Lyn Bowker has 19 years of experience in marketing and communications. She owns a marketing agency and has expertise in branding, marketing, advertising, public relations, design, production and financial management. She has successfully completed projects for education and FMCG clients, developing brands, marketing collateral, websites and events. Her experience includes managing complex change management projects involving over 20 projects delivered on time and on budget. She is skilled in traditional and digital marketing strategies and technologies.

1. 1
RESUME
Lyn Bowker
Email lynbowker@live.com
Mobile 0414 913 999 *SEE PROJECTS PORTFOLIO HERE:
http://www.lynbowker.crevado.com
Commercially savvy, with 19 years in Marketing and Communications and a prior background in
advertising and events, I bring a breadth and depth of hands on experience, consistently updated
skills and knowledge to every project.
As a marketing agency owner, working collaboratively with Human Resources and Marketing teams
I’ve successfully provided my marketing, communications, events and advertising expertise to private
companies mainly, but not limited to, the fields of Education and FMCG.
A selection of my many career highlights
1997-2015
Successfully operated my marketing agency LBD Lyn Bowker Direct
1998-2015 (ongoing)
EDUCATION CLIENT
International Grammar School (IGS)
Key Projects: Brand, New Prospectus and Marketing Communication Assets
Main Objectives: Within a highly competitive market
• Position IGS as the premium market choice for local and international students
• Successfully communicate IGS’s point of difference “Unity Through Diversity”
• Visually communicate the vibrancy and energy of the IGS school environment.
For the rebranding I provided high level knowledge of graphic design principals and professional
brand design to first conceptualise then manage the processes of design and production for the
vibrant and engaging new brand.
Using my strong team leadership skills and agile workflow practice with a combination of strategic
planning and my commercially savvy mindset I worked closely with the Principal and other IGS
internal stakeholders to:
• Develop new marketing collateral for overseas markets
• Apply the new brand to internal communications and marketing resources
• Redesign and develop the IGS website
• Create an IGS Design Manual to inform all current and future stakeholders and suppliers
about the correct application of the brand, logo, fonts, colours and design space
After the successful completion of these projects I went on to work with the Principal and other IGS
stakeholders for many years, producing all IGS internal and external marketing and communications
collateral as well as Education industry expos, exhibitions, Speech Nights and Open Days / Nights.

2. 2
2003-2012
CORPORATE CLIENT
Goodman Fielder
Key Project:
To concept, design and produce an AGM for >700 shareholders
Key Challenges:
The Corporate Affairs Manager had inherited AGM quotes a minimum of $30k over the budget.
I had to 4 weeks to scope, quote within budget, gain approvals, then design and install a high
standard AGM experiential event.
I saw this challenge as an opportunity to demonstrate to a new client my ability to think outside the
square, use my excellent time and project management skills, industry knowledge and strong team
leadership. My aim was to provide not only a quote within the budget and meet the short deadline,
but with the view of providing an AGM experience that would improve the company’s relationship with
the 700+ shareholders who would be attending.
How I met the challenge and exceeded Goodman Fielder’s expectations
Demonstrating my commercial savvy I took advantage of the much-publicised delay of the opening of
Fox Studios. I quickly connected with contacts in my large network to source, negotiate with and
engage highly talented freelance movie / TV set designers and builders who I knew due to the delay
in starting work with Fox would grab the opportunity to work on a high profile short term project.
As a direct result of my efforts I retained the Goodman Fielder AGM project and went on to develop
strong relationships with FMCG brand and marketing managers and business opportunities in the
ensuing years. Among these were exhibition design and print production projects in Australia for the
Goodman Fielder FMCG super brands - Uncle Toby’s Meadow Lea, White Wings, Helga’s, and GF’s
and other FMCG brands – also travelling to Shanghai, China to oversee the installation of an
exhibition I’d produced in English and had translated and reproduced for the Chinese market.
A Professional Highlight:
Was also recommended by Goodman Fielder stakeholders to peers within NRMA Road Services for
a very complex Change Management 12 month project, which I have outlined below.
2003-2004
20+ Change Management Projects Over 12 Months
Client: NRMA
1. The Human Resources Business Unit (Road Services)
2. Internal Communications Business Unit (Road Services)
Key Challenges
Manage the concepts, designs and production of >20 key projects for 2 business units, maintain
brand integrity and develop a design synergy to compliment and connect distinctly different kinds of
internal communications collateral.
How I met the challenge and exceeded NRMA stakeholder expectations
• Selected and briefed my design team based on individual expertise in key areas I’d identified
• Acted as Design Director across the projects, managing the team and projects concurrently
• Hired and briefed photographer re the layouts and shoot list which I scoped and developed
• Managed several day-long shoots including briefing and managing NRMA staff as “talent”
• Invited to participate on the NRMA “Values Committee” tasked with developing a set of 7 Values
and 7 examples of behaviours to support each.
• Conceptualised and gained agreement for an engaging way to present the new Values to NRMA
stakeholders at every level, and then produced the Values Handbook end to end.
• Worked closely with Mercer “the world’s largest HR consultancy firm” for the HR content.
• Managed all creative and production services, stakeholders, budgets, timelines
• Managed conflicting and converging schedules and deadlines while meeting other clients’ needs.

3. 3
Traditional and Digital Marketing
AREAS OF DIRECT EXPERIENCE AND HANDS ON EXPERTISE
• Technologically adept, quick to learn
• Developing and implementing digital engagement and communication channels (eg.
websites, intranets, social media, e-newsletters and other digital applications and tools)
• Planning, research, analysis, writing of business requirements and specifications.
• Consulting and liaising with colleagues, stakeholders and suppliers and reporting as required.
• Undertake research, plan, monitor, write and prepare plans and documentation for
procurement and contracts for digital resources and platforms.
• Working collaboratively to develop digital communication policies, standards and guidelines.
• Understanding client needs, maintaining productive and collaborative working relationships
with internal and external stakeholders.
• Effectively working on simultaneous projects within defined timeframes and in an
environment of conflicting and changing priorities
• Maintaining effective relationships and knowledge of client business portfolio areas in a
constantly changing environment
• Staying abreast of public issues and other factors likely to impact the way the client
communicates digitally with clients, stakeholders and/or the public.
Branding
• Brand auditing
• Brand design and development
• Brand management
• Brand assets management
Marketing
• Develop, deliver and implement effective digital communication strategies, standards and
channels such as websites, intranets, social media, e-newsletters and other digital
applications and tools
• Researching markets, competitors to gain insights, make informed plans and decisions
• Creating marketing plans
• Developing “buyer personas” for target markets
• Using SaaS (software as a service) for digital marketing and metrics
• Email marketing - using MailChimp, or a similar email marketing service
• Good understanding and management of search engine optimization (SEO)
• Content development and content marketing using best practices
Advertising
• Researching opportunities for advertising
• Negotiating rates
• Developing copy to suit ad specs
• Ad layout and design
• Preparing final artwork
• Placing bookings
• Using online media portals to upload ads.
Public Relations
• Researching PR / promotional opportunities
• Writing and sending out press releases
• Sponsor development and management – for project prizes and other kinds of support
• Sponsorship proposal writing

4. 4
Design
• Writing briefs
• Engaging and managing designers
• Providing design direction
• Editing
• Proof reading
• Checking artwork
• Image file management
• Project risk management
• Intermediate graphic design ability using Adobe CC InDesign, Photoshop & Illustrator
Production
• Obtaining competitive quotes
• Price negotiation
• Developing project schedules
• Print management
• Pre-press checks
• Managing deliveries
• Project risk management
Financial
• Scoping projects
• Developing budgets
• Risk management
• Reporting
Knowledge - with Intermediate Skills
• Social media marketing (Faceboook and Twitter)
• Video scripting, video production, video editing
• Web design and updates (WordPress CMS)
• Graphic design (using Adobe CC)
• Writing advertising copy and strategic writing for marketing collateralCopywriting for different
audiences
Technology / Computer Software and SaaS (online software services)
Adobe Creative Suite (Mac)
InDesign
Photoshop
Illustrator
Acrobat Pro
Mac
Keynote
iBooks
iBooks Author
Microsoft – Word, PowerPoint, Excel, Outlook
Email - MailChimp - for lst segmentation, automation, analytics
Team Collaboration - SaaS options include Google For Work apps
Project Management - Excel - superseded by better SaaS options

5. 5
Education
As a passionate marketing and communications professional my education is ongoing
Online Courses & Professional Development
My passion makes me keen to stay abreast of new developments in strategies, technology and
industry standards so I am constantly seeking information and ways to increase my knowledge and
skills. I’m very active online and engage regularly with a range of specialists communities for
professional marketing and design across both traditional and digital marketing.
Since early 2013 digital marketing, very much including the technology that enables it, has grown into
one of my passions, so I’m in a continuous state of research and ongoing training.
Recently Completed Online Courses
• E-books and online magazine writing and design using e-pub software or Adobe apps
• Online marketing funnel design, including studying the software that supports this
• Digital media asset creation specifically suited to segmented online marketing
• Social media attraction marketing using Facebook (mainly) and Twitter
• Copywriting – creative writing, copywriting for a targeted audience, the psychology of good copy,
how to write compelling headlines. Have completed a variety of copywriting courses for different
kinds of copywriting plus headline writing
Formal Qualification
In late 2015 with a view to gaining a formal qualification equal to my 19 yrs experience
I’ve been gathering evidence to gain Recognition of Prior Learning (RPL) credits towards the
new Advanced Diploma of Marketing and Communications (BSB 61315) which superseded
Advanced Diploma of Marketing (BSB 60515) in January 2016.
*More information can be provided at interview stage and if requested, a link can be supplied to view
the RPL evidence I’ve gathered to meet most of the course units; meaning I will only have a few of
the 12 units to complete
Career History
1997-2015 (as already outlined)
LBD Lyn Bowker Direct
Marketing Agency
Industry experience gained
• Education
• Childcare
• Corporate Affairs
• Human Resources
• Internal Communications
• FMCG
• Manufacturing
• Property
• Coal
• Petroleum
• Kitchens

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INDUSTRY EXAMPLES
Client / Brand / Work Carried Out *digital evidence of these projects is available
on request
EDUCATION
International Grammar School – 1997-2015 *see page 1 Key Achievements
Pre-school to Y12
• Attend strategic marketing meetings and provide professional input
• Brand redesign and Brand Guidelines
• Web design and development
• Internal communications
• Marketing collateral *far too numerous to list, digital examples available
• Newspaper advertisements design and upload
• Digital files and marketing assets management
Uniworld Colleges
English language college for International students learning English while living in Australia
• Marketing collateral concept, design and print of the Uniworld “University of Newcastle MBA”
brochure
English Australia
National peak body for the English language sector of international education in Australia
• Logo redesign
• Strategic marketing collateral design and print
• Website design and development
• Internal communications
• Annual EA Education Conference Proceedings
• Pull up banner
Sydney English Language Centre
English language college for International students learning English while living in Australia
• Logo redesign
• Prospectus
• Poster and banner
• Website
All above - concepts, designs, photography, copywriting, proof reading, editing, print management
Access Language Centre
English language college for International students learning English while living in Australia
• Strategic marketing advice and planning
• Brand redesign
• Website concept, design and development
• Prospectus concept, design, photography, print, created a digital version for website
• Marketing collateral design and printing
• Stationary suite concept, design and printing

7. 7
Sydney College Of English
English language college for International students learning English while living in Australia
• Strategic marketing advice and planning
• Brand redesign
• Website concept, design and development
• Prospectus concept, photography, design and printing
• Marketing collateral (other) concepts, design and printing, including management of
photography, copywriting, editing and print production.
• Stationary suite design and printing
CORPORATE
Goodman Fielder *see page 1, Key Achievements
• AGM design
• Photography
• Print & digital production
Mars Australia Macquarie Park new office graphics
Owns confectionary and pet food brands
Concepts, design production, choosing colors & painting feature walls, and installation of graphics for
• Entrance doors signage, reception, hallway walls, training rooms, meeting rooms, storage room
walls and staff breakout area
CHANGE MANAGEMENT
NRMA Road Services *see page 1 Key Achievements
Concepts, design, photography and project management of > 20 projects including:
• HR Policy Booklet
• NRMA “Living Our Values” staff booklet and poster
• Welcome Kit folder and inserts
• Performance & Development Program wallet and materials
• Short Term Incentive Plan + Long Term Incentive Plan
• Staff “Passports”
• Your Journey booklet, illustrated
• Desktop tent calendar, illustrated
• Capabilities Dictionary
• CD cover
• Change Leadership Toolkit cover and numerous inserts
• Balanced Scorecard
• Customer Contact Centre Staff Induction Program Participant Guide & numerous other guides
NRMA Insurance
• A4 folder design and printing
MAIN FMCG BRANDS
Goodman Fielder: Uncle Toby’s, Meadow Lea, White Wings , Helga’s
Mars Australia – Mars, M&M’S, Skittles
Stuart Alexander - Guylian, Baci
Producing exhibitions design and graphics production and installations
Providing advertising and marketing collateral concepts, designs and printing

8. 8
Ayam - Recipe Booklet - concept, recipe development, photography, design, print and supply to
national magazine for inclusion as a give-away on front cover
Moccona - Marketing Booklet - concept, copywriting, photography including talent selection, styling
for photo shoot, design, printing. Supermarket product bins, concept, design, print and supply flat for
in-store installation
MANUFACTURING
Goodman Fielder Ingredients
Exhibitions - concept, design, production, installation
SnapFresh
QANTAS owned Brisbane based, SnapfFresh produces airline meals and catering to the airline
industry of the highest standard using state of the art equipment.
Website -Concept, photography, design and development
Magazine advertisement - QANTAS “InFlight”
I’M ABLE TO DEMONSTRATE CAPABILITIES IN THE FOLLOWING AREAS
*specific details provided on request
• Develop creative marketing briefs; effectively communicated campaign requirements to creative
staff, copywriters, html experts suppliers and mail houses
• Develop relationships with third parties to meet strategic objectives
• Develop and implemented new brand guidelines across all marketing communications including
direct mail and email, online newsletters, marketing collateral and stationery
• Generate estimates, reverse briefs and project timelines for client approval
• Collaborate with creative, tech and finance resources to ensure project requirements were
delivered on time and to the highest quality
• Establish and documented new processes and procedures
• Manage creative scheduling and traffic management
• Manage conflicting priorities and deadlines in conjunction
• Plan production,,organise and manage pre-press and all printing requirements of any form
• Communicate with key internal clients and stakeholders regarding project requirements; manage
stakeholder expectations
• Manage supply chain, monitor and report on supplier performance
• Manage campaign timelines and deliverables
• Co-ordinate campaign development from strategic review and client brief to concept creation,
presentation, production and fulfillment
• Work collaboratively with marketing departments, advertising agencies, internal creative staff and
mail houses to deliver campaigns and new product launches
• Identify and implemented cost savings via profit improvement strategies
• Be involved in key marketing projects
• Execute B2C direct mail and email campaigns
• Develop creative marketing briefs; effectively communicate campaign requirements to creative
staff, copywriters, html experts, suppliers and mail houses.
• Develop relationships with third parties to meet strategic objectives
• Implement new brand guidelines across all marketing communications including direct mail and
email, online newsletters, marketing collateral and stationery
• Project manage and check finished art, print and nationwide distribution for campaigns and key
marketing promotions

9. 9
Career History
*prior to 1997 when I started my business LBD Lyn Bowker Direct
15 Aug 1995 - 30 Aug 1997 - 2yrs
THE MAGAZINE GROUP PTY LTD
National Sales Manager
Responsibilities:
• Media sales
• Meet agreed sales targets
• Advertorial design management
• Manage advertising and production deadlines
• Attend and manage photo shoots on behalf of advertisers
• Hire & manage photographers / stylists / graphic designers
• Provide strategic design direction for the creative team
10 Mar 1994 - 05 Aug 1995 - 1.5yrs
MBF AUSTRALIA
National Sponsorship Manager
Responsibilities: Manage sponsorships and events in relation to:
SAFETY HOUSE AUSTRALIA
• Manage the MBF national Safety House Australia sponsorship
• Manage the relationship between SHA employees and MBF
• Support Safety House Australia promotional staff located on MBF premises, as required
MBF “PETE & PENNY” CHILDREN’S HEALTH EDUCATION & SAFETY PROGRAM
• Manage events at Sydney Opera House
• Manage the admin for the program
• Manage internal and external stakeholder relationships
18 Apr 1992 - 27 Mar 1994 - 2yrs
SMC MEDIA SERVICES PTY LTD
National PR & Promotions Manager
Responsibilities across Marketing / Events / Exhibitions / Sponsorships
• Manage major and minor sponsorship sales and marketing collateral design and production
• Manage major sponsors’ relationships with SMC Media Services
• Manage the concept, design, procurement of major and minor sponsors, production of Sydney
Easter Show exhibit
• Manage stakeholder relationships with NSW Education, NSW Police Service, and NSW Fire
Brigades marketing director and department staff

10. 10
REFEREES
Mrs Kerrie Murphy
Director
South Sydney Area Health
(formerly, Headmistress, International Grammar School Ultimo)
E: kerriemurphy60@gmail.com
M: 0410 588 366
Ms Rosemary Pryor
Director of Media and Communications
International Grammar School, Ultimo
E: RosemaryP@igssyd.nsw.edu.au
M: 420 575 609