Research involves systematically investigating problems through an open-minded search for knowledge. The research process consists of 7 steps: (1) defining the research problem, (2) reviewing relevant literature, (3) formulating testable hypotheses, (4) designing the research methodology, (5) collecting data, (6) analyzing the data, and (7) interpreting the findings and reporting results. Following these steps in order helps ensure effective and rigorous research.
Methods of data collection (research methodology)Muhammed Konari
Included all types of data collection.Includes primary data collection and secondary data collection. Described each and every classification of Data collections which are included in KTU Kerala.
Methods of data collection (research methodology)Muhammed Konari
Included all types of data collection.Includes primary data collection and secondary data collection. Described each and every classification of Data collections which are included in KTU Kerala.
RESEARCH DESIGN , Sampling Designs , Dependent and Independent Variables, Extraneous Variables, Hypothesis, Exploratory Research Design, Descriptive and Diagnostic Research
Research is a process through which new knowledge is discovered. Conducting research has to follow certain steps and these may vary with the type and goals of research. But the variation in the process would be minor according to the study involves quantitative or a qualitative approach and data.
RESEARCH DESIGN , Sampling Designs , Dependent and Independent Variables, Extraneous Variables, Hypothesis, Exploratory Research Design, Descriptive and Diagnostic Research
Research is a process through which new knowledge is discovered. Conducting research has to follow certain steps and these may vary with the type and goals of research. But the variation in the process would be minor according to the study involves quantitative or a qualitative approach and data.
Learn the process of Research.
Research process consists of a series of actions or steps necessary to carry out research. It guides a researcher to conduct research in a planned and organized sequence.
How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...ResearchLeap
Try a New Method for your Research: Research Tools for Primary and Secondary Research.
Who is this guide for?
If you are about to start writing an academic paper or have already started writing it, this Presentation is for you!
Even if you have already finished writing your paper and published it, this presentation is helpful for you to increase your knowledge and experience in the usage of other tools that you have not used before.
What will you learn?
- The fastest way to source and browse key literature
- How to collect data quickly and painlessly
- Where to find up-to-date data for your statistical research
- Where to submit or publish your research papers
- Where to network with other researchers, professors, and Ph.D. students
WHAT WILL BE COVERED IN THIS PRESENTATION?
- Search Engines
- Reliable Statistical Databases
- Reliable Article Sources (Publishers)
- Networks
Secondary (Theoretical) Research - WHAT
IS IT?
It is a non-empirical approach to research that usually involves perusal of mostly published works like researching through archives of public libraries, courtrooms and published academic journals.
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Research can be defined as the search for knowledge or as any systematic , investigation with an ,open mind to estabish novel facts,solve new or existing problems ,prove new ideas or develop new thoeries .
Research methodology plays a vital role in a research study in every field ART commerce Science , Engineering etc., ensuring adherence to research objectives and the effective utilization of suitable data collection and analysis tools aligned with the chosen research design.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
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10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Research can be defined as the search
for knowledge, or as any systematic
investigation, with an open mind, to
establish novel facts, solve new or existing
problems, prove new ideas, or develop
new theories.
3. RESEARCH PROCESS
•A Research process consists of series of
actions or steps necessary to effectively carry
out research and the desired sequencing of
these steps.
4. Methods Of Research
1.The Scientific Method
This method involves techniques for
• investigating phenomena
• acquiring knowledge
• correcting and integrating previous knowledge
5. 2. Historical Method
• It involves techniques and guidelines by which
historians use primary sources and other evidence to
research and then to write history
• This approach may also be used with artistic project
development
7. 7 STEPS OF RESEARCH
PROCESS
• Step One: Define research problem
• Step Two: Review of literature
• Step Three: Formulate hypotheses
• Step Four: Preparing the research design
• Step Five: Data collection
• Step Six: Data analysis
• Step Seven: Interpretation and report writing
9. Step One: Define Research
Problem
There are two types of research problem, viz., those
• relate to states of nature
• relationship between variables.
Essentially two steps are involved in define research
problem, viz.,
• understanding the problem thoroughly and
• rephrasing the same into meaningful terms from an point
of view.
10. Step Two: Review of Literature
•For this Purpose:
•Manuals
•Company Records
•journals ,published data can be used.
11. -Literature review is integral part of entire research
process and makes valuable
contribution to every operational step.
-Reviewing literature can be time-consuming,
daunting and frustrating, but is also rewarding. Its
functions are:
a. Bring clarity and focus to your research problem;
b. Improve your methodology;
c. Broaden your knowledge;
d. Contextualise your findings.
12. Step Three: Formulate Hypothesis
• Formulate hypothesis is tentative assumption made in order to
draw out and test its logical or empirical consequences.
Hypothesis should be very specific and limited to the piece of
research in hand because it has to be tested.
The role of the hypothesis is to guide the researcher by delimiting
the area of research and to keep him on the right track.
13. Step Four: Preparing the Research
Design
• The function of research design is to provide for the collection
of relevant evidence with minimal expenditure of effort, time
and money.
• Research purpose may be grouped into four categories, viz., (1)
Exploration, (2) Description,(3) Diagnosis, and (4)
Experimentation.
14. Step Five: Data Collection
• Primary data can be collected through:
By Observation
Through personal interview
Through telephone interview
By mailing of questionnaries
Through Schedules
15. Step Six: Data Analysis
The analysis of data requires a number of closely related
operations such as establishment of categories.
This stage mainly include :
1. Coding
2. Editing
3. Tabulation
16. Step Seven: Interpretation and
Report Writing
Researcher has to prepare the report of what has been done by
him.
Writing of report includes:
1. the preliminary pages;
2. the main text, and
3. the end matter.
17. Conclusion
• Good quality research requires a researcher to follow
scientific approach. Researcher must follow scientific
method in conducting literature review, identifying
research gaps, writing problem statement & outlining
research questions and research objectives.
Researcher must carefully select among different
research designs, the selection of which depends on
specific research questions and the overall objectives
of the study.