Leah C. Swann has over 5 years of experience in marketing, event management, and brand activation roles. She currently works as a Market Activation Manager for Vita Coco, where she manages a team of brand educators, plans events and activations, and creates strategies to build the brand. Previously, she held roles in social media marketing, event planning, and field marketing for several brands. She has a Bachelor's degree from Georgia State University in Journalism with a concentration in Public Relations and a minor in Business Marketing.

1. LEAH
C.
SWANN
2106
Noble
Creek
Dr.,
Atlanta,
GA
30327
|
(770)-­‐548-­‐7836
|
lswann2@gmail.com
PROFESSIONAL
EXPERIENCE
Market
Activation
Manager
Vita
Coco
May
2015-­‐
Present
• Build
and
grow
the
Vita
CoCo
brand
through
the
mixed
use
of
field
marketing
strategies,
team
management
and
sales
support.
• Create
brand
awareness
by
providing
event
support,
guerilla
marketing
activations
and
in-­‐store
demos.
• Hire,
Train,
and
Manage
a
team
of
about
10
Brand
Educators
on
a
day-­‐to-­‐day
basis
• Create
weekly
schedules,
recaps,
and
updates
for
our
Atlanta
Team
• Book
events,
in-­‐store
demos
&
sampling
missions
&
make
sure
event
activation
is
in
accordance
with
our
look
of
success
every
time
• Organized
a
system
for
our
day
to
day
information
including
calendars,
data,
and
contacts
Marketing
Associate,
Social
Media
Strategist
&
Event
Manager
Alliance
Marketing
Partners
Sept.
2014-­‐
May
2015
• Create
and
effectively
execute
social
media
plans
&
strategies
for
the
Dunkin’
brand
through
Facebook
and
Twitter.
• Administer
market
research
to
specialize
campaigns
for
Louisiana,
Alabama,
Georgia
&
Savannah
markets.
• Plan
&
execute
active
events
in
Southeast
market
including:
budget,
recruitment,
on-­‐site
activation,
&
measuring
success.
• Assist
the
Account
Executive
in
any
event
preparations,
media
relations,
weekly
calls
&
meetings,
organizational
efforts,
etc.
Field
Marketing
Team
Member
Jan.
2012-­‐
Nov.
2014
Red
Bull
! An
active
member
of
Red
Bull’s
field
marketing
team
in
the
South
Business
Unit.
! Generating
the
Red
Bull
brand
experience
in
the
eyes
of
the
consumer.
! Educate
consumers
on
the
Red
Bull
brand,
events,
athletes,
and
products.
! Collecting
quantitative
consumer-­‐based
data
that
identifies
consumer
needs
and
recognize
consumer
barriers.
! Communicate
to
consumers
the
facts
of
the
Red
Bull
product,
as
well
as
promote
events
and
upcoming
product
launches.
Publicity
Assistant
Caren
West
Public
Relations
May
2014-­‐
August
2014
• Formulate
and
execute
social
media
plans
for
twelve
clients,
strategically
building
brand
awareness
throughout
Facebook,
Twitter
&
Instagram.
• Create
and
post
event
listings
to
various
event
boards
throughout
the
Greater
Atlanta
Area.
• Conducted
Internet
research
to
integrate
into
social
media
communication
strategies.
• Tracked
the
impact
and
social
media
growth
for
all
clients.
• Assisted
in
event
preparations,
campaigns,
and
day-­‐of
duties
and
responsibilities.
College
Program
Participant
August
2011-­‐Jan.
2012
Walt
Disney
World
! Participated
in
the
Disney
College
Program,
learning
the
value
of
customer
service
through
working
directly
inside
of
the
park
as
well
as
took
part
in
classes/interactive
networking
panels
through
Disney
University.
! Assigned
a
job
within
the
park
within
the
food
&
beverage
business
element
located
inside
of
the
Magic
Kingdom
and
interacted
with
guests
from
all
around
the
world
on
a
daily
basis.
! Completed
a
Marketing-­‐U
course
where
I
connected
with
Disney
World
marketing
professionals
and
gained
knowledge
on
branding
myself
for
the
future.
EDUCATION
Georgia
State
University,
Bachelor
of
Arts
&
Sciences
August
2010-­‐
May
2014
Major
in
Journalism,
Concentration
in
Public
Relations
Minor
in
Business
Marketing
Hospitality
Certificate
in
Event
Management
Global
Business
&
Media
Study
Abroad,
Istanbul,
Turkey
&
Budapest,
Hungary
April
2013-­‐
June
2013
! Attained
global
media
information
by
working
closely
with
CNN
Atlanta,
Fox
Turk,
CNN
Turk,
etc.
! Obtained
global
business
information
by
visiting
Coca-­‐Cola
Eurasia,
a
branch/factory
of
Godiva
Chocolates,
etc.
VOLUNTEER/LEADERSHIP
EXPERIENCE
Co-­‐Founder,
President,
&
Community
Service/Involvement
Coordinator
April
2012-­‐
May
2014
Pink
Panthers
! Founded
and
President
of
a
professional
women’s
empowerment
organization
at
Georgia
State
University.
! Focused
on
community
service,
promoting
women
empowerment,
motivate
and
create
goals
to
help
better
build
a
university
and
surrounding
community.
! Planned
community
outreach
programs,
manage
social
media
accounts,
and
built
promotions
on
the
university
campus.
Volunteer
&
Member
of
Speaker’s
Bureau
July
2013-­‐
Present
Partnership
Against
Domestic
Violence
(Atlanta)
! Actively
volunteer
at
the
downtown
Atlanta
shelter
location
to
assist
women
and
faculty,
while
focusing
on
being
an
advocate
for
domestic
violence
survivors
and
their
children.
! Coordinate
and
participate
in
the
PADV
Speaker’s
Bureau
including
setting
up
for
events,
speaking
at
trade
shows
&
conventions
and
informing
the
public
on
PADV’s
offerings
in
the
community
and
how
to
get
involved.