Vivian Penn seeks a marketing position utilizing her experience in marketing communications and interpersonal skills. She holds a Bachelor's degree in Business Administration and has over 30 years of experience in marketing, public relations, event planning, and social media marketing. She has independently worked with several advertising agencies and small businesses managing their social media presence and analytics.

1. Vivian C. Penn
20 Meadow Lane
Hawkinsville, GA 31036
706-464-6400
vpenn@comsouth.net
CAREER OBJECTIVE: Seeking a challenging position with a growth oriented organization utilizing my acquired
knowledge in marketing communications and interpersonal skills.
EDUCATION: University of Central Florida
Bachelor of Science in Business Administration
Major: Marketing Degree awarded: July 1982
EMPLOYMENT HISTORY:
VCP Marketing & Public Relations, Hawkinsville, GA Feb. 1996 - present
I work independently for several advertising agencies and also have several small business clients. I handle all of
their social media marketing, including Facebook, Twitter, Pinterest, LinkedIn, Instagram and website consulting.
My responsibility is to post daily, 7 days a week, at times that have the highest interaction rates. I also will provide
weekly and or monthly analytics upon request. I’ve created and built up social media following from scratch, using
organic methods, including contests and advertising. My skills include proficiency at buying and creating
advertising on all social platforms abiding by their rules and regulations. Media and public relations plan
formulation and implementation, marketing plan development, and marketing research and analysis, event
organization and execution and all other activities related to promoting, marketing and selling a product and/or
service. I have been responsible for annual advertising budget in excess of one million dollars annually for
Enterprise Communications, a Sprint PCS affiliate in South West Georgia and South East Alabama. Also, event
organization and execution and other activities related to promoting, marketing and selling a product and/or
service.
Anderson Iverson Marketing Communications, Statesboro, GA Jan. 1995 - Feb. 1996
Managing Partner/Account Executive - for entrepreneurial marketing communications firm. Responsibilities
include; targeting new business prospects, developing and conducting presentations. Formulating and
implementing researched base marketing plans. Specialty includes on-line research and use of Web-sites as
new media.
Pierce & Thibodeau Marketing Communications, Lebanon, NH July 1993- 1995
(Advanced through the following positions)
Director of Media Services - Directed the formulation and execution of all advertising agency’s client's media
plans. Statistically analyze both media research data and outside research organizations data in order to
formulate media plans, negotiate ad rates and implement media plans to fit the client’s budget. Participated in
new client presentations and worked closely with existing clients in implementing systems to determine
effectiveness of each advertising campaign.
Media Planner/Media Buyer - (tele-commute to corporate office utilizing home telecommunication system). Work
closely with media department to develop and implement media plans. Complete familiarity with media;
magazines, newspapers, television, outdoor advertising and direct mail organizations, understanding of audit
bureaus, (BPA, ABC, Nielsen, Arbitron, and Simmons Research). Prepare information for several clients on
interactive media opportunities.
Van Etten Inc., Lebanon, NH 1991 - 1993
Associate Publisher Upper Valley Magazine, regional lifestyle publication. Responsibilities included: overseeing
production, circulation and sales and administrative departments including working with outside pre-press
vendors and webb press house. Developed new profit center with contract publishing ventures.

2. 2
Falcon Publishing, Palm Beach Florida 1986 - 1991
(Advanced through the following three positions):
Director Airline Marketing - (position was created due to husband’s relocation). Supervised publishing of
American Airlines Destination Guides, liaison with American Airline’s Marketing Department, cultivated leads,
responsible for advertising sales. Also, maintained national advertising accounts for Illustrated Magazine Group.
Associate Publisher - Responsibilities included: overseeing production, circulation, sales and administrative
department to include hiring and training personnel for three regional publications; Palm Beach Illustrated,
Treasure Coast Illustrated and Fort Lauderdale Magazine and assorted contract publications. Sought out, bid,
organized and consequently acted as liaison for contract publishing ventures. Assisted in launching several new
publications to include annual sports publications and arts event guides and brochures. Planned and organized
public relations events i.e., promotional parties, contests and assisted the sponsorship of a Russian yacht in The
Whitbread Race. Involved in the daily business activities such as communicating with vendors, creditors and
customers; also involved with development of long range planning. Handled local and national advertising sales
accounts. Leading revenue-producing employee.
Marketing Director - Development and coordination of advertorials and special advertising sections, record
keeping of ad sales for both accounting and production purposes, trafficking ad materials, assisted in hiring all
employees and training sales persons. Handled local and national advertising sales accounts.
Hague Hydro-Clean Water Treatment, Columbus, Ohio 1983 - 1986
Marketing Director - Responsible for developing marketing plan for national dealer network, developing sales and
promotional materials,. Most notable projects include development of: sales seminars, product literature, trade-
show displays, sales slide presentation for national sales representatives, sales presentation manuals, dealer
catalog and service manuals. Also, developed and edited a monthly newsletter to national dealer network, and
handled all advertising in yellow pages and trade magazines. Implemented word processing capabilities
throughout the corporate office.
AFFILIATIONS:
Member Board of Directors, Palm Beach Grand Prix Charities, West Palm Beach, 1987- 1989
Member Board of Directors, United Developmental Services, Lebanon, NH 1991-1993
Rotary International, Air show Marketing Committee Chairperson, Lebanon, NH 1993
Rotary International Member 1991 -1996
Chairperson, American Diabetes Association Walk 1994, 1995, 1996 and 1999 in three markets in Georgia
Committee Member, American Diabetes Association/National Center, Fund Raising Committee 1997
Chairperson, American Diabetes Association/National Center, Other Special Events Committee 1997
Board Member, American Diabetes Association- Columbus, Georgia Chapter 1999 present
Chairperson, American Diabetes Association Kiss-A-Pig Event, Columbus, Georgia 2000
Assistant Girl Scout Troop Leader, Troop 103, Columbus, Georgia 1999-2003
Public Relations Advisor, Pierce Chapel United Methodist Church, Columbus, Georgia 1999 - 2007
President Chapel Lake Community Garden Club, Midland, Georgia 2000
PTA President Midland Middle School, Midland, Georgia 2006, 2007, 2008
President Friends of the Ocmulgee Symphony Board of Directors 2009-2013
Vestry Member St. Luke’s Episcopal Church, Hawkinsville, Georgia 2010-2013
Board Member, Better Home Towns Hawkinsville, Georgia 2010-2014