Ed McClure has over 10 years of experience in marketing, brand management, and strategic planning. He has managed accounts for various brands and developed marketing strategies through research and analysis of target audiences. McClure has expertise in various industries and strong communication, project management, and digital skills.

1. ED McCLURE 9606 Cheery Meadow Drive
Huntersville, NC 28078
301.455.0502
Email: edmcclure89@gmail.com
http://www.linkedin.com/in/edmcclure
PROFESSIONAL
SUMMARY
Customer focused creative thinker experienced in researching, analyzing, creating and coordinating marketing strategies to promote
clients ’ products and s ervices . Proven track record in conducting new business pitches, winning new business accounts and ma naging
accounts on a daily basis. Experience researching target audiences and developing actionable insights based on findings. An effective
communicator with experience in cross -functional teams and fast-paced environments.
BRANDS MANAGED
Mizuno, Volvo Trucks North America, NAPA Auto Parts, Nude Barre, Aldi, Dollywood, Kayser -Roth No Nonsense, EDAK, Regal Boats,
Electrolux, Arm & Hammer, Cedar Point Brands, Duke Energy
CATEGORY EXPERTISE
CPG, Healthcare, Undergarments, Fitness Nutrition, Government, Insurance, Theme Parks, Sporting Goods, Textiles, Non-Profits,
Grocery, Public and Private Utility
CORE COMPETENCIES
 Strong Oral and Written Communication Skills
 Proven Ability to Problem Solve and Achieve Results
 Outstanding Market Research & Analysis Skills
 Project Planning and Consulting
 Highly Flexible with Proven Ability to Meet Strict Deadlines
 Proficient in Apple iWork, Microsoft Office, Adobe Photoshop, InDesign, Prezi, Final Cut Pro , Instagram,
Facebook, Twitter, Pinterest, Hootsuite, Wordpress
PROFESSIONAL EXPERIENCE
Duke Energy, Charlotte, NC _____ Aug. 2013 to Aug. 2014
Account Manager
Reason for leaving: Contract position
 Provided expertis e on and manages the development of the campaign’s creative materials, including copywriting, graphic design
and digital media
 Developed and executed multiple technology based energy efficiency programs which generated $10 million in earnings
 Coordinated and manages creative development through third-party vendors
 Created strategic plans and maintained digital calendar for e-blast newsletters
 Served as the single point of contact with Creative Services and Digital Communications
 Participated in the Duke Energy Disaster Communications Team, which posted severe weather updates and aid information on
Twitter, Facebook and Instagram
 Provided weekly status reports and leads weekly status calls
 Coordinated company video shoots, supervised video editing
Independent Brand Consultant, Charlotte, NC 2009 to 2013
 Managed marketing research projects, monitor performances and make final result analysis
 Researched marketplace and complete competitive market analysis to develop marketing strategy and direct brand positioning
 Created surveys and interview target audiences to identify consumer needs for new product execution
 Conducted quantitative and qualitative research to identify and understand the target market more clearly through the use of
Simmons, focus groups, interviews, and basic online research
 Captured insights of target subjects interviewed and synthesize information to develop strategies to meet client needs, broaden
client perspectives, and identify additional target audiences
 Created digital media s trategy to es tablis h presence for client’s brand via online tools , i.e., Twitter, Facebook, Linkedin and blogs
 Crafted comprehensive brand brief outlining brand’s online goals, timing, outreach methods and procedures
 Edited and suggest redesign of websites to increase marketing results
 Increased brand understanding by 35% for client by auditing website, polling target audience and focusing brand message
 Developed and dis tributed s urvey on client’s web s ite to focus on brand mes saging and utility. Identified brand
miscommunications and provided recommendations to improve user experience

2. Examples of Consultant & Contract/Freelance Experience 2009 - 2013
Myjive Digital Ad Agency, Charlotte, NC Nov. 2012 to June 2013
Account Strategist
Reason for leaving: Laid-off after agency lost key accounts
 Successfully pitched new app and social media to Volvo Trucks NA Client valued at $500,000
 Managed portfolio of clients on day-to-day basis
 Coordinated and manages creative development through third-party vendors
 Was key liaison between clients and agency departments
 Tracked online trends for competitor developments as well as new client potential
Electrolux, Charlotte, NC Apr. 2012 to Nov. 2012
Freelance Brand Manager
Reason for leaving: Advancement/New job opportunity
 Worked with brand and merchandising teams to grow revenue through direct channels —including e-commerce
 Recommended business strategy enhancements to ensure effective fullfillment of marketing objectives
 Audited Electrolux’s catalog of brand webs ites for accurate CPG lis tings and des criptions to enhance cons umer purchasing
experience
 Updated Electrolux’s global product CPG database for accurate product descriptions and compatibility
 Conducted CPG product specification testing
 Wrote new product press releases
BooneOakley, Charlotte, NC 2009-2010 & 2012
Freelance Strategist & Account Executive
Reason for leaving: Was downsized in 2010, then invited back to freelance in 2012
 Crafted surveys, and questionnaires to collect primary feedback from target audience
 Interviewed and lead focus grops
 Helped craft new business pitch
 Coordinated and manages creative development through third-party vendors
 Mined secondary research for insights
 Created brand architecture, strategy and messaging for new business pitch
 Tracked competitor brands on daily basis, established internal blog and placed findings there
 Distributed weekly updates on competitor brand activity to agency and client brand management
Springs Creative, Rock Hill, SC Apr, 2011 to July, 2011
Assistant Web Marketing Manager
Reason for leaving: Contract position
 Researched topics and prepared corporate presentations for senior executives to potential clients using InDesign and Prezi
 Managed all facets of consumer web projects for individual client websites
 Photographed products, edited images, uploaded images to website and wrote product descriptions
 Created ‘leave behind’ marketing materials for executive pres entations to clients
 Updated Springscreative.com website weekly to feature new products
 Updated and tracked weekly contes ts on company’s blog and Facebook page
EDUCATION
Virginia Commonwealth University Brandcenter, Richmond, VA
Master of Science in Communications with concentration in Strategic Planning - May, 2009
Key Coursework Completed:
 Global Brand Planning
 Strategic Planning
 Consumer Insights
 Research Methods
 Qualitative and Quantitative Methods
 Creative Thinking
 Video Editing
Hampton University, Hampton, VA
Bachelor of Arts in Advertising – May, 2007
ORGANIZATIONS & AFFILIATIONS
Affiliations: American Advertising Federation, Charlotte Chapter
American Marketing Association