Joanne and Ricardo conducted a survey using Survey Monkey to collect feedback on their film and advertising methods from their audience. The survey results showed that 75% of participants were female as hoped, 75% preferred the posters over the radio ad as advertising, and 75% felt the posters effectively advertised what the film was about. They learned that the film's colors were dull and characters were a strength, and that the posters used powerful images to convey the film better than the radio ad.
Mission Critical Interaction Design - UX Meetup & IxDA Los Angeles 2010Mikkel Michelsen
This is the 2010 IxDA LA / UX Meetup presentation by Mikkel Michelsen, explaining the fundamentals of interaction design in a mission critical context. (declassified version)
No copyright infringement intended.
2. Using Survey Monkey We decided it would be easier to collect information from our audience by doing a survey. We usedwww.surveymonkey.com to create our survey because it was quick and easy to use. We then created links to our film and radio ad on YouTube and post them to people. We then gave them the link to the survey for them to complete.
5. Collecting Quantitative Results 75% of participants preferred the posters as a means of advertisement than the radio ad, which we were expecting.
6. Collecting Quantitative Results When asked what elements they liked, the two elements people liked the most was the music and the storyline, 75% of people liked these elements. 50% of people also liked the characters and the acting. We were expecting results like this.
7. Collecting Quantitative Results When asked what elements they did not like, there were fewer elements picked. Dialogue and Colour was the only things people were disappointed with.
8. Collecting Quantitative Results The most important question to us that we asked was, do you think our advertising methods advertise our film well, 75% said yes.
9. Collecting Qualitative Results When looking at replies to why people what advertising method they preferred, we got what we expected. The majority of people agreed that the posters were a better advertising method than the radio ad. These are the answers as to why they thought this, only a few of the people answered to why. Radio AD Posters Posters
10. Collecting Qualitative Results We also asked them why they thought that the advertising worked well or not. This is where we learnt the most about our coherency and whether people thought that the film and advertising related. Here are a few answers given. Posters
12. Things we learnt This audience feedback has confirmed our thoughts that females would be more interested in our project than males. It also confirmed to us that the posters are more effective than the radio AD, which we have expected from the beginning. We learnt that the colours used in our film weren’t particularly good and talking to some people they said that they were ‘boring’ and that it didn’t bring any life to the piece. However we also learnt that people were happy with characters, we were worried that because of lack of dialogue, people may be put off our character. We were incredibly happy with the response to why our advertising methods worked. ‘...clear indications of what the film is about, and don't mislead the viewer in anyway. What you see is what you get.’ We had been trying so hard throughout to make sure we didn’t mislead the audience in anyway. We knew that our posters had more of an effect but we didn’t know what the specifics were, thanks to an answer on the survey we are more sure about it. ‘The images used on the posters were powerful. Sometimes pictures speak louder than words’
