1. The document appears to be a marketing survey report on mobile phones conducted in Allahabad, India. It includes details like the student's name, course, and objectives of the survey. 2. The methodology section describes how primary data was collected through a questionnaire with a sample size of 30 consumers. The data analysis section presents findings from the survey in graphs and tables. 3. Key findings are that Samsung is the most popular brand, especially among students, and that people prefer medium to large screens and viewing call logs together. Teenagers prioritize games and social media over other uses.

1. 1 | P a g e A K A S H P A R T H S A T H I
NAME - AKASH PARTH SARTHI
COURSE - BBA 4TH
SEMESTER
ROLL NO. – 0600404

2. 2 | P a g e A K A S H P A R T H S A T H I
DECLARATION
I hereby declare that this Marketing Servey Report entitled “MOBILE PHONES” at
ALLAHABAD is a bonafied work done by me for the award of degree of BACHELOR
OF BUSINESS ADMINISTRATION submitted to UNITED INSTITUTE OF
MANAGEMENT (FUGS). The results embodied in this thesis have not been submitted to
C.S.J.M. KANPUR UNIVERSITY for the award of any Degree Certificate or Published
any time before.
Place: ALLAHABAD
Date: 01th April 2014

3. 3 | P a g e A K A S H P A R T H S A T H I
ACKNOWLEDGEMENT
I am glad to express my extreme thank and feeling of deep gratitude, indebtedness and
reverence to my esteemed guider Mr. VISHAL DUTTA, who has always show exemplary
keenness and interest in the process of Research Project Work. Her valuable guidance, timely
suggestion and constant treachery inspiration made it possible for me to complete present
shape and due date.
I expressmysincere thankstoMr. Chandra Shekhar for providingme valuable helpin achieving
the accomplishment of this Research Project Work.
At last but not least I am thank full to all faculty members who provided their full support and
co-operationduringmyresearchprojectbygivingme sufficientknowledge related to my topic.
AKASH PARTH SARTHI

4. 4 | P a g e A K A S H P A R T H S A T H I
OBJECTIVE
1. To know the market of mobile phone and heart share of mobile brands in India.
2. To know the satisfaction level of existing customer from mobile phone.
3. To know the factors that attracts the customer to purchase the mobile phone.
4. To find out the potential customers of mobile phone in India.
5. To know the brand preference of the customer.
6. To know for what they prefer mobile phones.
7. To know at what age they desire for mobile phones.

5. 5 | P a g e A K A S H P A R T H S A T H I
INTRODUCTION
Mobile phone technology and communications have grown rapidly in some countries and at a
slower pace in others, and mobile communication laws and regulations are still evolving. Only a
few countries have addressed the legal parameters for unsolicited communication and interaction
with mobile phone users.
In many countries it can be impossible to identify whether a given
telephone number relates to a mobile or a fixed line phone and, in any event, a fixed-line number
may be set to divert to a mobile, making it impossible for the caller to know that they are calling
via a mobile phone. Some sections of this guideline may therefore be applicable to any form of
research via telephone even where the intent is not specifically to call a mobile.

6. 6 | P a g e A K A S H P A R T H S A T H I
RESEARCH METHODOLOGY
Research in common refers to a search of knowledge. One can also define research as a scientific
& systematic search for pertinent information of a specific topic. It is the pursuit of truth with the
help of study observation, comparison & experiment.
METHOD OF DATA COLLECTION
The method of collection of data of this report is PRIMARY DATA.
Data for the project is collected from the primary sources. The Questionnaire was filled by the
consumer as a part of the survey.
SAMPLE PROFILE
The study is conducted in ALLAHABAD. For the purpose of study, a sample size of 30 numbers
of consumers was taken from different outlets of different markets of mobile phone. Random
sampling method has been used for the present study.

7. 7 | P a g e A K A S H P A R T H S A T H I
DATA ANALYSIS
1.Male and Female use mobile phone.
Today male and female both are use equally mobile phone.
2. People use mobile phone.
Today being above 10 age people use mobile phone.
50%50% MALE
FEMALE
13%
18%
18%18%
18%
15%
Use Phones
10-18
19-30
31-40
41-49
50-64
65+

8. 8 | P a g e A K A S H P A R T H S A T H I
3. According to their age, peoples use phones.
Today people use bar and smart phones, not to use flip and slide phone.
4. People prefer brand
Today people like Samsung and other brand phones, but still most people like Microsoft-Nokia,
especially old age peoples.
0 0
4 4
0
7
5
10
6
4
3
0
0
2
4
6
8
10
12
18-Oct 19 - 30 31 - 40 41 - 49 50 - 64 65+
Flip Phones
Slide Phones
Bar Phones
Smart Phones
30%
39%
2%
1%
4%
9%
5% 10%
Brand Like
Microsoft-Nokia
Samsung
LG
BlackBerry
HTC
Sony
Micromax
Others

9. 9 | P a g e A K A S H P A R T H S A T H I
5. Willing to spend on mobile phone.
People purchase phone as their income.
6. People give importance to design or style(Look and Feel) of a mobile phone, as opposed
to functionally.
Teenage people give very or extremely importance of design or style on their mobile phone.
4
10
0 0
10
14
10 10
0 0 0 00
2
8
6
0 00 0
2
1
0 0
0
2
4
6
8
10
12
14
16
10-18 19-30 31-40 41-49 50-64 65+
500-2000
2000-6000
6000-12000
12000-20000
20000+
14%
24%
41%
21%
Look and Feel
Not Important
Fairly Important
Very Important
Extremely Important

10. 10 | P a g e A K A S H P A R T H S A T H I
7. People prefer size of screen.
Most of the people prefer “medium or large” screen phone.
8. People prefer having all their incoming, outgoing, and missed calls listed
togetherin their call log.
People prefer ‘list’ to see call log on their phone.
0%
53%40%
7%
Screen Size
Small (1.6-2.4) inches
Medium (2.5-3.5)
Large (3.6-5.0) inches
Very Large (5.1-10)inches
70%
30%
Call Log
Listed together
Listed in group

11. 11 | P a g e A K A S H P A R T H S A T H I
9. People prefer main menu in their mobile phone.
People prefer ‘ICON’ in main menu on their phone.
10. According to the purpose, people use their Mobile Phone.
Generally teenage people, give prefer to ‘games, Social Media Applications, music’, 19-30 age people
‘games, Social Media Applications, document reader(PDF/WORD),Email application ’, 31-49 age
people are working people, their preference’ document reader(PDF/WORD),Email application’ and after
that, their only motive to use mobile phone is to ‘ send/receive calls or sms’.
10%
90%
Main Menu
LIST
ICON
5 5 5 5 5 5
4 5 4 3 1 1
5 5
4
3
2 1
5 5
4
3
1 1
5 4
3
3
1 1
2
5
5
5
3
1
5
4
2
1
1
1
4
5
5
5
3
1
3
5
5
5
2
1
5
4
3
2
1
1
2
5
5
5
2
1
5
5
5
3
1
1
0
10
20
30
40
50
60
10-18 19-30 31-40 41-49 50-64 64+
F. Social Media Applications…….
Document Reader (PDF/WORD)
Application Store
Google Maps
Calender/organizer
Games
Email Application
BlueTooth
Videos
MP3 player
Camera
Send/Receive Calls and Sms

12. 12 | P a g e A K A S H P A R T H S A T H I
FINDINGS
 SAMSUNG is the most favorite brand of the people, mostly student and old age people
prefer NOKIA.
 51% students are ready to pay for a mobile phone less than 12,000 and they spend
according to their family income.
 Mostly students use the mobile phones for talking, SMS and games, Social Media
Applications, document reader (PDF/WORD), Email application, but old age persons use
mobile phones only for talking purpose.
 Most favorite brand among the college students is Samsung and the least favorite brand is
LG.
 Appearance, Price, Brand Image and product look are the important factors for the
students while purchasing SAMSUNG mobile phones.
 Mostly students prefer slim, medium in weight and large in size handset.
 Due to Android OS the people prefer the SAMSUNG brand.

13. 13 | P a g e A K A S H P A R T H S A T H I
CONCLUSION
 Samsung should provide better service to their customers.
 Cellular companies should adopt the android OS latest version.
 Companies should offer below the range of 10,000 mobile phone.
 Samsung should try to expand its market share and also should try to increase the
awareness through the television advertisement.
 All companies should increase their distribution channel.
 The companies should continue to work on the Strategy of T.Q.M (Total Quality
Management)
 Consumers do not get satisfied with the promotional policies of the companies. A new
technique of promotion is required to create awareness about the entire range of
companies’ products.

14. 14 | P a g e A K A S H P A R T H S A T H I
QUESTIONNAIRE
NAME………………………………………………………………………………………………………………………………………………………
1.Please selectyour gendergroup :
A. Female B. Male
2. Please selectanage group :
A.10-18 B. 19-30 C. 31-40 D. 41-49 E. 50-64 F. 65+
3. What type of phone would you like to have ?
A. FlipPhone B. Slide Phone C. Bar Phone D. Smart Phone
4. Whichbrand of phone do you use ?
A. Microsoft-Nokia B. Samsung C. LG D. BlackBerry
E. HTC F. Sony F. Micromax G.Others
5. How much are you willingto spendon a mobile phone?
A. ₹500-₹2000 B. ₹2000-₹6000 C. ₹6000-₹12000 D. ₹12000-₹20000 E. ₹20000+
6. How important is the designor style (Look and Feel) ofa mobile phone to you as opposedto
functionality?
A. NotImportant B. FairlyImportant C. Veryimportant D. Extremelyimportant
7 . What size wouldyou preferyour screento be ?
A. Small (1.6 to 2.4) inches B. Medium(2.5 to 3.5) inches
C. Large (3.6 to 5.0) inches D. VeryLarge (5.1 to 10) inches
8. Wouldyou preferhavingall of your incoming,outgoing,and missedcallslistedtogetherin your call
log or would you preferthemto be grouped accordingly?

15. 15 | P a g e A K A S H P A R T H S A T H I
A.Listedtogether B. Listedingroups
9. Wouldyou preferyour mobile phone to have its main menupresentedas a numberedlistor with
icons?
A. List B. Icon
10. For what purpose do you use your Mobile Phone?“Feel free to rate more than one option″. 1 to 5
A. Send / Receive Calls, and SMS…….. B. Camera…….. C. MP3 player……… D. Video……
E. Blue Tooth…. F.Social Media Applications……. G. Email Applications…… H. Games……..
I. Calendar / Organizer…… J. Google maps……. K. Applications Store…..
L. Document Reader (PDF, WORD)……..