The document discusses feedback received from audiences on media created to promote a band called The Script. Feedback was gathered through surveys and text messages. For the music video, audiences felt the narrative fit well with the song lyrics but noted some issues with lip syncing. Feedback on the album digipak was positive about the design and colors used. Suggestions to improve included reducing text and adding band images. Feedback on advertisements was that they were simple but effective, though one person felt they lacked elements like social media links. Lighting in one band poster was seen as too dark.

1. EVALUATION – QUESTION
THREE
By Eleanor Waring

2. WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
In order to gain feedback about the media platforms we created, we asked peers to assess our work and suggest positive and negative feedback. We did
this in two different ways, some individuals responded via text messages. The other way people responded was via survey monkey, we created a survey
which asked appropriate questions about our media products in order to receive positive and negative feedback.
Overall thoughts of the video?
Interpretation of the video?
Have you ever heard of The Script?
Thoughts on the digipak, could it be
improved?
Did you find the adverts
attractive?

3. WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
The Music Video
Overall, the reaction to the music video was positive.
Everyone who gave our group feedback on the music
video mentioned that it was a good music video,
therefore the audience seemed satisfied with the music
video we created for the song ‘The Man Who Can’t be
Moved’. The main response as that the narrative of the
music video fitted well with the lyrics of the song. This
was because the music video portrayed a relationship
breaking down and featured many emotions such as
heartbreak, love, loss and loneliness. This related to the
lyrics of the song as it described a man who was
heartbroken and couldn’t move on so he was going to
wait until she came back. A reason for the positive
response could be that the narrative and lyrics are all
relatable to ordinary people, therefore the audience
may have felt connected and had a good
understanding of the music video. Other positive
comments included comments on the varying number
of camera angles that were featured. When creating
the video we tried to include lots of different camera
shots so it wouldn’t all be the same and bore the
audience.

4. WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
The Music Video
However, we did receive constructive criticism. The main criticism we received was that on one part of the music video, the lip syncing didn’t match to the
visuals. I was aware of this during in production and spent a lot of time trying to make it fit with the visuals but didn’t succeed but matched it as closely as
possible. I if we was to recreate our video, I would take this into consideration and make sure that the actor sung the lyrics exactly to how the song plays
them. This is because I think the error was with the actor’s timing, not the editing of the clip because parts f the same clip fitted with the lyrics. One
individual commented on the ending, claiming that it was slightly ‘abrupt’, this may suggest that the narrative we chose for our video could be confusing to
some viewers. If we were to recreate our video we might chose to include a more linear narrative which follows the four stages which Tzvetan todorov
claims makes a good conventional narrative. Whereas the video we made did include a narrative, however there included flashbacks and some ending
scenes were featured towards the start which may have disorientated the viewer.
The choice of the green screen was mentioned by the target audience. Someone mentioned that the choice o green screen was confusing as it didn’t fit in
with the sad/depressing theme and emotion to the video. However someone else commented on the green screen claiming it was a clever way of linking
all the media platforms together. I can see how the green screen could confuse the audience as it doesn’t match the sad theme to the video, however that
background was chosen in order to link the media platforms together and would be a way of getting the audience to recognise the track is from that
certain album. To improve this we could have still used the same green screen background which is used on the digipak to link the media platforms,
however we could have created the background with colours that are associated with heartbreak and sadness so that it could fit in well with the video.

5. WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
The Digipak
When asked the question ‘would you want to buy the album’ based on the appearance of the digipak, everyone
answered yes. This suggests that the majority of the audience would fins the digipak attractive enough to buy. The
positive comments about the digipak was that it had a colour scheme that worked well and looked attractive as it
came across as vibrant and eye-catching. When creating the digipak, the main focus we had in mind was to ensure it
looked attractive to the audience so that they will be persuaded to buy it. Another positive comment was that the
paint theme reinforced the album title ‘Paint My Town’, we did this deliberated in order to make the album link
together with its tracked featured on the album. It was a clever way of marketing the album as it gave off a consistent
theme and made the album look professional as there had been a lot pf planning involved to ensure this. A few
individuals commented on the social media aspect to the digipak and referred to this as a positive thing. This may be
because they feel as thought the band wants to get their audience involved and therefore gives off a message that
shows that the artists care about the audience and want to feel connected to them. Also it is a clever way of gaining
more audience as it gains awareness over the social media platforms.
There wasn’t that many negative comments on the digipak, apart from that there was too much
text featured on the digipak. Improvements could be made to suit the audiences desires
because the digipak has been said to have ‘too much going on’. If we were to redo the digipak
we could include images of the band on the digipak so it doesn’t feature too much text. Also
featuring images would help remind the audience who they artists are and also the audience
may be able to recognise the band if there were images included of the band on the album.
One person claimed that ‘sometimes less is better’, this may indicate that some of the audience
might think the digipak is over cluttered with information, which may have made it look slightly
messy. Also the audience aren’t likely to read loads of information on the digipak and might
prefer to look at images of the band instead because they want to focus on the star appeal.

6. WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
The Advert
The main advert was purposely made to be simple but effective. This is because
most alternative rock / pop magazine adverts we researched into had minimum
activity featured on them but came off professional, stylish but not boring. This
had a mainly positive impact on the digipak as people commented on it not
overpowering the screen and how it was ‘simple but effective’, while including
the relevant information such as the release date.
The layout and the colour scheme was mentioned as making the advert
attractive. This may be again because of the advert being simplistic. Only three
colours were used and they complimented each other well and pulled off a
sophisticated and professional look. Also these three colours were the iconic
colours used in the digipak which links the album and advert together with a
sense of consistency. This also was used to make the audience easily recognise
what the advert was marketing by recognising the colours used. The main
illustration on the advert was the same as the front cover of the digipak this is
again a way of making the audience recognise what the advert is advertising as
the will recognise the logo of the album. The choice of font was commented on
as being ‘bold’ and easily readable, this again comes down to the theme of
being simple. However the font was quite thick and had an informal feel to it so
therefore it targeted the young audience as it was in a style which wasn’t formal
but at the same time was simple and professional.

7. WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
The Advert
Despite the simple theme to the advert being portrayed as a positive thing by the majority asked, one person commented on it saying they felt that more
could have been added to the album. To improve the digipak, the iconic paint splatters on the digipak could have also been used on the advert to make it
not look so plain. Also this would link the advert even more to the digipak of the album/band. Another thing we could have added to the advert to make
it look less plain is some social media logos and information on where the audience can access the album that the advert is advertising. This is quite a usual
convention used on adverts and it is a clever strategy to create more awareness about the band and their album which they are promoting because it
would persuade audiences to like the Facebook and follow the twitter pages and this may widen the audiences as it will attract more people to see the
promotion of the band and their album. Therefore this may then widen the audience and create more sales for the band.
The paint
splatters used
throughout the
digipak could
have been used
on the advert.
Some social
media logo
could have
been added to
the advert in
order to target
the audience
more.

8. WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
The BBC Advert
The BBC Advert was an additional advert we decided to make in our coursework. This advert was aimed to be similar to posters of band’s that you find in a
teenagers music magazine or something similar to this. The audience feedback to this poster was minimal, however the positive comments included the
audience claiming that the style and design on this poster represented typical band posters found in magazines. Particularly the way that the band are
posing and their positions on the poster represents a common poster for a band. We originally thought that the dark lighting was effective because it could
represent that the band are new artists and therefore creates the idea of unveiling their identity to the audience slowly an attracts more attention because
the audience would be more intrigued to discover the identities of the band members. Moreover, this idea wasn’t effective because most of the audience
commented on the lighting on the poster and claimed it appeared to be poor lighting and they would prefer the lighting of the poster to not be as dark as
intended.
The lighting was
originally thought of as a
good idea because it
conveyed the idea of
mysteriousness, however
the audience didn’t think
the lighting was
effective.