Social media has been the information hub for Vietnamese. Recently, though, Video SNS, such as Tik Tok or Kwai got the massive interests among teens in Vietnam. This survey was made in order to understand habit and perception of Vietnamese about video social network. The survey is conducted over 500 male & female in 15-29 years old in Vietnam.

1. Q&Me is online market research provided by Asia Plus Inc.
Video SNS popularity in Vietnam (Tik tok,Kwai)
Asia Plus Inc.

2. Survey objective
Social media has been the information hub for
Vietnamese. Recently, though, Video SNS, such as
Tik Tok or Kwai got the massive interests among
teens in Vietnam.
This survey was made in order to understand habit
and perception of Vietnamese about video social
network.
The survey is conducted over 500 male & female in
15-29 years old in Vietnam.

3. What is Video SNS ?
Video SNS (Video Social Network) is a application that people
use to build social networks with other people by mainly using the
video, for example Tik Tok, Kwai app.
Tik Tok is a global video community powered by music. Tik Tok allows users to quickly
and easily create unique short videos to share with friends and the world. Tik Tok is the
new cultural benchmark for young creators.
Kwai - Take your videos to the next level! With Kwai’s incredible editing technology,
creating amazing short videos couldn’t be easier! An all-in-one, ad-free video platform,
Kwai is completely FREE, and so easy to use.

4. How popular is Video SNS ?
Source: App Annie, in free apps on IOS, Android in Vietnam
In April and May Tik Tok and Kwai is in top 3 popular apps in free apps on IOS and
Android in Vietnam as App Annie data
Ranking
in free
apps
IOS Android
Mar Apr May Mar Apr May
Tik Tok 18 11
Kwai 19 76
Instagram 16 22 23 33 57 73
13
1 2
2 1
1 2

5. Recognition of Video SNS app
Instagram is most popular app with the highest of awareness and usage compare with
Tik Tok & Kwai.
N=532
4%
8%
25%
63%
Kwai
I use it I have used it
I have heard about it I do not know
Q. Do you use the following application?
10%
15%
50%
25%
Tik Tok
I use it I have used it
I have heard about it I do not know
43%
25%
27%
5%
Instagram (ref)
I use it I have used it
I have heard about it I do not know

6. 10% 10% 11% 12% 9%
15% 16% 13% 17% 13%
50% 46% 54% 51%
48%
25% 27% 22% 20% 29%
Total Male Female 15-22 23-29
I know and use it I know and have used it before I know the name but never used I do not know this
Video SNS usage by profile
43% 39%
49% 45% 42%
25%
25%
26% 28%
23%
27%
29%
23% 22% 31%
5% 7% 2% 5% 4%
Total Male Female 15-22 23-29
Instagram
4% 3% 6% 3% 5%
8% 8% 7% 9% 7%
25% 25% 26% 28% 23%
63% 64% 62% 60% 65%
Total Male Female 15-22 23-29
Kwai
10% 10% 11% 12% 9%
15% 16% 13% 17%
13%
50% 46% 54%
51%
48%
25% 27% 22% 20%
29%
Total Male Female 15-22 23-29
Tik tok
Tik Tok was use by 15-22’s more
While female tend to use Instagram more than male
Q. Do you use the following application?

7. Video SNS usage frequency & preference
Instagram was used more often than Tik Tok and Kwai, and more than half of
user like this app
N=532
17%
8%
31%
31%
42%
33%
11% 14%
10%
40% 36%
26%
Tik Tok Kwai Instagram
Usage frequency
(Users only )
Less than once / week Once / week
Several times / week Every day
12%
3%
14%
35%
29%
38%
49%
61%
44%
3% 8% 3%
Tik tok Kwai Instagram
App preference
(Users only )
Like it very much Like it Average
Do not like it Do not like it at all

8. Actions of posting / sharing
Half of video SNS user post & share video. Tik Tok user often upload video than others
Q. Do you post the video using those apps? / Do you post video contents taken from those apps to social network (e.g Facebook)?
8%
15% 11% 8%
45%
50%
42% 46%
28%
21%
30% 27%
19%
13% 15% 19%
Total Tik tok Kwai Instagram
Do you post video on apps?
Often Sometimes Rarely Never
9% 11% 9% 10%
44%
49%
42% 44%
25%
22%
24% 24%
22% 18%
24% 22%
Total Tik tok Kwai Instagram
Do you share video from thoes apps?
Often Sometimes Rarely Never

9. Tik Tok popularity
75% know Tik Tok. Only 17% of user access it every day, with 47% like this app
Q. Do you use the following application? / How often do you use this app? / How do you like the app? – Tik tok
10%
15%
50%
25%
App usage
I know and use it
I know and have used it before
I know the name but never used
I do not know this
17%
31%
11%
40%
Usage frequency
I know and use it
I know and have used it before
I know the name but never used
I do not know this
12%
35%49%
3%
1%
App preferences
Like it very much
Like it
Average
Do not like it
Do not like it very much

10. Tik tok user
Teenage (15-22’s) know and use Tik Tok more
Q. Do you use the following application? – Tik tok
10% 10% 11% 12% 9%
15% 16% 13%
17%
13%
50% 46% 54%
51%
48%
25% 27%
22% 20%
29%
Total Male Female 15-22 23-29
Tik tok usage
I know and use it I know and have used it before I know the name but never used I do not know this

11. Kwai popularity
63% people do not know Kwai, only 12% are user
Half of user access several times/week, 32% like this app
Q. Do you use the following application? / How often do you use this app? / How do you like the app? – Kwai
4%
8%
25%
63%
App usage
I know and use it
I know and have used it before
I know the name but never used
I do not know this
8%
42%
14%
36%
Usage frequency
Every day
Several times / week
Once / week
Less than once / week
3%
29%
61%
8%
App preferences
Like it very much
Like it
Average
Do not like it
Do not like it very much

12. Kwai user
Mostly respondent don’t know about Kwai, only 4% are using it.
Q. Do you use the following application? – Kwai
4% 3% 6% 3% 5%
8% 8%
7% 9% 7%
25% 25% 26% 28% 23%
63% 64% 62% 60%
65%
Total Male Female 15-22 23-29
Kwai usage
I know and use it I know and have used it before I know the name but never used I do not know this

13. Instagram popularity (reference)
68% of respondent Instagram user (43% are currently user),
31% of user access every day and more than half of them like it
Q. Do you use the following application? / How often do you use this app? / How do you like the app? – Instagram
43%
25%
27%
5%
App usage
I know and use it
I know and have used it before
I know the name but never used
I do not know this
31%
33%
10%
26%
Usage frequency
Every day
Several times / week
Once / week
Less than once / week
14%
38%
44%
3%
App preferences
Like it very much
Like it
Average
Do not like it
Do not like it very much

14. Instagram user (reference)
Female is using Instagram more than male
User from 15-22’s is higher than 23-29’s
Q. Do you use the following application? – Instagram
43% 39%
49% 45% 42%
25%
25%
26%
28%
23%
27%
29%
23%
22%
31%
5% 7% 2% 5% 4%
Total Male Female 15-22 23-29
Instagram usage
I know and use it I know and have used it before I know the name but never used I do not know this

15. Respondent profile (N=557)
Gender
Male, 56%
Female,
44%
15-22, 46%
23-29, 54%
Age
HCM, 33%
Hanoi,
34%
Others,
33%
City

16. Q&Me – About Online Market Research Services

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18. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 330,000 members as of Mar, 2018
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

19. Process for the quality assurance
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.

20. Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
Evaluation for our quality assurance