Mel Bearns is a bilingual communications professional with over 25 years of experience in marketing, advertising, content development, and social media management. He currently works as a Social Media Community Manager for Kindred Healthcare, where he develops content for social media channels and helps improve facilities' online reputations. Previously, he held roles such as Communications Specialist, Creative Director of his own agency, and various marketing and account management positions for other organizations. He has a BA in Communications from UC Irvine and additional training in marketing and donor aftercare.

1. 3212 Meadowbrook Drive
Concord, CA 94519
925.876.2269
melvillebearns@gmail.com
MEL BEARNS
OBJECTIVE Work for an organization that values innovation, bold ideas and creative leadership.
SKILLS & ABILITIES Content strategy and development for all media. Copy writing, multimedia production, cross-
cultural communications, social and media relations. Bilingual/bicultural (Sp/Eng.) Adept at
identifying opportunities & solving problems. Highly organized & detail-oriented. Skilled public
speaker and presenter. Excel at team leadership and cross-department collaboration.
EXPERIENCE SOCIAL MEDIA COMMUNITY MANAGER – KINDRED HEALTHCARE, INC
September 2015 to present
Content development for Hospital Division social media channels for leading healthcare provider
in U.S. Responsible for identifying patient and employee candidates and securing interviews to
publish broad range of posts and blog content. Liaise directly with Director of Online Reputation to
assist facility leadership with strategies and tactics to improve online profiles. Provide strategic
direction and hands-on support to further multicultural initiatives.
COMMUNICATIONS SPECIALIST/COMMUNITY LIAISON – DONOR NETWORK WEST
July 2010 – February 2015
Content strategy and development for collateral, web and social media for 3rd largest organ
procurement organization in U.S. Responsible for the creation and production of video and
broadcast media, campaign development, community outreach and education. Translation and
content proofreading for critical process documents. Provided media interviews and coordinated
volunteer activity. Collaborated closely with other departments and led key creative initiatives.
OWNER/CREATIVE DIRECTOR – CUATRO COMMUNICATIONS
January 2000 – July 2010
Strategic planning, creative development and copywriting for a broad base of clients. Provided
complete range of services for the development and production of web, video and broadcast
media. Offered integrated support services for marketing and promotional campaigns in alliance
with agencies and directly to clients.
MARKETING DIRECTOR – WILDERNESS TRAIL BIKES
May 1997 – November 1999
Created the first online presence for a high end bicycle and component manufacturer. Responsible
for all copy and development of sales materials, collateral and web content. Revamped trade
presence and sponsorship programs. Principal trade publication and media liaison. Supported
international sales team and identified new business opportunities.
ACCOUNT SUPERVISOR – THE BRAVO GROUP
June 1996 – April 1997
Agency point of contact and team leader for Bank of America and Chevron accounts. Oversaw
continuity of advertising and promotional plans, including development of new strategic
initiatives and creative development for the Latino market.

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ACCOUNT EXECUTIVE – SOSA, BROMLEY, AGUILAR AND ASSOCIATES
July 1993 – June 1996
Agency point of contact for Bud Light, Norelco, Clairol and Pontiac accounts. Worked closely with
award-winning creative teams to concept and produce effective advertising and marketing
campaigns for the Latino market. Managed the Latin American Burger King franchisee group
account and led the development of a creative platform that was adopted globally. Worked closely
with media department to maximize placement and secure promotional opportunities for clients.
ACCOUNT EXECUTIVE/PROMOTIONS MANAGER – CASANOVA & PENDRILL
January 1991– June 1993
Agency point of contact for Wonder Bread, Dial Soap, Miller Brewing Co. and Pacific Bell accounts.
Managed work flow and client requests. Secured community event engagements for product
sampling and negotiated sponsorship opportunities. Oversaw implementation of regional
campaigns for Miller Lite and managed a successful promotional contest that ran in the top 6 U.S.
Latino markets. Helped Wonder Bread develop market positioning and air the brand’s first Latino
campaign.
MARKETING SUPERVISOR – SUPERIOR FIREPLACE COMPANY
August 1988 – November 1990
Managed the inventory and distribution of all product installation and information collateral for
the leading prefabricated fireplace manufacturer. Assisted with development of new collateral and
sales pieces. Worked closely with customer management team to execute a yearly travel rewards
campaign. Oversaw shipping of collateral orders to distributors and builders.
EDUCATION UNIVERSITY OF CALIFORNIA, IRVINE – BA, COMMUNICATIONS
SADDLEBACK COLLEGE, MISSION VIEJO – AA, COMMUNICATIONS
DMB&B – MASTER MARKETING COLLABORATIVE, SAO PAULO
DONOR NETWORK WEST – DONOR FAMILY APPROACH AND AFTERCARE, OAKLAND
COMMUNICATION Led pilot project to increase social media followers and improve online reputation scores
for SF Bay Area long term acute care hospital. Assisted with video production projects.
Initiated successful employee “Pride of Purpose” profile series. Work directly with
corporate and facility leadership to develop and implement strategic initiatives.
Led development of video “Understanding Brain Death.” Concepted and wrote scripts in
Spanish and English, coordinated development of detailed medical illustrations and
animation, secured talent (Neurosurgical MD’s), managed logistics and oversaw
production.
LEADERSHIP Board Member – Eagle Peak Montessori School
Past Board Member – AMAT (Asstn. for Multicultural Affairs in Transplantation)
Past Chair – AMAT Latino Work Group
Past Member – Donate Life America, Social Media Taskforce
REFERENCES WWW.LINKEDIN.COM/IN/MELBEARNS