The document summarizes audience feedback from a survey about a music video. Key findings include: - Respondents felt the video needed more shots of boys "skanking" to attract a larger audience and make the video more interesting. - Boys generally liked the video more than girls because there were more girls in it. Respondents thought adding more boys and less clothes on the girls would improve it. - While most felt the video was representative of the funky house genre, some thought it was dull compared to others in the genre due to lack of objectification of the girls. - Respondents believed the video would air on channels that commonly show R&B and funky house music like AKA

1. What have you learnt from audience feedback?

2. What have you learnt from audience feedback?In my opinion audience feedback is the most important when producing a product as the audience are whom are going to buy the product and will further market the product through “hype” if an audience likes a product they will create an hype, through word of mouth or through a social networking site such as Facebook. This effectively creates a larger audience than first wanted and will create profit for an artist. The audience feedback will allow the producers to have an idea of areas that are good and which may need improving.I created a short survey of about 20 people from our target audience (18-24) who watched the product and gave us feedback. I also asked the surveyors what they thought of my ancillary products, and whether they saw a clear connection of all the products. A few people mentioned that we should have included more cuts to show a variety of shots. Many also said that we should include more boys in the video “skanking” which they believed would attract a larger audience and make the video a lot more interesting. Attached to this presentation is some of the feedback we received.

3. Do you like our video? We found that more boys than girls liked our video. This could be because of the actors we had in the video.

4. Most of the group told us that we needed to have more boys in the video as there were only a few shots of boys in the video but they weren’t of any importance to the video.

5. The majority of the group also said that the girls are wearing more clothes than usual for a video of this genre and that perhaps it didn’t look as good as if the girls were wearing typical clothes.

6. They said that the video was interesting to watch and was edited well.

7. If we were to do the video again we would put more boys in the video and maybe get the girls to wear less clothes.Was our video representative of other funky house music videos?While the majority of people said yes, there was still quite a significant amount of people in the group that said no. When asked why, they collectively agreed that the video was a bit dull compared to other FunkyHouse music videos. They also said that “the girls are usually objectified in FunkyHouse music videos and are wearing very little clothes.”

8. It seemed that the issues of costume in the video came up quite a few times so if we were to do the video again, what the actors wear will be chosen with this in mind.What channels do you think our video would be played on? Everyone in the group said the video would be played on channel AKA, and the majority of people said it would be played on MTV Dance. These channels often play R&B and FunkyHouse music.

9. 50% said the video would be played on MTV Base, which specialises more in R&B videos more, but does quite often play FunkyHouse videos.