The document discusses conventions of sponsorship sequences. It notes that sponsorship sequences are typically between 15-20 seconds to quickly advertise a product. The discussed sequence is 13 seconds and uses quick shots and jump cuts to showcase clothes in a short time. Sponsorship sequences also conventionally do not include narratives and link to specific programs through attributes like genre, protagonists, and target audience. The discussed sequence sponsors the TV show Pretty Little Liars due to similarities in protagonists, genre, target audience and message. It follows conventions like including an upbeat soundtrack, jump cuts, and a stationary camera to quickly catch attention.
The document summarizes three advertisements for the AA (Automobile Association):
1) A print ad features a bright yellow background and catchy song to draw attention, though it relies on awareness of accompanying TV and radio ads.
2) A TV ad shows a happy child singing in a broken-down car, reassuring families that the AA will arrive promptly to help. Yellow branding identifies the AA quickly.
3) A radio ad uses the recognizable song "Rolling on a River" to instantly identify the advertiser as the AA and portray them as reliable through lyrics about "keeping big wheels turning."
The document discusses 4 categories of TV commercials: dramas, spokesperson presentations, pitch presentations, and voice overs. Dramas use short stories to quickly engage audiences but risk distracting from the product. Spokesperson ads use celebrities to gain trust but may turn off viewers who dislike the spokesperson. Pitch presentations focus solely on the product without distractions but may seem dull. Voice overs also keep full attention on the product without people but may bore audiences without other engaging elements.
The document discusses television channel idents, which are short advertisements that introduce upcoming shows. It defines idents and explains their purpose is to inform viewers about shows in an entertaining way. Key points include:
- Idents are typically 20-30 seconds and include the channel logo, show information, and a theme to match the channel's brand.
- Conventional features of idents include voiceovers, logos, show times, and themes to link shows and engage viewers.
- Examples are given of Disney XD Christmas idents that use winter themes, colors, and shapes to match the season.
- Different channels like MTV and BBC take varied creative approaches to their idents within time and
The radio advert uses repetition as its main style to promote the O2 brand and its various services like concerts and priority tickets. It mentions upcoming Lady Gaga and Katy Perry concerts in an informative tone to build awareness. Multiple voices are used, including singers' clips, to engage listeners. While it efficiently promotes its message, the overuse of mentioning O2 could bore listeners.
The document discusses considerations for forming advertisements, including style (formal vs informal) and popular styles like pastiche. It also discusses using music in advertisements, noting that permission is required to avoid copyright infringement. Advertisers can acquire licenses from PRS for Music and PPL to legally use music. The concept of fair use and the seven second rule in radio are also explained. The document concludes by discussing the variety of music genres played on E6 Radio to appeal to different tastes, and how the college radio station stores and acquires its music internally and online.
This document contains 3 summaries of different documents:
1) The first summary discusses a KFC print advert that uses Cristiano Ronaldo to promote their product. It takes up most of the page and directly addresses the audience. The stadium in the background and slogans also appeal to football fans.
2) The second summary explains how target audiences are classified using social grades A-E based on occupation and demographics like age, interests and lifestyle. It notes the importance of selecting the right marketing platform for different audiences.
3) The third summary is of a Dior perfume advert that uses attractive models living lavish lifestyles to appeal to younger audiences and convince them the product can achieve that idealized
The document discusses plans for advertising a new soap opera called "Hatton Park" through a trailer, poster, and magazine. The target audience is teenagers aged 13-20. The trailer will introduce the main characters and plotlines around relationships and school drama to generate interest. The bright, attention-grabbing poster will feature the characters and compression to clearly convey the theme and appeal to teenagers. The magazine cover will promote the soap and characters to a wider audience while still appealing to teenagers through bold colors and text.
The document discusses conventions of sponsorship sequences. It notes that sponsorship sequences are typically between 15-20 seconds to quickly advertise a product. The discussed sequence is 13 seconds and uses quick shots and jump cuts to showcase clothes in a short time. Sponsorship sequences also conventionally do not include narratives and link to specific programs through attributes like genre, protagonists, and target audience. The discussed sequence sponsors the TV show Pretty Little Liars due to similarities in protagonists, genre, target audience and message. It follows conventions like including an upbeat soundtrack, jump cuts, and a stationary camera to quickly catch attention.
The document summarizes three advertisements for the AA (Automobile Association):
1) A print ad features a bright yellow background and catchy song to draw attention, though it relies on awareness of accompanying TV and radio ads.
2) A TV ad shows a happy child singing in a broken-down car, reassuring families that the AA will arrive promptly to help. Yellow branding identifies the AA quickly.
3) A radio ad uses the recognizable song "Rolling on a River" to instantly identify the advertiser as the AA and portray them as reliable through lyrics about "keeping big wheels turning."
The document discusses 4 categories of TV commercials: dramas, spokesperson presentations, pitch presentations, and voice overs. Dramas use short stories to quickly engage audiences but risk distracting from the product. Spokesperson ads use celebrities to gain trust but may turn off viewers who dislike the spokesperson. Pitch presentations focus solely on the product without distractions but may seem dull. Voice overs also keep full attention on the product without people but may bore audiences without other engaging elements.
The document discusses television channel idents, which are short advertisements that introduce upcoming shows. It defines idents and explains their purpose is to inform viewers about shows in an entertaining way. Key points include:
- Idents are typically 20-30 seconds and include the channel logo, show information, and a theme to match the channel's brand.
- Conventional features of idents include voiceovers, logos, show times, and themes to link shows and engage viewers.
- Examples are given of Disney XD Christmas idents that use winter themes, colors, and shapes to match the season.
- Different channels like MTV and BBC take varied creative approaches to their idents within time and
The radio advert uses repetition as its main style to promote the O2 brand and its various services like concerts and priority tickets. It mentions upcoming Lady Gaga and Katy Perry concerts in an informative tone to build awareness. Multiple voices are used, including singers' clips, to engage listeners. While it efficiently promotes its message, the overuse of mentioning O2 could bore listeners.
The document discusses considerations for forming advertisements, including style (formal vs informal) and popular styles like pastiche. It also discusses using music in advertisements, noting that permission is required to avoid copyright infringement. Advertisers can acquire licenses from PRS for Music and PPL to legally use music. The concept of fair use and the seven second rule in radio are also explained. The document concludes by discussing the variety of music genres played on E6 Radio to appeal to different tastes, and how the college radio station stores and acquires its music internally and online.
This document contains 3 summaries of different documents:
1) The first summary discusses a KFC print advert that uses Cristiano Ronaldo to promote their product. It takes up most of the page and directly addresses the audience. The stadium in the background and slogans also appeal to football fans.
2) The second summary explains how target audiences are classified using social grades A-E based on occupation and demographics like age, interests and lifestyle. It notes the importance of selecting the right marketing platform for different audiences.
3) The third summary is of a Dior perfume advert that uses attractive models living lavish lifestyles to appeal to younger audiences and convince them the product can achieve that idealized
The document discusses plans for advertising a new soap opera called "Hatton Park" through a trailer, poster, and magazine. The target audience is teenagers aged 13-20. The trailer will introduce the main characters and plotlines around relationships and school drama to generate interest. The bright, attention-grabbing poster will feature the characters and compression to clearly convey the theme and appeal to teenagers. The magazine cover will promote the soap and characters to a wider audience while still appealing to teenagers through bold colors and text.
The document provides feedback from a pitch the individual gave to clients. They were praised for maintaining eye contact and including vox pops in the presentation. However, it was suggested that reading the script aloud would make the presentation more engaging for clients. Additionally, the choice of voice actor and dramatic music for one campaign were questioned. To improve, the individual would choose less dramatic music for one campaign to keep the audience focused on the words, but keep the inspirational music for another campaign to attract their target audience.
This radio advertisement analyzes a Nandos advertisement. It uses an informal and humorous tone to target young adults. It repeatedly says "It's Okay" in a jokey way to attract this audience. However, some elements like the exaggerated Latin American accent could be considered racist. Overall, the ad is effective at targeting its demographic through humor but risks offending some.
Radio trailers have several purposes: to advertise and promote media products, provide audiences with information about releases through short summaries, and create hype and awareness of release dates and films. Effective radio trailers include short, intriguing clips from the media product; an appropriate voiceover in terms of gender, age and tone; enticing slogans; instrumental music fitting for the content; and end with scheduling details. They are typically 30 seconds long and follow conventions to target audiences and inform them concisely.
This document discusses different types of advertisements and strategies. It defines advertisements and describes their purpose as delivering messages to convince consumers about products and services to enhance a company's image. The document then covers different kinds of advertisements including domain name, online, radio, print, TV, and product placement. It provides examples of types of TV advertisements like topical ads, infomercials, image ads, comparison ads, and more. Finally, it discusses the best media advertising strategy as using a mix of different ad types to target specific audience needs.
The document discusses several topics related to advertising including:
1) How target audiences are classified using social grades from A to E based on occupation and socioeconomic status.
2) The importance of platforms and targeting ads to the appropriate demographic based on factors like age and interests.
3) Common codes and conventions used in different types of ads including TV, radio, and print. Techniques like camera angles, editing, music, graphics, logos and slogans are discussed.
4) Examples are provided of ads that effectively use these techniques including a Coca-Cola radio ad and a KFC print ad.
The radio advertisement utilized multiple styles including humorous, factual, and persuasive elements. It featured a young, energetic Latin American voice and had a conversational yet informative tone. The main tagline and message was "It's OK" which was repeated throughout to convince listeners it was acceptable to enjoy Nando's. The advertisement promoted Nando's food while also referencing the popular "Cheeky Nando's" internet phrase to appeal to younger audiences.
The radio advertisement analyzes promotes a Canon camera competition, encouraging listeners to answer a question to win a free camera. It aims to raise brand awareness of Canon cameras as potential Christmas gifts. A male voice describes the camera's features and competition details against a background of faint Christmas bells. While generally following radio advertising rules, the analysis suggests it could be improved by providing purchase information and adding humor.
The document discusses various techniques used in television advertising, including narrative structures, visual marketing, mini fictions, animation, humor, surrealism, parody, realism vs anti-realism, codes and conventions. It provides examples like John Lewis Christmas ads that use narrative and Cadbury Gorilla ads that employ surrealism. Special effects are also discussed as a technique to make ads more appealing.
The document discusses several conventions of television and fashion advertisements. For television advertisements, common formats include mini dramas, voiceovers, and spokesperson presentations. Length typically ranges from 15 seconds to 1 minute. Fashion advertisements commonly use tilted camera angles focused on the clothes, quick cuts, upbeat soundtracks without lyrics, and high key lighting to portray an exciting atmosphere. While the production intends to follow most conventions like focusing on the clothes and using upbeat music, they may be unable to include some special effects or a voiceover due to limitations.
The document discusses whether the right target audience was chosen for a media production. It was determined that the target audience, described as sophisticated and wanting to challenge stereotypes, was an appropriate choice as feedback from questionnaires aligned with the original ideas. While some changes were made based on feedback, overall the target audience engaged with and benefited from the themes and issues presented.
The radio advertisement analyzes promotes a Canon camera competition. A male voice advertises the chance to win a Canon camera by answering a question correctly. It aims to increase sales and audience interaction. Background Christmas jingle bells indicate it is a holiday advertisement, hoping people will enter to win a camera as a gift. Both a male and female voice describe the camera's features to attract listeners. While the competition generates audience interest, the ad could be improved by providing purchase details and adding humor.
The client for this project is a pub/restaurant called "Inn on the Green" in Acomb, Yorkshire, UK. The target audience is mostly local residents and regulars, who are predominantly older adults around age 45+. Research using Cameo, a demographic profiling tool, showed that the area has a low household income and social status. While many locals are older, advertising will need to target younger people as well to attract new customers. Cameo also indicated that 14% of local residents frequent a pub at least weekly and over half dine out weekly, so promotions could capitalize on these lifestyle traits through ads in the local area and on social media.
This document outlines a social media marketing strategy for an independent documentary production. It will rely heavily on promotion through Facebook, Twitter, and Instagram to appeal to its target audience and increase wider publicity. The producers will interact directly with viewers through Q&As on social media. Social media allows promotion of posters and ads, and publicity for screening dates and locations. Hashtags and retweets on Twitter could help the production gain popularity and recognition from exhibitors. Blogs, magazines, and film festivals are also mentioned as potential platforms for publicity and reviews.
The media product uses, develops and challenges conventions of real advertising media in the following ways:
1. The TV adverts draw from conventions of presentation and slice-of-life styles seen in ads like Rimmel London and Thomson Holidays but also challenge conventions through slower pacing and fewer shots.
2. Elements like costumes, lighting and locations conform to realistic portrayals from ads like Barclays Bank but the dialogue challenges norms by having multiple speakers' sentences flow together.
3. While the radio ad meets conventions of length and clear speech, the music choice presents a unique challenge by subverting expectations of soothing or upbeat styles.
This production proposal summarizes an interview that will be conducted with Eve McCarthy, who works for the production company Park Village. The 10-15 minute interview will discuss Eve's job and the day-to-day operations of a production studio. Park Village is known for its work with artists like The Kooks and Justin Bieber as well as large companies like Nike and Adidas. The target audience for this informative entertainment piece are aspiring individuals between ages 15-21 who are interested in learning about the film production process and what it takes to work with famous stars.
The document outlines a proposed advertising campaign for Canon consisting of three posters showing the progression of a young music producer from starting out to success. The campaign aims to inspire creativity and show how Canon cameras can help with that. Posters will follow Canon's minimalist style of a single colorful subject and short text. The target audience is 15-25 year olds who are interested in photography and have disposable income. Research found most have a positive view of Canon already. A TV ad will continue the creativity theme. The print posters will be in visible shopping locations to encourage impulse purchases.
The progress report discusses the development of an advertising campaign for an online fashion brand. Initially, the group considered creating a documentary but decided an advertising campaign was better suited. They have chosen their target audience as girls aged 16-24 in income brackets C2-E. They have brainstormed content ideas from various fashion ads and are waiting on questionnaire results to finalize the ideas. They have identified several potential locations to film at and will use one model, India, as the face of the brand to promote continuity. The fashion range aims to have a bold and confident style to promote a daring and edgy message to the audience.
The document discusses different types of advertisements including realism, anti-realism, animation, documentary style, talking heads, stand alone ads, and ad series. Realistic ads aim to represent real life without fiction, while anti-realistic ads use unrealistic elements to grab attention. Animation allows creating impossible scenarios and characters but is complex and expensive to produce. Documentary and talking head styles establish trust but can seem manipulative. Stand alone ads are one-time while series ads develop continuing storylines and characters over multiple ads.
The radio advertisement and film poster for the documentary "Backstage" are effectively linked. Both use voiceovers from interviews featured in the film to give audiences a firsthand experience and generate interest. The voiceovers also connect to images on the poster that depict the hardships of the industry. Additionally, the tagline and mention of the BFI London film festival in the advertisement relate back to details on the poster, reinforcing the campaign's branding. The documentary and poster likewise employ a cinematic style with low-key lighting to portray the rewards and sacrifices of a career in the performing arts.
The document outlines plans for two 30-second perfume advertisements - one for men and one for women. Key details include:
- The ads will have a sexy, fast-paced theme to appeal to young adults.
- Inspiration is drawn from a Paco Rabanne ad for its editing style and dim, edgy lighting.
- A 20-second sponsorship ad will feature both male and female models with more dialogue to simply promote the product.
- Exotic locations and classy models are envisioned to match the perfume's image.
- Upbeat music without lyrics will be used, except at the end to identify the product.
The document discusses conventions used in sponsorship sequences, radio advertisements, and television advertisements for fashion brands. It summarizes how the brand followed many conventions such as using upbeat music in sponsorship sequences, narratives and voiceovers in radio ads, and text overlays and short lengths in television ads. However, it also discusses how the brand broke some conventions by using their own models instead of celebrities, and including camera movement in sponsorship sequences to make them more memorable. Overall, the document focuses on both adhering to and challenging standard conventions across different advertising mediums.
1) Sponsorship sequences typically last 15-20 seconds to quickly advertise a product. This sequence was 13 seconds long and used short takes and jump cuts to showcase the clothes in a short time.
2) Sponsorship sequences do not typically include narratives. This sequence expresses the idea of a secret brand being discovered by its target audience without explicitly mentioning it.
3) Sponsorship sequences are associated with a particular program through shared genres, protagonists, or audiences. This sequence is associated with Pretty Little Liars through its female protagonists and audience and references the program's mystery genre.
The document provides feedback from a pitch the individual gave to clients. They were praised for maintaining eye contact and including vox pops in the presentation. However, it was suggested that reading the script aloud would make the presentation more engaging for clients. Additionally, the choice of voice actor and dramatic music for one campaign were questioned. To improve, the individual would choose less dramatic music for one campaign to keep the audience focused on the words, but keep the inspirational music for another campaign to attract their target audience.
This radio advertisement analyzes a Nandos advertisement. It uses an informal and humorous tone to target young adults. It repeatedly says "It's Okay" in a jokey way to attract this audience. However, some elements like the exaggerated Latin American accent could be considered racist. Overall, the ad is effective at targeting its demographic through humor but risks offending some.
Radio trailers have several purposes: to advertise and promote media products, provide audiences with information about releases through short summaries, and create hype and awareness of release dates and films. Effective radio trailers include short, intriguing clips from the media product; an appropriate voiceover in terms of gender, age and tone; enticing slogans; instrumental music fitting for the content; and end with scheduling details. They are typically 30 seconds long and follow conventions to target audiences and inform them concisely.
This document discusses different types of advertisements and strategies. It defines advertisements and describes their purpose as delivering messages to convince consumers about products and services to enhance a company's image. The document then covers different kinds of advertisements including domain name, online, radio, print, TV, and product placement. It provides examples of types of TV advertisements like topical ads, infomercials, image ads, comparison ads, and more. Finally, it discusses the best media advertising strategy as using a mix of different ad types to target specific audience needs.
The document discusses several topics related to advertising including:
1) How target audiences are classified using social grades from A to E based on occupation and socioeconomic status.
2) The importance of platforms and targeting ads to the appropriate demographic based on factors like age and interests.
3) Common codes and conventions used in different types of ads including TV, radio, and print. Techniques like camera angles, editing, music, graphics, logos and slogans are discussed.
4) Examples are provided of ads that effectively use these techniques including a Coca-Cola radio ad and a KFC print ad.
The radio advertisement utilized multiple styles including humorous, factual, and persuasive elements. It featured a young, energetic Latin American voice and had a conversational yet informative tone. The main tagline and message was "It's OK" which was repeated throughout to convince listeners it was acceptable to enjoy Nando's. The advertisement promoted Nando's food while also referencing the popular "Cheeky Nando's" internet phrase to appeal to younger audiences.
The radio advertisement analyzes promotes a Canon camera competition, encouraging listeners to answer a question to win a free camera. It aims to raise brand awareness of Canon cameras as potential Christmas gifts. A male voice describes the camera's features and competition details against a background of faint Christmas bells. While generally following radio advertising rules, the analysis suggests it could be improved by providing purchase information and adding humor.
The document discusses various techniques used in television advertising, including narrative structures, visual marketing, mini fictions, animation, humor, surrealism, parody, realism vs anti-realism, codes and conventions. It provides examples like John Lewis Christmas ads that use narrative and Cadbury Gorilla ads that employ surrealism. Special effects are also discussed as a technique to make ads more appealing.
The document discusses several conventions of television and fashion advertisements. For television advertisements, common formats include mini dramas, voiceovers, and spokesperson presentations. Length typically ranges from 15 seconds to 1 minute. Fashion advertisements commonly use tilted camera angles focused on the clothes, quick cuts, upbeat soundtracks without lyrics, and high key lighting to portray an exciting atmosphere. While the production intends to follow most conventions like focusing on the clothes and using upbeat music, they may be unable to include some special effects or a voiceover due to limitations.
The document discusses whether the right target audience was chosen for a media production. It was determined that the target audience, described as sophisticated and wanting to challenge stereotypes, was an appropriate choice as feedback from questionnaires aligned with the original ideas. While some changes were made based on feedback, overall the target audience engaged with and benefited from the themes and issues presented.
The radio advertisement analyzes promotes a Canon camera competition. A male voice advertises the chance to win a Canon camera by answering a question correctly. It aims to increase sales and audience interaction. Background Christmas jingle bells indicate it is a holiday advertisement, hoping people will enter to win a camera as a gift. Both a male and female voice describe the camera's features to attract listeners. While the competition generates audience interest, the ad could be improved by providing purchase details and adding humor.
The client for this project is a pub/restaurant called "Inn on the Green" in Acomb, Yorkshire, UK. The target audience is mostly local residents and regulars, who are predominantly older adults around age 45+. Research using Cameo, a demographic profiling tool, showed that the area has a low household income and social status. While many locals are older, advertising will need to target younger people as well to attract new customers. Cameo also indicated that 14% of local residents frequent a pub at least weekly and over half dine out weekly, so promotions could capitalize on these lifestyle traits through ads in the local area and on social media.
This document outlines a social media marketing strategy for an independent documentary production. It will rely heavily on promotion through Facebook, Twitter, and Instagram to appeal to its target audience and increase wider publicity. The producers will interact directly with viewers through Q&As on social media. Social media allows promotion of posters and ads, and publicity for screening dates and locations. Hashtags and retweets on Twitter could help the production gain popularity and recognition from exhibitors. Blogs, magazines, and film festivals are also mentioned as potential platforms for publicity and reviews.
The media product uses, develops and challenges conventions of real advertising media in the following ways:
1. The TV adverts draw from conventions of presentation and slice-of-life styles seen in ads like Rimmel London and Thomson Holidays but also challenge conventions through slower pacing and fewer shots.
2. Elements like costumes, lighting and locations conform to realistic portrayals from ads like Barclays Bank but the dialogue challenges norms by having multiple speakers' sentences flow together.
3. While the radio ad meets conventions of length and clear speech, the music choice presents a unique challenge by subverting expectations of soothing or upbeat styles.
This production proposal summarizes an interview that will be conducted with Eve McCarthy, who works for the production company Park Village. The 10-15 minute interview will discuss Eve's job and the day-to-day operations of a production studio. Park Village is known for its work with artists like The Kooks and Justin Bieber as well as large companies like Nike and Adidas. The target audience for this informative entertainment piece are aspiring individuals between ages 15-21 who are interested in learning about the film production process and what it takes to work with famous stars.
The document outlines a proposed advertising campaign for Canon consisting of three posters showing the progression of a young music producer from starting out to success. The campaign aims to inspire creativity and show how Canon cameras can help with that. Posters will follow Canon's minimalist style of a single colorful subject and short text. The target audience is 15-25 year olds who are interested in photography and have disposable income. Research found most have a positive view of Canon already. A TV ad will continue the creativity theme. The print posters will be in visible shopping locations to encourage impulse purchases.
The progress report discusses the development of an advertising campaign for an online fashion brand. Initially, the group considered creating a documentary but decided an advertising campaign was better suited. They have chosen their target audience as girls aged 16-24 in income brackets C2-E. They have brainstormed content ideas from various fashion ads and are waiting on questionnaire results to finalize the ideas. They have identified several potential locations to film at and will use one model, India, as the face of the brand to promote continuity. The fashion range aims to have a bold and confident style to promote a daring and edgy message to the audience.
The document discusses different types of advertisements including realism, anti-realism, animation, documentary style, talking heads, stand alone ads, and ad series. Realistic ads aim to represent real life without fiction, while anti-realistic ads use unrealistic elements to grab attention. Animation allows creating impossible scenarios and characters but is complex and expensive to produce. Documentary and talking head styles establish trust but can seem manipulative. Stand alone ads are one-time while series ads develop continuing storylines and characters over multiple ads.
The radio advertisement and film poster for the documentary "Backstage" are effectively linked. Both use voiceovers from interviews featured in the film to give audiences a firsthand experience and generate interest. The voiceovers also connect to images on the poster that depict the hardships of the industry. Additionally, the tagline and mention of the BFI London film festival in the advertisement relate back to details on the poster, reinforcing the campaign's branding. The documentary and poster likewise employ a cinematic style with low-key lighting to portray the rewards and sacrifices of a career in the performing arts.
The document outlines plans for two 30-second perfume advertisements - one for men and one for women. Key details include:
- The ads will have a sexy, fast-paced theme to appeal to young adults.
- Inspiration is drawn from a Paco Rabanne ad for its editing style and dim, edgy lighting.
- A 20-second sponsorship ad will feature both male and female models with more dialogue to simply promote the product.
- Exotic locations and classy models are envisioned to match the perfume's image.
- Upbeat music without lyrics will be used, except at the end to identify the product.
The document discusses conventions used in sponsorship sequences, radio advertisements, and television advertisements for fashion brands. It summarizes how the brand followed many conventions such as using upbeat music in sponsorship sequences, narratives and voiceovers in radio ads, and text overlays and short lengths in television ads. However, it also discusses how the brand broke some conventions by using their own models instead of celebrities, and including camera movement in sponsorship sequences to make them more memorable. Overall, the document focuses on both adhering to and challenging standard conventions across different advertising mediums.
1) Sponsorship sequences typically last 15-20 seconds to quickly advertise a product. This sequence was 13 seconds long and used short takes and jump cuts to showcase the clothes in a short time.
2) Sponsorship sequences do not typically include narratives. This sequence expresses the idea of a secret brand being discovered by its target audience without explicitly mentioning it.
3) Sponsorship sequences are associated with a particular program through shared genres, protagonists, or audiences. This sequence is associated with Pretty Little Liars through its female protagonists and audience and references the program's mystery genre.
1) The document analyzes conventions of fashion sponsorship advertisements, including having short 15-30 second ads, quick cuts between shots to showcase a variety of clothes, and upbeat soundtracks.
2) It discusses the ad's narrative of two girls getting ready for a night out and how this appeals to their target audience of 18-25 year old girls.
3) The ad sponsors Gossip Girl because the show and brand have similar target audiences that value fashionable self-expression.
How effective is the combination of your maina2cole13
The document discusses the production of a documentary, radio trailer, and magazine article about cyberbullying. It aimed to appeal to students aged 16-19 but also include opinions from other groups affected by cyberbullying. Continuity between the products was ensured through using matching images and quotes. The magazine was designed for Radio Times to reach a wide audience, while the radio trailer was aired on Radio 1 for its large listener base. Overall, the combination of the main documentary product and ancillary tasks of a radio trailer and magazine article were meant to effectively promote and advertise the documentary.
How effective is the combination of your maina2cole13
The document discusses the production of a documentary, radio trailer, and magazine article about cyberbullying. It aimed to appeal to students aged 16-19 but also include opinions from other groups affected by cyberbullying. Continuity between the products was ensured through using matching images and quotes. The magazine was designed for Radio Times to reach a wide audience, while the radio trailer used Radio 1 for its large listener base. Overall, the combination of the main documentary product and two ancillary tasks was deemed successful at promoting awareness of cyberbullying issues.
The document discusses conventions in sponsorship sequences, radio ads, and television ads for fashion brands. It analyzes how the productions followed conventions such as upbeat soundtracks, showing outfits, and using different camera shots. Some conventions were broken, such as not including voiceovers or jingles in radio ads. Overall, following and breaking conventions made the productions unique and effective.
BBC Films would produce the film and Pathé would distribute it. This is because they have successfully worked together before on films dealing with social issues. The film would be a social realism drama focusing on overlooked social issues. It would be marketed using both traditional and online/social media methods to target both the main adult audience and secondary teenage audience. The film would have a limited theatrical release in urban areas before being distributed digitally on platforms like Netflix to appeal to different audience preferences.
The combination of the main product and ancillary texts was effective at promoting and marketing the production. Two tasks were created - a double page advertisement poster for a magazine and a radio advertisement. Both were designed using research on effective marketing techniques and elements. A marketing timeline was created to plan the release of various promotional materials like teasers, trailers and posters across different social media platforms and local radio over several months leading up to the production release. Feedback indicated the promotional efforts were successful at generating interest and audience for the main product.
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor because of their expertise in documentary distribution and platforms. The production process would involve applying for funding from organizations like NESTA, renting locations, and commissioning original music. Distribution would utilize a marketing campaign across social media, radio, and exhibitions at independent cinemas and film festivals. The documentary would follow the AIDA model over six months from initial awareness on social media to action of viewers watching upon release, aiming for a certification of U.
Where would our campaign be placed in the market?backstageA2media
This document discusses the marketing and distribution strategy for a documentary film called "Backstage". It proposes working with Mosaic Films for production due to their focus on storytelling. Journeyman Pictures is suggested for distribution as they specialize in factual content. Exhibition would be at the Phoenix Cinema, known for niche and art films, as well as film festivals. Marketing tactics proposed include social media, posters in creative magazines, and radio ads on Radio X and Absolute Radio. The goal is to create awareness, interest, desire, and action among the target audiences through repeated exposure to release date and screening information.
The document summarizes audience feedback received on various media productions and what was learned. Positive feedback was received on the album cover praising the colors and professional design. Negative feedback noted the advertisement lacked colors and was too dark. It was also seen as too "girly" by some. Based on this, the advertisement could have been improved by adding more colors, captions, and rearranging elements to attract a broader audience. The digipak was also seen as too simple and could have had more features added to better target the audience. Overall, improvements were identified but the work was still deemed a success.
The document describes a student media group's TV news program for teenagers that challenges conventions of typical news programs. It discusses how the group researched existing news programs to find a gap for their target audience. They designed morning segments with upbeat language and topics relevant to teens. The group simplified scripts for accessibility but kept a professional tone. They also made the studio set feel relaxed by replacing chairs with a couch and coffee table instead of a desk to create a welcoming space.
This document analyzes the results of a questionnaire about creating a radio advertisement for a documentary. It finds that most of the target audience listens to popular national radio stations. Therefore, the radio ad will need to appeal to a mass audience with a generic message aired on stations like BBC Radio 1. Additionally, the target audience prefers fast-paced ads with quick facts over slow or serious ads, but the tone could be either lighthearted or serious. Overall, the radio ad should get its message across concisely while targeting this mass audience listening to national stations.
Mosaic Films would produce the documentary and Journeyman Productions would distribute it. Marketing would include a social media presence 6 months before release, teaser posters 5 months before, and full posters 4 months before. Clips and trailers would be released 3 months before. A radio ad would air 3 weeks before alongside synergy marketing of the soundtrack. The film would screen at independent cinemas in London as part of short film festivals to reach the target audience. Online platforms would also be used to maximize exposure. The marketing strategy follows the AIDA model of raising awareness early and building interest, desire, and action over time. While some elements like radio ads may not be practical, the plan shows an understanding of effectively promoting an independent
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor for their documentary experience and platforms for wide distribution. Professionally, funding would be sought from organizations like NESTA, and more planning and production time would allow for improved securing of locations and music. Distribution would involve an extensive marketing campaign utilizing various online and offline platforms. Exhibition would include screenings at independent cinemas and film festivals in London as well as online platforms for broader reach. The 6 month process would follow the AIDA model moving from initial awareness activities to driving interest, desire, and ultimately action among audiences.
Contenu de marque – Habits neufs de l'empereur ou avenir du marketing ?Ipsos France
Le contenu est le point de contact à la mode pour de plus en plus de spécialistes du marketing : aujourd'hui, au Royaume-Uni, près de 85 % des professionnels du secteur utilisent le marketing de contenu et près des deux tiers d'entre eux prévoient d'augmenter leurs dépenses en la matière cette année.
The document discusses feedback received from audiences on a group's horror trailer and print magazine. Audiences provided feedback through questionnaires and comments on Facebook. The feedback showed that audiences most liked the editing of the trailer and found the magazine's photography appealing. Some suggested improving the music in the trailer. This feedback helped the group understand what attracts their target audience and how to develop their work further.
The document discusses the importance of gathering audience feedback and how the student used various methods like surveys, interviews, and focus groups with professionals and their target audience to inform the design of their promotional media package for a rock band. The feedback helped them understand what would appeal to their primary target audience of males aged 16-25 who listen to rock music. They incorporated this feedback throughout the development and construction of their music video, website, and other ancillary products to make sure it aligned with their target audience's preferences.
The document summarizes feedback received on an album cover and print advertisement. Positive feedback noted the professional look and color choices. Negative feedback stated the advertisement lacked color and the cover was "too girly." The creator learned improvements could have been made, such as adding more colors to the advertisement to brighten it, emphasizing the spotlight on the artist, including more captions to attract a broader audience, and adding features to the digipak back page.
After gathering audience feedback on their horror trailer and print magazine, the group found that editing was the most liked aspect of the trailer. They also received positive feedback on attracting their target audience and that the home location for the "china dolls coming to life" theme was appropriate. Some comments suggested improving the music transition and making the house darker. Promoting the magazine on Facebook resulted in 14 likes within an hour, indicating interest from a target audience of 19-25 year olds. Positive comments praised the magazine's photography.
Similar to Conventions form and genre- radioooo (20)
The document summarizes feedback from test viewings of advertisements by a clothing brand called Gigglebox. It discusses reactions from different audience groups, particularly noting positive reactions from their target audiences of teenage girls Bethan, Sophie and Lois. While not the target, some feedback from males Omar and Stuart also indicated interest in the clothes or potential to expand the brand. Some reactions suggested ways to improve the ads, such as making the radio ad easier to understand. Overall the feedback affirmed that Gigglebox's ads were successfully engaging their target audiences through the use of fashion, music, editing techniques and portrayals of femininity and beauty.
The document summarizes feedback from audience viewings of advertisements for a clothing brand called Gigglebox. It received mostly positive reactions from its target audiences of teenage girls, with some success in gaining interest from boys as a potential secondary or tertiary audience. However, some of the ads received criticism for perpetuating the objectification of women or not being clearly understood. The brand was most successful when showcasing clothing styles and locations that shaped its themes of fun and liveliness.
The document summarizes the results of a questionnaire about various promotional advertisements for a clothing brand. Key findings include:
- Most respondents thought the model, clothes, music, and message were suitable across different ad formats.
- Some felt locations could be more everyday and a few didn't like the beat in the radio ad.
- Nearly all felt the ads would convince them to visit the website and thought the campaigns were cohesive.
The document summarizes the results of a questionnaire about various advertising campaigns for a clothing brand. Key findings include:
- 100% of respondents felt the model was suitable and the message was clear for the Autumn/Winter and Spring/Summer video ads.
- For the radio ad, 14/15 felt the voice was appropriate but some felt the beat was repetitive or didn't fit.
- Most respondents understood the relevance of the jewelry box ending in the sponsorship TV ad, though some aspects could be made clearer.
- 100% felt the various ads worked together as a coherent campaign and would make them want to visit the website.
The document discusses various software and online tools that the students used for their coursework, including WordPress, Final Cut Pro X, SlideShare, Prezi, Powtoon, Emaze, and YouTube. It describes how each tool was used, for example WordPress was used to create blogs to present work, Final Cut Pro X was used to design advertisements, and YouTube was used to distribute final productions and get feedback. It also discusses how the students' skills with these tools improved over the course of their work.
The document summarizes feedback from test audiences on various marketing campaigns for a clothing brand. For a sponsorship sequence, Emily liked an outfit but Rory felt the shoes were overpriced. Lois, Sophie and Bethan engaged positively with the music and editing. For a radio ad, Lois, Sophie and Bethan enjoyed the beat but Sophie couldn't hear the words. Stuart was excited about the clothing selection. For print ads, Rory found a model attractive which made Emily jealous, and the girls and boys all commented positively on different items.
The document discusses different outfits featured in a fashion advertising campaign and analyzes how each outfit relates to fashion theories and represents concepts like empowerment, confidence, and individuality. For each location backdrop, an outfit is described that is meant to stand out against the environment and convey messages about the brand through its style, fit, print and colors. The outfits are said to illustrate theories from academics like Gauntlett and Winship about empowered, independent women who find confidence through their self-selected clothes rather than dressing to please others or be viewed as sexual objects.
This document discusses conventions of television sponsorship sequences. It notes that sponsorship sequences are typically 15-20 seconds, use references from main advertisements, and feature spokespeople or celebrities endorsing products. Effective sequences grab attention through bright colors and animation within the short time frame. Conventions include upbeat sounds relating to the brand, quick cuts and jumps instead of long takes to match fast pacing, and stationary cameras rather than camera movements. Research shows viewers are more likely to buy products they associate with favored programs.
This group enjoys socializing and values appearance. They likely purchase clothes online via smartphones for instant gratification and accessibility. As digital natives involved in websites and apps, marketing should extend to these online platforms to interact with the brand through personal identity. They are busy career professionals who appreciate easy access and online shopping/deliveries via converged devices to save time compared to visiting stores.
The document analyzes and summarizes several potential locations for shooting a car scene and fashion advertisements, focusing on the atmospheres and connotations that each location provides. Southampton Street is proposed for the car scene due to the contrasting buildings allowing adherence to filming rules while conveying an urban atmosphere. Manhattan 34 cocktail bar is suggested for its sophistication and ability to highlight empowerment. The Foister Buildings function room and roof are put forth for conveying fun, mystery, and empowerment through their lighting and views. Finally, HotMess Studio is presented as ideal for professionalism and making clothes stand out against its white background.
The document outlines the resources and equipment that will be used for an upcoming production, including:
- A Nikon D3100 camera that the group is familiar with and has access to, though it has had focusing issues in the past requiring manual focus.
- A tripod that will hold the camera and allow for low and high angles, and can be attached to a dolly for smooth movement shots.
- Paterson lights that were initially tried but did not directly light the subject; the handle was useful but a different light with a shutter may focus the light better.
- A Konig-kn dolly that will attach to the tripod and camera to allow for smooth movement shots following the
The document discusses potential outfits and items of clothing to feature in an online fashion shop's advertisements. It considers jackets, tops, dresses, shorts, and other pieces that fit the shop's goals of appearing edgy but appealing to its target audience of teen and twenty-something females. The outfits are meant to show versatility for both spring/summer and autumn/winter and be photographed in different scenes involving cars and rooftops. Having various outfit options will allow flexibility if needed during the advert photo shoots.
We have chosen to sponsor the TV show Pretty Little Liars on Viva in the UK. As this show airs on Viva, it makes sense to also air our TV ads on this channel. Viva targets 16+ viewers seeking entertainment, as do the shows it airs like My Super Sweet 16 and Jersey Shore. Since our clothing brand targets 16-24 year olds, advertising on Viva would be appropriate as it reaches our target audience. The document then lists some time slots that would be good for airing ads due to the audience and shows during those times.
The document discusses a clothing brand's plan to sponsor the TV show Pretty Little Liars. The brand believes the show's target audience of teenage girls aligns well with their own. They will create a sponsorship sequence featuring mystery graphics and a model wearing their clothes, linking to the mystery subgenre of the show. Brief descriptions are provided of main characters Spencer, Hanna, Aria, and Emily, explaining how each girl's personality and fashion style relates to the brand's desired message of empowering girls and helping them gain confidence in themselves.
The document discusses using the TV show Pretty Little Liars as a sponsorship property for a clothing brand. Pretty Little Liars features teenage girl protagonists and focuses on mystery and intrigue, making it a good fit for the clothing brand's target audience of teenage girls. The sponsorship will feature graphics opening up to reveal a model in the clothing brand's clothes, linking the mystery of the show to the brand. Characters from the show like Spencer and Aria exemplify the confident attitudes and styles the brand aims to portray, while a character like Emily demonstrates low self-esteem that the brand wants to help change.
The document outlines the resources and equipment that will be used for an upcoming production. It describes cameras, lights, audio equipment, and software that the group intends to borrow or use, including a Nikon D3100 camera, tripod, Paterson lights, Konig-kn tripod dolly, recording studio equipment for a radio advertisement, and Final Cut Pro, Garage Band, and Motion software. Tutorials will be needed to learn how to use some of the software programs that the group is not already familiar with.
After their meeting, the team was pleased with the feedback on their advertising idea and finalized many aspects of the adverts such as locations, props, and representations based on audience responses. They also set the dialogue for a radio advert and decided to create a poll to ask audiences about shot types since this question was not included in the original questionnaire. During the meeting, they secured the Manhattan 34 location in Leicester to film part of their autumn/winter advert and felt its interior style suited their brand.
The document discusses conventions of television sponsorship sequences. Typically, sponsorship sequences are 15-20 seconds long with little narrative to quickly advertise a product associated with an upcoming show. Successful sequences grab attention through animation, bright colors, and large logos. Research shows viewers are more likely to buy products they associate with favorite programs.
This document evaluates several potential locations for filming an advertisement:
- The Exchange rooftop in Leicester offers views of the city and its basement provides a vintage interior.
- The Showrooms in Leicester is a large empty bar that allows flexibility.
- Colton Square building's rooftop also provides city views.
- The Foister Buildings rooftop captures city lights and activity.
- A house in East Bridgford was previously used successfully and offers outdoor space.
- A house in Quorn has plenty of indoor and outdoor space.
- Access to a photo studio in Hinckley could be used for simpler shots focusing on clothes.
Representation of females theoretical researchkatywatson
Laura Mulvey's theory of women being objectified and viewed through the eyes of heterosexual men is most relevant to the group's fashion advertisement production. According to Mulvey's theory, women are portrayed as passive objects to be looked at, while men act as the active viewers. This matches the dynamic needed for the group's target female audience to view models advertising clothes in a passive manner to be actively looked at. While other theories of empowered or performed gender may apply in other contexts, Mulvey's theory of the passive female best achieves the group's goal of persuading their target audience.
The presentation deals with the concept of Right to Default Bail laid down under Section 167 of the Code of Criminal Procedure 1973 and Section 187 of Bharatiya Nagarik Suraksha Sanhita 2023.
A Critical Study of ICC Prosecutor's Move on GAZA WarNilendra Kumar
ICC Prosecutor Karim Khan's proposal to its judges seeking permission to prosecute Israeli leaders and Hamas commanders for crimes against the law of war has serious ramifications and calls deep scrutiny.
Business law for the students of undergraduate level. The presentation contains the summary of all the chapters under the syllabus of State University, Contract Act, Sale of Goods Act, Negotiable Instrument Act, Partnership Act, Limited Liability Act, Consumer Protection Act.
Corporate Governance : Scope and Legal Frameworkdevaki57
CORPORATE GOVERNANCE
MEANING
Corporate Governance refers to the way in which companies are governed and to what purpose. It identifies who has power and accountability, and who makes decisions. It is, in essence, a toolkit that enables management and the board to deal more effectively with the challenges of running a company.
2. Regarding timing for our advert, 25 seconds long, fits in within the
conventional range of 15-60 seconds however doesn’t follow the
conventional 40 seconds long. Even though our advert is shorter than
most, we feel it still contains the right amount of promotion, focusing
on the various items of clothing FYI offers. Our decisions to make the
advert shorter were made because of the content we included; so for
example, because we listed clothes with a beat layering it, we felt that
this could become repetitive and therefore at risk of becoming boring
for the audience. We could have maybe thought different ways to
promote our brand through the radio platform, however after having
looked at textual analysis’, it was difficult to find a fashion radio advert
and therefore we struggled to follow typical conventions of this genre.
A reason for the lack of fashion radio adverts in the media industry
could be because of the digitally native younger audience that fashion is
aimed at. This is because an audience, particularly our target audience
(16-26), spends more of their time on their phones, on social media or
watching television, rather than listening to the radio.
3. Conventionally, radio adverts have an upbeat and lively voice over
narrating what the brand is about, whilst attracting attention. They
also usually use a British accent because regional adverts are less
common for national brands so therefore by using a typical British
accent, it means that the advert can be connected nationally. Also, the
idea of the British accent is also still a leftover from the idea of the
BBC of received pronunciation, where a neutral accent was seen to
maintain the power of the establishment, so higher classes for
example. This then provokes the irony, considering that we have
created a brand which praises individuality, independence of females,
and caters for the mass market. Our radio advert conforms to both
of these conventions. We have used an 18 year old girl, so taken from
our target audience, in order that we achieve personal identity. This
enables the audience to relate to the brand. She has a clear and well
spoken voice that catches attention through the professional, fast
pace in which she speaks.
4. Another convention of a radio advert is to include a
‘jingle’ effect to make the advert memorable. We
decided to break this convention, concluding that it
wouldn’t suit an advert promoting a fashion brand
and didn’t fit with the ideas we had for the advert.
Usually, radio adverts contain rhetorical questions to
entice their audience; making them think. We again
broke this convention due to it not complimenting
our initial idea for the advert. Also, rhetorical
questions are often used in radio adverts that
promote money, buildings or car businesses.
5. It is very conventional of a radio advert to create a narrative structure
to attract their target audience. This is a clever promotional technique
that broadens the target audience of a product and creates social
interaction. We, however, break this convention instead and add a little
humour to entice our audience. Our fast paced voice over takes the
role of the narrative convention by immediately attracting attention.
This feature embodies the brand as being fun, lively and versatile. By
looking at audience profiling, we can then see that this technique can
attract the attention of our target audience as they are linked with the
idea of having fun, ruling out the idea of a narrative structure.
Almost every radio advert includes, at the end, a ‘call to action’ feature
which demonstrates to the audience, how to gain access to the product
advertised. This is usually in the form of a website address. We
decided to conform to this convention, adding FYI’s website address
to the end of the advert using the voice over in order to create
continuity.
6. Overall, we feel that our advert follows typical
conventions of a radio advert, however we were
not very happy with the way we have constructed it.
I think that we have done the right thing in terms
of how we have addressed our audience and
responded to their wants and needs, however we
feel that not enough time was spent on this
production, and therefore it is not as good as it
could have been. We could have thought of other
ways around the promotion, like different
structures and form for example.