Updated 1/24/18

1. • MESSIAH COLLEGE (08/12 – 05/15)
Bachelor of Science in Marketing; Minor in Public Relations
Three-year graduate; GPA: 3.82 Overall; 3.89 Major; 4.0 Minor
• INTERNATIONAL BUSINESS INSTITUTE (05/14 – 08/14)
Business-focused cross-cultural semester in 13 European & Asian countries
• “SIX CONTINENT CLUB” & 30+ COUNTRIES
Passionate about rich cultural experiences and the thrill of traveling alone. Blogging, photography and
journaling capture these experiences. Southeast Asia: twomonthsinsoutheastasia.wordpress.com
• SENIOR ASSOCIATE BRAND MANAGER: QUENCH AGENCY (04/17 – PRESENT)
Responsible for management of national and regional brands. Highlights include:
• Handling relationship and support for Seagram’s Escapes brand, including packaging, new product
innovation, POS and more
• Oversaw launch of Seagram’s Escapes Spiked (top 10 new PAB item across convenience markets and
top #4 in total US within 12 weeks of launch)
• Efficient project management moved forward the launch of 3rd flavor Calypso Colada
• Coordinated launch deliverables including, but not limited to, planning, creative concepting,
primary/secondary packaging, website, digital assets, POS and more to set the foundation for a
successful “Turn It Up” launch campaign
• Ownership of truwhip account from client pitch through “Save Dessert” campaign execution to support
base product and launch of new portfolio item truwhirl
• Management of packaging design process for Big Hill Ciderworks and Sauder’s Eggs
• ASSOCIATE BRAND MANAGER: QUENCH AGENCY (01/16 – 04/17)
Coordinated with the Brand Manager and agency team to manage the agency’s largest account, StarKist.
Highlights on the StarKist account include:
• Aided in conception to launch of StarKist specialty brands Bella Portofino and Blue Harbor Fish Co.,
including but not limited to, planning, creative concepts, packaging, websites and campaign executions
• Coordinated social process and managed packaging process from concept to production
• BRAND MANAGEMENT INTERN: QUENCH AGENCY (09/15 – 12/15)
Assisted the agency team with managing accounts and selling-through disruptive campaigns while becoming
familiar with advertising industry and agency processes.
• DIGITAL MARKETING & COMMUNICATION INTERN: LIFEGUIDE FINANCIAL ADVISORS (11/14 – 06/15)
Aided with refining and implementing LifeGuide’s coordinated client communication plan through marketing
and web strategies, including blogging, SEO, advertising and project management.
• MARKETING INTERN: COLABORERS INTERNATIONAL (02/15 – 05/15)
Promoted mission and ministry of CoLaborers International with tangible results through generating social
media content, composing campaign content and facilitating advertising programs.
• MARKETING INTERN: MESSIAH LIFEWAYS (08/14 – 12/14)
Worked alongside the Marketing Manager to support the marketing plan through designing ads, ghostwriting
and managing the media book, annual marketing summary, website and expense report.
• STUDENT TRAINER: MESSIAH COLLEGE UNION CAFÉ (12/14 – 05/15)
Performed food-service duties at Union Cafe while training and leading co-workers.
• AGENCY SPACE COMMITTEE
Concepted and implemented creative solutions to improve the company’s work spaces.
• HARASSMENT & SEXUAL HARASSMENT POLICY COMMITTEE
Worked with HR to develop a harassment policy for employees specific to the agency culture.
• DELTA MU DELTA BUSINESS HONOR SOCIETY
Nu Epsilon Chapter—Vice President; Winner of Delta Mu Delta Board Award
• MANAGEMENT & BUSINESS DIPLOMAT (OPEN HOUSE SPEAKER)
Spoke about International Business Institute at M&B Open Houses to reach prospective students.
• NCAA DIVISION III CROSS COUNTRY, INDOOR TRACK & OUTDOOR TRACK ATHLETE
• International Volunteer: Redeemer Church
• Hurricane Sandy Service Trip Co-Leader: Messiah College
• CoLaborers International Children Sponsor
VICTORIA
SCRIMA
(845)820-9983
scrimavictoria@gmail.com
linkedin.com/in/victoriascrima
My passions include advertising and marketing, with a focus on design and packaging.
When I’m not in the office you’ll find me traveling abroad, painting or reading up on makeup
industry trends.
EDUCATION
PROFESSIONAL
EXPERIENCE
INTERNATIONAL
UNIVERSITY
INVOLVEMENT
VOLUNTEER
QUENCH
AGENCY
LEADERSHIP