E-commerce is the process of buying, selling, or exchanging products, services, and information via electronic networks and computers. It allows consumers to exchange goods and services without barriers of time or distance. Key drivers of e-commerce growth include economic, technological, market, and social factors. Economically, e-commerce enables lower-cost interactions between businesses and partners, cheaper advertising and customer service, and higher profits through reduced overhead.

1. Forces fueling
E-COMMERCE

2. DEFINITION OF E COMMERCE
• E-Commerce or Electronic commerce is a process of buying, selling,
transferring, or exchanging products, services, and/or information
via electronic networks and computers

3. MEANING OF E-COMMERCE
• E-Commerce is currently one of the most important aspects of the Internet era,
the prefix
• 'e' (stands for electronic) Commerce and Internet makes E-Commerce. It also
allows the consumers to exchange goods and services with no barrier of time or
distance. Electronic commerce has expanded rapidly over the past few years and
is predicted to accelerate.
• E-Commerce can be described as the process of buying or selling products,
services or information via computer networks.

4. Factors affecting E-Commerce/Key Drivers of E-commerce/ Forces
Fueling e-commerce
• Economic Factors
• Technological Factors
• Market Factors
• Social and Environmental Factors

5. Economic forces:
• One of the most evident benefits of e-commerce is economic
efficiency resulting from the reduction in communications costs,
low-cost technological infrastructure, speedier and more economic
electronic transactions with suppliers, lower global information
sharing and advertising costs, and cheaper customer service
alternatives.

6. • 1. E-commerce enables businesses to interact with suppliers, customers
and with players in the distribution channel at a lower cost.
• 2. The cost of installing and maintaining a website is much cheaper than
owning a physical store. This motivates the growth of e- commerce.
• 3. E-commerce generates greater profits due to less human intervention,
lower overhead cost, few clerical errors and more efficiency.

7. • 4. The cost of advertising is cheaper and provides access to global market at low cost. This is
something which encourages people engaged in business to promote their business through
electronic medium.
• 5. Reduction in communication cost and technological infrastructure expense drive business
towards business.
• 6. Increase in competition and the rise in consumer power, 'globalization wave' have forced
the business organizations to penetrate into internet world.

8. THANK YOU
BY
ANWAR IBHRAIM
(21BCC504)