Gigglebox evaluation
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The document summarizes feedback from test audiences on various marketing campaigns for a clothing brand. For a sponsorship sequence, Emily liked an outfit but Rory felt the shoes were overpriced. Lois, Sophie and Bethan engaged positively with the music and editing. For a radio ad, Lois, Sophie and Bethan enjoyed the beat but Sophie couldn't hear the words. Stuart was excited about the clothing selection. For print ads, Rory found a model attractive which made Emily jealous, and the girls and boys all commented positively on different items.
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Gigglebox evaluation,;
The document summarizes feedback from audience viewings of advertisements for a clothing brand called Gigglebox. It received mostly positive reactions from its target audiences of teenage girls, with some success in gaining interest from boys as a potential secondary or tertiary audience. However, some of the ads received criticism for perpetuating the objectification of women or not being clearly understood. The brand was most successful when showcasing clothing styles and locations that shaped its themes of fun and liveliness.
Gigglebox Evaluation Final
The document summarizes feedback from test viewings of advertisements by a clothing brand called Gigglebox. It discusses reactions from different audience groups, particularly noting positive reactions from their target audiences of teenage girls Bethan, Sophie and Lois. While not the target, some feedback from males Omar and Stuart also indicated interest in the clothes or potential to expand the brand. Some reactions suggested ways to improve the ads, such as making the radio ad easier to understand. Overall the feedback affirmed that Gigglebox's ads were successfully engaging their target audiences through the use of fashion, music, editing techniques and portrayals of femininity and beauty.
Joe gage hip hop honeys ws
This documentary examines the role of women in hip hop music videos over the past 20 years. It discusses how videos have become increasingly sexualized and how women are often portrayed primarily as sex objects. Several women involved in the music industry share their perspectives, with some saying it has empowered them while others argue it encourages the objectification of women. The film also explores some of the exploitation that can occur, such as women being promised opportunities or payment that do not materialize.
Question 2
The document discusses representing different social groups in a teen horror media product aimed at ages 15-21. It considers representing both females and males equally and showing teenagers in a realistic way through their casual clothing. Though the opening sequence only features Asian actors, the media product is aimed at all ethnicities. It aims to subvert expectations by depicting the male as weak and the female as strong and independent. The choices of actors were based on their skills and looks fitting the characters, with the victim depicted as skinny and innocent versus the strong-looking antagonist.
Pitch work
This document outlines a pitch for a short film about child abuse that aims to promote Childline. The film will target 16-18 year olds and those affected by abuse. It will film at the college, streets, and performing arts studio to depict how abuse can happen anywhere. Costumes will resemble typical college attire and props will be used to make the audience relate to how anyone can be affected by abuse. Non-diegetic sound will be added in editing to create tension. Characters will be diverse in age (14-18), gender, and race so the message doesn't offend and widens the audience. The film aims to show bullying should be reported to Childline and how bullying can escalate if not
Question 4
The document discusses research conducted to identify the target audience for a comedy film. It analyzes popular films like Superbad, Role Models, and Step Brothers to see that they were most popular with audiences in demographic groups D and E, consisting mainly of students and young workers aged 15-20. Key aspects that appeal to this audience, like memorable quotes and costumes, are discussed. The research examined magazines, music, technology, hobbies and clothing preferences of stereotypical teenage boys and girls to help shape the film's content, style and marketing to resonate most effectively with its intended 15-certificate audience.
Representation Of Women
Rihanna was surprised and excited when Jay-Z appeared on her song and in her music video. She felt it elevated her career to a new level. Some believe Rihanna exposing herself in the video was due to being starstruck by the opportunity and pay, while others feel she was taking control of her image and projects like other successful artists.
Britney Spears established her image as a provocative teen in her debut "Baby One More Time" video, which contrasted scenes of her dancing sexually with innocent moments. Her videos show her career highs and lows. Her latest video depicts a more meaningful relationship compared to her earlier sexualized persona, showing her image has changed over the years.
Characters and casting
The document discusses characters and casting for a music video. It outlines two main characters - an aggressive 17/18 year old boyfriend and an innocent 17/18 year old girlfriend. Auditions were held and Leo Eugster was chosen for the boyfriend role because he could act aggressively and show emotions well. Harriet will play the girlfriend role since she has drama experience and understands the vision for the video as its producer. Auditions and thorough consideration of casting allowed the filmmakers to find actors that best fit the roles and will make the video look professional and realistic.
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Gigglebox evaluation,;
The document summarizes feedback from audience viewings of advertisements for a clothing brand called Gigglebox. It received mostly positive reactions from its target audiences of teenage girls, with some success in gaining interest from boys as a potential secondary or tertiary audience. However, some of the ads received criticism for perpetuating the objectification of women or not being clearly understood. The brand was most successful when showcasing clothing styles and locations that shaped its themes of fun and liveliness.
Gigglebox Evaluation Final
The document summarizes feedback from test viewings of advertisements by a clothing brand called Gigglebox. It discusses reactions from different audience groups, particularly noting positive reactions from their target audiences of teenage girls Bethan, Sophie and Lois. While not the target, some feedback from males Omar and Stuart also indicated interest in the clothes or potential to expand the brand. Some reactions suggested ways to improve the ads, such as making the radio ad easier to understand. Overall the feedback affirmed that Gigglebox's ads were successfully engaging their target audiences through the use of fashion, music, editing techniques and portrayals of femininity and beauty.
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This documentary examines the role of women in hip hop music videos over the past 20 years. It discusses how videos have become increasingly sexualized and how women are often portrayed primarily as sex objects. Several women involved in the music industry share their perspectives, with some saying it has empowered them while others argue it encourages the objectification of women. The film also explores some of the exploitation that can occur, such as women being promised opportunities or payment that do not materialize.
Question 2
The document discusses representing different social groups in a teen horror media product aimed at ages 15-21. It considers representing both females and males equally and showing teenagers in a realistic way through their casual clothing. Though the opening sequence only features Asian actors, the media product is aimed at all ethnicities. It aims to subvert expectations by depicting the male as weak and the female as strong and independent. The choices of actors were based on their skills and looks fitting the characters, with the victim depicted as skinny and innocent versus the strong-looking antagonist.
Pitch work
This document outlines a pitch for a short film about child abuse that aims to promote Childline. The film will target 16-18 year olds and those affected by abuse. It will film at the college, streets, and performing arts studio to depict how abuse can happen anywhere. Costumes will resemble typical college attire and props will be used to make the audience relate to how anyone can be affected by abuse. Non-diegetic sound will be added in editing to create tension. Characters will be diverse in age (14-18), gender, and race so the message doesn't offend and widens the audience. The film aims to show bullying should be reported to Childline and how bullying can escalate if not
Question 4
The document discusses research conducted to identify the target audience for a comedy film. It analyzes popular films like Superbad, Role Models, and Step Brothers to see that they were most popular with audiences in demographic groups D and E, consisting mainly of students and young workers aged 15-20. Key aspects that appeal to this audience, like memorable quotes and costumes, are discussed. The research examined magazines, music, technology, hobbies and clothing preferences of stereotypical teenage boys and girls to help shape the film's content, style and marketing to resonate most effectively with its intended 15-certificate audience.
Representation Of Women
Rihanna was surprised and excited when Jay-Z appeared on her song and in her music video. She felt it elevated her career to a new level. Some believe Rihanna exposing herself in the video was due to being starstruck by the opportunity and pay, while others feel she was taking control of her image and projects like other successful artists.
Britney Spears established her image as a provocative teen in her debut "Baby One More Time" video, which contrasted scenes of her dancing sexually with innocent moments. Her videos show her career highs and lows. Her latest video depicts a more meaningful relationship compared to her earlier sexualized persona, showing her image has changed over the years.
Characters and casting
The document discusses characters and casting for a music video. It outlines two main characters - an aggressive 17/18 year old boyfriend and an innocent 17/18 year old girlfriend. Auditions were held and Leo Eugster was chosen for the boyfriend role because he could act aggressively and show emotions well. Harriet will play the girlfriend role since she has drama experience and understands the vision for the video as its producer. Auditions and thorough consideration of casting allowed the filmmakers to find actors that best fit the roles and will make the video look professional and realistic.
Blurred line presentation ashley willcock
The document provides information about Robin Thicke's 2013 music video for his song "Blurred Lines". It describes the artists, release date, genre, and large number of views. It discusses how the video was controversial for depicting the women as objects and the men treating them in a demeaning manner. It received criticism for promoting the objectification of women and a disrespectful attitude towards them.
Blurred line presentation ashley willcock
The document provides information about Robin Thicke's 2013 music video for his song "Blurred Lines". It describes the artists, release date, genre, and large number of views. It discusses how the video was controversial for depicting the women as objects and the men treating them in a demeaning manner. It received criticism for promoting the objectification of women and a disrespectful attitude towards them.
Q4
The target audience for the media product is teenagers aged 16-18, as thrillers typically appeal to this age group. As the film is mainstream, the interests of this audience include pop music, going to the cinema, shopping at stores like Topshop and H&M, and TV dramas about troubled teenagers like Skins that they can relate to. The names of popular actors will be featured prominently in marketing over the title, as actors are usually what attract audiences to mainstream films.
Question 4 emilys
The document discusses research conducted to determine the target audience for a comedy film. It analyzes popular films in the same genre and finds that they target teenagers ages 15-18 (rating 15). The researcher examines magazines, music, technology, hobbies and clothing preferences of stereotypical male and female teenagers. Specifically, the film aims to attract groups D and E, consisting of students, unskilled workers and "mainstreamers" around ages 15-20. Inspiration is drawn from films like Role Models, Superbad and Step Brothers that were popular and influential for a similar target demographic.
2) How does your media product represent particular social
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Q1 Critical Perspectives Application of Key Concepts
The document discusses the opening sequence of a film about teenagers partying that was created by teenage producers. It analyzes the sequence through several lenses:
1) It may promote negative stereotypes about teenagers through its depictions of underage drinking, drugs, and rebellious behavior.
2) Viewers may learn inappropriate behaviors from it or blame teenagers more for crimes as a result of the negative portrayal.
3) It represents teenagers and gender roles in a stereotypical way through clothing, props, and behaviors shown.
4) The intended audience is other teenagers and young adults who may relate to or be entertained by what they see. However, the limited narrative only provides a small piece of
Actors
The document discusses casting choices for a music video about a teenage love story. It will feature a main male and female actor aged 17-18 to relate to the target teenage audience. The male will be tall and attractive and appear boyish, while the female will also be attractive to appeal to both male and female viewers. Additionally, three other boys aged 17-18 will have minor roles as the male lead's sporty friends encountered in the park.
Question 4
The document profiles the typical audience for a media product. It describes them as mainly male aged 18-34 who enjoys supernatural TV shows, horror and thriller films, and less mainstream music. They would have interests in supernatural books, games and movies. They go to popular but inexpensive restaurants with friends and wear average clothing but with their own unique style.
Q5 media
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Sponsership choice
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Lola brooks presentation
The music video will focus on a girl going through a breakup, showing flashbacks of her and her ex together through photographs. Close-up shots will convey her emotions as she defaces the photos, portraying her inner pain. An actress around 19 years old, Emily Barrett, was chosen who fits the desired characteristics and can be available for filming between classes. Multiple locations will be used to show different memories from their relationship.
Media research for blog
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Film Pitch
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Teen films target teenagers by featuring topics relevant to their lives like education, relationships with friends and family, and discovering their identity. Teenagers watch teen movies because they can relate to the situations and problems portrayed. Kids and adults also watch teen movies, with kids experiencing curiosity about teenage years and adults seeking to understand teenagers. Common genres of teen movies include romance, comedy, horror, and action. Conventional themes include love, relationships, rebellion, partying, crime, and achieving the American dream. The film opening challenges some conventions by focusing on a pregnant teenage girl, with binary oppositions around happiness and sadness, love and hate, and past and present. Costumes and music are used to convey the mood of characters and
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Teen films target teenagers by featuring topics relevant to their lives like education, relationships with friends and family, and discovering their identity. Teenagers watch teen movies because they can relate to the themes of puberty, romance, and problems portrayed. Kids and adults also watch teen movies to understand and learn about teenagers. Common genres in teen films include romance, comedy, horror, and action. Conventional themes include rebellion, love, family conflicts, partying, and achieving the American dream. The film opening challenges some conventions by focusing on a pregnant teenage girl, with binary oppositions around happiness, love, and fantasy versus reality. Costumes and music are used to set mood and tension.
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Evaluation question 4
The document discusses the target audience for a proposed high school drama film called "Colly". It states that the target audience will be females ages 13-25, as high school dramas generally feature female main characters and plots about romance or falling in love. This age range and gender is most likely to relate to and engage with the film. It also mentions that the film may attract some male viewers through the inclusion of a "geek/loser boy" character. Additional market research on the film "Mean Girls" found its typical audience was females ages 20-29 in London. The target audience is analyzed through the profile of a teenage female Facebook user who enjoys teen drama films and popular music.
Audience feedback annotations
The document discusses survey results from the target audience (ages 14-25) for a music video. Key findings include:
1) The majority preferred a female main character, influencing the choice of Robyn. A male was included to appeal to more of the audience.
2) Most wanted the main character to be a teenager, so a teenager was featured.
3) The audience preferred a combination of performance and narrative elements, so both were included.
4) Multiple locations were favored and will be featured to satisfy the audience.
Q4: Who would be the audience for your media product?
This document discusses choosing an audience age range of 15-24 for an R&B music magazine. Younger audiences below 15 are deemed inappropriate due to potentially explicit lyrics and images of barely clothed male and female artists that could be seen as dominant, patronizing or seductive. University students aged 24 and under are identified as a suitable target audience as they listen to R&B music socially and are appearance-focused, finding inspiration from scantily clad artists that could motivate magazine purchases.
Resources and equipment
The document lists resources and equipment that will be used for a film project, including borrowing a Konig-Kn Tripod 100 Dolly and microphone from the school media department to achieve smooth tracking shots and clear sound. Studio lighting and a diffuser may also be needed for indoor scenes lacking natural light, such as a bedroom or bathroom. Final Cut Pro editing software will be used to edit clips, adjust color and sound, and add creative elements like split screens.
Progress report
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Blurred line presentation ashley willcock
The document provides information about Robin Thicke's 2013 music video for his song "Blurred Lines". It describes the artists, release date, genre, and large number of views. It discusses how the video was controversial for depicting the women as objects and the men treating them in a demeaning manner. It received criticism for promoting the objectification of women and a disrespectful attitude towards them.
Blurred line presentation ashley willcock
The document provides information about Robin Thicke's 2013 music video for his song "Blurred Lines". It describes the artists, release date, genre, and large number of views. It discusses how the video was controversial for depicting the women as objects and the men treating them in a demeaning manner. It received criticism for promoting the objectification of women and a disrespectful attitude towards them.
Q4
The target audience for the media product is teenagers aged 16-18, as thrillers typically appeal to this age group. As the film is mainstream, the interests of this audience include pop music, going to the cinema, shopping at stores like Topshop and H&M, and TV dramas about troubled teenagers like Skins that they can relate to. The names of popular actors will be featured prominently in marketing over the title, as actors are usually what attract audiences to mainstream films.
Question 4 emilys
The document discusses research conducted to determine the target audience for a comedy film. It analyzes popular films in the same genre and finds that they target teenagers ages 15-18 (rating 15). The researcher examines magazines, music, technology, hobbies and clothing preferences of stereotypical male and female teenagers. Specifically, the film aims to attract groups D and E, consisting of students, unskilled workers and "mainstreamers" around ages 15-20. Inspiration is drawn from films like Role Models, Superbad and Step Brothers that were popular and influential for a similar target demographic.
2) How does your media product represent particular social
The document discusses choosing a target audience and age rating for a media product. It decides to target teenagers ages 15-21 and rate the product 15 or older due to including strong violence and language. It aims to represent both female and male teenagers through the clothes and behaviors of the protagonists, who dress casually and act in socially normal ways for their age. The document shows two social groups through the protagonists and antagonist, with the protagonists dressed casually and safely, while the antagonist dresses in a way that signifies he is a bad influence.
Q1 Critical Perspectives Application of Key Concepts
The document discusses the opening sequence of a film about teenagers partying that was created by teenage producers. It analyzes the sequence through several lenses:
1) It may promote negative stereotypes about teenagers through its depictions of underage drinking, drugs, and rebellious behavior.
2) Viewers may learn inappropriate behaviors from it or blame teenagers more for crimes as a result of the negative portrayal.
3) It represents teenagers and gender roles in a stereotypical way through clothing, props, and behaviors shown.
4) The intended audience is other teenagers and young adults who may relate to or be entertained by what they see. However, the limited narrative only provides a small piece of
Actors
The document discusses casting choices for a music video about a teenage love story. It will feature a main male and female actor aged 17-18 to relate to the target teenage audience. The male will be tall and attractive and appear boyish, while the female will also be attractive to appeal to both male and female viewers. Additionally, three other boys aged 17-18 will have minor roles as the male lead's sporty friends encountered in the park.
Question 4
The document profiles the typical audience for a media product. It describes them as mainly male aged 18-34 who enjoys supernatural TV shows, horror and thriller films, and less mainstream music. They would have interests in supernatural books, games and movies. They go to popular but inexpensive restaurants with friends and wear average clothing but with their own unique style.
Q5 media
The film uses indie music to appeal to teenagers and young adults who listen to that genre. It also references other films like The Virgin Suicides and Spring Breakers that had similar indie-focused soundtracks. The main character wears plain black clothes and Nike shoes that many teenagers wear to seem relatable. His tattoo symbolizes rebellious youth, and the inclusion of a skateboard brings an indie element that could intrigue skater audiences. By depicting the isolated 17-year-old protagonist, it aims to draw in viewers interested in teenage rebellion.
Sponsership choice
The document discusses a clothing brand's plan to sponsor the TV show Pretty Little Liars. The brand believes the show's target audience of teenage girls aligns well with their own. They will create a sponsorship sequence featuring mystery graphics and a model wearing their clothes, linking to the mystery subgenre of the show. Brief descriptions are provided of main characters Spencer, Hanna, Aria, and Emily, explaining how each girl's personality and fashion style relates to the brand's desired message of empowering girls and helping them gain confidence in themselves.
Lola brooks presentation
The music video will focus on a girl going through a breakup, showing flashbacks of her and her ex together through photographs. Close-up shots will convey her emotions as she defaces the photos, portraying her inner pain. An actress around 19 years old, Emily Barrett, was chosen who fits the desired characteristics and can be available for filming between classes. Multiple locations will be used to show different memories from their relationship.
Media research for blog
The group chose to do their film project on the musical genre. Their original idea was to film the cast of their school musical, but they changed it due to scheduling difficulties. Their new idea focuses on a character dreaming they are the star of the school musical. They created a questionnaire to gather information on target audiences. Most respondents were female students aged 16-30 who like musicals but want to wait for DVD prices to drop. The main target audience is females who make purchasing decisions with friends and media influences.
Film Pitch
The group chose to do their film project on the musical genre. Their original idea was to film the cast of their school musical, but they changed it due to scheduling difficulties. Their new idea focuses on a character dreaming of being the star of the school musical. They created a questionnaire to gather information on target audiences. Most respondents were female students aged 16-30 who like musicals but want to wait for DVD prices to drop. The main target audience is identified as females who make purchasing decisions based on media and friends and often watch films with a partner.
Mediaaaaaaaaaaaaaaaa
Teen films target teenagers by featuring topics relevant to their lives like education, relationships with friends and family, and discovering their identity. Teenagers watch teen movies because they can relate to the situations and problems portrayed. Kids and adults also watch teen movies, with kids experiencing curiosity about teenage years and adults seeking to understand teenagers. Common genres of teen movies include romance, comedy, horror, and action. Conventional themes include love, relationships, rebellion, partying, crime, and achieving the American dream. The film opening challenges some conventions by focusing on a pregnant teenage girl, with binary oppositions around happiness and sadness, love and hate, and past and present. Costumes and music are used to convey the mood of characters and
Mediaaaaaaaaaaaaaaaa
Teen films target teenagers by featuring topics relevant to their lives like education, relationships with friends and family, and discovering their identity. Teenagers watch teen movies because they can relate to the situations and problems portrayed. Kids and adults also watch teen movies, with kids experiencing curiosity about teenage years and adults seeking to understand teenagers. Common genres of teen movies include romance, comedy, horror, and action. Conventional themes include love, relationships, rebellion, partying, and family conflicts. The film opening challenges some conventions by featuring a pregnant main character to relate to teenage girls in that situation.
Mediaaaaaaaaaaaaaaaa
Teen films target teenagers by featuring topics relevant to their lives like education, relationships with friends and family, and discovering their identity. Teenagers watch teen movies because they can relate to the themes of puberty, romance, and problems portrayed. Kids and adults also watch teen movies to understand and learn about teenagers. Common genres in teen films include romance, comedy, horror, and action. Conventional themes include rebellion, love, family conflicts, partying, and achieving the American dream. The film opening challenges some conventions by focusing on a pregnant teenage girl, with binary oppositions around happiness, love, and fantasy versus reality. Costumes and music are used to set mood and tension.
Mediaaaaaaaaaaaaaaaa
Teen films feature topics relevant to teenagers such as education, relationships with friends and family, and discovering identity. Teenagers watch teen movies because they can relate to the themes of puberty, romance, and problems portrayed. Kids and adults also watch teen movies to understand and learn about teenagers. Common genres of teen movies include romance, comedy, horror, and action. Conventional themes include rebellion, love, family conflicts, partying, and achieving the American dream. The film opening challenges some conventions by featuring a pregnant main character to relate to teenage girls in that situation.
Evaluation question 4
The document discusses the target audience for a proposed high school drama film called "Colly". It states that the target audience will be females ages 13-25, as high school dramas generally feature female main characters and plots about romance or falling in love. This age range and gender is most likely to relate to and engage with the film. It also mentions that the film may attract some male viewers through the inclusion of a "geek/loser boy" character. Additional market research on the film "Mean Girls" found its typical audience was females ages 20-29 in London. The target audience is analyzed through the profile of a teenage female Facebook user who enjoys teen drama films and popular music.
Audience feedback annotations
The document discusses survey results from the target audience (ages 14-25) for a music video. Key findings include:
1) The majority preferred a female main character, influencing the choice of Robyn. A male was included to appeal to more of the audience.
2) Most wanted the main character to be a teenager, so a teenager was featured.
3) The audience preferred a combination of performance and narrative elements, so both were included.
4) Multiple locations were favored and will be featured to satisfy the audience.
Q4: Who would be the audience for your media product?
This document discusses choosing an audience age range of 15-24 for an R&B music magazine. Younger audiences below 15 are deemed inappropriate due to potentially explicit lyrics and images of barely clothed male and female artists that could be seen as dominant, patronizing or seductive. University students aged 24 and under are identified as a suitable target audience as they listen to R&B music socially and are appearance-focused, finding inspiration from scantily clad artists that could motivate magazine purchases.
What's hot (20)
2) How does your media product represent particular social
2) How does your media product represent particular social
Q1 Critical Perspectives Application of Key Concepts
Q1 Critical Perspectives Application of Key Concepts
Q4: Who would be the audience for your media product?
Q4: Who would be the audience for your media product?
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Resources and equipment
The document lists resources and equipment that will be used for a film project, including borrowing a Konig-Kn Tripod 100 Dolly and microphone from the school media department to achieve smooth tracking shots and clear sound. Studio lighting and a diffuser may also be needed for indoor scenes lacking natural light, such as a bedroom or bathroom. Final Cut Pro editing software will be used to edit clips, adjust color and sound, and add creative elements like split screens.
Progress report
This progress report discusses the research and planning for a film about a teenage girl's life. The team feels they can relate well to the protagonist as they are similar in age. They have chosen to work with an independent studio that allows creative control while also pursuing broader marketing. Their opening scene will use the girl's social media and voice over to introduce her personal life and thoughts. The film aims to target teenage girls and their boyfriends as the primary audiences. It will tell a story of the girl undergoing a personality change that causes disapproval from friends and her crush, with the lesson that one should accept oneself. So far the team feels they are making productive progress on schedule as a cohesive unit.
Locations analysis
The document analyzes and summarizes several potential locations for shooting a car scene and fashion advertisements, focusing on the atmospheres and connotations that each location provides. Southampton Street is proposed for the car scene due to the contrasting buildings allowing adherence to filming rules while conveying an urban atmosphere. Manhattan 34 cocktail bar is suggested for its sophistication and ability to highlight empowerment. The Foister Buildings function room and roof are put forth for conveying fun, mystery, and empowerment through their lighting and views. Finally, HotMess Studio is presented as ideal for professionalism and making clothes stand out against its white background.
Costumes
The document discusses potential outfits and items of clothing to feature in an online fashion shop's advertisements. It considers jackets, tops, dresses, shorts, and other pieces that fit the shop's goals of appearing edgy but appealing to its target audience of teen and twenty-something females. The outfits are meant to show versatility for both spring/summer and autumn/winter and be photographed in different scenes involving cars and rooftops. Having various outfit options will allow flexibility if needed during the advert photo shoots.
Acorn profiling
This group enjoys socializing and values appearance. They likely purchase clothes online via smartphones for instant gratification and accessibility. As digital natives involved in websites and apps, marketing should extend to these online platforms to interact with the brand through personal identity. They are busy career professionals who appreciate easy access and online shopping/deliveries via converged devices to save time compared to visiting stores.
Cast
This document provides casting details for the roles of Arabella, Jack, and Harriet in an upcoming production. It introduces Lois Jones to play Arabella due to her similar age and attributes. Jack Whowell is described as suitable to play Jack despite being older, because of his lively character. Poppy Williams is chosen to play Harriet as she has a completely different look than Lois, to illustrate their contrasting personalities as best friends. George Croxall will also have a brief role as a window cleaner.
Editing progress (1)
The editors made several changes to the opening sequence of a production by adding and removing shots to improve fluency and clarity. They removed a long shot of the character walking that was unstable, and instead used a medium close-up. They also added a new shot showing the character's shocked expression after falling, and included extra footage of her on a skateboard and from a higher angle to allow more reaction time. Shots where the camera became the character's perspective and another with continuity issues were also cut.
location decisions
This document evaluates several potential locations for filming an advertisement:
- The Exchange rooftop in Leicester offers views of the city and its basement provides a vintage interior.
- The Showrooms in Leicester is a large empty bar that allows flexibility.
- Colton Square building's rooftop also provides city views.
- The Foister Buildings rooftop captures city lights and activity.
- A house in East Bridgford was previously used successfully and offers outdoor space.
- A house in Quorn has plenty of indoor and outdoor space.
- Access to a photo studio in Hinckley could be used for simpler shots focusing on clothes.
Manhattan
After their meeting, the team was pleased with the feedback on their advertising idea and finalized many aspects of the adverts such as locations, props, and representations based on audience responses. They also set the dialogue for a radio advert and decided to create a poll to ask audiences about shot types since this question was not included in the original questionnaire. During the meeting, they secured the Manhattan 34 location in Leicester to film part of their autumn/winter advert and felt its interior style suited their brand.
Results for questionnaire
The document summarizes the results of a questionnaire about various promotional advertisements for a clothing brand. Key findings include:
- Most respondents thought the model, clothes, music, and message were suitable across different ad formats.
- Some felt locations could be more everyday and a few didn't like the beat in the radio ad.
- Nearly all felt the ads would convince them to visit the website and thought the campaigns were cohesive.
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Similar to Gigglebox evaluation
Audience response
The document summarizes feedback from audiences on advertisements for a clothing brand. It shows that the target audience of females aged 18-25 responded positively, finding the models and clothes suitable. However, the secondary audience of boys felt they couldn't relate to the ads as well as they focused only on female clothing and models. The boys wanted to see clothes and representations they could connect with more. Overall, the ads were more successful for the target demographic than the secondary male viewers.
analysis of questionaire results
The document summarizes feedback received from test screenings of an opening sequence for a romantic comedy film targeted at teenagers. Focus group participants enjoyed the humor, style, and concept of the opening. Some felt the age range was too wide and should be narrowed to 15-19 years old. Most said they would see the film with friends, showing it successfully conveyed the message of friendship being important. The filmmakers incorporated this feedback to improve their understanding of the target audience and help with marketing.
Media work 2
The document describes research conducted with a focus group to test an opening sequence for a romantic comedy film. It provides details about the characters involved in the focus group, their ages and backgrounds. It then outlines the questions asked of the focus group about the opening sequence and summarizes their feedback, which indicated they enjoyed the humor, style and concept of the sequence. The document also discusses lessons learned about targeting the intended audience age range and how the sequence established the relationships between main characters.
Media work 2
The document summarizes research from a focus group on a film opening sequence. The group tested the sequence on teenagers aged 15-18. Based on their feedback, the sequence successfully targeted its primary teenage audience but did not appeal as much to an older, more sophisticated audience. Some key points of feedback included making the speech bubbles in the comic book style sequence longer to aid readability. The overall message conveyed was that friendship is important.
Audience feedback qu 3
1) The audience provided feedback that supported the clothing style and setting the filmmakers had envisioned.
2) Showing a rough cut to classmates provided useful feedback, such as making the London shots seem more fantastical and clarifying the narrative.
3) Final audience research with a focus group matching the target demographic provided positive feedback on the emotions, narrative, and character conveyed in the music video and print work. Their interpretations aligned with most of the intended encodings.
Evaluation Question 2
The document discusses how the filmmakers aimed to represent teenage girls in their opening scene for a film about social realism. They based the film on issues stereotypically associated with teenage girls like eating disorders and cyberbullying. The characters were dressed like everyday teenage girls to make them relatable to the target audience. Efforts were made to incorporate interests of teenage girls aged 13-19, like a focus on appearance and socializing, through reflecting relevant stereotypes.
Question 4 emilys
The document discusses researching target audiences for a comedy film. It analyzes popular films like Superbad, Role Models, and Step Brothers that target teenagers ages 15-18. These films helped the author realize their film should also aim for this demographic. Research into magazines, music, technology, hobbies and clothing trends found that groups D and E, consisting mainly of students and young workers, would likely enjoy the film the most. The author concludes the film should target both female and male teenagers ages 14-20 based on similarities to other successful R-rated comedies.
Similar to Gigglebox evaluation (7)
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Sponsroship convetnions
1) Sponsorship sequences typically last 15-20 seconds to quickly advertise a product. This sequence was 13 seconds long and used short takes and jump cuts to showcase the clothes in a short time.
2) Sponsorship sequences do not typically include narratives. This sequence expresses the idea of a secret brand being discovered by its target audience without explicitly mentioning it.
3) Sponsorship sequences are associated with a particular program through shared genres, protagonists, or audiences. This sequence is associated with Pretty Little Liars through its female protagonists and audience and references the program's mystery genre.
Conventions form and genre- radioooo
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Results for questionnaire
The document summarizes the results of a questionnaire about various advertising campaigns for a clothing brand. Key findings include:
- 100% of respondents felt the model was suitable and the message was clear for the Autumn/Winter and Spring/Summer video ads.
- For the radio ad, 14/15 felt the voice was appropriate but some felt the beat was repetitive or didn't fit.
- Most respondents understood the relevance of the jewelry box ending in the sponsorship TV ad, though some aspects could be made clearer.
- 100% felt the various ads worked together as a coherent campaign and would make them want to visit the website.
Sponsroship convetnions
The document discusses conventions of sponsorship sequences. It notes that sponsorship sequences are typically between 15-20 seconds to quickly advertise a product. The discussed sequence is 13 seconds and uses quick shots and jump cuts to showcase clothes in a short time. Sponsorship sequences also conventionally do not include narratives and link to specific programs through attributes like genre, protagonists, and target audience. The discussed sequence sponsors the TV show Pretty Little Liars due to similarities in protagonists, genre, target audience and message. It follows conventions like including an upbeat soundtrack, jump cuts, and a stationary camera to quickly catch attention.
Softwares used in production
The document discusses various software and online tools that the students used for their coursework, including WordPress, Final Cut Pro X, SlideShare, Prezi, Powtoon, Emaze, and YouTube. It describes how each tool was used, for example WordPress was used to create blogs to present work, Final Cut Pro X was used to design advertisements, and YouTube was used to distribute final productions and get feedback. It also discusses how the students' skills with these tools improved over the course of their work.
Costumes
The document discusses different outfits featured in a fashion advertising campaign and analyzes how each outfit relates to fashion theories and represents concepts like empowerment, confidence, and individuality. For each location backdrop, an outfit is described that is meant to stand out against the environment and convey messages about the brand through its style, fit, print and colors. The outfits are said to illustrate theories from academics like Gauntlett and Winship about empowered, independent women who find confidence through their self-selected clothes rather than dressing to please others or be viewed as sexual objects.
Conventions of tv sponsorship sequences
This document discusses conventions of television sponsorship sequences. It notes that sponsorship sequences are typically 15-20 seconds, use references from main advertisements, and feature spokespeople or celebrities endorsing products. Effective sequences grab attention through bright colors and animation within the short time frame. Conventions include upbeat sounds relating to the brand, quick cuts and jumps instead of long takes to match fast pacing, and stationary cameras rather than camera movements. Research shows viewers are more likely to buy products they associate with favored programs.
Resources and equipment
The document outlines the resources and equipment that will be used for an upcoming production, including:
- A Nikon D3100 camera that the group is familiar with and has access to, though it has had focusing issues in the past requiring manual focus.
- A tripod that will hold the camera and allow for low and high angles, and can be attached to a dolly for smooth movement shots.
- Paterson lights that were initially tried but did not directly light the subject; the handle was useful but a different light with a shutter may focus the light better.
- A Konig-kn dolly that will attach to the tripod and camera to allow for smooth movement shots following the
Tv ads institutions
We have chosen to sponsor the TV show Pretty Little Liars on Viva in the UK. As this show airs on Viva, it makes sense to also air our TV ads on this channel. Viva targets 16+ viewers seeking entertainment, as do the shows it airs like My Super Sweet 16 and Jersey Shore. Since our clothing brand targets 16-24 year olds, advertising on Viva would be appropriate as it reaches our target audience. The document then lists some time slots that would be good for airing ads due to the audience and shows during those times.
Sponsership choice
The document discusses using the TV show Pretty Little Liars as a sponsorship property for a clothing brand. Pretty Little Liars features teenage girl protagonists and focuses on mystery and intrigue, making it a good fit for the clothing brand's target audience of teenage girls. The sponsorship will feature graphics opening up to reveal a model in the clothing brand's clothes, linking the mystery of the show to the brand. Characters from the show like Spencer and Aria exemplify the confident attitudes and styles the brand aims to portray, while a character like Emily demonstrates low self-esteem that the brand wants to help change.
Resources and equipment
The document outlines the resources and equipment that will be used for an upcoming production. It describes cameras, lights, audio equipment, and software that the group intends to borrow or use, including a Nikon D3100 camera, tripod, Paterson lights, Konig-kn tripod dolly, recording studio equipment for a radio advertisement, and Final Cut Pro, Garage Band, and Motion software. Tutorials will be needed to learn how to use some of the software programs that the group is not already familiar with.
Progress report
The progress report discusses the development of an advertising campaign for an online fashion brand. Initially, the group considered creating a documentary but decided an advertising campaign was better suited. They have chosen their target audience as girls aged 16-24 in income brackets C2-E. They have brainstormed content ideas from various fashion ads and are waiting on questionnaire results to finalize the ideas. They have identified several potential locations to film at and will use one model, India, as the face of the brand to promote continuity. The fashion range aims to have a bold and confident style to promote a daring and edgy message to the audience.
Conventions of tv sponsorship sequences
The document discusses conventions of television sponsorship sequences. Typically, sponsorship sequences are 15-20 seconds long with little narrative to quickly advertise a product associated with an upcoming show. Successful sequences grab attention through animation, bright colors, and large logos. Research shows viewers are more likely to buy products they associate with favorite programs.
Conventions
The document discusses several conventions of television and fashion advertisements. For television advertisements, common formats include mini dramas, voiceovers, and spokesperson presentations. Length typically ranges from 15 seconds to 1 minute. Fashion advertisements commonly use tilted camera angles focused on the clothes, quick cuts, upbeat soundtracks without lyrics, and high key lighting to portray an exciting atmosphere. While the production intends to follow most conventions like focusing on the clothes and using upbeat music, they may be unable to include some special effects or a voiceover due to limitations.
Representation of females theoretical research
Laura Mulvey's theory of women being objectified and viewed through the eyes of heterosexual men is most relevant to the group's fashion advertisement production. According to Mulvey's theory, women are portrayed as passive objects to be looked at, while men act as the active viewers. This matches the dynamic needed for the group's target female audience to view models advertising clothes in a passive manner to be actively looked at. While other theories of empowered or performed gender may apply in other contexts, Mulvey's theory of the passive female best achieves the group's goal of persuading their target audience.
Form of-radio-adverts
This document contains 6 photos by Martin Krolikowski that are licensed under a Creative Commons Attribution License. The photos were uploaded to Flickr and can be used in presentations created with Haiku Deck.
Comparison with a real life product
This document appears to be about comparing a product to real life. It likely discusses the similarities and differences between the product and a real world equivalent. The comparison aims to evaluate how well the product mirrors or captures aspects of its real life counterpart.
Presentation1
The document discusses how the film production represented class, gender, and stereotypes through the character Arabella. At the start, Arabella challenges stereotypes by not being interested in boys. However, as the film progresses she begins to embody the stereotype of the girly-girl based on Laura Mulvey's male gaze theory. The production also represents the stereotype of a girly-girl through the character of Olivia's dressing and how that challenges Arabella's initial confident representation but fits the ideal of Arabella's upper-class mother.
target Audience profile
The document discusses the target audience for a new film production. It suggests that 15-21 year old females would be interested in a "boy meets girl" romantic film, but that secondary audiences of boyfriends and parents aged 40-55 would likely not find the narrative and genre as appealing as it is stereotypically geared towards younger audiences.
Changes in our production
The production team decided to cut non-diegetic sound through headphones after many discussions, believing it improved the fluency and continuity of the production. They also decided to add ambient outdoor sounds at the beginning, such as birds and footsteps, to create a more natural environmental effect.
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Gigglebox evaluation
- 1. Gigglebox Evaluation Jen Katy Olivia Millie
- 2. After having looked at and evaluated our results from our audience feedback, we have had a very successful reaction. It is clear that our products are successful in our target audience field, as Bethan, Sophie and Lois gave us the most successful and fulfilled reaction. Whereas it was clear that Rory, an 18 year old male was not interested in what we had to offer.
- 3. Sponsorship Reactions… Emily and Rory… During watching our sponsorship sequence, Emily had said that she loved the dress our model was wearing and said that she wanted to buy the shoes. This is a successful reaction as it shows that we have showed off the outfit enough to gain compliments from a member of our target audience. However, Rory had said that the shoes aren’t worth the money. This is an expected reaction, as clearly our products are not aimed at males.
- 4. Lois, Sophie and Bethan… We had the most successful reaction from the three girls. This means that we have had success in targeting our audience, as they fit it. Bethan had said that she liked the music, and Lois mentioned that our editing technique’s were ‘cool’. At the end, when they saw that it sponsored Pretty Little Liars, Bethan seemed to like it, therefore we have again succeeded in our targeting of our audience.
- 5. Omar and Stuart… Although our products are not aimed at males, we had a valuable reaction from Omar and Stuart. Omar had said that he loved the shoes, and Stuart said that he loved it all. These reactions are very important to us as it creates a new secondary audience for our products.
- 6. Radio Reactions… Emily and Rory… During the viewing of our radio advert, we did not get much of a reaction from Emily and Rory. Rory looked very confused, and Emily did not say anything. Rory’s face suggests that our radio advert was difficult to understand, and was not appealing to him. At the end, he mocks the voiceover by sighing. This suggests that Rory was not interested in the advert, and neither was Emily.
- 7. Lois, Sophie and Bethan… We had a good reaction from Lois, Sophie and Bethan, as they seemed to enjoy the beat of the advert, emphasised by their dancing. However, Sophie had said that she cannot hear what she’s saying, therefore she must have been distracted by the beat and the voiceover must have gone too fast.
- 8. Omar and Stuart… During this viewing, Stuart had stated that he was excited about the amount of clothes. This suggests Stuart is interested in what we have on offer. This is also emphasised by the fact that Omar told Stuart to get the website up, meaning Omar wants to see what we have available to buy.
- 9. Spring/Summer Advert… Emily and Rory… In this viewing, we experience an argument between Emily and Rory. Rory mentioned that he found the model attractive, and that she was classy next to the car. He had also mentioned that she was fun, emphasised by the poses the model was doing. This had made Emily jealous, and therefore maybe wanting to buy the clothes that the model was wearing, so that her boyfriend, Rory, would think the same things about her.
- 10. Lois, Sophie and Bethan… Here, we gained valuable feedback from the girls. They had each said that they like each item of clothing. This is important because the clothing is what we want to show off, and we want people to notice the clothing, not just the model. Lois had said that she liked a location, which is also important as the locations give out connotations of what our brand is, therefore shaping our themes.
- 11. Omar and Stuart… Here, Omar mentions how our model is gorgeous. As well as noticing our clothes, it is also important that we have the correct model in our adverts. It is clear that we have chosen well as we have had successful feedback about her in each viewing.
- 12. Autumn/Winter… Emily and Rory… During this viewing, Emily and Rory were still arguing. Their reactions to our advert were not as expected, as Emily was saying how she’s going to get all the male attention when she wears an outfit. This could be seen as a benefit, however it is insinuating that it could be attracting the wrong attention from males, which clearly Rory did not like.
- 13. Lois, Sophie and Bethan… We had many successful reactions from the girls again, for example straight away Bethan states that she loves the song. This is important because the soundtrack is just as important as everything else. Lois mentioned that yet again she thought our editing techniques were cool, and the girls all had something positive to say about our choice of clothes. Bethan had said that an outfit would look good for a party at the weekend, therefore they are considering buying our clothes and actually are interested in them.
- 14. Omar and Stuart… In this viewing, we had very positive feedback from the boys. Omar had said that he loved the model’s hair and they both looked like they were enjoying the advert.