its a survey done on customer satisfaction towards Sony laptops by the B.B.A Students from H.N.C.C Solapur do have a look at it.

3. A Presentation on
Customer Satisfaction Towards “Sony laptops” in Solapur City.
By : BBA 2nd year.
Name of students Roll No.
Darshan Sharma 2747
Akshay Bhambure 2705
Basavaprasad Nasali 2725
Shubham Jadhav 2715
Mahesh Dolare 2710
Kedar Shetty 2736

4. Objectives of Study
To know the market potential of Sony laptops
accessories.
 To make people aware of Sony laptops.
To know what customers feel about Sony laptops i.e
standard,built quality,variants etc.
To know where the Sony laptops stands in market as
compared to other brands.
To know where the Sony brand in laptops stands amongst
laptop users in whole Solapur.

5. Information of Organization.
Name of the company : Sony Corporation.
Established in : 7th May,1946.
Founders : Masaru Ibuka & Akio Morita.
Headquarters : Minato,Tokyo,Japan.

6. Sony is one of the world’s
leading entertainment
organisations, with a host of
exciting products and content
properties across consumer
electronics, computing,
cameras, film, music, video,
gaming and
telecommunications

7. One of the offices in japan.

8. At Sony, our mission is to be a company that
inspires and fulfills your curiosity.
Our unlimited passion for technology, content
and services,
and relentless pursuit of innovation, drives us to
deliver
ground-breaking new excitement and
entertainment in ways that only Sony can.
Creating unique new cultures and experiences.
Everything we do, is to move you emotionally.

9. Sony’s Head Branch,Tokyo.

10. Sony consumer products
Television & Projector
Home Video
Home Audio
Lens-Style Camera
Compact Digital Camera
Tablets
Computer & Peripherals
Play Stations
Video Camera

11. Research
Methodology

12. Marketing Research:
Marketing Research is a systematic and objective
study of problems pertaining to the marketing of goods and
services.
Research:
Research is gathering , recording and analyzing
the critical and relevant facts of any problem.

13. Research Methodology

14. Data Collection

15. Data Collection:
Data Collection of data means a purpose of gathering
information relevant to the subject matter of research from the
unit of population under research.
There are two types of Data Collection:
Primary Data:
“The data which is collected fresh, for the first time and
which is original in characteristics is called as primary data.” It is
also called as first hand data.

16. Secondary data:
The data that has been already collected by and
readily available from other sources is known secondary data.
Such data are cheaper and more quickly obtainable than the
primary data.
Source of Secondary Data:
Internet (www.sony.co.in)

17. Sampling Method:
For survey the sampling method used is
“Simple Random Sampling.”
Sampling Size:
We have visited 50 customers of Solapur
City. (out of which 18 are Businessman, 13 Service
people, 4 Employed,15 Self employed).

18. Data collection:
We have done the survey through the personal
interview.
Data collection tool:
Questionaire.The questionnaire for the
members was a structured questionnaire.
Period:
The time allotted for this survey was 7 Days.

19. Data Analysis

20. GENDER
84%
16%
Gender
1 Male 2 Female

21. AGE
70%
4%
26%
0%
0% Age
1 20-30 2 31-40 3 41-50
4 51-60 5 61 & Above

22. Occupation
26%
36%
30%
8%
Occupation
1 Service 2 Businessman 3 Employee 4 Self employed

23. Income
54%
12%
12%
18%
Income
4%
1 15000-25000 2 25000-35000 3 35000-45000
4 45000-55000 5 55000 & Above

24. When Purchased ?
20%
24%
18%
24%
14%
When Purchased
1 3 months ago 2 4-6 months ago 3 7-9 months ago
4 0-12 months ago 5 1 year ago

25. Colour Purchased
1 Red 2 Black 3 White 4 Blue
2%
16%
COLOUR PURCHASED
32% 50%

26. Where Purchased
WHERE PURCHASED
0 10 20 30 40 50 60
Reseller Online Store
Reseller Store
Sony Online Store
Sony Branded Store
1 2 3 4
27
16
7
0
54
32
14
0
% No. of Respondents

27. Price
60
50
40
30
20
0 %
No. of Respondents
10
‹ 20,000
20,000 -
30,000
30,000 -
40,000
40,000 -
1 above
2
3
4
4
10 29
7
8
20
58
14
Price
No. of Respondents %

28. Why Selected
13
16
Why Selected
No. of Respondents %
4 5
12
26
32
8
10
24
35
30
25
20
15
10
5
0
Professional Stable
Performance
High End Attractive Style Good Brand
Image
1 2 3 4 5

29. After sales service
0
After Sales Service
10
32
8
0
20
64
16
70
60
50
40
30
20
10
0
1 2 3 4
Sr. No. Services No. of Respondents %

30. Satisfied By Accessories
76%
24%
Satisfied by accessories
1 Yes 2 No

31. Additional features
10
Additional Features
42
22
26
45
40
35
30
25
20
15
10
0 5
Extended H.D.D
capacity
Multiple O.S Good Quality
WebCam
Pre-installed
Antivirus
1 2 3 4
No. of Respondents %

32. Recommendation
90
80
70
60
50
40
30
20
10
0
Yes No
1 2
43
7
86
14
RECOMMENDATION
No. of Respondents %

33. Satisfied By laptop
0 10 20 30 40 50
No. of
Respondents
Satisfaction
Sr.no
1
46
2
4
50
SATISFACTION
Series3 Series2 Series1

34. RATINGS
RATINGS
1 2 2
4
8
14
27
18
20
10
27
20
23
19
21
8
3
7 7
11
30
25
20
15
10
5
0
Quality Price Promotion Staff Behavior Varieties
1 2 3 4 5
Poor Average Good Best

35. Findings
1. Gender:
As per the research it is found that 84% are
male whereas 16 % are female. This is generally
because considering females there are more no. of
male workers.
2. Age:
It is found that ,out of 50 respondents 35
customers are of the age group of 20 to 30 years i.e.
YOUNSTERS .So It is clearly seen that the sony
laptops have fulfilled their goals of targeting the
young working crowd.

36. 3. Occupation:
Amongst the respondents 18 were
business men ,13 service people,15 self-employed & 4
employed people. This shows that the Sony Laptops is used
by the of all the above categories.
4.Income:
The 27 respondents are having their income in
between Rs.15000-25000,while 9 respondents are having
income in between Rs. 25000-35000, 6 are between Rs.
35000 to Rs. 45000 and 6 are between 45000 to 55000 & 2
people had their income above 55000.This Shows that the
sony laptop is available for all the people with different
level of income.

37. 5. When did you purchased the Sony laptop?
According to research it shows that 10 people purchased
the laptop 3 months before,while 12 people purchased 4-6
months before, 9 people purchased it 7-9 months ago
where as 7 people purchased 9-12 months before & 12
people purchased 1 year ago. This shows that there is
demand for Sony laptops in the market throughout the
year.
6.Which colour of laptop did you purchased ?
As per the research it shows that out of available colours
1 has selected red,whereas 25 had chosen black,16 of
them opted for white,while the remaining had selected
blue. This shows that there is demand for the sony laptops
because of its attractiveness & trendy colours.

38. 7.Where did you purchased the Sony laptop?
It was found that 27 of the respondents purchased
their laptops from sony branded store itself,while 16
customers purchased from sony online store & 7 of them
purchased from Reseller store and none of them purchased
the reseller online store,This shows that people trust sony
brandstore or online store more than any other outlet
because they are assured that they will get the genuine
products
8. What is the price of your laptop?
As Solapur is a developing city,the income of the people is
also good here. Therefore 4 people purchased the laptops
of below 20000,10 people purchased laptop in between
20000-30000 rs., 29 people purchased between 30000-
40000,7 of them purchased laptops of 40000 & above.

39. this shows that there is a laptops available for every one
from the basic to high-end for every person with different
level of income.
9. Why you selected the Sony laptop?
As per the research it shows that 13 people
selected sony laptop because its professional,16 of them
selected because of stable performance,4 of them selected
because of its high-end laptop,5 of them selected it because
of its attractive style & 12 purchased it because of its good
brand image. This shows that the Sony laptop is capable of
fulfilling all the requirements of the customers.

40. 10. What do you think about after sales service ?
According to the research its shows that 10 people
think that the after sales service is average,while the 32
people thought that service was good enough & 8 of them
rated the after sales service as Best. This shows that the
customers of Sony laptops are satisfied by the after sales
service provided to them.
11. Are you satisfied by the accessories?
According to the research it shows that out of all
the people of whom the survey was taken most of the
people were absolutely satisfied by the accessories i.e 38
out 50 & very few were dissatisfied i.e 12 out of 50. This

41. 12. What do you think about the processor capacity?
According to the research it shows that 1 of
the customer said that he was not satisfied by the processor
capacity,while 20 of them thought that it was pleasing
enough & the remaining 20 rated the processor capacity as
best. This shows that sony laptops are not only good at looks
& price but they are also worth to be used for a long
duration.
13.Will you recommend about Sony laptop to others?
After the research was done it was seen that out 50
people, 43 of them said that yes they will recommend to
others while 7 said No to it.this shows that the customers are
well satisfied by sony laptop & they will also recommend
about it to others.

42. 13. Will you like to have any additional features?
According to the research it was seen that 5
people recommended that they will like to have extended
H.D.D. capacity, while 21 of them said that they will like to
have multiple O.S options in it, 11 of them recommended
that they need a good-quality webcam & 13 of them said
that they would like to have a pre-installed antivirus in the
laptop. This shows that the customers demand more features
so that their laptop is up-to-date and lags no where.
14. Are you satisfied by the Sony laptop?
According to the research it shows almost all
the people of whom the survey was taken were satisfied by
the Sony laptop i.e 46 out of 50 & whereas 4 out of 50 said
that they still need improvement. This shows that Sony was
able to fulfil the requirement of customers of having good
laptop.

43. 15. Ratings
According to the research it was seen that
quality,price & promotion was rated as good by most of
the customers. Staff behaviour was rated as average &
varieties as poor.
This shows that the overall ratings for
the Sony laptops is good & that the company is also
maintaining reputation According to its status in the
market.

44. Suggestions by Customers
1. 5 customers out 50 suggested that they need
extended H.D.D. Capacity.
2. 21 out 50 customers gave their suggestion
that they want to have multiple O.S options
in the laptops.
3. Where as 11 customers suggested that they
want a good-quality webcam even in the
basic sony laptops.
4. 13 of the customers suggested that they
need Pre-installed Anti-virus too in every
laptops.

45. Suggestions by Researchers
1. The 1 point that we suggest to add is that the
Advertisement can be done more better by
including new ideas in it.
2. The staff behaviour can be made more friendly
by undertaking workshops on how to deal with
the customers.
3. The price have to be adjusted a bit with more
facilities provided. This will help to get more
customers.

46. Thank you.