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Melt - The theory
The document discusses the convergence of material and immaterial worlds, driven by technology and shifting business models towards immaterial value. It highlights how companies are adapting to this change, creating new services and enhancing communication through digital platforms. Additionally, the text emphasizes the significance of emotions and interactions in shaping contemporary business strategies within this blended environment.
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Melt - The theory
- 1. As material andimmaterial worlds melt, new business opportunities arise. M i i k k a L e i n o n e n #melt TheTheory
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- 7. THIS IS THE IMMATERIAL WORLD THISIS THE MATERIAL WORLD #melt
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- 12. Immaterial can’t be owned,boxed, or protected. Material can be controlled, repeated, and measured. #melt
- 13. 2NDMILLENNIUM Business models ofthe Business models of the 3RDMILLENNIUM #melt
- 14. Reasons Why companies aremigrating towards the immaterial world? 3
- 15. OUR NEEDS ARE MOREIMMATERIAL. 1 Immaterial value has overtaken material value as a competetive factor.
- 16. FIERCE GLOBAL COMPETITION IN THEMATERIAL WORLD. 1 2 Material world offers fewer ways for companies to outshine their rivals amid global competition.
- 17. TECHNOLOGY IS MELTING THE MATERIALAND IMMATERIAL WORLD. 2 1 Networked computing enables the creation of new services, communication channels, and revenue generation. Companies no longer necessarily need to manufacture material products. 3
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- 20. Thinking Immaterialelements arebecomingmoretangible. #melt Emotions and thinkinggain increasingly visible and concrete forms of existence through, for example, the social media.
- 21. Emotions Immaterialelements arebecomingmoretangible. #melt Emotions and thinkinggain increasingly visible and concrete forms of existence through, for example, the social media.
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- 23. Information Thematerialworldispushinginto theimmaterialworld. #melt News, entertainment, and informationhave begun to lose their one-sided, material form.
- 24. Services Thematerialworldispushinginto theimmaterialworld. As a company’sservices become more immaterial, immaterial elements like preferences become inseparable parts of the service. #melt
- 25. 3DPrinting? Thematerialworldispushinginto theimmaterialworld. #melt 3D-printable plans andmodels can be endlessly combined and shaped in intangible form, and traded in both intangible and tangible forms.
- 26. Technology has causedthe material and immaterial worlds to increasingly overlap. #melt
- 27. Technology has causedthe material and immaterial worlds to increasingly overlap. melt I decided to call this new world… #melt
- 28. Internet melt Melt has manynames: #melt Data networks Servitization Industrial InternetHome automation Sharing economy Social media AI Internet of things Digitalization
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- 34. For example, informationcan be extracted from an object. Elements become scalable and can be conveniently combined with other elements, creating new innovation potential. MAKES MATERIAL ELEMENTS INTANGIBLE. Free
- 35. Melting has alwayshad an effect on the material world. For example, the digitalization of a company’s products soon influences the requirements and success factors of the entire sector. SHAPES THE MATERIAL WORLD. Shape
- 36. Immaterial elements flow towardsthe material world. Flow means turning elements into something that can be accessed and shared by others. MAKES IMMATERIAL ELEMENTS MORE TANGIBLE. Flow
- 37. An immaterial loopamplifies immaterial elements, thrusting them into motion. Some immaterial elements are important amplifiers of the immaterial world. Boldness creates boldness, love creates love. AMPLIFIES THE IMMATERIAL WORLD. Amplify
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- 39. Just had an exceptionally goodrun! And the weather was just perfect! EXAMPLE Smartphones Control of fire, agriculture, the wheel, printing machine, steam machine, vaccinations… A smartphone may not exactly compare to these inventions, but it does represent a key innovation that defines our life as we know it. #melt
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- 41. The phone andapps provide information.2 Information creates knowledge, competences, and emotions. 3 Youbuy asmartphone.1 AUTONOMOUS ENRICHMENT Devices support human thinking and action even when people don’t actively produce information. This is called A B C #melt
- 42. 4 The phone affectsyour behavior. #melt AUTONOMOUS ENRICHMENT Devices support human thinking and action even when people don’t actively produce information. This is called A B C
- 43. Your behavior creates information. 5 PERSONALENRICHMENT People generate information, which is then enriched back by their device. This is called A B C #melt
- 44. Information creates knowledge, competences,and emotions. 6 #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
- 45. 7 You allow thephone to tap into your competences and emotions. #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
- 46. 8 The phone affectsyour behavior. #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
- 47. SOCIAL ENRICHMENT People produceinformation for each other, which influences their thinking and behavior. This is called A B C 9People share information. 10 Information multiplies knowledge, competences, and emotions. 11 People share competences, experiences, and emotions. 12 Other people’s emotions and competences affect your behavior. #melt
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