Progress Report
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The team is happy with the progress of their research on their chosen brief of portraying a teenage girl's life, which they can easily relate to due to their similar ages. They have decided to make the film independently to achieve a traditional British style without Hollywood pressure. They have developed some ideas for the opening scene involving the protagonist's social media use to introduce her personal life and thoughts, and will include a voiceover. So far, the team feels they are making efficient progress as a deadline while working well together without rushing tasks.
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Question 3 final
The document discusses feedback received from audiences on a music video project. It indicates that pitching the initial idea to 10 female classmates helped ensure the story and themes would interest audiences. However, the author realized adding a male protagonist may have appealed to more viewers. Additional research with other students provided feedback on song choices and themes. Showcasing the final video and getting feedback helped identify small mistakes like making the narrative clearer. Audiences particularly liked the layering of shots showing the two main characters' shared experiences and the use of cigarettes to represent stress in a realistic way. Overall, audience feedback was found to be vital for improving the video before a wider release.
Target audience
The document discusses research conducted to determine the target audience for a film opening. A questionnaire found that ages 16-18 was the main target age group. However, the document notes that a wider audience from ages 16-26 would be better to appeal to more people. Characteristics of teen and young adult males are described, including liking action and loud music. The film opening was designed with these traits in mind using bass music, bold graphics, and a plot with tension. The final decision was to target ages 16-26 males who typically enjoy action and violence.
Questions asked in our vox pops and interviews
The document discusses questions asked in interviews and surveys for a documentary about tattoos and piercings. It includes questions about the interviewees' own tattoos and piercings, whether body modifications affect employment chances, experiences of discrimination due to tattoos or piercings, public awareness of laws around discrimination, the origins of tattoos and piercings, whether body modifications should influence how people are judged, and overall opinions on tattoos and piercings. The questions were intended to gather a variety of perspectives on issues like discrimination and how body modifications are viewed as well as background information and opinions to strengthen the documentary.
Evaluation question 4
Our film targets teenagers aged 15 and above to warn them about the consequences of not getting an education or job. It uses both male and female characters so both genders can relate. The film would be best shown on weekends or late at night to accommodate the target audience's schedules. We researched similar genre films and found they had a 15 rating, so we aimed for this to depict drugs without promoting their use. We distributed the film in cinemas and later on Blu-ray and DVD. To learn what this audience wants, we conducted a questionnaire at college to gather feedback to improve the film.
Audience research
The document summarizes audience research conducted to inform the production of a music video. It includes questions asked of the target audience and the main findings. The research found that the target audience is mainly 16-18 year old females who watch music videos primarily on YouTube. They prefer videos with strong narratives and performances that make them feel sad or soothed. Most would watch a love-based video and suggested depicting a couple going through relationship challenges as the theme for the music video being produced. The audience research provided guidance on the genre, platform, themes, and story to focus on to create a successful music video for this audience.
Evaluation Question 3
Megan Birch learned several things from collecting audience feedback on her initial music video idea. The feedback showed that her planned idea using the song "Teenage Dirtbag" was too similar to the original video. This prompted her to change the song to "Locked Away" to create a more unique video. Collecting this feedback ensured her video would meet the standards of her target audience. However, audience feedback also has limitations since responses may not always be truthful or could come from the same people multiple times.
Evaluation question 3
The document discusses feedback received from audiences on a music video project. Some key points:
1) An initial pitch to 10 female classmates received positive feedback on the narrative, locations, props, and theme. However, one suggestion was to include a male protagonist.
2) Additional research with other students of the target age group provided different song and theme suggestions, but they liked the idea of contrasting rich and poor.
3) Showcasing the final production and getting audience feedback helped identify small mistakes, such as making the narrative more clear.
Evaluation 3
The document discusses feedback received on a music video created for a male target audience aged 18-25. A questionnaire was distributed before production to understand audience expectations, which informed the video's content. Positive comments on YouTube and social media showed the video was enjoyable and related well to the target group. Some feedback critiqued specific scenes, providing opportunities for improvement. Overall, receiving audience perspectives at different stages of creation helped ensure the video appealed to its intended demographic.
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Question 3 final
The document discusses feedback received from audiences on a music video project. It indicates that pitching the initial idea to 10 female classmates helped ensure the story and themes would interest audiences. However, the author realized adding a male protagonist may have appealed to more viewers. Additional research with other students provided feedback on song choices and themes. Showcasing the final video and getting feedback helped identify small mistakes like making the narrative clearer. Audiences particularly liked the layering of shots showing the two main characters' shared experiences and the use of cigarettes to represent stress in a realistic way. Overall, audience feedback was found to be vital for improving the video before a wider release.
Target audience
The document discusses research conducted to determine the target audience for a film opening. A questionnaire found that ages 16-18 was the main target age group. However, the document notes that a wider audience from ages 16-26 would be better to appeal to more people. Characteristics of teen and young adult males are described, including liking action and loud music. The film opening was designed with these traits in mind using bass music, bold graphics, and a plot with tension. The final decision was to target ages 16-26 males who typically enjoy action and violence.
Questions asked in our vox pops and interviews
The document discusses questions asked in interviews and surveys for a documentary about tattoos and piercings. It includes questions about the interviewees' own tattoos and piercings, whether body modifications affect employment chances, experiences of discrimination due to tattoos or piercings, public awareness of laws around discrimination, the origins of tattoos and piercings, whether body modifications should influence how people are judged, and overall opinions on tattoos and piercings. The questions were intended to gather a variety of perspectives on issues like discrimination and how body modifications are viewed as well as background information and opinions to strengthen the documentary.
Evaluation question 4
Our film targets teenagers aged 15 and above to warn them about the consequences of not getting an education or job. It uses both male and female characters so both genders can relate. The film would be best shown on weekends or late at night to accommodate the target audience's schedules. We researched similar genre films and found they had a 15 rating, so we aimed for this to depict drugs without promoting their use. We distributed the film in cinemas and later on Blu-ray and DVD. To learn what this audience wants, we conducted a questionnaire at college to gather feedback to improve the film.
Audience research
The document summarizes audience research conducted to inform the production of a music video. It includes questions asked of the target audience and the main findings. The research found that the target audience is mainly 16-18 year old females who watch music videos primarily on YouTube. They prefer videos with strong narratives and performances that make them feel sad or soothed. Most would watch a love-based video and suggested depicting a couple going through relationship challenges as the theme for the music video being produced. The audience research provided guidance on the genre, platform, themes, and story to focus on to create a successful music video for this audience.
Evaluation Question 3
Megan Birch learned several things from collecting audience feedback on her initial music video idea. The feedback showed that her planned idea using the song "Teenage Dirtbag" was too similar to the original video. This prompted her to change the song to "Locked Away" to create a more unique video. Collecting this feedback ensured her video would meet the standards of her target audience. However, audience feedback also has limitations since responses may not always be truthful or could come from the same people multiple times.
Evaluation question 3
The document discusses feedback received from audiences on a music video project. Some key points:
1) An initial pitch to 10 female classmates received positive feedback on the narrative, locations, props, and theme. However, one suggestion was to include a male protagonist.
2) Additional research with other students of the target age group provided different song and theme suggestions, but they liked the idea of contrasting rich and poor.
3) Showcasing the final production and getting audience feedback helped identify small mistakes, such as making the narrative more clear.
Evaluation 3
The document discusses feedback received on a music video created for a male target audience aged 18-25. A questionnaire was distributed before production to understand audience expectations, which informed the video's content. Positive comments on YouTube and social media showed the video was enjoyable and related well to the target group. Some feedback critiqued specific scenes, providing opportunities for improvement. Overall, receiving audience perspectives at different stages of creation helped ensure the video appealed to its intended demographic.
Eval final
The documentary "The Bucket List" follows a group of young adults completing items on their bucket lists, which include activities like going to London and zorbing. It aims to encourage viewers to create their own bucket lists. While mostly lighthearted in tone, it also teaches about pursuing dreams and accomplishments. The documentary is suitable for all ages and families. However, it may appeal more to female audiences given its main characters. Overall, the review recommends the documentary for providing inspiration to cross items off one's bucket list.
Audience
The survey results showed that the target audience for the music video is female teenagers around age 14. Most listeners preferred pop music featuring dance moves, attractive people, and meaningful lyrics. The music video should be set in London and feature a happy, lively song from the pop charts to appeal to what teenagers enjoy. Choosing a song and theme that teenagers find popular will help the video appeal to its core demographic and gain more views.
Evaluation question 3 finished
The document discusses the importance of audience feedback in developing their music production package. They identified their target audience as predominantly 17-25 year olds, with slightly more males than females. They conducted surveys and questionnaires to better understand their target audience and shape their music video and print materials accordingly. The feedback confirmed that their audience preferred the video without lyrics and to be fast-paced. They incorporated audience ideas in planning and editing the video. A second online survey received positive feedback, indicating the video appealed to their target audience. Overall, the document states they realized the importance of audience feedback to create a video their target audience would enjoy.
Evaluation 2
The document summarizes a student's media production project creating an opening scene for a film. It discusses how techniques like sound, editing, and camera work were used to create tension. The intended audience is described as 15-20 year olds based on research. Universal is proposed as a potential distributor given their experience with similar genres. The student learned about editing software and the importance of teamwork through completing the project.
Audience
The survey results show that the target audience for the music video is teenagers aged 14, particularly females. Most listeners prefer pop music featuring dance moves, attractive people, and meaningful lyrics. The survey respondents want to see popular, mainstream elements in the video like dancing, fashion, and attractive people. Therefore, the music video should feature a upbeat, chart-topping pop song with themes that will appeal to teenagers.
Evaluation question 3 finished
1. The document describes the results of several rounds of focus group research and surveys conducted with the target audience for a student's music video project.
2. Initial focus groups helped refine the narrative and style of the video, influencing choices like using more location shots over studio.
3. Additional surveys found most audience members use YouTube and Spotify to watch and listen to music.
4. Showing a rough cut to a focus group provided feedback on improving cuts and scene transitions.
5. A final online survey confirmed audience understanding of the narrative and interest in the artist, but noted room for better transitions.
Evaluation question 3
We conducted initial audience research and interviews to develop a film storyline about the negative effects of drug addiction. We received positive feedback, so we proceeded with filming and editing to ensure the meaning was clear. By killing off the main drug addict, we succeeded in conveying our anti-drug message. The film features actors of the target age group and includes relatable elements like playing Xbox. After posting the film online, the feedback was positive about the storyline, realism, music, and interpretation of the film's message.
Q3 evaluation finished
The document summarizes research conducted with the target audience in October and November. In October, a focus group was held with 6 people to discuss a narrative about domestic abuse and provide feedback. Their responses helped shape the video by showing both positive and negative aspects of the relationship. In November, surveys were handed out to 20 people to understand how they consume music. Most listened on YouTube and Spotify rather than buying CDs. Further research is needed to understand how to promote a CD to this audience. Flickr was also used to gather feedback on draft materials from the target group.
Media Evaluations Q3
The document discusses the importance of audience feedback at various stages of creating a music video. Feedback was sought from peers early in the process to confirm genre and song choices. Seeing the first draft allowed teachers and students to provide technical feedback on framing and shots. Finally, feedback on the final draft ensured all required elements were included and that audience understanding improved through added transitions and creative shots. Overall, the repeated audience feedback at different stages was deemed very helpful for developing and strengthening the work.
Evaluation question three
The document discusses audience feedback that was received throughout the process of creating a music production package. They identified their target audience as being predominantly 17-25 years old, with slightly more males than females. Feedback was collected through questionnaires, surveys, and verbal comments, which helped shape the production package to meet the target audience's likes and demands. The feedback informed the planning and editing of the music video. A second online questionnaire and views on YouTube generated further positive feedback, with only minor changes made in response to comments. Overall, the audience feedback was crucial to producing a video that the target audience would enjoy.
Evaluation question 4 powerpoint done
The document discusses the target audience for a student film project. The group plans to target teenagers and young adults aged 16-24 because the main character and storyline about a student investigating ghostly killings at their school will closely relate to that age group. The document references similar successful horror films like The Blair Witch Project and Paranormal Activity that also targeted this 16-24 age range and received many positive reviews from viewers in this group. Research on IMDB showed these other films received many high ratings from 17-24 year olds, informing the group's decision to aim their film at this audience.
Audience Feedback on Music Videos
The document summarizes the results of a survey about music video preferences. It found that most viewers are teenage females who enjoy pop music, dancing, and attractive people. They want an upbeat pop song with meaning set in London that starts lively and ends with dancing. The video should target teenage audiences by including elements they find interesting like fashion and popular artists.
Resources and equipment
The document outlines the resources and equipment that will be used for an upcoming production, including:
- A Nikon D3100 camera that the group is familiar with and has access to, though it has had focusing issues in the past requiring manual focus.
- A tripod that will hold the camera and allow for low and high angles, and can be attached to a dolly for smooth movement shots.
- Paterson lights that were initially tried but did not directly light the subject; the handle was useful but a different light with a shutter may focus the light better.
- A Konig-kn dolly that will attach to the tripod and camera to allow for smooth movement shots following the
Changes in our production
The production team decided to cut non-diegetic sound through headphones after many discussions, believing it improved the fluency and continuity of the production. They also decided to add ambient outdoor sounds at the beginning, such as birds and footsteps, to create a more natural environmental effect.
Target audience profile2
Our target audience can be categorized as Believers or Experiencers based on their psychographic profiles - they are idealistic but lower income, prioritize family, and traditional views like Believers, or energetic, buy a lot of things, and individualistic like Experiencers. According to Maslow's hierarchy, they have met their needs for friendship and worth and are seeking esteem. Cinema statistics show that most frequent moviegoers are aged 25-34 and go to the cinema 1-2 times per month.
Conventions of tv sponsorship sequences
The document discusses conventions of television sponsorship sequences. Typically, sponsorship sequences are 15-20 seconds long with little narrative to quickly advertise a product associated with an upcoming show. Successful sequences grab attention through animation, bright colors, and large logos. Research shows viewers are more likely to buy products they associate with favorite programs.
Sponsership choice
The document discusses using the TV show Pretty Little Liars as a sponsorship property for a clothing brand. Pretty Little Liars features teenage girl protagonists and focuses on mystery and intrigue, making it a good fit for the clothing brand's target audience of teenage girls. The sponsorship will feature graphics opening up to reveal a model in the clothing brand's clothes, linking the mystery of the show to the brand. Characters from the show like Spencer and Aria exemplify the confident attitudes and styles the brand aims to portray, while a character like Emily demonstrates low self-esteem that the brand wants to help change.
Costumes
The document discusses different outfits featured in a fashion advertising campaign and analyzes how each outfit relates to fashion theories and represents concepts like empowerment, confidence, and individuality. For each location backdrop, an outfit is described that is meant to stand out against the environment and convey messages about the brand through its style, fit, print and colors. The outfits are said to illustrate theories from academics like Gauntlett and Winship about empowered, independent women who find confidence through their self-selected clothes rather than dressing to please others or be viewed as sexual objects.
Cast
The document provides casting details for the roles of Arabella, Freddie, and Harriet in an upcoming production. It includes the names, ages, addresses, phone numbers, and brief descriptions of why each actor was chosen for their role. Lois Jones was chosen to play Arabella because she is the same age and has similar attributes. Jack Whowell, though older at 19, was chosen to play Freddie because of his lively character. Poppy Williams was chosen as Harriet since she has a completely different look than Lois, illustrating that the characters are opposites.
Softwares used in production
The document discusses various software and online tools that the students used for their coursework, including WordPress, Final Cut Pro X, SlideShare, Prezi, Powtoon, Emaze, and YouTube. It describes how each tool was used, for example WordPress was used to create blogs to present work, Final Cut Pro X was used to design advertisements, and YouTube was used to distribute final productions and get feedback. It also discusses how the students' skills with these tools improved over the course of their work.
Results for questionnaire
The document summarizes the results of a questionnaire about various advertising campaigns for a clothing brand. Key findings include:
- 100% of respondents felt the model was suitable and the message was clear for the Autumn/Winter and Spring/Summer video ads.
- For the radio ad, 14/15 felt the voice was appropriate but some felt the beat was repetitive or didn't fit.
- Most respondents understood the relevance of the jewelry box ending in the sponsorship TV ad, though some aspects could be made clearer.
- 100% felt the various ads worked together as a coherent campaign and would make them want to visit the website.
Conventions (2)
This document discusses the conventions of several genres that are relevant to the film "Being Arabella": drama, comedy, coming-of-age, and romance. For drama, it notes that character development drives the plot and audiences relate to the protagonist. Comedies typically involve high school settings and clumsy characters. Coming-of-age films deal with themes of relationships and growing up. Romance films follow a "boy meets girl" plot with disagreements leading to a happy ending. The film aims to incorporate conventions of multiple genres to avoid cliches.
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Eval final
The documentary "The Bucket List" follows a group of young adults completing items on their bucket lists, which include activities like going to London and zorbing. It aims to encourage viewers to create their own bucket lists. While mostly lighthearted in tone, it also teaches about pursuing dreams and accomplishments. The documentary is suitable for all ages and families. However, it may appeal more to female audiences given its main characters. Overall, the review recommends the documentary for providing inspiration to cross items off one's bucket list.
Audience
The survey results showed that the target audience for the music video is female teenagers around age 14. Most listeners preferred pop music featuring dance moves, attractive people, and meaningful lyrics. The music video should be set in London and feature a happy, lively song from the pop charts to appeal to what teenagers enjoy. Choosing a song and theme that teenagers find popular will help the video appeal to its core demographic and gain more views.
Evaluation question 3 finished
The document discusses the importance of audience feedback in developing their music production package. They identified their target audience as predominantly 17-25 year olds, with slightly more males than females. They conducted surveys and questionnaires to better understand their target audience and shape their music video and print materials accordingly. The feedback confirmed that their audience preferred the video without lyrics and to be fast-paced. They incorporated audience ideas in planning and editing the video. A second online survey received positive feedback, indicating the video appealed to their target audience. Overall, the document states they realized the importance of audience feedback to create a video their target audience would enjoy.
Evaluation 2
The document summarizes a student's media production project creating an opening scene for a film. It discusses how techniques like sound, editing, and camera work were used to create tension. The intended audience is described as 15-20 year olds based on research. Universal is proposed as a potential distributor given their experience with similar genres. The student learned about editing software and the importance of teamwork through completing the project.
Audience
The survey results show that the target audience for the music video is teenagers aged 14, particularly females. Most listeners prefer pop music featuring dance moves, attractive people, and meaningful lyrics. The survey respondents want to see popular, mainstream elements in the video like dancing, fashion, and attractive people. Therefore, the music video should feature a upbeat, chart-topping pop song with themes that will appeal to teenagers.
Evaluation question 3 finished
1. The document describes the results of several rounds of focus group research and surveys conducted with the target audience for a student's music video project.
2. Initial focus groups helped refine the narrative and style of the video, influencing choices like using more location shots over studio.
3. Additional surveys found most audience members use YouTube and Spotify to watch and listen to music.
4. Showing a rough cut to a focus group provided feedback on improving cuts and scene transitions.
5. A final online survey confirmed audience understanding of the narrative and interest in the artist, but noted room for better transitions.
Evaluation question 3
We conducted initial audience research and interviews to develop a film storyline about the negative effects of drug addiction. We received positive feedback, so we proceeded with filming and editing to ensure the meaning was clear. By killing off the main drug addict, we succeeded in conveying our anti-drug message. The film features actors of the target age group and includes relatable elements like playing Xbox. After posting the film online, the feedback was positive about the storyline, realism, music, and interpretation of the film's message.
Q3 evaluation finished
The document summarizes research conducted with the target audience in October and November. In October, a focus group was held with 6 people to discuss a narrative about domestic abuse and provide feedback. Their responses helped shape the video by showing both positive and negative aspects of the relationship. In November, surveys were handed out to 20 people to understand how they consume music. Most listened on YouTube and Spotify rather than buying CDs. Further research is needed to understand how to promote a CD to this audience. Flickr was also used to gather feedback on draft materials from the target group.
Media Evaluations Q3
The document discusses the importance of audience feedback at various stages of creating a music video. Feedback was sought from peers early in the process to confirm genre and song choices. Seeing the first draft allowed teachers and students to provide technical feedback on framing and shots. Finally, feedback on the final draft ensured all required elements were included and that audience understanding improved through added transitions and creative shots. Overall, the repeated audience feedback at different stages was deemed very helpful for developing and strengthening the work.
Evaluation question three
The document discusses audience feedback that was received throughout the process of creating a music production package. They identified their target audience as being predominantly 17-25 years old, with slightly more males than females. Feedback was collected through questionnaires, surveys, and verbal comments, which helped shape the production package to meet the target audience's likes and demands. The feedback informed the planning and editing of the music video. A second online questionnaire and views on YouTube generated further positive feedback, with only minor changes made in response to comments. Overall, the audience feedback was crucial to producing a video that the target audience would enjoy.
Evaluation question 4 powerpoint done
The document discusses the target audience for a student film project. The group plans to target teenagers and young adults aged 16-24 because the main character and storyline about a student investigating ghostly killings at their school will closely relate to that age group. The document references similar successful horror films like The Blair Witch Project and Paranormal Activity that also targeted this 16-24 age range and received many positive reviews from viewers in this group. Research on IMDB showed these other films received many high ratings from 17-24 year olds, informing the group's decision to aim their film at this audience.
Audience Feedback on Music Videos
The document summarizes the results of a survey about music video preferences. It found that most viewers are teenage females who enjoy pop music, dancing, and attractive people. They want an upbeat pop song with meaning set in London that starts lively and ends with dancing. The video should target teenage audiences by including elements they find interesting like fashion and popular artists.
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Resources and equipment
The document outlines the resources and equipment that will be used for an upcoming production, including:
- A Nikon D3100 camera that the group is familiar with and has access to, though it has had focusing issues in the past requiring manual focus.
- A tripod that will hold the camera and allow for low and high angles, and can be attached to a dolly for smooth movement shots.
- Paterson lights that were initially tried but did not directly light the subject; the handle was useful but a different light with a shutter may focus the light better.
- A Konig-kn dolly that will attach to the tripod and camera to allow for smooth movement shots following the
Changes in our production
The production team decided to cut non-diegetic sound through headphones after many discussions, believing it improved the fluency and continuity of the production. They also decided to add ambient outdoor sounds at the beginning, such as birds and footsteps, to create a more natural environmental effect.
Target audience profile2
Our target audience can be categorized as Believers or Experiencers based on their psychographic profiles - they are idealistic but lower income, prioritize family, and traditional views like Believers, or energetic, buy a lot of things, and individualistic like Experiencers. According to Maslow's hierarchy, they have met their needs for friendship and worth and are seeking esteem. Cinema statistics show that most frequent moviegoers are aged 25-34 and go to the cinema 1-2 times per month.
Conventions of tv sponsorship sequences
The document discusses conventions of television sponsorship sequences. Typically, sponsorship sequences are 15-20 seconds long with little narrative to quickly advertise a product associated with an upcoming show. Successful sequences grab attention through animation, bright colors, and large logos. Research shows viewers are more likely to buy products they associate with favorite programs.
Sponsership choice
The document discusses using the TV show Pretty Little Liars as a sponsorship property for a clothing brand. Pretty Little Liars features teenage girl protagonists and focuses on mystery and intrigue, making it a good fit for the clothing brand's target audience of teenage girls. The sponsorship will feature graphics opening up to reveal a model in the clothing brand's clothes, linking the mystery of the show to the brand. Characters from the show like Spencer and Aria exemplify the confident attitudes and styles the brand aims to portray, while a character like Emily demonstrates low self-esteem that the brand wants to help change.
Costumes
The document discusses different outfits featured in a fashion advertising campaign and analyzes how each outfit relates to fashion theories and represents concepts like empowerment, confidence, and individuality. For each location backdrop, an outfit is described that is meant to stand out against the environment and convey messages about the brand through its style, fit, print and colors. The outfits are said to illustrate theories from academics like Gauntlett and Winship about empowered, independent women who find confidence through their self-selected clothes rather than dressing to please others or be viewed as sexual objects.
Cast
The document provides casting details for the roles of Arabella, Freddie, and Harriet in an upcoming production. It includes the names, ages, addresses, phone numbers, and brief descriptions of why each actor was chosen for their role. Lois Jones was chosen to play Arabella because she is the same age and has similar attributes. Jack Whowell, though older at 19, was chosen to play Freddie because of his lively character. Poppy Williams was chosen as Harriet since she has a completely different look than Lois, illustrating that the characters are opposites.
Softwares used in production
The document discusses various software and online tools that the students used for their coursework, including WordPress, Final Cut Pro X, SlideShare, Prezi, Powtoon, Emaze, and YouTube. It describes how each tool was used, for example WordPress was used to create blogs to present work, Final Cut Pro X was used to design advertisements, and YouTube was used to distribute final productions and get feedback. It also discusses how the students' skills with these tools improved over the course of their work.
Results for questionnaire
The document summarizes the results of a questionnaire about various advertising campaigns for a clothing brand. Key findings include:
- 100% of respondents felt the model was suitable and the message was clear for the Autumn/Winter and Spring/Summer video ads.
- For the radio ad, 14/15 felt the voice was appropriate but some felt the beat was repetitive or didn't fit.
- Most respondents understood the relevance of the jewelry box ending in the sponsorship TV ad, though some aspects could be made clearer.
- 100% felt the various ads worked together as a coherent campaign and would make them want to visit the website.
Conventions (2)
This document discusses the conventions of several genres that are relevant to the film "Being Arabella": drama, comedy, coming-of-age, and romance. For drama, it notes that character development drives the plot and audiences relate to the protagonist. Comedies typically involve high school settings and clumsy characters. Coming-of-age films deal with themes of relationships and growing up. Romance films follow a "boy meets girl" plot with disagreements leading to a happy ending. The film aims to incorporate conventions of multiple genres to avoid cliches.
Conventions
Our production has a hybrid genre of comedy drama with sub-genres of coming-of-age and romance. It is set in a high school and involves a clumsy female protagonist going through a transition from childhood to adulthood. The film explores themes of relationships, friendships, and changing one's image to impress others. It also includes elements of a romance such as a boy-meets-girl scenario and reconciliations leading to a happy ending.
Representation of females theoretical research
Laura Mulvey's theory of women being objectified and viewed through the eyes of heterosexual men is most relevant to the group's fashion advertisement production. According to Mulvey's theory, women are portrayed as passive objects to be looked at, while men act as the active viewers. This matches the dynamic needed for the group's target female audience to view models advertising clothes in a passive manner to be actively looked at. While other theories of empowered or performed gender may apply in other contexts, Mulvey's theory of the passive female best achieves the group's goal of persuading their target audience.
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3) We are highly selective with our team, choosing people who will improve us and take our work seriously.
Work with Base! - Marketing Leader
We are on the look out for the next addition to our team here in Melbourne. As we work to pioneer Australia's first urban co-living development for sustainable living, we are seeking someone to come on board to help us reach more people through our space and Weave event series. Have a look, see if it feels exciting and apply if you get the tug!
Work with Base! - Marketing Leader
We are on the look out for the next addition to our team here in Melbourne. As we work to pioneer Australia's first urban co-living development for sustainable living, we are seeking someone to come on board to help us reach more people and grow our community through the Weave event series. Have a look, see if it feels exciting and apply if you get the tug!
Why culture, Why fun, Why even Happiness? A talk on how we invest in culture ...
Why have fun at work and why even be happy in the first place?
A presentation from IXD Oslo on why we invest in culture and creativity at ustwo. It is a broad sneak peak into very tangible initiatives we have tried at ustwo.
Please get in touch if you have comments or questions.
sabine@ustwo.com
Evaluation media studies
The document summarizes the opening sequence created for a film project titled "The Voice Inside." Key details include:
1) The opening sequence was designed to conform to conventions of the genre by including a title sequence and introducing the main character.
2) Specific techniques were copied from the film "Jennifer's Body" including mentioning the production company in the opening.
3) The opening aims to intrigue audiences and raise questions through techniques like an extreme close-up text message implying a breakup and revealing only a character's hands at first.
4) Shots of the main character holding a knife are intended to position her as the potential killer, going against expectations of a male killer.
Progress
The document discusses the results of a questionnaire on selfies and mental health. It found that the contemporary culture of taking selfies, especially for young people, may negatively impact mental health. It also found mixed opinions on the gender differences in taking selfies. After reviewing their results, the group aims to storyboard and script their next steps thoroughly to film effectively and maintain their blog with high quality updates along the way.
Production diary w12
This document summarizes the process of creating an opening logo and title for an institutional media project with a thriller genre. It discusses filming the initial logo idea of words written in dust [1], receiving feedback on the black and white edited clip from peers [2], and changing the title from "Hit & Run" to something more fitting of the thriller genre [3]. It also covers considering the characters of the Hit-man, female boss, and corpse that will be featured [4] and gathering additional feedback from different ages and genders to determine the target audience [5].
Evaluation
The document discusses the process of creating a media product for a college assignment. It describes how the group chose to follow conventions of teen drama genre films by using simple shots and storylines about teenagers. However, they also wanted to challenge conventions by focusing on a typical teenage girl rather than wealthy American youth. They also did not show alcohol, drugs, or cigarettes to avoid portraying all youth negatively. The group decided to distribute their film through Film4 because of its young target audience on channels like E4. They chose 12-20 year olds as their target to attract more viewers and address relevant issues through their narrative.
Final reflection
This document summarizes the approach taken to create a documentary film about mental health issues among students. It discusses conducting interviews with students, college staff including a psychology teacher and academic coach, and a worker at a local Bible learning center. The goal was to represent different perspectives on mental health issues and the level of support for students. Scenes were filmed on the college campus to establish an education setting and interviews used close camera angles to feel conversational. The film aimed to raise awareness of mental health issues in an honest way without hiding the true impacts or censoring differing opinions.
Evaluation media
The team produced a documentary on health and fitness aimed at youth. They researched the topic, created a character and script, and filmed scenes at school and the gym. Production issues included technical problems, poor weather, and difficulties filming interviews. During editing, software issues caused lost work. The final documentary was split into two episodes due to its length.
AS MEDIA EVALUATION.
1) The document discusses the film opening created by the author and their group for a media studies class. They explored horror and tragedy genres when planning the opening.
2) Rather than including dialogue as originally planned, the opening uses camera angles and lighting to set an atmospheric and mysterious tone without words. It starts with a close-up of a lit candle and ends with the candle being blown out.
3) The target audience for the film opening is ages 15 and up. The goal was to leave the audience wondering what will happen without revealing everything.
She is-me newsletter
The newsletter provides information about the She-Is-Me organization's programs and upcoming events. It announces the introduction of She-Is-Me boot camps that will be held at a nature lodge and provide life skills training. Testimonials from past attendees are also included, praising the organization for helping build self-esteem and self-love.
Error correction 2 friday group. complete
The document discusses the author's passion for outdoor activities like mountain trips, wall climbing, and treasure hunting. They have been doing judo since age four and climbed the social ladder in their group to become the person who plans outdoor expeditions. The author feels prepared physically and psychologically to live with basic supplies in the wilderness for 6 months or more, as they learned survival skills from trips to the forest with their parents when young. Nature is their passion, and they were hooked on the last edition of a reality show about survival that they saw advertised.
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Why culture, Why fun, Why even Happiness? A talk on how we invest in culture ...
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Gigglebox Evaluation Final
The document summarizes feedback from test viewings of advertisements by a clothing brand called Gigglebox. It discusses reactions from different audience groups, particularly noting positive reactions from their target audiences of teenage girls Bethan, Sophie and Lois. While not the target, some feedback from males Omar and Stuart also indicated interest in the clothes or potential to expand the brand. Some reactions suggested ways to improve the ads, such as making the radio ad easier to understand. Overall the feedback affirmed that Gigglebox's ads were successfully engaging their target audiences through the use of fashion, music, editing techniques and portrayals of femininity and beauty.
Gigglebox evaluation,;
The document summarizes feedback from audience viewings of advertisements for a clothing brand called Gigglebox. It received mostly positive reactions from its target audiences of teenage girls, with some success in gaining interest from boys as a potential secondary or tertiary audience. However, some of the ads received criticism for perpetuating the objectification of women or not being clearly understood. The brand was most successful when showcasing clothing styles and locations that shaped its themes of fun and liveliness.
Sponsroship convetnions
1) Sponsorship sequences typically last 15-20 seconds to quickly advertise a product. This sequence was 13 seconds long and used short takes and jump cuts to showcase the clothes in a short time.
2) Sponsorship sequences do not typically include narratives. This sequence expresses the idea of a secret brand being discovered by its target audience without explicitly mentioning it.
3) Sponsorship sequences are associated with a particular program through shared genres, protagonists, or audiences. This sequence is associated with Pretty Little Liars through its female protagonists and audience and references the program's mystery genre.
Results for questionnaire
The document summarizes the results of a questionnaire about various promotional advertisements for a clothing brand. Key findings include:
- Most respondents thought the model, clothes, music, and message were suitable across different ad formats.
- Some felt locations could be more everyday and a few didn't like the beat in the radio ad.
- Nearly all felt the ads would convince them to visit the website and thought the campaigns were cohesive.
Conventions form and genre- radioooo
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Sponsroship convetnions
The document discusses conventions of sponsorship sequences. It notes that sponsorship sequences are typically between 15-20 seconds to quickly advertise a product. The discussed sequence is 13 seconds and uses quick shots and jump cuts to showcase clothes in a short time. Sponsorship sequences also conventionally do not include narratives and link to specific programs through attributes like genre, protagonists, and target audience. The discussed sequence sponsors the TV show Pretty Little Liars due to similarities in protagonists, genre, target audience and message. It follows conventions like including an upbeat soundtrack, jump cuts, and a stationary camera to quickly catch attention.
Gigglebox evaluation
The document summarizes feedback from test audiences on various marketing campaigns for a clothing brand. For a sponsorship sequence, Emily liked an outfit but Rory felt the shoes were overpriced. Lois, Sophie and Bethan engaged positively with the music and editing. For a radio ad, Lois, Sophie and Bethan enjoyed the beat but Sophie couldn't hear the words. Stuart was excited about the clothing selection. For print ads, Rory found a model attractive which made Emily jealous, and the girls and boys all commented positively on different items.
Conventions of tv sponsorship sequences
This document discusses conventions of television sponsorship sequences. It notes that sponsorship sequences are typically 15-20 seconds, use references from main advertisements, and feature spokespeople or celebrities endorsing products. Effective sequences grab attention through bright colors and animation within the short time frame. Conventions include upbeat sounds relating to the brand, quick cuts and jumps instead of long takes to match fast pacing, and stationary cameras rather than camera movements. Research shows viewers are more likely to buy products they associate with favored programs.
Acorn profiling
This group enjoys socializing and values appearance. They likely purchase clothes online via smartphones for instant gratification and accessibility. As digital natives involved in websites and apps, marketing should extend to these online platforms to interact with the brand through personal identity. They are busy career professionals who appreciate easy access and online shopping/deliveries via converged devices to save time compared to visiting stores.
Locations analysis
The document analyzes and summarizes several potential locations for shooting a car scene and fashion advertisements, focusing on the atmospheres and connotations that each location provides. Southampton Street is proposed for the car scene due to the contrasting buildings allowing adherence to filming rules while conveying an urban atmosphere. Manhattan 34 cocktail bar is suggested for its sophistication and ability to highlight empowerment. The Foister Buildings function room and roof are put forth for conveying fun, mystery, and empowerment through their lighting and views. Finally, HotMess Studio is presented as ideal for professionalism and making clothes stand out against its white background.
Costumes
The document discusses potential outfits and items of clothing to feature in an online fashion shop's advertisements. It considers jackets, tops, dresses, shorts, and other pieces that fit the shop's goals of appearing edgy but appealing to its target audience of teen and twenty-something females. The outfits are meant to show versatility for both spring/summer and autumn/winter and be photographed in different scenes involving cars and rooftops. Having various outfit options will allow flexibility if needed during the advert photo shoots.
Tv ads institutions
We have chosen to sponsor the TV show Pretty Little Liars on Viva in the UK. As this show airs on Viva, it makes sense to also air our TV ads on this channel. Viva targets 16+ viewers seeking entertainment, as do the shows it airs like My Super Sweet 16 and Jersey Shore. Since our clothing brand targets 16-24 year olds, advertising on Viva would be appropriate as it reaches our target audience. The document then lists some time slots that would be good for airing ads due to the audience and shows during those times.
Sponsership choice
The document discusses a clothing brand's plan to sponsor the TV show Pretty Little Liars. The brand believes the show's target audience of teenage girls aligns well with their own. They will create a sponsorship sequence featuring mystery graphics and a model wearing their clothes, linking to the mystery subgenre of the show. Brief descriptions are provided of main characters Spencer, Hanna, Aria, and Emily, explaining how each girl's personality and fashion style relates to the brand's desired message of empowering girls and helping them gain confidence in themselves.
Resources and equipment
The document outlines the resources and equipment that will be used for an upcoming production. It describes cameras, lights, audio equipment, and software that the group intends to borrow or use, including a Nikon D3100 camera, tripod, Paterson lights, Konig-kn tripod dolly, recording studio equipment for a radio advertisement, and Final Cut Pro, Garage Band, and Motion software. Tutorials will be needed to learn how to use some of the software programs that the group is not already familiar with.
Manhattan
After their meeting, the team was pleased with the feedback on their advertising idea and finalized many aspects of the adverts such as locations, props, and representations based on audience responses. They also set the dialogue for a radio advert and decided to create a poll to ask audiences about shot types since this question was not included in the original questionnaire. During the meeting, they secured the Manhattan 34 location in Leicester to film part of their autumn/winter advert and felt its interior style suited their brand.
Progress report
The progress report discusses the development of an advertising campaign for an online fashion brand. Initially, the group considered creating a documentary but decided an advertising campaign was better suited. They have chosen their target audience as girls aged 16-24 in income brackets C2-E. They have brainstormed content ideas from various fashion ads and are waiting on questionnaire results to finalize the ideas. They have identified several potential locations to film at and will use one model, India, as the face of the brand to promote continuity. The fashion range aims to have a bold and confident style to promote a daring and edgy message to the audience.
Conventions
The document discusses several conventions of television and fashion advertisements. For television advertisements, common formats include mini dramas, voiceovers, and spokesperson presentations. Length typically ranges from 15 seconds to 1 minute. Fashion advertisements commonly use tilted camera angles focused on the clothes, quick cuts, upbeat soundtracks without lyrics, and high key lighting to portray an exciting atmosphere. While the production intends to follow most conventions like focusing on the clothes and using upbeat music, they may be unable to include some special effects or a voiceover due to limitations.
location decisions
This document evaluates several potential locations for filming an advertisement:
- The Exchange rooftop in Leicester offers views of the city and its basement provides a vintage interior.
- The Showrooms in Leicester is a large empty bar that allows flexibility.
- Colton Square building's rooftop also provides city views.
- The Foister Buildings rooftop captures city lights and activity.
- A house in East Bridgford was previously used successfully and offers outdoor space.
- A house in Quorn has plenty of indoor and outdoor space.
- Access to a photo studio in Hinckley could be used for simpler shots focusing on clothes.
Form of-radio-adverts
This document contains 6 photos by Martin Krolikowski that are licensed under a Creative Commons Attribution License. The photos were uploaded to Flickr and can be used in presentations created with Haiku Deck.
Comparison with a real life product
This document appears to be about comparing a product to real life. It likely discusses the similarities and differences between the product and a real world equivalent. The comparison aims to evaluate how well the product mirrors or captures aspects of its real life counterpart.
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Progress Report
- 2. At the moment, we are very happy with the way our research towards our chosen brief is going. As our film is a teenage girls life, we feel that we can easily relate to her, which makes the research easier to do as her age is the same/similar to our ages.
- 3. We have decided on an independent institution because we want to do a traditional British film without the huge Hollywood impact and pressure it would have if a Big Institution.
- 4. We have a few ideas of the content of out opening sequence, which involves the protagonist’s use of social media, in this case Facebook. We have decided on using a voice over during the opening scene which helps the audience understand Arabella’s personal life and thoughts.
- 5. We are trying to work efficiently so we meet the deadlines and so far we feel we are a making a progressive start. We aren't rushing the tasks, but are working well together as a team. So far so good!
- 6. We are trying to work efficiently so we meet the deadlines and so far we feel we are a making a progressive start. We aren't rushing the tasks, but are working well together as a team. So far so good!