This document provides an overview of a group presentation on marketing plans. It discusses key marketing concepts like the marketing mix, 4Ps and 4Cs, target marketing, market segmentation, and marketing strategies. It then gives definitions and examples for each concept. The document outlines developing a marketing plan for a new Columbia Sportswear product - expanding into the snowboard and equipment industry. It analyzes the industry, identifies Columbia's strengths and weaknesses, and provides recommendations around market segmentation, goals, product details, and ensuring product performance.
Data Driven Strategy Analytics Technology Approach CorporateSlideTeam
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IBM Systems Director 6.1 Overview - The IBM Solution for Platform Management Cliff Kinard
Offering for IT simplification and cost reduction; with information for existing and prospective Director clients, platform specific capabilities and Tivoli integration.
Major Sales Growth Drivers For Every Organization And Industry PowerPoint Pre...SlideTeam
Major Sales Growth Drivers For Every Organization And Industry PowerPoint Presentation Slides is designed to nail business conferences. The smart professional visual appeal of this sales growth strategy PowerPoint slideshow immediately captures the audience’s interest. Cutting-edge graphics by design specialists and data gathered by industry experts are combined to create this sales dashboard PowerPoint complete deck. State-of-the-art data visualization featured in this sales KPIs PPT theme helps you in easily mapping out the sales process. Demonstrate ways to optimize sales through the sales pipeline. Walk your audience through factors like a high-level business strategy that serve as drivers for growth. Use this sales growth metrics PowerPoint presentation to showcase how to perfect your pitching skills. Consolidate the needs, problems, solutions, and plans of target customers in a neat tabular format. Communicate how the steps involved in creating a sales strategy using this PPT template deck. Present a sales trend analysis, customer journey map, and sales team productivity. Hit the download icon and begin instant personalization. Our Major Sales Growth Drivers For Every Organization And Industry PowerPoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro. https://bit.ly/38v149U
Business Model For Startups Company Powerpoint Presentation SlidesSlideTeam
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Marketing Go To Market Roll Out Plan New Product Launch Powerpoint Presentati...SlideTeam
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Data Driven Strategy Analytics Technology Approach CorporateSlideTeam
"You can download this product from SlideTeam.net"
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Data Driven Strategy Analytics Technology Approach Corporate and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirteen slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. https://bit.ly/3G9zug3
IBM Systems Director 6.1 Overview - The IBM Solution for Platform Management Cliff Kinard
Offering for IT simplification and cost reduction; with information for existing and prospective Director clients, platform specific capabilities and Tivoli integration.
Major Sales Growth Drivers For Every Organization And Industry PowerPoint Pre...SlideTeam
Major Sales Growth Drivers For Every Organization And Industry PowerPoint Presentation Slides is designed to nail business conferences. The smart professional visual appeal of this sales growth strategy PowerPoint slideshow immediately captures the audience’s interest. Cutting-edge graphics by design specialists and data gathered by industry experts are combined to create this sales dashboard PowerPoint complete deck. State-of-the-art data visualization featured in this sales KPIs PPT theme helps you in easily mapping out the sales process. Demonstrate ways to optimize sales through the sales pipeline. Walk your audience through factors like a high-level business strategy that serve as drivers for growth. Use this sales growth metrics PowerPoint presentation to showcase how to perfect your pitching skills. Consolidate the needs, problems, solutions, and plans of target customers in a neat tabular format. Communicate how the steps involved in creating a sales strategy using this PPT template deck. Present a sales trend analysis, customer journey map, and sales team productivity. Hit the download icon and begin instant personalization. Our Major Sales Growth Drivers For Every Organization And Industry PowerPoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro. https://bit.ly/38v149U
Business Model For Startups Company Powerpoint Presentation SlidesSlideTeam
The organization model is the core of any successful start-up and if you are looking for an amazing presentation on start-up then you are at right place. We present you our content ready business model for start-up company PowerPoint presentation slides that will help you scaling your firm. Using these start-up company framework PPT graphics, company owners can present their enterprise framework strategies to the potential stakeholders. This start-up pitching model PPT templates comprise of company goals, marketing plan, operations plan, strategic plan, entrepreneurship, strategic management, company offerings, project key financials, key to success, strategic positioning, new venture expenses, financial statements etc. This entrepreneurial venture PowerPoint presentation will be helpful for various topics like organizational structure pattern, firm model canvas for a new venture, business structure strategies, equity crowdfunding, venture capital, seed money, scalable business layout, entrepreneurial venture etc. Our venture capital presentation fully editable and designed by professionals. What are you waiting for? Quickly download this business model for start-up company PowerPoint templates. Our Business Model For Startups Company Powerpoint Presentation Slides are the abode of great ideas. They get a chance to flourish. https://bit.ly/3xoWjZ8
Marketing Go To Market Roll Out Plan New Product Launch Powerpoint Presentati...SlideTeam
You’re going to launch a new product but struggling to get your product launch strategy, right? Get your hands on our content ready marketing go to marketing roll-out plan new product launch PowerPoint presentation slides. Our product launch PPT presentation will get your product under the limelight and highlight the product’s best features. This product line extension PowerPoint presentation involves slides like item review, target audience, item/service positioning, product marketing, commodity strategy, goods management, product lifecycle, product development, goods\services pipeline, market opportunity, etc. If you are planning to make templates on the goods requirements document, marketing requirement document, new good development, new commodity introduction, marketing strategy, software goods launch, marketing plan, etc., our new product marketing plan PowerPoint presentation will be helpful for you. Hurry up! Download this professionally designed, well-researched marketing go to marketing roll-out plan new product launch presentation templates. It will help you clinch the business deal, impress your clients and boss. Enter the long haul with our Marketing Go To Market Roll Out Plan New Product Launch Powerpoint Presentation Slides. They bestow you with greater endurance. https://bit.ly/3wOqGqR
Showcase sales objectives and strategies to your sales team using professionally designed content-ready Sales Playbook PowerPoint Presentation Slides. Let your sales team learn the nitty gritty of marketing and sales techniques. Enhance their marketing skills with the help of sales playbook PPT templates. Train salespeople about the methodologies, customer’s buying behavior and process, engagement experience and so on. This sales playbook PowerPoint presentation slideshow will teach your team the ways to clinch the deal. It has innovatively designed PowerPoint templates such as our customers, ideal customer profile, value proposition, customer journey mapping, buying/ sales process and content & sales tools. This complete presentation is customizable. You can make changes to the templates as per your convenience. Edit color, text, icon and font size as per your need. Add or delete content from the templates if needed. Download this easy-to-understand sales playbook PowerPoint presentation to improve sales. Cut down the anticipation with our Sales Playbook Powerpoint Presentation Slides. Get it completed before expected.
Customer Success Model PowerPoint Presentation Slides SlideTeam
Measure customer success using Customer Success Model PowerPoint Presentation Slides. Make sure customers achieve their desired outcomes while using your products and services. Evaluate customer satisfaction by adding these relevant customer success model complete presentation slideshow. This content-ready customer success model presentation comprises of topics such as customer segmentation, customer success cycle, customer success maturity model, pillars of customer success, and more. Analyse your customer service strategy to increase upsell opportunities. Add customer success PowerPoint templates to manage the relationship between a vendor and its customers. These templates are completely customizable. You can edit the color, text, icon and font size as per your need. Download customer success model complete presentation to satisfy the customers’ requirements which in turn improves the customer lifecycle value for the company. Our Customer Success Model Powerpoint Presentation Slides enable a glocal approach. They allow close contact with customers anywhere.
"You can download this product from SlideTeam.net"
We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of sixty eight slides. Our tailor made Merchandise Management Powerpoint Presentation Slides editable deck assists planners to segment and expound the topic with brevity. The advantageous slides on Merchandise Management Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field. https://bit.ly/36MDMxO
Digital Marketing Techniques Powerpoint Presentation SlidesSlideTeam
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Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques Powerpoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need. https://bit.ly/3F8Ia5P
Sample Ppt Business Proposal Powerpoint Presentation SlidesSlideTeam
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The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Ad Tech - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from PubMatic, RocketFuel, Lotame, LiveRamp.
This deck consists of total of twelve slides. It has PPT slides highlighting important topics of Balance Scale Powerpoint Presentation Templates. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Sales Enablement Plan PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Sales Enablement Plan Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of twenty eight slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Sales Enablement Plan Powerpoint Presentation Slides complete deck.
The Gainsight/Sprinklr Feedback Loop of Epic SuccessGainsight
In the latest G2 Crowd Grid for Customer Success software, Gainsight was ranked as The Leader in the space based on user reviews from customers including Sprinklr. Positive reviews on G2 Crowd and TrustRadius don’t happen by accident. The most successful companies don’t passively hope their customers advocate publicly for their vendors. They make it happen.
Define Testing Goals that Influence ConversionOptimizely
Aligning the goals measured in Optimizely to the goals that drive business value is fundamental to scaling your testing program. In this session, we will review the value of goal prioritization and how knowing the value of each micro conversion in your funnel can help focus testing efforts.
Customer is always considered the influential element which motivates the business to perform better to achieve its goals and targets. Thus, to measure the customer experience get your hands on this customer success PowerPoint Presentation slides. This PPT image will help in building a customer success strategy for your association for realizing the customer benefits as per the business plan. Describe the element of customer success with this PowerPoint template such as customer acquisitions, retention, churn rate, brand promotions and more. Utilize this customer success PPT layout to list all the vital parts of a successful customer success strategy as it ought to be clear and, incorporates the business portrayal, insights about your authoritative administration, money related assets of your business, future objectives and targets, customer promotional systems and some more. Click on the download link to start initializing over this PPT slide design now. Ensure an instrumental contribution with our Customer Success PowerPoint Presentation Slides. Guide folks on implementing important changes.
Personalization Tips That Will Make Your Business More MoneyOptimizely
In this presentation we address the following:
- How to drive increased engagement and conversions via intelligent testing, optimization and personalization
- Keeping ahead of evolving consumer expectations
- Differentiating your business in a crowded marketplace with personalization strategies
- How to optimize the user experience for increased customer loyalty
- Tips for creating seamless cross-channel shopping experiences
Business Operational Risk Management Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
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How to Align Customer Success Management with Sales and MarketingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Align Customer Success Management with Sales and Marketing - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Infusionsoft, LinkedIn, Clarizen, Intacct
Improve sales team’s skills to sell products and services using ready-to-use Sales Performance PowerPoint Presentation Slides. Monitor and guide salesforce with right techniques of making a sale with sales performance PPT presentation templates. Educate sales people to set goals and achieve those to satisfy the customers. Incorporate content-ready sales performance analysis PowerPoint presentation complete deck which comprises of templates such as financial highlights, products offering, sales performance dashboard, sales revenue, sales budget vs actual, quarterly sales summary review, key sales performance metrics, sales rep performance scorecard, sales KPI performance, sales activities dashboard, sales KPI tracker, and more. Enhance the process of goal setting and planning, feedback, skill development and performance review with sales performance PowerPoint presentation layouts. Keep a tab on the information like sales quotas, territories, incentive compensation, job assessment, forecasting, and more. Use easy-to-understand sales performance PPT presentation slides to boost and encourage behavior that drive sales. Be faster at it with our Sales Performance PowerPoint Presentation Slides. They assist you to gain time.
Door To Door Sales Strategy PowerPoint Presentation SlideSlideTeam
Presenting this set of slides with name - Door To Door Sales Strategy Powerpoint Presentation Slide. Our topic specific Door To Door Sales Strategy Powerpoint Presentation Slide presentation deck contains fourtysix slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
Guide To International Expansion Strategy For A Business Powerpoint Presentat...SlideTeam
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Demand generation is the idea of creating the need for the product in the minds of potential buyers. Our content ready Demand Generation Marketing Strategy PowerPoint Presentation Slides helps you to acquire long term and loyal customers. This demand creation marketing tactics PowerPoint complete deck consist of professionally designed PPT slides such as demand creation process and strategy, demand acceleration framework, elements of demand creation campaign, demand generation from a sales perspective, to name a few. Utilize these demand chain ppt visuals for demand and supply planning. Showcase demand creation tactics like product marketing paid acquisition, and marketing operation using B2B demand generation presentation design. The deck is fully editable. You can modify, color, text, and font size. It has relevant templates to cater to your business needs. Outline all the important concepts without any hassle. Download this visually appealing PowerPoint templates to build an integrated demand generation plan.
Customer Success Model PowerPoint Presentation Slides SlideTeam
Measure customer success using Customer Success Model PowerPoint Presentation Slides. Make sure customers achieve their desired outcomes while using your products and services. Evaluate customer satisfaction by adding these relevant customer success model complete presentation slideshow. This content-ready customer success model presentation comprises of topics such as customer segmentation, customer success cycle, customer success maturity model, pillars of customer success, and more. Analyse your customer service strategy to increase upsell opportunities. Add customer success PowerPoint templates to manage the relationship between a vendor and its customers. These templates are completely customizable. You can edit the color, text, icon and font size as per your need. Download customer success model complete presentation to satisfy the customers’ requirements which in turn improves the customer lifecycle value for the company. Our Customer Success Model Powerpoint Presentation Slides enable a glocal approach. They allow close contact with customers anywhere.
"You can download this product from SlideTeam.net"
We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of sixty eight slides. Our tailor made Merchandise Management Powerpoint Presentation Slides editable deck assists planners to segment and expound the topic with brevity. The advantageous slides on Merchandise Management Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field. https://bit.ly/36MDMxO
Digital Marketing Techniques Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques Powerpoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need. https://bit.ly/3F8Ia5P
Sample Ppt Business Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Propose your business with our professionally designed sample PPT business proposal PowerPoint presentation slides. It helps you generate more revenue through prospective clients. The purpose of business proposal is to define your business and its strategies to the prospective business clients so to grab a new business opportunity. This company proposal presentation slide will help in making your document more professional and ethical to share with your prospective business customers. Write a good proposal with this business proposal outline PowerPoint design including the elements like the general business information, details of your business promoters, and the details of your business location, the details about your business assets including tangible or intangible assets, the various business procedures and many more. Though business planning is being considered as a standout amongst the most critical procedure of your business and this PPT design will assist you managing all your business errands enough. Utilize this business plan PowerPoint design to clarify the business capacity of your business. Further such business structure will help in reducing your management exertion as well. Hence start instating this PPT layout. Our Sample Ppt Business Proposal Powerpoint Presentation Slides are absolutely fair in every deal. They eliminate any disparity. https://bit.ly/30hYX7w
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Ad Tech - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from PubMatic, RocketFuel, Lotame, LiveRamp.
This deck consists of total of twelve slides. It has PPT slides highlighting important topics of Balance Scale Powerpoint Presentation Templates. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Sales Enablement Plan PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Sales Enablement Plan Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of twenty eight slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Sales Enablement Plan Powerpoint Presentation Slides complete deck.
The Gainsight/Sprinklr Feedback Loop of Epic SuccessGainsight
In the latest G2 Crowd Grid for Customer Success software, Gainsight was ranked as The Leader in the space based on user reviews from customers including Sprinklr. Positive reviews on G2 Crowd and TrustRadius don’t happen by accident. The most successful companies don’t passively hope their customers advocate publicly for their vendors. They make it happen.
Define Testing Goals that Influence ConversionOptimizely
Aligning the goals measured in Optimizely to the goals that drive business value is fundamental to scaling your testing program. In this session, we will review the value of goal prioritization and how knowing the value of each micro conversion in your funnel can help focus testing efforts.
Customer is always considered the influential element which motivates the business to perform better to achieve its goals and targets. Thus, to measure the customer experience get your hands on this customer success PowerPoint Presentation slides. This PPT image will help in building a customer success strategy for your association for realizing the customer benefits as per the business plan. Describe the element of customer success with this PowerPoint template such as customer acquisitions, retention, churn rate, brand promotions and more. Utilize this customer success PPT layout to list all the vital parts of a successful customer success strategy as it ought to be clear and, incorporates the business portrayal, insights about your authoritative administration, money related assets of your business, future objectives and targets, customer promotional systems and some more. Click on the download link to start initializing over this PPT slide design now. Ensure an instrumental contribution with our Customer Success PowerPoint Presentation Slides. Guide folks on implementing important changes.
Personalization Tips That Will Make Your Business More MoneyOptimizely
In this presentation we address the following:
- How to drive increased engagement and conversions via intelligent testing, optimization and personalization
- Keeping ahead of evolving consumer expectations
- Differentiating your business in a crowded marketplace with personalization strategies
- How to optimize the user experience for increased customer loyalty
- Tips for creating seamless cross-channel shopping experiences
Business Operational Risk Management Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Finding ways to reduce threats in business operations, then here You have professionally designed business operational risk management PowerPoint presentation graphics. Best thing is that with our content ready PPT you can easily manage your requirements and purposes of a risk assessment plan. To make this key risk indicator presentation more specific, we have added exclusive slides like industry operations summary, operational challenges, sales & marketing challenges, company strategy, product roadmap, financial summary, operating plan, threat mitigation strategies and many more. Not only this, our ORM presentation templates help to reduce the roadblocks in order to develop a better business management. Also, if you want to Create presentations on similar topics like risk assessment, implementation of threat control, strategic goals, tactical planning, integrated business planning, manpower planning, industry problem solving etc., then go with this organizational risk management PPT. So now what are you waiting for? Download our professionally created business operational risk management PowerPoint presentation graphics now and get the desired results. Address their gripes with our Business Operational Risk Management Powerpoint Presentation Slides. Identify cause for genuine complaint. https://bit.ly/3pEhMMs
How to Align Customer Success Management with Sales and MarketingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Align Customer Success Management with Sales and Marketing - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Infusionsoft, LinkedIn, Clarizen, Intacct
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6. Before we move to M.P Let’s
Discuss the Following first
Marketing
mix
4 C‟s & P‟s
Market Segmentation
Target Market
Marketing Strategies
7. Marketing Mix Defined
Marketing mix is the set
of marketing tool that the
firm uses to pursue its
marketing objectives in the
target market.
Now what these tools are….
8. Let‟s just say that ….
When marketing those products a firms
need to create a successful mix of:
the right product
sold at the right price
in the right place
using the most suitable promotion
9. To create the right marketing mix, businesses
have to meet the following conditions:
The product has to have the right features - for
example, it must look good and work well.
The price must be right. Consumer will need to
buy in large numbers to produce a healthy
profit.
The goods must be in the right place at the
right time. Making sure that the goods arrive
when and where they are wanted is an
important operation.
The target group needs to be made aware of
the existence and availability of the product
through promotion. Successful promotion
helps a firm to spread costs over a larger
output
10. Marketers use numerous tools to elicit desired
responses from their target markets. These tools
constitute a marketing mix.
11. Well what you know we have
actually discussed the 4 P‟s of
Marketing mix. Now what were 4
C‟s my mate was talking
about….
I‟d say to achieve 4 P‟s we need to
convert 4 P‟s into 4 C‟s without
that We can‟t Complete
marketing mix. And its also
important for the purpose to
market the product.
13. The product part of the Four Ps model is replaced by
consumer or consumer models, shifting the focus to
satisfying the consumer.
Product is replaced by Customer: You have to
study consumer wants and needs and then attract
consumers one by one with something each one
wants. It is to create a custom solution rather than
pigeon-holing a customer into a product.
Pricing is replaced by cost, reflecting the reality of
the total cost of ownership. Many factors affect cost,
including but not limited to the customers cost to
change or implement the new product or service and
the customers cost for not selecting a competitors
capability. You have to realize that price - measured
in dollars - is one part of the cost to satisfy. If you sell
hamburgers, for example, you have to consider the
cost of driving to your restaurant, the cost of
conscience of eating meat, etc.
14. Place is replaced by the convenience function. With the
rise of internet and hybrid models of purchasing, place is
no longer relevant. Convenience takes into account the
ease to buy a product, find a product, find information
about a product, and several other considerations. You
have to know how each subset of the market prefers to
buy - on the Internet, from a catalogue, on the
phone, using credit cards, etc. Lands End
clothing, Amazon Books and Dell Computers are just a
few businesses who do very well over the Internet.
Promotions feature is replaced by communication.
Communications represents a broader focus than simply
promotions. Communications can include
advertising, public relations, personal selling, viral
advertising, and any form of communication between the
firm and the consumer. Be creative and you can make
any advertising "interactive". Use phone numbers, your
web site address, etc. to help here. And listen to your
customers when they are "with" you.
15. Now winning companies will be those who
can meet customer needs economically
and conveniently and with effective
communication. How it can be done see for
yourself.
17. Target Marketing Defined
A target market is a group of customers that
the business has decided to aim its
marketing efforts and ultimately its
merchandise towards. A well-defined target
market is the first element to a marketing
strategy The marketing mix variables of
product, place (distribution), promotion and
price are the four elements of a marketing
mix strategy that determine the success of
a product in the marketplace.
18. Target marketing means identifying specific
market segments within a larger audience
and targeting them with ad campaigns.
This process is commonplace in marketing
and helps companies get more value for
their advertising investment. It goes against
historical approaches to marketing
whereby companies would simply pay to
deliver messages to mass markets without
considering the waste in paying to reach
consumers who would never buy. By
targeting select markets, businesses with
tight budgets can get more return from their
advertising dollars.
19.
20. Segmentation
Segmenting means breaking up the market into
smaller, homogeneous segments. Within S-T-P, it is
a virtual brainstorming step where by the business
considers all possible market segments. Segmenting
strategies
include
demographics, lifestyle, geographic and behavioral
approaches. Demographics segmentation means
you break up markets based on personal traits like
age, race, marital status, gender and income.
Lifestyle segmenting means you divide customers by
hobbies and interests. Geographic segmentation
makes local, state, regional, national or international
markets key. Behavioral segmenting is based on
such things as usage patterns and benefits sought
from the product.
21. Targeting
Following the brainstorming of possible
segments in step one, the next step is to
pick a select market to target or focus on.
Companies often focus on one market
segment at a time with marketing and ad
campaigns. Whichever market is the most
attractive from a profit standpoint or longterm potential is usually selected first.
Factors including size of the
market, growth potential and competitive
intensity impact the perceived opportunity
in targeting a given market.
22. Positioning
Positioning is how the company wants the
targeted market to perceive its brand or
product. Some companies make quality a key
positioning message and try to market their
product as top quality for the target market
segment. Other qualities commonly used to
differentiate include service, unique
features, environmental friendliness, family
friendliness, safety, reliability, durability and
low cost. The key is to stand out from
competitors with a unique message that
appeals to the interests of the targeted market
23. Market Segmentation Defined
Philip Kotler's Says Market Segmentation
Is Subdividing Of Market Into
Homogeneous Sub Set Of Customers
Where Any Subset May Conceivably Be
Selected As Marketing Target With To
Be Reached With Essays and Term
Papers .
24.
Marketers can rarely satisfy everyone in
the market. So they start with ‗ market
segmentation„.
Identify and profile different groups of
buyers.
Target segments that present the
greatest opportunity – those whose
needs the firm can meet in a superior
fashion.
For each chosen target market, the firm
develops a market offering, which is
positioned as offering some central benefit
Marketers view the sellers as
constituting the industry and the buyers
as constituting the market.
25. Markets May Be Segmented
On Following Grounds.
Need markets (the diet seeking market)
Product markets (the shoe market)
Demographic markets (the youth
market)
Geographic market (the French market)
Other markets like voter markets, donor
markets and labor markets.
Marketplace v/s market space – physical
v/s digital
26. Marketing Strategies
Defined
Marketing strategy is defined by David Aaker as
a process that can allow an organization to
concentrate its resources on the optimal
opportunities with the goals of increasing sales
and achieving a sustainable competitive
advantage. Marketing strategy includes all
basic and long-term activities in the field of
marketing that deal with the analysis of the
strategic initial situation of a company and the
formulation, evaluation and selection of
market-oriented strategies and therefore
contribute to the goals of the company and its
marketing objectives
27. Product imitation could be better than
product innovation. In industries with low
image differentiation, comparable service
quality, price sensitivity. There is high
possibility of price wars. Strategy against
short run gains but for long term
sustainability. Market follower – know to
hold on to current customers – win a
fair share of new customers – distinctive
advantages in
location, services, financing – low
manufacturing costs – high product &
service quality – new market penetration
28. Four Broad Strategies
Counterfeiter: duplicate leader„s product &
package sell it in the black market through
disreputable dealers.
Cloner: emulate leader„s
products, name, and packaging, with slight
variations.
Imitator: copy some things from the
latter but maintain differentiation in
packaging, advertising, pricing, etc.
Adapter: take the leaders products and
adapt or improve them. Choose to sell to
different markets. Grows into the future
challenger.
30.
Company History:
Founded 1937 by Paul and Marie Lamfrom in Portland, Oregon. Began as
a small hat distributor but quickly expanded into
outerwear, sportswear, footwear, accessories, and equipment.
Mission Statement:
“Columbia Sportswear outfits outdoor enthusiasts with unmatched
performance and advanced technology from head to toe with
outerwear, sportswear, footwear, and accessories”
Key competitors: The North Face, Patagonia, Timberland
Industry Background
Apparel Manufacturing Industry, (subsector Outerwear Manufacturing)
$7.2 Billion, 6% growth - 2006
2012
2011
2010
2009
2008
Net Sales
$1,356,039
$1,287,672
$1,555,791
$1,095,307
$951,786
Net Income
$144,452
$123,018
$130,736
$138,624
$120,121
31.
Our recommendation is to expand into sports equipment industry by offering a full line of
snowboards and snowboard equipment.
This strategy fits with Columbia‟s mission statement of offering high quality “head to toe” products
for outdoor enthusiasts.
Sports Equipment Industry Five Force
Analysis
Threat of Entry: Low. High Brand
Awareness, economies of scale.
Supplier Power:
Raw materials (wood)
are plentiful, no threat
of forward integration.
Low.
Industry
Rivalry: Medium.
Products are interchangeable
Numerous established
competitors
Substitutes: Medium. Other
extreme sports such as mountain
biking, climbing, etc
Buyer Power: Low.
products sold through many
smaller retailers with
limited bargaining power.
32. Strengths:
- Strong brand-name that is
synonymous with quality and
durability
- Healthy financials
- Innovative marketing
-Reputation as an eco-friendly
company
Weaknesses:
- Slowdown in revenue growth due
to increased costs and increased
competition
- International expansion has not
been very successful
Opportunities:
-Very fast growing industry
- Strong demand for high quality,
durable products
- Emerging markets show good
future potential
Threats:
-Economic slowdown may
negatively affect demand
- Unpredictable seasonality and
warmer winters may reduce
demand
- Burton Snowboards is a very
strong competitor
33. - Columbia‟s strategic
growth entails expanding
product offering for every
outdoor segment
- Our recommendation is
to acquire a premium
snowboard manufacturer
and market their products
under Columbia brand
34.
35.
Segment: regular snowboarders-practitioners
Growth rate: 30%
Access to segment: accessible
Geographic concentration: US and Europe
Emotional motives: high
Company fit & ease of business
Other business opportunities provided by the
segment: immersion in extreme-sports!
36. Demographics
most snowboarders are 12-to-24-year-olds
females make up roughly 25 percent
Geographic targeting: US (38 states)
Social/cultural influences
inspired by surfing and skateboarding
came to rebel the more sophisticated way of skiing
Snowboarders stereotypes: "lazy", "grungy", "punk", "stoners", "troublemakers"
Purchasing behavior: high appealing durable good
less frequent purchases
greater consumer investment
more intensive personal selling
37.
38. Achieve market share large enough to consolidate the new product line
as a strong competitor in the market.
Create an association of snowboarding equipments and Columbia‟s
name inside the target audience‟s minds.
Making Columbia‟s snowboards available and reachable for any
American customer.
Convey a high-quality message about the new product line to the
target audience.
Achieve 5% of market share in revenue measure ($24.4M annual
sales) in the second year.
Sponsor 2 of the 5 best snowboarding professionals in the United
States at the end of 1 year.
Sponsor at least 2 major US snowboarding competitions at the end of
1 year.
Having snowboards available in all states where snowboarding resorts
are popular at the end of 1 year.
Reach superior product performance indicators than any industry
competitor in 1 year
39.
40. a board that slides on snow
shape with front and back upturned
high speed and agility; no
scratches, and graphics printed on both sides.
3-years warranty; free
engraving; option to customize
boards made of lighter materials,
such as titanium, aluminum, or carbon fiber.
41. Performance
high performance levels
constantly assessed: indoor, in a science lab; and
outdoor, a team of pros and amateurs will take the boards
to the slopes and subject them to different riding styles and
terrains
Price-value-quality relationship
• both amateurs and professionals it
is imperative to deliver a high valueadded product
• practice of higher prices than the
average of competition