The document provides an overview of research in an academic and business context. It discusses selecting a topic and conducting literature reviews as a student researcher. It then explains how these skills can be applied as a business researcher by using both qualitative and quantitative methods to research a topic and write a report. Key aspects of research like defining problems, developing questions, collecting data, analyzing findings, and answering questions are also outlined.

1. Theory and Song A fact without a theory Is like a ship without a sail, Is like a boat without a rudder, Is like a kite without a tail. A fact without a figure is a tragic final act, But one thing worse in this universe Is a theory without a fact.

2. During the semester... The course will be divided into two parts, which you are expected to act as; Student Researcher Business Researcher

3. Student Researcher You will select a topic which you want to explore more, create a research question related to your topic, make a literature review and finally hand out a written report in an academic way, in which you answer your research question also by using your critical, personal and unique point of view.

4. Business Researcher After that, you will apply your “student researcher” skills to a business situation. You will be taught about how research in business is done, and you will be introduced to a new terminology. After gaining necessary research skills, you will research a topic by using both qualitative and quantitative methods. You will also hand out a Research Report based on your findings.

5. As a Student Researcher

6. Student Researcher Select a topic related with business Review Literature Design a research question Create a Research Proposal and Outline Collect your findings in an organised way Write your Final Report in an academic way Answer your research question

7. An Introduction to Research When you or your parents or friends decide to buy a car, what do you do? When you look for a place to have your summer or industrial training, what do you do? When you are looking for a new house to live in, what do you do? RESEARCH...

8. An Introduction to Research Did you know? The word “ research ” once referred to t he struggle to obtain what is personnaly desirable, socially good, or intellectually true is usually a matter of searching again and again...

9. An Introduction to Research Exploring: You have been conducting informal research all through your life The issue is not whether you will conduct research, but how well you want to do it. The first step in good research is gathering available facts.

10. What is research ? Research is the process of finding solutions to a problem after a thorough study and analysis of the situational factors. Introduction to Research

11. An Introduction to Research Reporting: When you conduct a systematic research project, you make some kind of record of what you find; an address, a memorable quotation, figures, or take notes from what you read.

12. As a Business Researcher

13. Why study Business Research? Business research provides information to guide business decisions

14. Research Should Reduce Risk The primary purpose of research is to reduce the level of risk of a marketing decision

15. An Introduction to Research Will Turkish people buy diet potato chips? Will red covers sell more books at Christmas than blue ones? Do people spend more money in hamburger restaurants with orange-and-yellow decorations than in those decorated with cool colors? Do shoppers buy more in stores that smell like cookies baking? These questions are important to people concerned with marketing strategies...

16. Definition of Research Research is the controlled, objective, and systematic gathering of information for the purpose of describing and understanding

18. Why is it important for managers to know about research? Solve problems Decision making tool Competition Risk Investment Hire researchers and consultants more effectively

19. Significance of Research To achieve credibility with the management: Executives want facts, not guesses. So, each employee should be able to do research and relate their findings to the organization’s objectives. To define audiences and segment publics: Detailed information about the demographics, life styles, characteristics, and consumption patterns of audience help to ensure that messages of the companies reach the proper audiences.

20. Significance of Research To monitor the competition: Intelligent organizations keep track of what the competition is doing. This is done through surveys that ask consumers to comment on competing products and thereforere-shape its marketing and communication strategies to counter a competitor’s strengths and capitalize on its weaknesses.

21. Significance of Research To sway public opinion: Facts and figures, compiled from a variety of primary and secondary sources, can change public opinion To measure success: By research, companies can find out by measuring whether the time and money spent accomplished the stated objective.

22. Information needs in business Almost every organization has to engage in research at some level to stay competitive. Companies gather data both from within and outside the organization. The methods used to gather, analyze, and synthesize information from the external and internal environments are becoming increasingly sophisticated to the immense scope of computer technology.

23. 2 Scientific Investigation 1 Observation 2 Identification of problem area 3 Theoretical framework 4 Hypotheses 5 Research design 6 Data collection 7 Data analysis 8 Data interpretation 9 Implementation

24. Seven Steps for the Application of Scientific Method Assess relevant existing knowledge Formulate concepts & Propositions Statement of Hypotheses Design research Acquire empirical data Analyze & evaluate data Provide explanation- state new problem

25. What is business research? Research provides the needed information that guides managers to make informed decisions to successfully deal with problems. The information provided could be the result of a careful analysis of data gathered firsthand or of data that are already available (in the company).

26. The nature of research On tv, newspaper the term “ research ” is always mentioned Findings of a recent poll of people’s opinions referring to the way which the data were collected Newspapers report the findings of market research companies’ findings Advertisers highlight the ‘results of research’ However, many of these everyday uses of the term ‘research’ are not the true meaning of the word...

27. The nature of research The ways in which the term is used wrongly : Just collecting facts or information with no clear purpose Reassembling and reordering facts or information without interpretation As a term to get your product or idea noticed and respected

28. The nature of research So, research should have a number of characteristics: Data are collected systematically Data are interpreted systematically There is a clear purpose: to find things out

29. The nature of research We can define research as something that people undertake in order to find out things in a systematic way , thereby increasing their knowledge. Systematic way : Research is based on logical relationships and not just beliefs To find out things : Research should aim at; describing, explaining, criticising and analysing. Also, there are set of things to be found out; such as the answer to research question

30. The nature of business and management research Three things combine to make business and management a distinctive focus for research: The way in which managers and researchers draw on knowledge developed by other disciplines The fact that managers tend to be powerful and busy people. Therefore they are unlikely to allow research unless they can see personal or commercial advantages The requirement for the research to have some practical consequence.

31. The nature of business and management research Business and management reseach not only needs to provide findings that advance knowledge and understanding, it also needs to address business issues and practical managerial problem. The findings of business and management research might also contain practical implications

32. The nature of business and management research Management research is “ transdisciplinary ”. Using knowledge from a range of disciplines enables management research to gain new insights that can not be obtained through all of these disciplines seperately.