- Ashok Gupta conducted primary research for his class project on mobile phone usage among youth. He surveyed 50 respondents from Valia College in 2015-2016. - Most respondents were male (56%) and reported income levels below Rs. 15,000 per month (60%). Samsung was the most popular brand of phone used (28%). - The majority preferred smartphones (50%) and were willing to spend up to Rs. 10,000-25,000 on a phone. Key factors in phone selection included price (96%), brand (80%), and features/functions (80%).

1. Research Methodology
• Name :- Ashok Gupta
• Class :- Mcom – II
• College :- Valia College
• Topic : - Mobile Phones Among Youngster
• Research Type :- Primary Data Collection
• Year :- 2015 - 16
Ashok Gupta Valia College Andheri

2. Respondents Sex Ratio
56%
44%
Gender
Male
Female
Interpretation:
The graphical representation of the table shows that out of the
50 Respondents, 28 were male and 22 were female.
Ashok Gupta Valia College Andheri

3. Income level of the respondents
0
10
20
30
40
50
60
No. Of
Respondents
% of
Respondents
Interpretation
The graphical representation of the table shows that out of the 50
respondents, 30 respondents whose income is less than 15,000, 9
respondents were from the family whose income is between the
15,001 – 25,000, 7 respondents were from the family whose income is
between 25,001- 35,000 and rest were from the family whose income
is above 35,001.
Ashok Gupta Valia College Andheri

4. Which mobile phone you are using ?
0
5
10
15
20
Respondents
Respondents
Interpretation:
Out of the 50 respondents, 14 are using the Samsung phones, 3 are using the Nokia, 2
are using the Apple, 12 are using the Micromax, 2 are using the Motorola and 17 are
using the Others.
Other Mobile Phones Include So Many Brand like
LG , HTC, Lava , Intex , Blackberry etc.
Individually Samsung on top & micromax second place .
Ashok Gupta Valia College Andheri

5. How much are you willing to spend on
a mobile phone?
0
20
40
60
10
20
50
20
% Respondents
% Respondents
Interpretation:
The graphical representation shows that out of the 50 respondents, 10
respondents were willing to spend less than 5000, 20 were willing to spend
between 5000 to 10,000, 25 were willing to pay between 10,000 to 25,000
and rest were ready to pay any amount.
Ashok Gupta Valia College Andheri

6. What type of phone would you
like to have ?
FlipSlide Phone
Simple Phone
Smart Phone
Mobile Phone Type
Flip Phones
Slide Phone
Simple Phone
Smart Phone
Interpretation:
The graphical representation shows that out of the 50 respondents, 25 (50%)
respondents Like to have Smart Phone . 10 (20%) respondents Like to have Simple
Phone . slide phone 5(10%) respondents like . and rest of 2 (4%) Respondent Flip
Phone .
Ashok Gupta Valia College Andheri

7. What do you consider important
when choosing a mobile phone?
90%
80%
96%
60%
0%
20%
40%
60%
80%
100%
120%
Brand Functions &
Features
Pricing Look & Feel
Important factor when choosing a mobile phone?
Important factor when
choosing a mobile
phone?
Interpretation:
Out of the 50 respondents, 96% Respondents important factor is
price of cell phone . then brand is second highest priority . Last two
point are also to be important factor of choosing a mobile phone .
Functions 80 % and Look & Feel 60 % .
Ashok Gupta Valia College Andheri

8. What size of the handset
would you prefer ?
10%
60%
30%
0%
50%
100%
Small Meduim Large
Handset Size
Size
Interpretation:
The graphical representation shows that out of the 50 respondents, 5
respondents “Small size” of the handset should be prefer. 30
respondents “Medium size” of the handset should be prefer . Rest of 15
respondents are prefer “Large size”
Mainly People Prefer Medium Size Phone .
Ashok Gupta Valia College Andheri

9. What functionality would you prefer to
have on your Mobile Phone
• Interpretation:
• Out of the 50 respondents
• 25 % Respondents First Priority in mobile phones are Social Media app
supporter .
• 20 % Respondents selected WiFi / Internet (3G & 4G) Support Phones
• 11 % Respondents selected the Applications stores like , Google paly , app
store etc.
• Latest Games & app Support phones 10 % Respondents are selected.
• Email / Documents Reader And Camera also be most imp functions to
respondents . email 6% / 5% Documents Reader & 5 % Camera .
• Rest of other Send / Received Call & SMS , MP3 Player , Video Player ,
Map are also to be important factor but not main this is showing in above
diagrams
Ashok Gupta Valia College Andheri

10. 10%
5%
4%
2%
20%
25%
6%
10%
1% 11%
1%
5%
Functions
Send / Receive Calls, and
SMS
Camera
MP3 player
Video
WiFi / Internet
Social Media Applications
Email Applications
Games
Calendar / Organizer
Applications Store
Map
Document Reader (PDF,
WORD)
Ashok Gupta Valia College Andheri

11. Have You ever thought about negative
effects of mobile phones?
87%
13%
Negative Effects
Yes No
Ashok Gupta Valia College Andheri

12. What is your favourite brand in
Mobiles?
24%
10%
4%
18%
8%
36%
0%
5%
10%
15%
20%
25%
30%
35%
40%
% Of Respondents
% Of Respondents
Ashok Gupta Valia College Andheri

13. Are you happy with your mobiles
phone .
40%
50%
10%
0%
20%
40%
60%
Happy Avg. Happy Unhappy
Opinion
Opinion
Interpretation:
Out of the 50 respondents,
50 % Respondents are Avg. Happy With his phones
40 % Respondents are Happy With his Phones
10 % Respondents are Unhappy with his phones.
Ashok Gupta Valia College Andheri

14. Ashok Gupta Valia College Andheri