The document discusses a study on student buying behavior towards laptops. It begins with definitions of behavior and consumer behavior. It then outlines factors that influence consumer buying behavior such as cultural, social, personal, and psychological factors. It provides an overview of trends in the global, national, and state-level electronics industry. It also lists major laptop companies and discusses findings from previous research studies on topics related to laptop usage and purchase decisions.
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To identify the consumer’ s awareness about online shopping. To analyze the
consumers preferred websites for online shopping. To identify the various factors for influence consumers towards online shopping
Project report on consumer behavior towards digital marketingArhaam Ansari
A study of consumer behavior towards Digital Marketing. It means what is the factors which influence the consumer behavior in making purchasing decisions and also increase repeat purchasing.
A study on Comsumer Behaviour towards Online Shopping in MaharashtraGauri Belan
To identify the consumer’ s awareness about online shopping. To analyze the
consumers preferred websites for online shopping. To identify the various factors for influence consumers towards online shopping
Project report on consumer behavior towards digital marketingArhaam Ansari
A study of consumer behavior towards Digital Marketing. It means what is the factors which influence the consumer behavior in making purchasing decisions and also increase repeat purchasing.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
Look at a great list of capstone project topics for MBA marketing or visit site for a full list of them http://www.mbacapstoneproject.com/capstone-project-topics-for-mba-marketing/
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The presentation gives a clear description of what consumer behaviour is and what all are the factors that affect a consumer. In this presentation, the main focus is on the case study product that is Sofa. We would observe the factors that influence their behaviour in such a case.
A PROJECT REPORT ON A Study On Online Shopping Behavior Of Hostel Students fu...Vibhor Agarwal
A PROJECT REPORT
ON
A Study On Online Shopping Behavior Of Hostel Students
Includes
OBJECTIVES
RESEARCH METHODOLOGY
INTRODUCTION
DATA INTERPRETATION AND ANALYSIS
FINDINGS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSIONS
LIMITATIONS
BIBLIOGRAPHY
QUESTIONNAIRE
A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimb...ijtsrd
Flipkart are one of the leading online shopping websites in India. In this paper an attempt has been made to find customers satisfaction towards and flipkart. A sample of 50respondent's were conveniently selected from Coimbatore District. The findings were analyzed using simple percentage analysis, ranking test. Findings reveal that female customers whose annual income is high are highly satisfied towards and flipkart. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of flipkart. R. Maheswari | N. Sandhiya "A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimbatorecity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29267.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29267/a-study-on-customer-satisfaction-towards-online-shopping-in-filpkart-in-coimbatorecity/r-maheswari
This is the case study report of Alibaba.com.This report tells you about the Alibaba Group, it's several others services and its growth and also about the methods of payments , types of product and many more.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
Look at a great list of capstone project topics for MBA marketing or visit site for a full list of them http://www.mbacapstoneproject.com/capstone-project-topics-for-mba-marketing/
Factors Affecting Consumer Behaviour - Product Case StudyHumsi Singh
The presentation gives a clear description of what consumer behaviour is and what all are the factors that affect a consumer. In this presentation, the main focus is on the case study product that is Sofa. We would observe the factors that influence their behaviour in such a case.
A PROJECT REPORT ON A Study On Online Shopping Behavior Of Hostel Students fu...Vibhor Agarwal
A PROJECT REPORT
ON
A Study On Online Shopping Behavior Of Hostel Students
Includes
OBJECTIVES
RESEARCH METHODOLOGY
INTRODUCTION
DATA INTERPRETATION AND ANALYSIS
FINDINGS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSIONS
LIMITATIONS
BIBLIOGRAPHY
QUESTIONNAIRE
A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimb...ijtsrd
Flipkart are one of the leading online shopping websites in India. In this paper an attempt has been made to find customers satisfaction towards and flipkart. A sample of 50respondent's were conveniently selected from Coimbatore District. The findings were analyzed using simple percentage analysis, ranking test. Findings reveal that female customers whose annual income is high are highly satisfied towards and flipkart. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of flipkart. R. Maheswari | N. Sandhiya "A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimbatorecity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29267.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29267/a-study-on-customer-satisfaction-towards-online-shopping-in-filpkart-in-coimbatorecity/r-maheswari
This is the case study report of Alibaba.com.This report tells you about the Alibaba Group, it's several others services and its growth and also about the methods of payments , types of product and many more.
A succession of dynasties ruled China from the second millennium BC to the early 1900s. Chinese history changed course, however, as Europeans expanded into Asia.
China suffered through clashes with European powers in the 1800s. Then, in 1911, Chinese revolutionaries overthrew the last dynasty. The country suffered internal strife for nearly four decades due to warlords, civil war and Japanese invasion. In 1949, the Chinese Communist party won the civil war and established China's current government.
The Communists implemented many social and political changes, starting in the 1950s with the transition to a planned economy. Leader Mao Zedong launched a "Cultural Revolution," in which young loyalists attacked intellectuals and party leaders.
In the late 1970s, the Chinese government introduced economic reforms, introducing elements of a free-market economy. The government also encouraged foreign investment. That laid the groundwork for the modern China we see today.
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKARTPOOJA
To understand and estimate the consumer perception and factors affecting their behavior for choosing e-commerce sites.
To know how consumers are evaluating e-commerce sites for their purchases.
To study the barriers those are there in between e-commerce sites and customers.
Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...Sushanka Malakar
This is a research report on Consumer Buying Behavior for a Smart Phone:
A study on young generation in Kolkata
I am bba final year student and this is my final year project
I hope it can help you all
Thank you...
Consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society."
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3. Introduction
• What is behaviour?
Behaviour can be defined as the way in which an individual Behaves or
acts. It is the way and individual conducts herself/himself.
• What is consumer behaviour?
Consumer buying behavior is the sum total of a consumer's attitudes,
preferences, intentions, and decisions regarding the consumer's
behavior in the marketplace when purchasing a product or service.
7. Currents trends at global level
The global consumer electronics market is expected to grow at a
Compound annual growth rate (CAGR) of over 3% during 2015-
2020.
8. Current trend at national level
• Indian electronics industry today stands at US $ 25
billion and is ranked 26th in the world in terms of
sales and 29th in the world in terms of production. It
is growing at over 25% CAGR and is expected to be
worth US $ 158 billion by 2015.
• Electronic industry is one of the fastest growing
industry in the country and is driven by growth in key
sectors such as, Consumer Electronics and Telecom.
9. Current trends State level
• The Gujarat Government announced Electronic
policy(2014-2019) envisaging investment of $6
billion( approx. Rs.36,800) crore) for the sector and
generation of employment opportunities for half a
million people by 2020.
10. Major players
• Amara Raja Electronics Ltd
• Avalon Technologies Pvt Ltd
• Centum Electronics Ltd
• Elin Electronics Ltd
• EOS Power India Pvt. Ltd.
• Flextronics Technologies India Pvt Ltd
• JABIL Circuit India Pvt Ltd
• Kaynes Technology India Pvt Ltd
• QUAD Electronic Solutions (P) Ltd.
14. Literature Review
Author name and years Findings
Tarek Omran Abdalla
Chatanash, Yaser Miaji Phd
MIEEE (2014)
Tamek Omran Abdulla Chatanash and Yaser Miaji, has conducted
research in 2014 to investigate the level of usage on the use of
laptop amongst students, and to examine the relationships
between the perception of students concerning the use of
laptops and the acceptance of laptops he had conclude that the
higher level of laptop usage is linked to higher level of the
acceptance
Pinky Sharma, 2012 The author Pinky Sharma, has done research in 2012 and the
objective behind the study were to identify and evaluate various
factors which influence purchase indent of management and
engineering students she has found that price , advertisement ,
features etc are the factors that impact on purchase decision of
students while purchasing laptop.
Robin H. Kay and Sharon
Lauricella(2009)
The author Robin.H.Kay and Sheron lauricella has done the study
to examine the impact of limited use vs active use of laptop for
university students and he has found that active use of laptops
resulted in significantly more time spent on note taking and
academic activities and less time spent on sending personal
image , instant messages and playing games during class.
15. Literature Review
Author name and year Findings
S. Pandisiva and S.
Pandian (2006)
The author S.Pindisiva and S.Pandian, has concluded the
research in 2006 and they found that there is no significant
difference between product attributes with gender and
occupation.
Rinal B. Shah(2005) The author Rinal B shah, found that perceived quality and
brand loyalty had a significant positive direct effect on
brand equity. The results revealed that, consumers
motivation to use laptop and brand association criteria
works separately.
18. Research Methodology
Primary Objective:-
• A study of SRLIM student’s buying behavior towards laptop
Secondary Objective:-
• To know about Brand awareness of various Laptop.
• A study of SRLIM student’s information source towards
laptop.
• To know about factor’s affecting while purchasing laptop .
• A study of SRLIM student’s post purchase evaluation towards
laptop.
19. Research Methodology
Research Design:
Type of design :
• Descriptive research is used to collect information
regarding SRLIM student’s buying behavior towards
laptop. Therefore it is used in the study to describe the
behavior of particular population in a systematic and
accurate way.
20. Research Methodology
• Sampling method (Sample size – Minimum 100)
We used Non probability convenience sampling
Method. The Sample size is 100 respondents.
• Tools for Analysis:
We used SPSS software for the analysis
21. Research Methodology
Limitation of the study
• The study is limited to the attitude and perception of selected sample
respondents and may not be universally applicable.
• There was possibility of respondents’ bias in self-reporting perception of
survey
• The study is micro in nature, and its survey findings and observations
cannot be generalized and may be subjected to change from time to time
and place to place.
22. Research Methodology
Limitation of the study
• As the sample size was 100 respondents, is not necessary that it truly
represents the population universe.
• Some of the people were not interested in filling questionnaires; some
people were taking this research seriously. Some people were engaged in
their own job and hesitate to fill questionnaires and personal details.
25. Which type of information source did you prefer while
purchasing laptop?
60
8
19
51
5
40
92
81
49
95
0 10 20 30 40 50 60 70 80 90 100
Friends & family
Television
Company dealer
Internet
Newspaper & Magazines
Information Source
No Yes
26. 40
17
19
24
0 5 10 15 20 25 30 35 40 45
Retailer
Online
Dealer
Company showroom
From where would you like to buy a laptop?
27. Factor affects while purchasing laptop
NI=1 PI=2 N=3 I=4 MI=5
Speed of Laptop 2 0 7 22 69
Physical Appearance 0 7 20 54 19
Technical Features 1 2 13 32 52
Colour 5 6 40 34 15
Weight of Laptop 4 9 37 34 16
Battery life and charge Duration 1 3 12 27 57
Guarantee and warranty condition 2 7 13 31 47
Hard Disk Space 1 6 9 39 45
RAM 1 6 13 28 52
Price and payment Conditions 7 7 22 30 34
Brand Name 1 8 19 29 43
28. How Much Would you
like to Pay?
<30,000 9
30,000-40,000 47
40,000-50,000 22
50,000-60,000 13
60,000-70,000 5
>70,000 4
Screen Size <13inch 4
14inch 18
15inch 35
16inch 29
17inch 7
>17inch 7
29. What is your source of finance for your
laptop?
56
16
28
0 10 20 30 40 50 60
Fully financed
Partially financed
Self financed
Source of Finance for your laptop
30. Hypothesis testing
Cross tabulation between how much would you like to pay and which source of finance you
prefer
Source of finance Total
Fully financed Partially
financed
Self-
financed
Amount <30,000 7 1 1 9
30,000-40,000 23 7 17 47
40,000-50,000 14 4 4 22
50,000-60,000 8 3 2 13
60,000-70,000 3 0 2 5
>70,000 1 1 2 4
Total 56 16 28 100
31. Test Statistics
Would like to pay Source of finance
Chi-Square 79.040a 25.280b
Degree of freedom 5 2
Asymp. Sig. .000 .000
a. 0 cells (0.0%) have expected frequencies less than 5. The minimum expected cell
frequency is 16.7.
b. 0 cells (0.0%) have expected frequencies less than 5. The minimum expected cell
frequency is 33.3.
Ho: Purchase Price of laptop directly related to source of
finance
H1 : Purchase Price of laptop directly not related to source of
finance
32. Contacted customer Care No 26
Yes 74
Accessibility of the Customer
service
No respondent 26
Highly satisfied 20
Satisfied 42
Natural 8
Dissatisfied 4
Highly Dissatisfied 0
Satisfied with current laptop Delighted 32
Pleased 43
Mixed 23
Unhappy 2
36. Bibliography
A.Abdual brosekham, & Dr. C Muthu Velayuthan.
"Consumer Buying behaviour A litlecure Review." IOSR
Journal of business and mangement (IOSR-JBM) (n.d.): 16.
Dhal, Sunil Kumar. "A study of consumer buying
behaviour and perception towards laptop: orrisa ."
International jornal of innovative science and Modern
Enginerring (IJISME) (February 2015).
37. Bibliography
DR.Reeta Aroora, & Dr. Asha Chawla. "Mapping
consumer perception For Laptop: A case study."
International Journal of advanced research in manegmanet
an social science (July 2014).