2. Do Users Trust Twitter? 51% of Twitter business users are very concerned with data leakage on Twitter 17% of users have been involved with investigations from data exposure Confidential Sensitive Private
3. Backup Reason 1: Employee Error Employee error is #1 cause of data loss (PCWorld) 1/3 of all data loss in business is from user error (SANS Technology Institute) Types of errors: Accidental deletions Insecure passwords Sending unencrypted data 3rd party sites with access to an account Backups can restore lost or deleted tweets
4. Backup Reason 2: The Unexpected: Fail Whale Twitter only has a 98-99% uptime (ideal service uptime is 99%+) Tweet streams go blank Followers/following lists drop to zero Personal tweets go missing Backups ensure your data will always be available
5. Backup Reason 3: Buggy 3rd Party Programs Most Twitter users use a 3rd party program to access Twitter Worst case scenario, these programs can wipe your account data More access you give providers, higher chances for data loss Backups ensure you can restore data if something goes wrong
6. Backup Reason 4: The Public Demands It Tweets can be used in court False promises, derogatory statements, incriminating comments on Twitter can get you sued During discovery, you will be asked to produce all related tweets Backups ensure complete documentation of tweets
7. Backup Reason 5: Compliance Regulations FINRA releasedRegulatory Notice 10-06 - social media compliance regulations Regulates what, where and how you talk on social media Companies must record social media activity to ensure they are complying Backups help record all messages
8. Twitter Backup Combine employee error, Twitter server error, 3rd party programs, FINRA and the court, and you get a recipe for failure if you don’t protect your data Register for a Backupify Twitter backup for free here to begin protecting your social life
