This document is a resume for Julia Callahan summarizing her experience in creative media marketing communications. Over nearly 8 years she has consulted on multifaceted projects, developed promotional campaigns, and facilitated positive client relationships. She holds a B.A. in Communications and has held various marketing roles including assisting agencies, dealerships, magazines and startups with tasks like social media, website design, graphic design, and project management.

1.
Julia Callahan
Creative Media Marketing Communications
Greater Philadelphia Metro Area [Bucks County]
T:​(215)860-7118 ​E:​​callahan_julia@yahoo.com
M:​(215)868-6602 ​W:​​linkedin.com/in/juliacallahan
SUMMARY
Dedicated and motivated consummate professional with a strong
education and background in Strategic Marketing, Creative
Services, and Business Communications.
Nearly 8 years of successful experience consulting on multifaceted
projects, developing and implementing effective promotional
campaigns, and facilitating positive relationships with a wide range
of clients, colleagues, stakeholders, and key business partners.
Consistently recognized for ​concentrated focus on the bottom line​,
and commended for organization, perseverance, efficiency,
timeline management skills as well as overall talent.
EDUCATION
Temple University (Philadelphia, PA)
— B.A. in Communications, 2013
EXPERIENCE
Marketing Assistant, Mapi Group
Yardley, PA — Nov 2014-Current
Full­time role requiring me to cultivate chief duties such as, but not
limited to, the following: coordinate inbound/outbound automated
marketing campaigns, create and manage all corporate
e­newsletters as well as internal employee communications + HR
recruitment email campaigns, support trade show logistics for
domestic events, create/implement/schedule/moderate Mapi
Educational + Health Research Questionnaire Author Webinars,
perform market analysis, assist global marketing director with the
creation and materials management of monthly operating reports
(MORs) showcasing all marketing efforts (conferences, webinars,
social media analysis & more), social media management, Mapi
website management, internal/external client relations, database
management, competitive research, administrative office
management, IT/facilities assistance, client meeting preparation,
business development/sales team support, graphic design support,
create, implement and manage web banner ad campaigns
SKILLS
Marketing Communications
Creative Development
Strategic Planning
Project Management
Research & Design
Competitive Analysis
Public Relations
Organizational Support
Advertising & Promotions
Data Entry & Reporting

2. promoting corporate events ­ and more.
For more information regarding this role, please contact me directly
via email at ​callahan_julia@yahoo.com​.
Advertising & Marketing Manager, Audi & Infiniti of Willow
Grove
Willow Grove, PA — Aug 2014-Sept 2014
Temporary full­time role that required me to organize and analyze
all current advertising and marketing efforts, revamp and
implement their social media sites’ posting and lead generation
strategy, and do consistent research and create samples of new
creative ways to reach out to local target markets both digitally and
otherwise.
Below is a list of additional duties I was assigned to complete for
both the Audi and Infiniti of Willow Grove dealerships:
● Implementation of marketing plans (product positioning,
campaign strategies, market strategy insights)
● Discovery of strategic business opportunities through
cross functional collaboration with sales, HR, etc.
● Presentation of marketing opportunities for revenue
● Work with management on projects dealing with media
relations, business communications & success stories;
Social Media Management
● Work with upper management and Ad Agencies to create
high performing advertising campaigns and help add to our
customer base.
For more information regarding this role, please contact me directly
via email at ​callahan_julia@yahoo.com​.
Web Master, Social Media Marketing, Advertising & SEM,
Creative Costume Company
Newtown, PA — June 2014-July 2014
Freelance role that required me to successfully revamp and
develop new aspects of Creative Costume Company’s website, as
well as promote their company’s Christmas in July Santa Suit sale
on Facebook and Pinterest. Additionally using my graphic design
and copywriting skills to create their custom sale ads for
distribution on Facebook and Search Engines (Google/Bing).
Contact the company’s owners for more information at
creativecostumecompany@gmail.com.
Website Design & SEO Specialist, Brian Hipwell/Long & Foster
Real Estate Inc. Main Line Realtor & Attorney
Devon, PA — May 2014-Aug 2014
Freelance role that requires me to successfully design and develop
Brian Hipwell’s new realtor/attorney website as well as implement
effectively researched SEO strategies for the purpose of
generating new gradually earned client leads.
Records Management
Copywriting & Editing
Content Development
Digital & E­Marketing
Social Media Integration
Budgeting & Cost Control
Campaign Management
Account Coordination
Business Development
Brand Awareness
Graphic Design
Customer Service
Quality Assurance
Process Improvement
Technical Proficiencies:
Microsoft Word, Excel, PowerPoint,
Outlook, Access, Publisher,
FrontPage
Adobe Photoshop, InDesign,
Illustrator, Dreamweaver, Creative
Cloud
LumaPix FotoFusion v5
PortraitProfessional 11
Swiftpage
WordPress
Wix.com
HubSpot
EmailBlast
SurveyMonkey
MailChimp
SageCRM

3. Accomplishments
● Successfully completing this 2­in­1 freelance project within
client’s specified budget and timeline
● Working collaboratively with the client to identify needs,
long­term goals, and meet additional project requirements
● Implementing strategic research, website design,
copywriting, internet marketing material graphic design,
SEO/SEM and social media integration
Social Media Marketing & Business Development Manager,
i.d.e.a.l. Magazine Company
Philadelphia, PA — April 2014-Aug 2014
The magazine's owner, Zarifa Roberson, requested that I take on
this volunteer/freelance Marketing & Business Development
Manager role, which requires me to complete a variety of diverse
marketing tasks using free promotional/distribution tools and
methods in order to effectively promote the publication’s upcoming
quarterly editions, both online and in print publications. The overall
goal for me to achieve while filling this position is to generate a
wide range of better perceived publicity for the magazine, thus
generating many new prospective B2C/ business­to­consumer
leads (magazine subscribers). Relative duties include: social media
marketing/management, press release creation/digital distribution,
website banner ads creation/posting, promotional flyers,
whitepapers, content/layout design creation, SEO/SEM completion,
website redesign/ development, e­newsletter campaigns and in
print publications (i.e. magazines/newspapers) for the purpose of
generating new magazine subscriber leads.
Content & Social Media Specialist, Ambience Artistry, LLC
Ewing, NJ — Jan 2014-April 2014
Freelance role requiring me to handle the creation and editing of
written content for the company’s website, digital advertisements
and promotional print materials. I additionally manage the
company’s social media outlets, including Facebook, Twitter,
LinkedIn and Google Plus. I additionally serve as a backup for the
company’s design team as needed.
Accomplishments
● Enabled the company to reach its start­up goal of
acquiring 600 Facebook page “Likes” within a one month
time span by applying social media marketing best
practices (Jan/Feb 2014)
● Successfully implemented a social media campaign on
Facebook, LinkedIn, Google+ and Twitter marketing the
company’s association with the February 9, 2014 “Brides
of Breast Cancer Charity Gown Sale” event in Somerset,
NJ as well as its association with Roxy & Dukes
Roadhouse in Dunellen, NJ and its March 29, 2014
promotional event “Cherry Velvet: An Evening of Artistic
ACT Database
Empiric Database
Skype
VinSolutions (website management)
Dealer.com (website management)
Cars.com (third party vendor
management)
REFERENCES
Letters of recommendation may be
furnished upon request.

4. Delights.”
● Created/edited 20+ staff bios for the company’s website
● Created/implemented an email blast campaign touching
base with the 150+ leads we acquired from the BABC
Charity Gown Sale event (Feb 2014) as well as from the
company’s Roxy & Dukes Cherry Velvet event (March
2014)
● Assisted the owner at the Roxy & Dukes Roadhouse
venue during the company’s “Cherry Velvet” event on
March 29, 2014
● Engaged social media audiences on a weekly basis by
posting interesting new content on Facebook, LinkedIn,
Twitter and Google+
Fashion Writer, i.d.e.a.l. Magazine Company
Philadelphia, PA — Jan 2014-Aug 2014
Freelance role requiring me to create articles for the fashion
department for the quarterly distributed magazine editions.
Accomplishments
● Successfully research and generate original content for
articles focused on fashion­related topics
● Interview credible sources for article content
● Design page layouts for my fashion based articles
Marketing Campaign Manager, Failte Vodka
Philadelphia, PA — Dec 2013-Feb 2014
Freelance role that required me to successfully create and promote
brand awareness on all of Failte Vodka’s social media accounts,
including Facebook, Twitter, LinkedIn, Tumblr, Blogger (Blogspot),
Flickr, and more.
Accomplishments
● Work collaboratively with owners to identify needs and
meet business requirements
● Create digital marketing ads (social media call to action
ads, flash/html website banners, video spots)
● Design website template drafts, complete SEO/SEM, and
integrate/manage social media accounts
● Research and incorporate best business marketing
practices in campaign to enforce brand awareness
Website Designer/Web Master, Creative Costume Company
Newtown, PA — Oct 2013-Ongoing (Needs-based Contracting)
Freelance role that required me to successfully design and develop
Creative Costume Company’s new website, as well as create and
promote their company on social media accounts such as
Facebook, LinkedIn, Flickr and more.

5. Accomplishments
● Successfully completed freelance projects within specified
budgets and timelines
● Worked collaboratively with owners to identify needs and
meet business requirements
● Implemented website design, SEO/SEM, and social media
integration and management
● Upon my completion of the company’s website redesign
project, I was asked by the company’s owners to be their
site’s ongoing Web Master, hired as needed to complete
various website maintenance tasks
Website/Graphic Design & Content Creation Intern, DELF
Internet Marketing (The DELF LLC)
Langhorne, PA — Jan 2013-May 2013
Internship role that required me to complete research and
successfully create blog articles for tweeterguide.com, an internet
marketing how­to website.
Accomplishments
● Completed over 120 hours of intern work
● Performed and assisted with various duties in support of
website operations
● Authored and delivered online content for internet
marketing blog articles
● Researched and delivered social media and market
leadership data
Wedding Album Designer, Photography by Christopher
Yardley, PA — Sept 2012-Apr 2013
Freelance role that required me to successfully design and create
wedding albums using LumaPix FotoFusion v5 software for the
photographer’s clients; www.hockensmithphotography.com.
Accomplishments
● Communicated effectively with photographer/owner to
design and develop photo albums
● Worked on projects extensively with wedding
photographer to ensure client satisfaction
● Recruited additional album designers for the photographer,
Christopher Hockensmith
Marketing Assistant, KasTech Consulting, Inc.
Langhorne, PA — May 2011-Aug 2011
Part­time role that required me to complete a variety of duties for
the CFO, Laura Kasman.
Accomplishments
● Served as a seasonal staff member with a computer
software consulting company

6. ● Conducted research, published blogs, and compiled
reports and other correspondence
● Evaluated layouts and advertising copy, edited scripts, and
managed promo materials
● Provided support for an array of product research and
business development initiatives
● Coordinated advertising campaigns, oversaw desktop
publishing, and managed websites
Marketing Assistant, Quakerbridge Radiology Associates
Mercerville, NJ — May 2007-Apr 2010
Full­time role that required me to complete a variety of duties for
the marketing manager, Holly Davis, and administrative director,
John Pugh.
Accomplishments
● Performed market research regarding healthcare
insurance policies and coverage
● Accompanied the marketing manager on trips to doctor’s
offices to distribute promotional marketing materials
(brochures/pamphlets/business cards/info binders)
● Assisted with new client recruitment, created press
releases, and ensured data integrity
● Designed company graphics, logos, business cards, and
other promotional materials
● Managed direct mail campaigns, administered databases,
and maintained accounts