GREGORY M. FRANCENDE S E 
925 Canterbury Rd SE Apt 834, Atlanta, GA 30324 
(404) 200-6236 | gfrancendese@gmail.com 
Portfolio: francedc.com 
EDUCATION 
UNIVERSITY OF SOUTH CAROLINA - COLUMBIA, SC 
BA IN JOURNALISM AND MASS COMMUNICATIONS, MAY 2014 
Major: Advertising Minor: Graphic Design 
GPA: 3.29 
PROFESSIONAL EXPERIENCE 
NFINITY ATHLETIC – ATLANTA, GA Aug 2014 – Dec 2014 
Female focused athletic brand; the leading brand of cheerleading footware worldwide 
Brand Specialist 
 Assisted coordinating Nfinity’s two largest retail events with a $70k average profit 
 Negotiated event and partnership contracts to perpetuate brand values 
 Reported competition analysis 
 Maintained customer relationships both nationally and internationally 
 Represented Nfinity at events and conferences 
 Managed on-site event sales with audiences of 1000+ people 
 Assisted social media strategic development 
POST NO BILLS – COLUMBIA, SC May 2014 – July 2014 
One of the top full-service advertising agencies in South Carolina 
Design & Marketing Intern 
 Developed a multipage website for the president’s public speaking business branch 
 Created copy, graphics and promotional pieces for national clients 
 Promoted the 1st annual Blackstock music festival via social media/direct marketing 
 Researched and assisted in SC State Fair marketing campaign strategies 
UNITED WAY OF THE MIDLANDS – COLUMBIA, SC Jan 2014 – May 2014 
Communications Intern 
 Assisted creating a successful fundraising campaign raising over $13,000 through print, videos and social media 
 Designed promotional flyers, posters and videos 
CAROLINA AGENCY – UNIVERSITY OF SOUTH CAROLINA Fall 2013 
Full-service student-run agency providing public relations/marketing services to real companies 
 Designed brochures for Ronald McDonald House with provided copy and photos 
 Developed and edited videos for WishBox, an international product distributor 
 Wrote product descriptions; products sold out within two weeks 
USC AD TEAM – UNIVERSITY OF SOUTH CAROLINA Spring 2013 
Full-service student-run advertising agency competing on the national level 
 Developed an original advertising campaign for Glidden paint sold at Walmart 
VARSITY BRAND, INC. 2013 – 2014 
The greater cheerleading corporation owning the National Cheerleaders Association subsidiary 
 Worked independently designing collectable pins for young cheerleaders 
NATIONAL CHEERLEADERS ASSOCIATION – DALLAS, TX; ATLANTA, GA 2012 – Aug 2014 
 Assists running national cheerleading competitions and camps; 100s – 10,000s of participants 
SKILLS 
Adobe Creative Suite, Final Cut Pro, Microsoft Office, WordPress, HootSuite, MailChimp, various social media outlets

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  • 1.
    GREGORY M. FRANCENDES E 925 Canterbury Rd SE Apt 834, Atlanta, GA 30324 (404) 200-6236 | gfrancendese@gmail.com Portfolio: francedc.com EDUCATION UNIVERSITY OF SOUTH CAROLINA - COLUMBIA, SC BA IN JOURNALISM AND MASS COMMUNICATIONS, MAY 2014 Major: Advertising Minor: Graphic Design GPA: 3.29 PROFESSIONAL EXPERIENCE NFINITY ATHLETIC – ATLANTA, GA Aug 2014 – Dec 2014 Female focused athletic brand; the leading brand of cheerleading footware worldwide Brand Specialist  Assisted coordinating Nfinity’s two largest retail events with a $70k average profit  Negotiated event and partnership contracts to perpetuate brand values  Reported competition analysis  Maintained customer relationships both nationally and internationally  Represented Nfinity at events and conferences  Managed on-site event sales with audiences of 1000+ people  Assisted social media strategic development POST NO BILLS – COLUMBIA, SC May 2014 – July 2014 One of the top full-service advertising agencies in South Carolina Design & Marketing Intern  Developed a multipage website for the president’s public speaking business branch  Created copy, graphics and promotional pieces for national clients  Promoted the 1st annual Blackstock music festival via social media/direct marketing  Researched and assisted in SC State Fair marketing campaign strategies UNITED WAY OF THE MIDLANDS – COLUMBIA, SC Jan 2014 – May 2014 Communications Intern  Assisted creating a successful fundraising campaign raising over $13,000 through print, videos and social media  Designed promotional flyers, posters and videos CAROLINA AGENCY – UNIVERSITY OF SOUTH CAROLINA Fall 2013 Full-service student-run agency providing public relations/marketing services to real companies  Designed brochures for Ronald McDonald House with provided copy and photos  Developed and edited videos for WishBox, an international product distributor  Wrote product descriptions; products sold out within two weeks USC AD TEAM – UNIVERSITY OF SOUTH CAROLINA Spring 2013 Full-service student-run advertising agency competing on the national level  Developed an original advertising campaign for Glidden paint sold at Walmart VARSITY BRAND, INC. 2013 – 2014 The greater cheerleading corporation owning the National Cheerleaders Association subsidiary  Worked independently designing collectable pins for young cheerleaders NATIONAL CHEERLEADERS ASSOCIATION – DALLAS, TX; ATLANTA, GA 2012 – Aug 2014  Assists running national cheerleading competitions and camps; 100s – 10,000s of participants SKILLS Adobe Creative Suite, Final Cut Pro, Microsoft Office, WordPress, HootSuite, MailChimp, various social media outlets