The document summarizes feedback received from the target audience of a music video project. It shows that questionnaires were primarily completed by females aged 16-17 who were part of the target demographic. Feedback was positive on the logo, locations, and main star seeming convincing. Shots of a photo coming to life and during a football match were most popular. Audience was split on whether cuts or blur transitions were preferred. Makeup choices also received majority positive feedback. The project leaders gathered responses from 28 people to inform final revisions to the music video.

1. C
WHAT HAVE YOU LEARNED
FROM YOUR TARGET AUDIENCE
FEEDBACK?
Emily Cowling A2 Media

2. Who did we send questionnaires to?
• Overall, we asked
predominantly more
females, this is as our
target market was
predominantly female,
so with them being our
main target, we felt
that we should ask for
more of their opinions.
32%
68%
The genders of people who answerred our questionnaires
males
females

3. The age of the people
• Within our
questionnaires, we
mainly interviewed 16
and 17 year olds as they
are people we know.
However, they are still
part of our target
market so their answers
matter within our music
video.
0 2 4 6 8 10 12
14
16
17
18
20+
The ages of the people who answered

4. Why use target audience feedback?
• We used target audience feedback in order to be able to gage an accurate response from our
target market, we wanted to find out what their thoughts were and whether they liked or
disliked the video, and what they would change. After all, we would need to promote our star in
a way that would mean people would listen to her music and follow her career. Our target
market was 13-17 year olds wo are predominantly female.

5. What did we use target audience
feedback for?
• The first thing we gained feedback on was our logo, I had come up with two different logos on
Photoshop, they were for “Mystique Records” and “DNA Records”. Both designs were
completely different, and we couldn’t decide which we preferred so we took to Facebook for an
answer. The majority response was for “Mystique Records”

6. We then went on to get feedback as we
produced our music video, the first was
a focus group.
• The first focus group was our Media class, we chose to use our class as they knew about the
terminology and codes and conventions that came with creating a music video. Our media
group is also made up of people that are our age (17 year olds) who were part of our target
audience. This focus group was made up of 6 people.

7. Do you like the locations used within the
music video?
• Within our feedback, we gained 6
positive responses, everyone liked the
feedback and they felt that it suited
Indya and her connotations. However, we
did have one response that they weren’t
sure on the low angle shot of the boats.
We used the boats in order to replicate
the sense of journey and the idea of
Indya finding herself. Upon reflection I
feel that we could have made this idea
more obvious so our audience were
more certain on the idea.
Did you like the locations used?
yes no

8. Do you think we met our target
audience (13-17)?
• For this we also received a
positive response, everyone
thought that it adhered to our
target market due to the age of
the extras and the colours that we
used. One other reading we had
was that it could reach an older
audience, due to the use of found
footage and the idea of them
reminiscing about the genre.
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
yes
yes and older
Do you think we met our target audience of 13-17 year olds?

9. Do you believe that Indya was a
convincing star?
• We then went on to ask if
Indya was a convincing star,
we were delighted to find
that all our focus group
thought that she was a
convincing star due to her
facial expressions and her
enthusiasm for the song.
Creating a believable star is
the most crucial aspect of a
music video.
0
1
2
3
4
5
6
7
yes no
Do you feel that Indya was a covincing star?

10. In your opinion, do you think we used
enough shots?
• All of the participants from our focus
group said we used enough shots and
they liked the range of shots that we
included in our video . They were
particularly keen on the different
locations used within the video.
However, some one said our
performance shots could have been to
similar. Upon reflection I feel that we
could have worked more with varying
the performance shots we used and
possibly going against convention.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
yes no
Do you think we used enough shots in our video?

11. What was your favourite shot within the
video?
• Of the focus group, one persons favourite
shot was the football match, one person
wasn’t sure, two people liked the shot where
the photograph came to life and two people
liked the tracking vignette shot of Indya with
the group behind her. Alongside this, these
were also our favourite shots in our music
video, we felt that they were really successful
as we shot them and fit in well with the
narrative and concept of our music video.
They helped to create the idea of memories
and Indya finding who she really is.
17%
17%
33%
33%
Which shot was your favourite?
football
not sure
photo coming to life
tracking shot

12. Which transition did you prefer? Cuts or
blurs?
• We found this was one of the more
controversial answers from our
questionnaire. Which we knew it would
be as we broke convention by using
blurs, however, the split decision
suggests that it was a positive
occurrence. The use of blurs was bound
to make people question which idea they
preferred.
Which transition did you prefe? cuts or blurs
cuts blurs

13. Was the makeup effective throughout
the video?
• This decision was one that we felt some
people wouldn’t understand, however we
were lucky in the fact that only one
person disagreed with our choice of
makeup. We choice to use natural
makeup as we felt that it most suited our
star, we also used natural makeup as it
suggested that she couldn’t be a punk
rocker.
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
yes
no
Did you like our choice of makeup?

14. Doing mass audience feedback
• In total, we gained feedback of 28 different people in our target market age bracket. This
included 6 people In a focus group, 14 people from an A2 media group and then 8 of the
people who took part in the making of our music video. To thank the people who helped us
make the video, I conducted an Oscars themed night, I handed out prizes and we also asked
them to do questionnaires on the video. I then took the most interesting findings and put them
in a graph.

15. Which shot was your favourite?
17%
13%
20%23%
7%
3%
7%
7%
3%
Which Shot was your favourite?
football scene
pull focus
tracking shot
coming to life
balloons
time lapse
not sure
sat playing music
found footage
From our research we found the most
popular shots were the photo coming to
life, the football match and the tracking
shot. We feel that these were the
strongest shots within our music video
and had the most impact, hence our
target audience agreeing with this meant
that the video was successful. It was good
to found out which other shots people
preferred though as well. In particular we
didn’t feel that the pull focus shot would
be as popular as it is.

16. Which did you prefer, cuts or blurs?
0
1
2
3
4
5
6
7
8
9
10
cuts blurs both
Which transitions did you prefer, cuts or blurs?
Within our music video, we knew that the idea to use
blurs over cuts would break convention and cause
controversy. However, when it came to our overall
research we found that cuts were the more popular,
which shows that people preferred convention.
However, the closeness of the answers shows that it did
cause split decisions, this means that we were partially
successful in the decision to use blurs. Upon reflection, I
feel that we could have used more of the blurs to make
this idea more prominent, although we tried to use cuts
and blurs to match the beat of the song.

17. Did we reach our demographic?
• Of the people who came to the premier, I asked them
who they thought would be the audience for the
video. The majority said we reached our target market
meaning the video was successful. I can understand
why parents would watch the video due to the idea of
nostalgia. I can also understand the idea of white
teenagers, there is little racial diversity in our area
hence the people in the video are white. It would have
been difficult to find people of other ethnicities to
use. I feel the idea of the country singers is a bit of an
obscure answer though!
56%
11%
11%
11%
11%
Who do you think would watch this
video?
teenagers
country singers
late teens
parents
white teenagers