Cindy Erickson is an experienced marketing communications professional with over 15 years of experience leading teams and managing projects from concept to completion. She has worked in various industries including insurance, food, and equipment protection. Her background includes expertise in public relations, branding, advertising, and event planning. She currently works as a Global Manager for Pentair leading an international marketing communications team.

1. Cindy D. Erickson
14225 46th
Place North, Plymouth, MN 55446  763-710-7783  763-337-2622
cindy-erickson@hotmail.com
HIGHLIGHTS OF QUALIFICATIONS
 Respected team leader known for delivering
solutions and results.
 Innovative manager with a proven history of
turning complex information into clear,
compelling messages that deepen a brand with its
audiences.
 Excels in managing projects from concept
through completion.
 Unique background that combines expertise in
internal and external communications, public
relations, corporate communications, advertising,
and the development and execution of special
events, promotions and corporate contributions
programs.
 Creative, yet practical, approaches to problem
solving.
PROFESSIONAL EXPERIENCE
Pentair – Minneapolis, MN February 2014 – November 2015
Global Manager, Marketing Communications for Pentair Equipment Protection—Hoffman branded products
Lead an international team (US, Europe, India, China) to produce effective marketing communications deliverables for
vertical marketing, and channel and product management teams to build global awareness and grow the business. This
includes creatively applying effective branding to web, print, tradeshow, promotional, and technical publications, as well
as being responsible for developing and executing PR strategies.
The Schwan Food Company, Inc. – Marshall, MN October 2006 – February 2014
Manager, Corporate Marketing Communications (July 2009 – February 2014)
Promoted to lead a dynamic team of eleven to produce marketing communications deliverables for the corporation and its
three business units which represented over 15 brands. The team produced branded, effective marketing and employee
communications and collateral. This included copywriting, graphic design, web design, and video production projects of
all kinds. Introduced, cultivated and revised processes that resulted in substantial savings (over $1.3M in 2010) and
created exponential efficiencies in project management within the team.
Account Executive, Creative Services (October 2006 – June 2009)
Served as a strategic partner with Schwan’s business units (Consumer Brands, Food Service, and Home Service) to reach
their marketing communications’ goals and objectives with solid creative ideas for print collateral, video, photography,
direct and digital advertising and Web. Effectively managed numerous projects simultaneously, concept through
completion. Responsible for all aspects of client service including planning, copywriting, account management,
budgeting, vendor negotiations, and evaluation of marketing programs.
Independent Marketing Communications Consultant – Moorhead, MN Sept 2004 – Oct 2006
Independent consultant for public relations, advertising, marketing, copywriting and desktop publishing. Notable
accomplishments include:
 Launched a new branding campaign for State Bank and Trust, the largest privately owned bank in North Dakota,
South Dakota and Minnesota, that delivered exceptional financial results.
 Developed a marketing plan, new logo, brand statements, various marketing collateral for Konrad Olson,
Commercial Realtor ,that was utilized by the CEO to reposition the company’s image as a leader in the region.
 Worked with a regional, large equipment dealer to review their culture and did a thorough communications audit
of client touch points, resulting in the development of a new employee and client communications vehicles. The
response was overwhelmingly positive from both employees and clients. Rebranding of company
communications followed and was deemed as a significant contribution to employee engagement.
 Worked with the City of Fargo on a direct mail campaign for automatic billing for utilities that delivered a
response rate of 26 percent participation, far exceeding the expected results of 5-7 percent.
 Served as adjunct instructor for writing and desktop publishing at Minnesota State University, Moorhead, MN.
Odney Advertising – Fargo, ND Sept 2003 – Sept 2004
Marketing Consultant
Managed accounts in the Red River Valley, new business development, prepare proposals, write marketing and
communications plans, manage budgets, etc. Odney Advertising is a full-service advertising and public relations agency.

2. The company also owned iNet Technologies and Graphic Traffic in Bismarck, and DH Research in Fargo, so was also
involved in presentations and proposals for internet and graphic design, as well as marketing research projects.
Clarica Life Insurance Company – Fargo, ND Sept 1998 – August 2003
Director, Marketing Communications (Jan. 2001 – Aug. 2003)
Promoted to manage and lead the Marketing Communications team of writers and designers. Developed communications
strategy to ensure that the strategic and creative direction of communications projects support the marketing vision of the
company. Prepared internal and external executive communications, speeches and presentations for CEO and CMO.
Ascertain that a high-quality, consistent brand message was presented across all channels. Coordinated life division
communications to the field via the development of sales tools and marketing projects, including collateral development,
presentations, video production, and web copy.
Advertising and Marketing Communication Coordinator (Sept 1998 – Jan. 2001)
Coordinated national advertising programs, editor of monthly agent publications, and produced multimedia presentations
for annual national conventions. Also wrote copy for print and electronic mediums. Involved in development of company
Intranet. Core team leader for U.S. operations’ major initiative of name/brand change (formerly The Mutual Group).
EDUCATION
Minnesota State University Moorhead, Moorhead, MN
B.S. in Mass Communications, Marketing Concentration
COMMUNITY INVOLVEMENT
 United Way of SW MN, committee member for
“Power of the Purse”, a fundraiser for Women
United for Early Childhood Education, 2008-2009
 SunDance Riding Therapy, Inc., volunteer for
Special Olympics equestrian athletes, 2006
 Continuum Toastmasters, member, 2003-2006
 FM Advertising Federation, 2003-04, member
and volunteer for ADDYs Award Banquet; 2004
ADDYs Award Chairperson; 2004 Board of
Directors
 Chairperson, Marketing Committee, Plains Art
Museum’s “Spring Gala,” 2002, 2003 and 2004
 Education Committee, Fargo-Moorhead
Chamber of Commerce, 2004
 Minnesota State University Moorhead,
Volunteer for 2004 Corporate Campaign
 Fargo-Moorhead Leadership Development
Program, F-M Chamber, 2002 Graduate
 Board of Directors: United Way of Cass-Clay,
March 1995 - February 1998
AWARDS
Life Communicators Association: (North American organization of over 700 communications professionals
from life insurance companies in Canada and the U.S.)
Won three awards in the annual LCA Awards
Competition, September, 2001:
 Convention Support Materials category: Award of
Excellence
 Creative Writing category: Award of Excellence
 Special or Different Projects/Brand Campaigns
category: Honorable Mention
Won three awards in the annual LCA Awards
Competition, June, 2002:
 Agent Sales Promotion category: Award of
Excellence
 Advertising Campaign category: Honorable Mention
 Agent Recruiting category: Honorable Mention
ADDY Awards: Advertising Federation of Fargo-Moorhead
 2005 Industry Self-Promotion category, Ad Club; Gold Award: FM AdFed 48th
Annual ADDY Call for Entries
 2005 Industry Self-Promotion category, Campaign; Gold Award: FM AdFed 48th
Annual ADDY Awards Collateral
Materials
 2002 Sales promotion category, product or service sales presentation; Gold Award: Clarica’s “Connect with Clarica” CD-
ROM
 2002 Interactive media category, disk-based sales package; Silver Award: Clarica’s agent recruiting kit