in achieving business objectives at a
national, international or even a regionalized level.
Discount pricing is a type of pricing strategy where the company marks
down the prices of its products.
Most businesses will also use alternate pricing strategies, so they are not
required to depend on discount pricing for extended periods of time.
14. Discriminatory pricing: Companies often adjust their basic price to accommodate
differences in customers, products, locations, and so on. Price discrimination occurs
when a company sells a product or service at two or more prices that do not reflect a
proportional difference in costs.
In first-degree price discrimination, the seller charges a separate price to each
customer depending on the intensity of his or her demand.
In second-degree price discrimination, the seller charges less to buyers who buy
a larger volume.
In third-degree price discrimination, the seller charges different amounts to
different classes of buyers.
15. A discount pricing strategy best suits bricks-and-mortar and ecommerce business. It can
include a variety of different discounts, working independently or together in combination
including:
Quantity Discounts: Here the company offers discounts for product orders that come in
higher quantities, or a large quantity of assorted products. Offers such as buy one, get one free
or other offers such as free bulk delivery for multiple items are all forms of quantity discounts.
Loss Discounts: At times, a company may offer discounts that leads to a loss of profits. The
aim of this type of discount is to attract customers to online or bricks-and-mortar stores, with
the hopes that they’ll buy other products that boast a higher profit margin while they are
visiting.
16. Dated Discounts: Here discounts are offered for transactions that occur on or before
specific dates. For example, a Cable TV or online magazine subscription service may
offer customers a discount for customers that regularly pay their monthly subscription
early or an even larger potential discount for those customers choosing to pay for an
annual subscriptions.
Location Discounts: A business may choose to offer discounts based on geographical
reasons, including lower delivery costs for example. That may include heavier discounts
for customers collecting products in-store or those customers using a drop-off box
location instead of an expensive delivery option.
17. New Customer Discount Strategy – Some companies will offer new customers
discounts on their initial purchases with the business. In this case, it is a sturdy
discounting strategy that can drive new customer acquisition and attract potential repeat
business.
Cash Discounts: On some occasions, a company may choose to discount certain
products for cash purchases only. Usually, the purpose of a cash discount is to eliminate
credit card processor fees for a smaller business, which can potentially be up to as much
as 4% in lost revenue every time a customer swipes a card.
18. Loyalty Discounts: A company may offer discounts that are exclusive to frequent,
loyal, or high-spending customers. The size of the discounts may vary, ranging from the
‘level’ of the customers’ standing on the loyalty programs through to exclusive or VIP
membership discounts. For example, a coffee chain may offer a point system on the
number of coffees purchased, or the best-known example is that of airlines offering
miles rewards for frequent fliers.
Seasonal Discounts: Seasonal discounts may be offered by companies to its customers.
With seasonal discounts, it can clear old inventory or markdown on items that are out of
season. Winter clothes in end of season sales etc.