1. SHANNAH KATZ
4144 Tujunga Ave., # 205 | Studio City, CA 91604 | (619) 890-5437 | shannahkatz@gmail.com
SUMMARY OF QUALIFICATIONS:
Passionate entertainment marketing and licensing professional with an innovative approach to driving sales of new
products while building brand awareness among families. Successfully able to collaborate with the creative teams while
completing multiple projects and adhering to strict deadlines. Able to effectively problem solve and thrive in a fast
paced corporate environment while supporting national marketing initiatives at The Walt Disney Company.
ACCOMPLISHMENTS:
● Responsible for increasing site traffic by over 30% to several sites at Disney Interactive.
● Helped grow sales revenue to DisneyFamilyDeals.com during soft and public launch
● Generated a 50% increase in user engagement, utilizing social media to drive national brand awareness
● Over 4 years of retail sales experience merchandising a wide range of apparel and consumer products
● Developed a strategic paid media campaign, obtaining over 420,000 new Facebook fans in only 1 month
SKILLS:
● Brand Management, Marketing Research, Content Development, Retail Sales, Trend Forecasting
● Omniture Discover, Google Analytics, HTML, Excel, Powerpoint, Word, ExactTarget
EXPERIENCE:
Disney Interactive, Marketing Associate Glendale, CA May 2012 – November 2012
● Support the Senior Marketing Managers by driving key performance indicators and promoting new products
● Responsible for managing the reputation of each brand by serving as the sole brand representative on social media
● Partner with cross-functional teams to ensure the delivery of projects and create specialized promotions
● Ensure all marketing elements are promoted while adhering to strict marketing and promotion schedules
● Actively participate in weekly KPI meetings reporting insights on the successes of marketing initiatives
Dynamic Designworks, Inc., Associate Marketing & PR Manager Long Beach, CA April 2011 – March 2012
● Supported the CEO with planning and executing digital marketing campaigns for children’s toys and games
● Directly managed the relationships with multiple clients through daily and weekly marketing updates and reports
● Managed the approval process for product reviews and secured online media coverage with influential bloggers
● Provided marketing research and trend analysis while contributing to the product development of new toy lines
● Oversaw the marketing executives calendars and scheduled meetings for New York Toy Fair and Toy Preview
Sanrio Global Consumer Products, Marketing Intern Torrance, CA July 2010 – December 2010
● Supported the Senior Brand Managers with planning Sanrio’s 50th Anniversary event, including logistics,
sponsorship outreach and marketing and public relations
● Contributed to the publishing of promotional content to the Hello Kitty official blog
Think PR, Public Relations Intern Beverly Hills, CA November 2009 – July 2010
● Pitched celebrity publicists directly for product seeding and tracked samples for stylist loans
● Researched media placements of clients and arranged databases of media contacts
Lucky Brand Jeans, Sales Intern Los Angeles, CA June 2009 – September 2009
● Supported the Account Executives by completing purchase orders from key accounts such as Amazon and Zappos
and assisted the team at trade shows and sales meetings at the Lucky Brand corporate showroom
● Planned and executed two large scale events including Holiday Fashion Shows for the retail managers
LEADERSHIP EXPERIENCE:
Women in Toys, Membership Chair April 2011 – March 2012
EDUCATION:
California State University, Long Beach
Bachelor of Arts in Fashion Merchandising awarded May 2011, Cum Laude