This document provides a summary of Lani D. Miranda's qualifications, including her contact information, education, experience, skills, and awards. She has a Master's in Business Administration from UTEP with a concentration in finance and a Bachelor's in Business Administration in Marketing. Her experience includes positions in marketing, research, and teaching. She has international experience in Hong Kong, France, and Panama and is proficient in several languages.

1. Lani D. Miranda
Mobile: (915)407-4894
The University ofTexas at El Paso (UTEP)
The University ofTexas at El Paso (UTEP)
BSC Global, Lean Six Sigma Consulting
The University ofTexas at El Paso (UTEP)
GUALMY, Chihuahua, Mexico
InstitutoTecnologico y de Estudios Superiores de Monterrey
Certificate: Outstanding Development on the Marketing National Exam (CENEVAL)
Honors: Graduated with honors
Student-Athlete Award, Class of 2012
Honors: Beta Gamma Sigma Honor Society
University Banner Bearer, Class of 2015
May 2015
Dec 2012
2014
2015
2011
2010
2014
2014
2014-2015
11/2014-03/2015
08/2013-11/2014
08/2012-12/2012
GPA: 4.0/4.0
GPA: 3.69/4.0
Strategic Marketing Planning
Six Sigma Green Belt Certification
International Research Course, Hong Kong Baptist University, HONG KONG SAR, REPUBLIC OF CHINA
Chair, Outreach Committee
Appropriations Committee
Organized a Networking event with the Graduate School Associations and the Graduated School and designed the“official” T-shirt for UTEP Graduate School with the
objective of increasing pride among UTEP Graduate Students.
Marketing and Financial Analyst
GraduateTeaching Assistant
Marketing Advisor
Quantitative Market Research / Analysis Qualitative Market Research / Analysis Cultural Sensitivity
Proficient in Microsoft Office Suite, NVIVO, SPSS, Illustrator, Photoshop, InDesign, & MacOs
“Brand City”Summer Course, Universitat Abat Oliba, BARCELONA, SPAIN
Possess Exceptional Speaking Abilities in English, Spanish, & Intermediate French
Abroad Semester, Rouen Business School, ROUEN, FRANCE
Hispanic Markets
Email: miranda.dinorah@gmail.com
/in/lanimiranda
5563 Beth View Dr. El Paso, Texas 79932
Multicultural professional with great initiative prepared to create and implement diverse marketing initiatives; an accomplished creator of viable solutions and strategies
thatmaximizecurrentandfutureopportunitiesfordiverseproductsandservices.Skilledatadvisingonresearchmethodstodevelopandmarketproducts,andbuildstrategic
relationships that foster growth and increase company exposure; combine tactical execution of strategic marketing initiatives and the development of key alliances with
both internal and external resources to capture and enhance overall business and bottom-line performance. Enthusiastic about continuous learning and working as part of
a team.
Chosen to participate in an international research course at Hong Kong Baptist University; participated in courses on corporate governance and oversaw financial visits to
have a better understanding of the Asian business culture.
Served as a foreign student at this leading French business school. Now NEOMA Business School.
Classes: Brand Marketing, Marketing and value, International Marketing, Intermediate Corporate Finance, and Entrepreneurship
Served as integral team member managing the development of a Brand City project for the City of Creel.
Serve as a leader representing the graduate school body on issues affecting the students; serve as a link between administration and students.
Created marketing plan for the start-up upcoming sales.
Developed financial ratios analysis for the Business Self Assessment Service.
Developed the brand new image and Corporate Identity Manual.
Collaborated on the Strategic planning for BSC Global.
Managed student administrative support organizing schedules and activities for the other students working at the Graduate Business Center.
Worked closely with program staff to design and propose program promotional material and execute outreach efforts.
Developed marketing strategies for a candy producer start-up in the City of Chihuahua, Mexico.
Managed focus groups, and conducted surveys on the company’s products.
Analyzed quantitative and qualitative research and developed strategies.
Presented all information for implementation.
GRADUATE SCHOOL SENATOR, Student Government
MASTER OF BUSINESS ADMINISTRATION, Concentration in Finance
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING
Professional Summary
Education
Core Competencies
Technical Skills and Certifications
Leadership
International Experience
Professional Experience

2. MCDONALD’S, Chihuahua, Mexico
RIBASMITH, Panama City, Panama
FASHION MALL, Chihuahua, Mexico
TOYOTA, Chihuahua, Mexico
2009
2011
2009,2010,&2011
2012
2013-2014
2011 & 2012
2008-2012
2011
08/2012-12/2012
06/2012-07/2012
08/2011-12/2011
03/2012-06/2012
VP of Marketing, MBA Association,The University ofTexas at El Paso
MissionaryWork, Comunidad Misionera, A.C.
Marketing Analyst/Advisor
Marketing Analyst/Advisor
Marketing Intern
Marketing and Events Intern
Member,Women’s BasketballTeam, InstitutoTecnologico de Monterrey, Mexico
Academic/Human Development Activities forTeenagers, Granja Hogar, A.C.
Staff,World Convention of the Sister Cities (STAFF)
Summer Camp Organizer, Loyola Community Center
Organizer, Marketing Conference at InstitutoTecnologico de Monterrey
Diploma for Community Service (Social & Citizen), InstitutoTecnologico de Monterrey
Developed marketing strategies and plans to improve brand positioning for this fast food conglomerate in the City.
Managed all quantitative and qualitative market research.
Provided observations, managed focus groups, and conducted surveys on the company’s products and services.
Presented all information for implementation to the national franchise.
Presented all information for implementation to the National Office.
Served as a prime interface managing the implementation of a strategic plan to implement re-usable bags in all locations for this national supermarket chain.
Managed the creation of an advertising campaign to influence and target key decision makers to utilize the re-usable bags when shopping.
Successfully presented the campaign proposal to the CEO for implementation.
Managed and analyzed several focus groups for different market segments.
Developed strategic plan to increase customer satisfaction, total customer experience, and improve lifestyle marketing and branding.
Executed a Below the Line (BTL) campaign for the lastTOYOTA NASCAR series in the City of Chihuahua.
Created brand awareness and drive sales through specific promotions for theTOYOTA NASCAR Series.
Developed marketing events for the promotion of vehicles in different locations in the state.
Extracurricular Activities
Civic Activities/ Community Service
Analyzed quantitative and qualitative research and developed marketing strategies.
Analyzed qualitative research and developed marketing strategies.