The document summarizes the results of a questionnaire about various advertising campaigns for a clothing brand. Key findings include: - 100% of respondents felt the model was suitable and the message was clear for the Autumn/Winter and Spring/Summer video ads. - For the radio ad, 14/15 felt the voice was appropriate but some felt the beat was repetitive or didn't fit. - Most respondents understood the relevance of the jewelry box ending in the sponsorship TV ad, though some aspects could be made clearer. - 100% felt the various ads worked together as a coherent campaign and would make them want to visit the website.

1. Questionnaire Results
BY JEN, KATY, OLIVIA AND MILLIE

2.  We created a questionnaire for each of our adverts so
we could get feedback on them. This will help us to
see the parts of our products which could be better
and also the parts which people understood and
liked. We asked 15 people and the majority of them
were from the target audience we were hoping the
campaign is aimed at. If I asked 15 old men then it
would not be a reliable set of results because they
will not see the campaign in the same way a teenage
girl will.

3. Autumn/Winter and Spring/Summer

4. 1) Do you think the model is suitable?
16
14
12
10
8
6
4
2
0
1) Do you think the model is suitible? Yes No
All 15 people I asked said they thought that India was a suitable
model for the advert.

5. 2) Do you think the clothes are appropriate for
the advert?
14
1
2) Do you think the clothes are
appropriate for the advert?
Yes
No
7% of people I asked said they didn’t think the clothes were
suitable for the advert, this means that 93% said they did.

6. 3) Do you think the music fitted with the season
of clothes?
14
12
10
8
6
4
2
0
3)Do you think the music fitted with the season
of clothes?
Yes No
12 out of 15 people said they thought the music fitted in with the
season of clothes.

7. 4) Do you like the composition of the model
within the frame of the camera?
16
14
12
10
8
6
4
2
0
4) Do you like the composition of the model
within the frame of the camera?
Yes No
The majority of people asked said they liked the composition of the
model with only 1 person in the questionnaire saying they didn’t.

8. 5) Did you like the locations?
12
10
8
6
4
2
0
5) Did you like the locations? Yes No
Around 27% of the people asked said the locations could have been better.
Therefore only 73% of the audience thought the locations where suitable.

9. 6) Do you think he promotes the clothes well?
14
12
10
8
6
4
2
0
6) Do you think she promotes the clothes well? Yes No
12/15 said that the clothed were promoted well.

10. 7) Is the message of the clothes clear?
16
14
12
10
8
6
4
2
0
7) Is the message of the clothes clear? Yes No
100% said they thought they understood the message.

11. 8+9) What did you like/not like?
8) What did you particularly like? 9) Is there anything you didn’t like?
 The professional video  N/A
 Loved the locations and clothes were suitable  Could be more models
 Like the editing eg flashes, similar to misguided  Bar shots
 The cinematography  Sponsorship sequence could have been smoother
 The fast pace and the music  No
 The music, locations and the outfits  No
 Skyline shot  No
 The jumpy shots  Possibly more footage in front of car
 Range of situations  Camera movement could have been more subtle
 The clothes  No

12. Summary of A/W and S/S advert
 Overall the questionnaire for A/W and S/S was fairly positive. We
understand that not everyone is the same therefore not everyone
will understand the message we are trying to portray or even like
the advert. 100% of those who did the questionnaire said they
believed that the model was suitable and also that they understood
the message of the clothes. We were happy with this as we believe
the message is a very important thing to understand. We believe
that people thought the model was suitable because she is a similar
age to those who we are trying to entice to the business, therefore
girls can relate to the model as they are similar ages. 12/15 said the
music was fitted well to the seasons of the advert and also said the
clothes were prompted well. This is a good number of people
therefore we are happy with our choice of songs. 93% said that the
clothes were appropriate which is important for the audience to
think because if they weren't then they will not want to shop with
the online clothing business.

13.  However there were some negatives about the
locations with one saying she thinks the locations
need to be everyday places like cafes or cinemas.
Overall 27% didn’t like the locations therefore we feel
that we could of done better on the locations. Also we
asked the questions on things that people didn’t like.
Although some said there wasn’t anything they
didn’t like others said there were. We asked this to
see what others didn’t like about the production so
we can see where we have made a few mistake which
will help us later on in other projects.

14. Radio advert
 In the radio advert the person speaking listed
different types of clothes and then we layered
another list of clothes on top of that. This was to
connote that the online clothing shop contain a wide
variety of clothes; to show the diversity.

15. 1) Do you think the beat fits in with the adverts?
12
10
8
6
4
2
0
1) Do you think the beat fits in with the
adverts?
Yes No

16. 2) Do you think what is said is relevant?
14
12
10
8
6
4
2
0
2) Do you think what is said is relevent? Yes No

17. 3) Do you think the voice fits in with the
business?
16
14
12
10
8
6
4
2
0
3) Do you think the voice fits in with the
business?
Yes No

18. 4) What station would you expect to hear this
advert on?
9
8
7
6
5
4
3
2
1
0
4) What station would you expect to
hear this advert on?
Kiss Capital Heart

19. 5) Does the advert give enough information on
the website?
16
14
12
10
8
6
4
2
0
5) Does the advert give enough information on
the website?
Yes No

20. 6+7)What did you like/ not like?
6) What did you
particularly like?
7) Is there anything you
didn’t like?
 The voice fits in well
 The name FYI
 Wide variety of clothes available
 Short and sweet and right to the
point
 Different and unique
 Element of humour
 Pace of advert
 The speed of the advert
 Content of huge amount of
clothes
 The voice
 No
 No
 Beat didn’t really fit in at the end
 N/A
 No
 Became a bit repetitive
 Music
 Beat didn’t fit
 Mixing could have been tighter
 The pace of the voice is quite fast


21. Summary of Radio advert
 We wanted to create a radio advert which is fun and different.
By doing so we added in a beat to the background while
someone said types of clothes. 11/15 said the beat fitted in
however this means 27% didn’t like the beat. On question 7
where they were asked what they didn’t like 2 people said the
beat didn’t fit. Therefore we think the beat would need to
change in order to sound better. 14/15 said that the voice used
fits in with the business. We believe this is because the voice is
a teenage girl promoting teenage girl clothes, therefore they
can relate to the girl. 100% said they think there was enough
information. We believe this is because we added in the
website address which will lead you straight to the clothes
online. By adding the sites address it makes it easily
accessible.

22. Sponsorship Advert

23. 1) Do you think the brand is suitable for the
program?
14
12
10
8
6
4
2
0
1) Do you think the brand is suitable for the
program?
Yes No

24. 2) Do you think the use of only one outfit is
suitable?
12
10
8
6
4
2
0
2) Do you think the use of only one outfit is
suitable?
Yes No

25. 3) Do you understand the relevance of the advert going
in to the jewelry box at the end of the sequence?
12
10
8
6
4
2
0
3) Do you understand the relevance of the
advert going in to a jewlerry box at the end of
the sequence?
Yes No

26. 4+5) What did you like/not like?
4) What did you
particularly like?
5) is there anything you
didn’t like?
 The choice of locations and model
 Colour scheme
 The colourful split screens
 N/A
 The music and effect
 Shot of ponytail and heels
 The music is catchy
 The quick cuts and fast paced
 The graphics
 The editing
 Effects
 The different types of effects used
 No
 Swinging hair movement
has been done before
 No
 N/A
 N/A
 No
 No
 No
 No
 No

27. Summary of Sponsorship advert
 We created a sponsorship advert for ‘Pretty Little Liars’. 13/14 said
they thought we created an advert which was suitable for the
program. We believe that it could be possible that the 2 people who
said no could not of watched the advert therefore they didn’t know.
Also 13/15 said they thought the use of one outfit was suitable,
which we think is because it is a quick and short advert therefore its
not necessary to use lots of different outfits. The reason for the
sponsored advert is so that people know what the business is
therefore we didn’t think it was necessary to include more outfits. 10
out of 15 said they understood the relevance of the jewelry box. We
think that we could make is more relevant to the program by doing
the part where the model travels in to the box, but we feel we could
make it more obvious what we were trying to do. When asked what
they particularly liked a lot said they thought the effects were good
which we are happy with as we liked the effects we added in as we
believe it fitted in well with the music as well.

28. 1) Do you think all the adverts like together as a
campaign?
16
14
12
10
8
6
4
2
0
1) Do you think they all link together as a
campain?
Yes No

29. 2) Would the advert convince toy to look at our
website?
14
12
10
8
6
4
2
0
2) Would the adverts convince you to look at
our website?
Yes No

30. 3) Do you think you are the correct target
audience for our brand?
14
12
10
8
6
4
2
0
3) Do you think you are the correct target
audience for our brand?
Yes No

31. Summary of overall questionnaire
 100 % said they think the adverts all link together as
a campaign. Also 13/15 said that the advert has
enticed them to look at the website along with 13/15
saying they think they are the correct target market.
The 2 people who don’t think they are is because
they were slightly older than the target audience we
picked however they told us that they believe it is for
16-24 year old.