A survey conducted in July 2015 with 2,155 Vietnamese respondents aged 16-35 reveals that Instagram is recognized more by females aged 16-24, while Facebook usage remains higher overall. The primary reasons for Instagram usage include better privacy (44%) and user interface (32%), with Instagram mainly used for photo editing (42%) and following celebrities (27%). In contrast, 54% of respondents reported using Facebook more than before, indicating a stronger connection with Facebook compared to Instagram.

1. Your sub-title here
Instagram vs Facebook in Vietnam
Will Vietnam be next Thailand for Instagram country?

2. Survey summary
• Female of 16-24 recognize Instagram better
• The usage of Facebook is longer than Instagram
• Instagram is used highest for photo editing (42%),
followed by following celebs (27%)
• 54% people use Facebook more than before
• Those who use Instagram more = 5%
• Main reason of instagram ussage is better privacy (44%)
and interface (32%)

3. Do you know Instagram?
21%
20%
28%
19%
16%
14%
15%
14%
12%
10%
30%
29%
31%
33%
28%
35%
35%
28%
36%
46%
All
Male 16-24
Famel 16-24
Male 25-35
Female 25-35
0% 20% 40% 60% 80% 100%
Yes, I know and use it Yes, I installed but not use it
Yes, but I never use it No
Female of 16-24 recognize Instagram better

4. How long do you use Facebook and Instagram?
14%
31%
20%
22%
21%
18%
14%
10%
9%
6%
21%
14%
0% 20% 40% 60% 80% 100%
Facebook
Instagram
Less than 30 min 31 min - 1 hour 1 - 2 hours
2 - 3 hours 3 - 4 hours More than 4 hours
The usage of Facebook longer than Instagram
* Those who installed and use Instagram only

5. Which app do you use for the following?
44%
55%
60%
61%
62%
74%
75%
76%
79%
42%
10%
24%
12%
27%
12%
16%
12%
11%
5%
9%
6%
9%
5%
8%
5%
7%
6%
9%
26%
10%
18%
7%
6%
4%
5%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Edit photo
Selling things
Following fashion trend
Buying things
Following idols / celebrities
Check-in
Post photo / status
Following news / events
Following friends
Facebook Instagram Other services I do not do this activity
Instagram highest ratio for photo editing (42%),
followed by following celebs (27%)
* Those who installed and use Instagram only

6. What is your usage of Facebook vs before?
I use Facebook
more than
before, 54%
I use Facebook
as many as
before, 29%
I use Facebook
less than before,
15%
I don't use
Facebook, 2%
54% people use Facebook more than before
* Those who installed and use Instagram only

7. Which do you use more – Facebook or Instagram?
Facebook, 78%
Both at same
length, 17%
Instagram, 5%
Those who use Instagram more = 5%
* Those who installed and use Instagram only

8. (Instagram user) Why do you prefer Instagram?
4%
4%
8%
8%
12%
12%
16%
28%
32%
44%
0% 10% 20% 30% 40% 50%
Easier to follow
Others
More information can be found
More selective and useful information
Because of my friends
Due to less advertisement
Better photo editing feature
More stores to shop
Better user interaface
More privacy
Main reason of instagram ussage is better privacy (44%)
and interface (32%)
* Those who use Instagram more than Facebook

9. Survey information
• 2155 Vietnamese from 16-35 years old
• Conducted on July, 2015

10. Ref: How does Vietnamese use Instagram for buying things?

11. How Vietnamese do shopping on Instagram?
Step 1: Browse user from the
recommendation from “Search” or
search on “Following” of your friends
Step 2: In the following list of your friend,
if it’s a shop, they will have a short
description to show what they are selling
and “following” button if you are
interested in to follow

12. How Vietnamese do shopping on Instagram?
Step 3: After found the shop either through
“Search” page or your friends’ “followings”,
people will go to see whether the shop has the
products that they are interested in, then press “+
Follow” button to have its update. The shop’s
information will be shown in the description.
Step 4: People will comment to ask for products’
further details and order or direct contact to the
seller via viber/imessage/zalo/whatsapp with
number provided to get further consulting and
products info

13. Shopping category on Instagram
Fashion selling Cosmetic selling
Food selling Accessory selling

14. Top shops on Instagram

15. Top shops on Instagram

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