A resume reflecting the recent experience of John McLean, graduate of UNC Chapel Hill, PR and Marketing Specialist

1. JOHN W MCLEAN IV Carrboro, NC 27510 | mc2lean@gmail.com
(704) 530-4537 | www.linkedin.com/in/johnwmclean
EDUCATION
UNIVERSITY OF NORTH CAROLINA – Chapel Hill, NC May 2015
B.A. in Communication Studies
 Concentration in New Media and Media Production
SKILLS
 Branding strategy and development
 SEO methods, Google Analytics, and data driven decision making
 Marketing campaigns/execution involving LinkedIn, Facebook, and other social mediums
 Startup work ethic
 Highly proficient in MS Office programs, Amazon Web Services, and Wordpress
 Inter-organizational communication and leadership; well spoken and social; objective driven
WORK EXPERIENCE
ZIPPIA, INC.- Durham, NC October 2015-April 2016
Marketing Associate
Zippia is a small career advice startup located in San Francisco, CA. Through analysis of over 3M resumes to date
they provide detailed career information and data, job listings around the US, and personal advice gathered from
real world experts in order to help recent college grads find their dream job.
 Promotion of company brand and product via press releases/socialmedia outreach; provided professional
interviews with journalists daily; fielded negative inquiries in a professional manner
 Increased visibility and reach of company via SEO optimization under direct guidance of Head of Marketing;
o Added 100+ backlinks per month on avg. to raise SEO standing dramatically over the course of only 6
months; averaged between 7-10 links/32K views per article written
 Built repeatable/scaled production system from ground up; raised monthly visitors to over 500K uniques per
month
 Designed, produced, and promoted own articles; published on sites such as realtor.com and builderonline.com
CHASING CHAINS, LLC- Durham, NC June 2015-September 2015
PR Intern
A small business located in Durham, NC founded by two entrepreneurs who loved data driven “infotainment”
articles; a successful 4 person startup that launched in late 2014. It publishes through two websites,
HomeSnacks.net and RoadSnacks.net
 Establishing initial contact with news outlets in order to grow user base from zero to 50K uniques per month
 Building readership to grow the brand nationally with pertinent, targeted outreach and promotion
 Worked closely with co-founders to surpass original goals with little to no prior experience in the field while
also learning entirely new skills such as use of Google Analytics and quick turnaround writing skills
MOKO SOCIAL MEDIA- Chapel Hill, NC December 2014-May 2015
Campus Manager
A mobile tech company that develops and produces socialmedia apps; chose UNC as one of three campuses to
launch new social app, Speakiesy, designed for college students only. Contained elements of major social media
apps that only those with .edu or similar emails could access
 Interviewed, hired, and led team of student employees in initial launch campaign
 Held additional positions during my six month time (Social Media Guru and Brand Ambassador)
o Credited with creation of nationally used marketing strategy (Spring 2015)

2.  Created weekly reports detailing app’s use/popularity; composed weekly schedules, documented hours for
payroll, and led marketing campaign for student team; worked with student groups to promote app launch and
organize events
UNC STUDENT TELEVISION – Chapel Hill, NC November 2013-May 2015
Director of Publicity
The only student run television station at UNC for over 35 years it produces and airs student made content for
students by students. I served as Assistant PR Director for almost 6 months prior.
 Planning and execution of social events/reunions/conventions; planned 30 year anniversary event with alumni
 Installed the station’s first marketing team to content with new push for additional weekly content
 Created and managed small team charged with total site redesign
 General leadership of organization; initiated new growth in both viewership and participation; created and
managed marketing department