1. ALYSSA FITE
E: afite93@uga.edu | www.linkedin.com/in/alyssafite| C: 770.241.0189 | http://afite93.wix.com/meetalyssa
EDUCATION
University of Georgia - Henry W. Grady College of Journalism and Mass Communication
Expected Graduation Date: May 2016
Major: Bachelor of Arts, Advertising
PROFILE
Self-motivated and quick-learning senior advertising student armed with excellent organizational and communication skills essential in
building and maintaining productive relationships with all levels of professionals. Seeking a challenging, entry-level marketing
communications/advertising position to effectively utilize competencies in project management, content management, and digital
strategy gained from academic and work experience.
EXPERIENCE
Talking Dog Agency Athens, Georgia
Account Executive September 2015
• Team leader and liaison between Rolling Runway and rest of agency team
• Work with team to determine client needs and create a communication strategic plan
• Creative/ strategic development for social media/ event marketing campaigns
GMR Marketing Athens, Georgia
Brand Ambassador September 2015
• Conduct market research through electronic surveying, engaging consumers and distributing promotional items
UGA Athletic Association Athens, Georgia
Graphic Design Specialist August 2015
• Produce graphic design content created for UGAA sport programs for recruiting/ promotional purposes
Halyard Health Alpharetta, Georgia
Marketing Communications/ Global Branding Intern May 2015-August 2015
• Developed new product catalog including outlining content strategy, gathering product data and images, writing/ editing copy
• Coordinated and directed creative team for comp development
• Managed communications projects from conception through print
• Developed web landing page for new product launch and managed graphics, content, layout
• Acted as project manager coordinating team members including marketers, designers, and copywriters
Mercury Media Athens, Georgia
Messaging Strategy Team Member March 2015- One time project
• Worked with a team of students to create a series of ads for Mercury Media’s new ad campaign
• Consulted with designer to create advertisements from conception to print
Christy and Main Incorporated Marietta, Georgia
Business Intern May 2013-December 2014
• Customer fulfillment: Shipping, receiving
• General office management: customer communication, invoicing, data entry
COMPETENCIES
Digital Media, Project Management, Branding Strategies, Content Management/ Strategy, Market Research, Public Speaking, Analytical
Thinking, Time Management, Leadership, Adobe Photoshop, Microsoft Suite, Central Desktop, Social Media Platforms
AWARDS & SCHOLARSHIPS
• Dean’s List
• Zell B. Miller Scholarship
• HOPE Scholarship
EXTRA CURRICULAR ACTIVITIES
• UGA Advertising Club
• Alpha Omicron Pi Sorority
• North Fulton Community Charities (Volunteer: 30+ hours per year)