Conventions of tv sponsorship sequences
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The document discusses conventions of television sponsorship sequences. Typically, sponsorship sequences are 15-20 seconds long with little narrative to quickly advertise a product associated with an upcoming show. Successful sequences grab attention through animation, bright colors, and large logos. Research shows viewers are more likely to buy products they associate with favorite programs.
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Conventions of tv sponsorship sequences
This document discusses conventions of television sponsorship sequences. It notes that sponsorship sequences are typically 15-20 seconds, use references from main advertisements, and feature spokespeople or celebrities endorsing products. Effective sequences grab attention through bright colors and animation within the short time frame. Conventions include upbeat sounds relating to the brand, quick cuts and jumps instead of long takes to match fast pacing, and stationary cameras rather than camera movements. Research shows viewers are more likely to buy products they associate with favored programs.
Film Marketing
Film marketing involves setting a release date, usually on a Friday in the UK, to ensure screen space and time for reviews, as well as avoiding releasing around similar films. After selecting a release date, distributors work on the theatrical release, referred to as Prints and Advertising (P&A), which represents the bulk of their investment and covers marketing costs like distributing films to cinemas and fees paid for rights to market the film in the UK, ranging from less than £1,000 to over £1 million.
Codes and conventions of a radio advertisements
Radio advertisements are typically 30 seconds and contain a jingle or music bed with a voiceover describing the product's qualities and slogan. The voiceover is usually a woman's speaking clearly and lively over the music to attract attention using tailored language directly addressing the audience to persuade them in an upbeat manner.
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Sponsroship convetnions
The document discusses conventions of sponsorship sequences. It notes that sponsorship sequences are typically between 15-20 seconds to quickly advertise a product. The discussed sequence is 13 seconds and uses quick shots and jump cuts to showcase clothes in a short time. Sponsorship sequences also conventionally do not include narratives and link to specific programs through attributes like genre, protagonists, and target audience. The discussed sequence sponsors the TV show Pretty Little Liars due to similarities in protagonists, genre, target audience and message. It follows conventions like including an upbeat soundtrack, jump cuts, and a stationary camera to quickly catch attention.
The structures and techniques of tv advertisements
This document discusses the structures and techniques used in television advertisements. It identifies common structures such as talking heads, realist, anti-realist, animation, series, documentary, and demonstrations. It also discusses techniques like humorous, surreal, dramatic, nostalgic, and parodic. Key points covered include unique selling points, advantages over competitors, lifestyle appeal, brand identity, and regulation by organizations like the ASA. Audience information like BARB viewing figures and classification systems are also outlined. Finally, the document touches on uses of metaphors and similes in ads.
Video marketing for Dummies: A beginner's Guide to Video Marketing
Video marketing is a strategy that promotes a brand through video platforms and social media. It has been an effective marketing tool since 2009 as videos are easy for viewers to remember. The document provides guidance on creating effective marketing videos, suggesting they focus on recognizing the product, promoting the brand, maintaining credibility, and including a personal touch from the business. Readers are encouraged to learn more about improving their video marketing techniques.
Recommended
Conventions of tv sponsorship sequences
This document discusses conventions of television sponsorship sequences. It notes that sponsorship sequences are typically 15-20 seconds, use references from main advertisements, and feature spokespeople or celebrities endorsing products. Effective sequences grab attention through bright colors and animation within the short time frame. Conventions include upbeat sounds relating to the brand, quick cuts and jumps instead of long takes to match fast pacing, and stationary cameras rather than camera movements. Research shows viewers are more likely to buy products they associate with favored programs.
Film Marketing
Film marketing involves setting a release date, usually on a Friday in the UK, to ensure screen space and time for reviews, as well as avoiding releasing around similar films. After selecting a release date, distributors work on the theatrical release, referred to as Prints and Advertising (P&A), which represents the bulk of their investment and covers marketing costs like distributing films to cinemas and fees paid for rights to market the film in the UK, ranging from less than £1,000 to over £1 million.
Codes and conventions of a radio advertisements
Radio advertisements are typically 30 seconds and contain a jingle or music bed with a voiceover describing the product's qualities and slogan. The voiceover is usually a woman's speaking clearly and lively over the music to attract attention using tailored language directly addressing the audience to persuade them in an upbeat manner.
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This document provides examples and tips for creating effective e-commerce video content. It summarizes 8 case studies of companies that have used video marketing successfully, including Dollar Shave Club, Blendtec, Wine Library TV, Zappos, Advance Auto Parts, Luxy Hair, Zazzle, and Best Buy. Some key takeaways are to create unique, original, and entertaining content that makes people smile; keep videos between 60-90 seconds; use video across multiple channels; and create an emotional connection with customers. The document also outlines 5 types of product-based video content and 7 pointers for effective e-commerce video creation focusing on highlighting unique value and benefits and creating shareable, multi-purpose content.
Sponsroship convetnions
The document discusses conventions of sponsorship sequences. It notes that sponsorship sequences are typically between 15-20 seconds to quickly advertise a product. The discussed sequence is 13 seconds and uses quick shots and jump cuts to showcase clothes in a short time. Sponsorship sequences also conventionally do not include narratives and link to specific programs through attributes like genre, protagonists, and target audience. The discussed sequence sponsors the TV show Pretty Little Liars due to similarities in protagonists, genre, target audience and message. It follows conventions like including an upbeat soundtrack, jump cuts, and a stationary camera to quickly catch attention.
The structures and techniques of tv advertisements
This document discusses the structures and techniques used in television advertisements. It identifies common structures such as talking heads, realist, anti-realist, animation, series, documentary, and demonstrations. It also discusses techniques like humorous, surreal, dramatic, nostalgic, and parodic. Key points covered include unique selling points, advantages over competitors, lifestyle appeal, brand identity, and regulation by organizations like the ASA. Audience information like BARB viewing figures and classification systems are also outlined. Finally, the document touches on uses of metaphors and similes in ads.
Video marketing for Dummies: A beginner's Guide to Video Marketing
Video marketing is a strategy that promotes a brand through video platforms and social media. It has been an effective marketing tool since 2009 as videos are easy for viewers to remember. The document provides guidance on creating effective marketing videos, suggesting they focus on recognizing the product, promoting the brand, maintaining credibility, and including a personal touch from the business. Readers are encouraged to learn more about improving their video marketing techniques.
Television sponsorship
The document provides guidelines for television programme sponsorships from Ofcom. Key points include: the sponsorship must be clearly identified by name or logo; credits need to be broadcast at the beginning or end; there must be a clear relationship between the sponsorship and programme; sponsorship credits cannot contain advertising messages or calls to action; and multiple sponsors are allowed if separately compliant with the rules. Sponsorship credits must focus on the sponsorship arrangement rather than promoting the sponsor, and cannot include promotional references or claims about the sponsor.
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The document discusses integrated marketing communication and strategies. It defines promotion as comprising persuasive communication tools in the marketing mix. The objectives of marketing communication are to modify behavior, inform, persuade, remind and change demand patterns. Strategies discussed include the push strategy, used when brand identity is weak, and pull strategy, used when brand identity is strong. The importance of marketing communication in increasing awareness, knowledge, sales and maintaining public profile is also covered.
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What are Some Tips to Make Your Videos Stand Out From the Rest of the Competi...
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The document summarizes feedback from audience viewings of advertisements for a clothing brand called Gigglebox. It received mostly positive reactions from its target audiences of teenage girls, with some success in gaining interest from boys as a potential secondary or tertiary audience. However, some of the ads received criticism for perpetuating the objectification of women or not being clearly understood. The brand was most successful when showcasing clothing styles and locations that shaped its themes of fun and liveliness.
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The document provides guidelines for television programme sponsorships from Ofcom. Key points include: the sponsorship must be clearly identified by name or logo; credits need to be broadcast at the beginning or end; there must be a clear relationship between the sponsorship and programme; sponsorship credits cannot contain advertising messages or calls to action; and multiple sponsors are allowed if separately compliant with the rules. Sponsorship credits must focus on the sponsorship arrangement rather than promoting the sponsor, and cannot include promotional references or claims about the sponsor.
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The document discusses integrated marketing communication and strategies. It defines promotion as comprising persuasive communication tools in the marketing mix. The objectives of marketing communication are to modify behavior, inform, persuade, remind and change demand patterns. Strategies discussed include the push strategy, used when brand identity is weak, and pull strategy, used when brand identity is strong. The importance of marketing communication in increasing awareness, knowledge, sales and maintaining public profile is also covered.
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Traction pp
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Jacob Evison is working for the BBC's research and development department to rebrand their idents for the launch of the first female Doctor Who. He has been asked to research the purpose of idents by analyzing existing examples. An ident is a short sequence shown between TV programs to identify the channel. Idents are used for identity, branding, marketing, packaging/repackaging programs, and scheduling. They represent the channel's themes and brand viewers with consistent logos and colors. As idents are shown frequently, they advertise the channel and upcoming programs. Some idents include extra information for viewers or amuse audiences between segments.
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This document summarizes the rise of short video content on social media and its effectiveness as a marketing tool for brands. It notes that short videos are more engaging and addictive than traditional status updates. The document also analyzes how short videos allow brands to showcase their products visually in a quick and impactful way. It evaluates the benefits short videos provide, such as helping consumers understand the value of a product and creating emotional bonds with audiences. Overall, the document expresses that short videos are a highly useful digital marketing trend for brands to reach large audiences cost-effectively.
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Presentations, Documents, Infographics, and more
Advertising Lec 17.pptx
Optimizing slideshow...
Title*
Advertising Lec 17.pptx
*Required
Description*
*Required
0/3000
Category*
Education
*Required
Tags
Add up to 20 keywords to increase discoverability by 30%
Show Advanced Settings
Discoverability Score
Your score increases as you pick a category, fill out a long description and add more tags.
Delete
Publish
About
Support
Terms
Privacy
Copyright
Cookie Preferences
Do not sell or share my personal information
© 2023 SlideShare from Scribd
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An Introduction to Content Marketing
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49855059-berger-paints.ppt
Berger Paints uses different selling strategies for organizational (B2B) and consumer (B2C) customers. For B2B customers, the strategies include selecting dealers based on financial background and reputation, providing incentives and promotions to dealers, and educating dealers on products. For B2C, strategies are expanding retail outlets, low cost products for rural areas, sales demonstrations, discounts, and improved packaging. However, the document notes Berger Paints needs to work on more effective communication and leaving a deeper impression on consumers to better compete with Asian Paints.
Video Marketing Presentation
In This Webinar You Will Learn:
*How to establish a strong value proposition with a video.
*How to create a powerful distribution strategy.
*How to establish the credibility that creates consistent viewer engagement.
*How to create repeatable training.
*How to create your story, passion, why you’re in business
video.
*How to create a testimonial video.
*SEO visibility for videos
Question 3
New Line Cinema would be the best distributor for the media product. As a sub-unit of Warner Bros., New Line Cinema can attract both mainstream and independent audiences to maximize the potential viewer base. They manage many aspects of distribution internally, and also benefit from Warner Bros.' promotion. While not one of the highest-earning distributors, New Line Cinema's experience with horror genres suits the media product, and their promotion abilities outweigh the risk of lower profits compared to larger distributors.
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The document summarizes feedback from test viewings of advertisements by a clothing brand called Gigglebox. It discusses reactions from different audience groups, particularly noting positive reactions from their target audiences of teenage girls Bethan, Sophie and Lois. While not the target, some feedback from males Omar and Stuart also indicated interest in the clothes or potential to expand the brand. Some reactions suggested ways to improve the ads, such as making the radio ad easier to understand. Overall the feedback affirmed that Gigglebox's ads were successfully engaging their target audiences through the use of fashion, music, editing techniques and portrayals of femininity and beauty.
Gigglebox evaluation,;
The document summarizes feedback from audience viewings of advertisements for a clothing brand called Gigglebox. It received mostly positive reactions from its target audiences of teenage girls, with some success in gaining interest from boys as a potential secondary or tertiary audience. However, some of the ads received criticism for perpetuating the objectification of women or not being clearly understood. The brand was most successful when showcasing clothing styles and locations that shaped its themes of fun and liveliness.
Sponsroship convetnions
1) Sponsorship sequences typically last 15-20 seconds to quickly advertise a product. This sequence was 13 seconds long and used short takes and jump cuts to showcase the clothes in a short time.
2) Sponsorship sequences do not typically include narratives. This sequence expresses the idea of a secret brand being discovered by its target audience without explicitly mentioning it.
3) Sponsorship sequences are associated with a particular program through shared genres, protagonists, or audiences. This sequence is associated with Pretty Little Liars through its female protagonists and audience and references the program's mystery genre.
Results for questionnaire
The document summarizes the results of a questionnaire about various promotional advertisements for a clothing brand. Key findings include:
- Most respondents thought the model, clothes, music, and message were suitable across different ad formats.
- Some felt locations could be more everyday and a few didn't like the beat in the radio ad.
- Nearly all felt the ads would convince them to visit the website and thought the campaigns were cohesive.
Conventions form and genre- radioooo
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Results for questionnaire
The document summarizes the results of a questionnaire about various advertising campaigns for a clothing brand. Key findings include:
- 100% of respondents felt the model was suitable and the message was clear for the Autumn/Winter and Spring/Summer video ads.
- For the radio ad, 14/15 felt the voice was appropriate but some felt the beat was repetitive or didn't fit.
- Most respondents understood the relevance of the jewelry box ending in the sponsorship TV ad, though some aspects could be made clearer.
- 100% felt the various ads worked together as a coherent campaign and would make them want to visit the website.
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The document summarizes feedback from test audiences on various marketing campaigns for a clothing brand. For a sponsorship sequence, Emily liked an outfit but Rory felt the shoes were overpriced. Lois, Sophie and Bethan engaged positively with the music and editing. For a radio ad, Lois, Sophie and Bethan enjoyed the beat but Sophie couldn't hear the words. Stuart was excited about the clothing selection. For print ads, Rory found a model attractive which made Emily jealous, and the girls and boys all commented positively on different items.
Costumes
The document discusses different outfits featured in a fashion advertising campaign and analyzes how each outfit relates to fashion theories and represents concepts like empowerment, confidence, and individuality. For each location backdrop, an outfit is described that is meant to stand out against the environment and convey messages about the brand through its style, fit, print and colors. The outfits are said to illustrate theories from academics like Gauntlett and Winship about empowered, independent women who find confidence through their self-selected clothes rather than dressing to please others or be viewed as sexual objects.
Acorn profiling
This group enjoys socializing and values appearance. They likely purchase clothes online via smartphones for instant gratification and accessibility. As digital natives involved in websites and apps, marketing should extend to these online platforms to interact with the brand through personal identity. They are busy career professionals who appreciate easy access and online shopping/deliveries via converged devices to save time compared to visiting stores.
Locations analysis
The document analyzes and summarizes several potential locations for shooting a car scene and fashion advertisements, focusing on the atmospheres and connotations that each location provides. Southampton Street is proposed for the car scene due to the contrasting buildings allowing adherence to filming rules while conveying an urban atmosphere. Manhattan 34 cocktail bar is suggested for its sophistication and ability to highlight empowerment. The Foister Buildings function room and roof are put forth for conveying fun, mystery, and empowerment through their lighting and views. Finally, HotMess Studio is presented as ideal for professionalism and making clothes stand out against its white background.
Resources and equipment
The document outlines the resources and equipment that will be used for an upcoming production, including:
- A Nikon D3100 camera that the group is familiar with and has access to, though it has had focusing issues in the past requiring manual focus.
- A tripod that will hold the camera and allow for low and high angles, and can be attached to a dolly for smooth movement shots.
- Paterson lights that were initially tried but did not directly light the subject; the handle was useful but a different light with a shutter may focus the light better.
- A Konig-kn dolly that will attach to the tripod and camera to allow for smooth movement shots following the
Costumes
The document discusses potential outfits and items of clothing to feature in an online fashion shop's advertisements. It considers jackets, tops, dresses, shorts, and other pieces that fit the shop's goals of appearing edgy but appealing to its target audience of teen and twenty-something females. The outfits are meant to show versatility for both spring/summer and autumn/winter and be photographed in different scenes involving cars and rooftops. Having various outfit options will allow flexibility if needed during the advert photo shoots.
Tv ads institutions
We have chosen to sponsor the TV show Pretty Little Liars on Viva in the UK. As this show airs on Viva, it makes sense to also air our TV ads on this channel. Viva targets 16+ viewers seeking entertainment, as do the shows it airs like My Super Sweet 16 and Jersey Shore. Since our clothing brand targets 16-24 year olds, advertising on Viva would be appropriate as it reaches our target audience. The document then lists some time slots that would be good for airing ads due to the audience and shows during those times.
Sponsership choice
The document discusses a clothing brand's plan to sponsor the TV show Pretty Little Liars. The brand believes the show's target audience of teenage girls aligns well with their own. They will create a sponsorship sequence featuring mystery graphics and a model wearing their clothes, linking to the mystery subgenre of the show. Brief descriptions are provided of main characters Spencer, Hanna, Aria, and Emily, explaining how each girl's personality and fashion style relates to the brand's desired message of empowering girls and helping them gain confidence in themselves.
Sponsership choice
The document discusses using the TV show Pretty Little Liars as a sponsorship property for a clothing brand. Pretty Little Liars features teenage girl protagonists and focuses on mystery and intrigue, making it a good fit for the clothing brand's target audience of teenage girls. The sponsorship will feature graphics opening up to reveal a model in the clothing brand's clothes, linking the mystery of the show to the brand. Characters from the show like Spencer and Aria exemplify the confident attitudes and styles the brand aims to portray, while a character like Emily demonstrates low self-esteem that the brand wants to help change.
Resources and equipment
The document outlines the resources and equipment that will be used for an upcoming production. It describes cameras, lights, audio equipment, and software that the group intends to borrow or use, including a Nikon D3100 camera, tripod, Paterson lights, Konig-kn tripod dolly, recording studio equipment for a radio advertisement, and Final Cut Pro, Garage Band, and Motion software. Tutorials will be needed to learn how to use some of the software programs that the group is not already familiar with.
Manhattan
After their meeting, the team was pleased with the feedback on their advertising idea and finalized many aspects of the adverts such as locations, props, and representations based on audience responses. They also set the dialogue for a radio advert and decided to create a poll to ask audiences about shot types since this question was not included in the original questionnaire. During the meeting, they secured the Manhattan 34 location in Leicester to film part of their autumn/winter advert and felt its interior style suited their brand.
Progress report
The progress report discusses the development of an advertising campaign for an online fashion brand. Initially, the group considered creating a documentary but decided an advertising campaign was better suited. They have chosen their target audience as girls aged 16-24 in income brackets C2-E. They have brainstormed content ideas from various fashion ads and are waiting on questionnaire results to finalize the ideas. They have identified several potential locations to film at and will use one model, India, as the face of the brand to promote continuity. The fashion range aims to have a bold and confident style to promote a daring and edgy message to the audience.
Conventions
The document discusses several conventions of television and fashion advertisements. For television advertisements, common formats include mini dramas, voiceovers, and spokesperson presentations. Length typically ranges from 15 seconds to 1 minute. Fashion advertisements commonly use tilted camera angles focused on the clothes, quick cuts, upbeat soundtracks without lyrics, and high key lighting to portray an exciting atmosphere. While the production intends to follow most conventions like focusing on the clothes and using upbeat music, they may be unable to include some special effects or a voiceover due to limitations.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
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- 1. Conventions of TV sponsorship sequences Jenny Katy Millie Olivia
- 2. Sponsorship Sequences • There are many sponsorship sequences shown on the television which run just before a show. There are typical conventions which sponsorship sequences portray. • A TV sponsorship sequence is usually 15-20 seconds long, sometimes shorter. This aims to quickly advertise their product in a short and sharp way. These sequences consist of little narrative, and the brand is used before a particular programme because it is associated with it in some way. They usually use references from the main advert, and there is a spokesman speaking about the product. Sometimes, there is a celebrity used to endorse the product. A good example of this is the Rimmel London nail polish sponsorship sequence we did for our textual analysis, which uses Rita Ora.
- 3. Fashion Sponsorship Sequence • After having done some research into fashion sponsorship sequences and having analysed them, there are many conventions in which we aim to follow when constructing our production. • The fact that the sequences are very short means that we have limited time to create an attention catching, successful sequence. The use of animation is very good for this, as there are plenty of things that can be done in order to grab attention from the audience. For example, bright colours.
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