The document appears to be a summary of survey results for a music video and related ancillary products for a soft rock genre project. Key points: - The target audience was mainly ages 15-20, as the music video and products were certified for ages 15 and up. - Respondents generally understood and enjoyed the narrative, felt the camerawork and editing fit the genre, and thought the mise-en-scene fit both the genre and narrative. - For the digipak and magazine ad, respondents felt the representations of the genre were appropriate. They particularly liked the black and white color scheme of the digipak. - For the magazine ad, the primary image and color scheme

2. 0 1 2 3 4 5 6
Male
Female
What Gender are you?
Music Video Results

3. 0 2 4 6 8
15-20
21-26
27-32
33-38
39-44
What age category do you belong to?
What age category do you
belong to?
Our target audience was mainly in age group of ‘15-20’ this
because our music video is certificated at 15 and above.
This means that no one can view it under the age of 15.
When giving them out we handed it to different ages to get a
more broad result.

4. 0 2 4 6 8 10
Yes
No
Did you understand the Narrative?
Did you understand the
Narrative?
According to the questionnaire the target audience all understood
the narrative and were pleased with the storyline. This means we
have produced a narrative which is easily consumed by the
audience which is what we wanted so they can give us feedback
on what to possibly do different or what they liked about our
production.

5. 0 2 4 6 8 10
Yes
No
Do you think the camera Shot/angles were
conventional to the soft rock genre?
Do you think the camera
Shot/angles were conventional to
the soft rock genre?
With this question we found out that the most favourite shots/ angles
were the close-ups and high angles. The target audience said that
the camera angles and shots were conventional to the genre and
were used well to portray our chosen genre. This is good because
they noticed the important shots that made our music video a soft
rock and what we learnt of real media texts.

6. 0 2 4 6 8 10
Yes
No
Did you like the camera movements used
within the music video
Did you like the camera
movements used within the
music video
The target audience did believe that the camera movements
worked well with the music video as they showed the emotions of
the protagonist clearly. The camera movement speed also matched
with the slow pace of the audiovisuals, rhythmical editing.

7. 0 1 2 3 4 5
1
2
3
4
5
Do you think the mise-en-scene fits the
genre of soft-rock? (5 being best)
Do you think the mise-en-scene
fits the genre of soft-rock? (5
being best)
From the target audience responses we gathered that the lighting
used in our music video was really good and it was conventional
to our genre. Another point that was mentioned was the locations
used and that they also suited our music video and were
conventional.

8. 0 2 4 6 8
1
2
3
4
5
Do you think the mise-en-scene fits the
narrative?
Do you think the mise-en-scene
fits the narrative?
The audience also agreed that the mise-en-scene did fit the narrative
for e.g. the London scene everyone said it was conventional to the
soundtrack as the busy London scene connotes the title of a ‘Mad
World’.

9. 0 2 4 6 8
1
2
3
4
5
Did you like the use of lighting in our
music video?
Did you like the use of lighting
in our music video?
The target audience really liked the lighting used in the
ballerina scene as it made them concentrate what was going
on within the narrative. So overall the lighting was good and
matched well with each scene.

10. 0 1 2 3 4 5 6
1
2
3
4
5
Did you like the black and white colour
scheme in the London scene?
Did you like the black and white
colour scheme in the London
scene?
The majority of the target audience said that they liked the black
and white theme but 3 people thought it would have been better if
it remained in colour.

11. 0 1 2 3 4 5
1
2
3
4
5
Do you think the editing matched the
pace of the music video?
Do you think the editing
matched the pace of the music
video?
The target audience really liked the pace of the music video and
editing as they thought it matched well which also makes it
conventional to our genre.

12. 0 1 2 3 4 5
1
2
3
4
5
Do you think the visual matched the
narrative/ lyrics?
Do you think the visual
matched the narrative/ lyrics?
Again the audience equally thought that the visuals on the screen
matched the storyline and they were entertained (U&G). The
audience said that the narrative and the lyrics matched well and
created an emotional atmosphere.

13. 0 1 2 3 4 5
1
2
3
4
5
Do you think the opening titles
(Institutional Information) were
conventional to the product?
Do you think the opening titles
(Institutional Information) were
conventional to the product?
Half of the audience we asked said that the titles were conventional to the music
video, but 3 people said they could of changed to be more conventional as they
were to plain.
From this questionnaire of the music video I have gathered that the target
audience very much enjoyed our final product however there could be slight
changes such as the typography. But overall I think the audience were
entertained and were pleased with our music video.

14. 0 1 2 3 4 5 6
Male
Female
Are you Male or Female?
Are you Male or Female?
Digi-Pak Results

15. 0 2 4 6 8 10
15-20
21-26
27-32
33-38
39-44
What age are you?
what age are you?
Once again the target audience is 15-20 as our music video
and ancillaries are aimed at 15 year olds and above.

16. 0 2 4 6 8 10
Yes
No
Do you think both the digi-pak and
magazine advert represent our chosen
genre?
Do you think both the digi-pak
and magazine advert represent
our chosen genre?
From the questionnaire results I can see that the all the
participants think both the digi-pak and magazine advert
represented our chosen genre of soft rock.

17. 0 1 2 3 4 5
Black & White
Camera shots
Lighting
What did you like about the Digi-pak the
most?
What did you like about the Digi-
pak the most?
From the questionnaire I can see that our target audience
liked our chosen colour scheme of black and white the most
as they thought it was most conventional to our genre.

18. 0 2 4 6 8
Yes
No
Do you think the camera shots used were
conventional to our chosen genre of soft
rock?
Do you think the camera shots
used were conventional to our
chosen genre of soft rock?
The audience had said that the camera shots used for our digi-pak were
conventional to our genre, the close up shot of the ballerina box, the
shot of the protagonists sitting down looking down at the camera were
the two most impacting covers as they had visual references to the
music video.

19. 0 2 4 6 8 10
Yes
No
Do you think the Colour Scheme used
suited our chosen genre and why?
Do you think the Colour Scheme
used suited our chosen genre
and why?
Most of the target audience had said that the colour scheme
was conventional therefore it matched our chosen genre along
with the lighting effects used as well.

20. 0 2 4 6 8 10
Yes
No
Do you think that the font was suitable for
our genre?
Do you think that the font was
suitable for our genre
The typography was conventional to our genre as the audience said
everyone had said ‘Yes’ to the question. They said that the font was
conventional and looked appealing.

21. 0 2 4 6 8 10
Yes
No
Do you think the decision of keeping the font
the same throughout was a good idea?
Do you think the decision of
keeping the font the same
throughout was a good idea?
Our audience said that keeping the typography the same throughout
the digi-pak was a good idea as it kept the flow between each
panel, and was easier for the audience to take in and read.

22. Magazine Advert Results
0 1 2 3 4 5 6 7
1
2
3
4
5
How effective is the primary image? (1-
5)being the best
How effective is the primary
image? (1-5)being the best
The primary image was very effective and impacting as the results
show the image was seen as very conventional and the use of
direct address from the image made it also very successful.

23. 0 2 4 6 8 10
Yes
No
Do you think the two images combined
were effective?
Do you think the two images
combined were effective?
All participants said the two combined images on the magazine
advert were combined well and were effective. Also the image was
unique and they thought it was conventional to our genre as it shows
the protagonists emotions and feelings.

24. 0 2 4 6 8 10
Yes
No
Do you think the Colour scheme suited the
genre?
Do you think the Colour scheme
suited the genre?
The target audience said that the colour scheme did suit the chosen
genre as it was conventional they also said that the lighting was
also very good as it drew their attention towards the advert.

25. 0 1 2 3 4 5 6 7
Colour scheme
Typography
What element of the magazine advert was the
most conventional to our chosen genre?
What element of the magazine
advert was the most conventional
to our chosen genre?
The target audience really liked our colour scheme for the
magazine advert as it linked to our digi-pak as well as being
conventional to our genre.

26. 0 1 2 3 4 5 6
Digi-pak
Magazine Advert
Which Ancillary fits the genre and why?
Which Ancillary fits the genre and
why?
Most of our target audience decided to choose the magazine advert, this was mainly
because of the primary image and how it was composition. The image of our
protagonist is direct addressed towards the audience therefore they find it more
effective hypodermic needle theory. Also the red writing stood out from the
magazine advert and became more eye-catching towards the audience. Some
people preferred the digi-pak towards the magazine advert, as there was a use of
more camera shots and angles as well as the colour scheme flow, which they liked
very much.