Katherine Ponsford has over 10 years of experience in event marketing, social media, PR and consumer engagement. She holds a BA in Events Management and diplomas in food and horticulture. Her previous roles include Marketing Officer, Marketing Awards Executive, Social Media & PR Assistant, and Conference & Events Coordinator. She is skilled in digital marketing, social media management, copywriting, and relationship building. Katherine led entrepreneurial clubs and projects during her university studies and received an award for her involvement in extracurricular activities and career skills development.
What was the challenge?
The challenge was to carry out an integrated Marketing project, ranging from the market research of Peruvian coffees, through the marketing and communication planning of the company, to the naming and design of its identity, creation of its content on social networks and advice for the content creation of it.
What was the challenge?
The challenge was to carry out an integrated Marketing project, ranging from the market research of Peruvian coffees, through the marketing and communication planning of the company, to the naming and design of its identity, creation of its content on social networks and advice for the content creation of it.
What was the challenge?
The challenge was to carry out an analysis of the current business situation and thereby detect opportunities for improvement to continue growing and building, all through marketing.
What was the challenge?
The challenge was to carry out an analysis of the current business situation and thereby detect opportunities for improvement to continue growing and building, all through marketing.
“A Professional Marketer with broad retail and corporate marketing experience encompassing marketing strategies, branding, advertising, event and sponsorship, excellent of integrated marketing communication, advertising management and creative and content development.”
We have the broadest range of PR Experience i.e. from Social Work to Fashion; Real Estate to Retail Brands; Education to Leisure & hospitality; Technology to Healthcare and we utilize this experience & different cultural influences to develop a creative, innovative and effective PR strategies for our clients.
1. Katherine Ponsford
katieponsford57@hotmail.com /katie-ponsford @katieponsford57 07824831637
Personal Profile
Ambitious, creative and lateral thinker, with a broad experience of event marketing, social media, PR and
consumer engagement, with a particular interest in creative marketing & consumer behaviour.
Willingness to undertake all roles to ensure a job is done to the highest standard. Proven ability to deliver
multiple projects, good at leading teams, ability to think visually with a creative eye for detail, and a
strong articulate communicator at all levels.
Education & Qualifications
BA (Hons) Events Management, Bournemouth University - 2:1 2011 – 15
Modules: Marketing & Communications (1st
), Finance (1st
), Consumer Behaviour (2:1), Research
Methods, Digital Marketing, Events Management, Entrepreneur Development (1st
), and Strategy &
Leadership
Included a year on placement in a range of marketing roles at: Kondor Ltd, destination Southampton, and
the Grange cookery school & restaurant
Leiths Diploma (First), Leiths School of Food and Wine 2007 - 08
National Diploma in Horticulture (Distinction), Lackham College, Wiltshire 2005 – 07
11 GCSE subjects (A-C), Stonar School, including English & Maths 2003 – 05
Employment History
Marketing Officer, Aster Group April – Aug 16
Aster Group is a housing association, providing affordable housing through shred ownership sale, open
market sale and rental over South & Southwest England. As the marketing officer, day to day tasks
included:
• Managing and overseeing the social media accounts
• Assisting with day to day admin tasks & telephone enquiries
• Assisting with the marketing and promotion of new properties
• Regularly doing market research to help promote developments
• Attending completions, viewings & site visits with colleagues
• Assisting with Open Days at different sites.
• Attending Help to Buy shows to promote shared ownership in specific areas to first time buyers
Marketing Awards Executive, FoodBev Media Dec 15 – Feb 16
FoodBev operates the industries’ most established awards schemes – the World Beverage Innovation
Awards, World Dairy Innovation Awards, World Food Innovation Awards and the Gulfood Awards.
• Overseeing the implementation of the marketing program of this thriving media company's awards
scheme. Responsibilities include networking in industry events, copy-writing outreach materials and
data research and reporting, in liaison with the digital marketing and editorial departments.
Social Media & PR Assistant, Kondor Limited Dec 13 – Sept 14
• Building & maintaining relationships with journalists & social media activists to gain exposure for the
mobile phone accessories brands distributed by Kondor
• Developed an online presence for three of Kondor’s own lines using digital marketing tools
• Created an individual tone of voice for each brand. This included copywriting, product placement,
product development, brand repositioning, organizing B2C & B2B events such as exhibiting over the
Gadget Show Live, and, organising a CAT Press Tour, writing press releases, managing multiple
social media accounts, & communicating with customers on a daily basis.
2. Katherine Ponsford
Conference & Events Coordinator, Destination Southampton Aug – Nov 13
• Supported the events team for Business Solent and Stadium Experience.
Product Development Intern, Marks & Spencer Head Office March – April 11
• Competitive hands-on experience in the fresh foods product development team with one of the UK’s
leading first to market food retailers.
• Market trend research, comparison shopping and gate meetings with suppliers were daily activities.
Volunteer Experience
Events Assistant Volunteer, Rose Road Association Sept 13 – Dec 14
• Fundraising & raising awareness of the charity sector of disabled children & young people
Design & PR Manager, Fair Trade Marketing Campaign Sept 12 – Feb 13
• Raising awareness of Fairtrade to Bournemouth University students & leading a team of 8 volunteers
• Set up of the event space to display a Fair and provided an environmental message for attendees to
experience upon arrival
• Communicating with the audience, stakeholders & events team to ensure the event continuously
represented a positive ethical image at all times
Careers Teaching Assistant Volunteer, Young Enterprise Nov 12 – May 13
• Supported 30 students within two secondary schools in Bournemouth, developing career skills.
Position of Responsibility
Vice President, Bournemouth University Entrepreneur Group Aug 12 – June 13
• Managing an entrepreneurial club for students.
Bournemouth University Representative, Dynamo Enterprise Challenge Nov 2012
• Pitching business ideas relating to a environmental challenge outlined by a local business on brand
repositioning at a national inter-university competition.
Achievements
Project Manager, Google Online Marketing Challenge Feb - May 2015
• Project managed a team of five student members
• Producing & delivering an online advertising campaign using Google AdWords & Google+ and a
social media marketing campaign for a small business
Student Development Award, Bournemouth University June 2014
• Productive involvement in extra-curricular activities and career skills led to me achieving the award.
Record setter for highest number of social media competition entries, Kondor Ltd. May – Aug 2014
• Achieved this through running a social media competition with Dogs Trust. Resulting in an uplift of
4,000 new Facebook fans
Additional Skills
First Aid (Dec 12 – 15); Manual Handling (Dec 12); Full Clean Driving Licence & Car (2007 – Present)
I.T Skills
• Basic Web Design (competent in coding with SMS & CSS)
• Microsoft Office (Word, Excel, PowerPoint, Outlook & SPSS 21)
• Social Media & Digital Marketing, (Google AdWords, Google+ SEO & campaign projects)
References available on request