This document discusses five factors that influence the adoption of mobile commerce (m-commerce): perceived usefulness, perceived ease of use, perceived trust, perceived cost, and perceived privacy. It provides definitions and explanations of each factor, describing how researchers have proposed that higher perceptions of usefulness, ease of use, trust, and privacy as well as lower perceptions of cost would positively influence consumers' adoption of m-commerce.

1. -SANDHYA.S(21BCC545)

2. ▪ M-commerce (mobile commerce) is the buying and selling of goods and services
through wireless handheld devices such as smartphones and tablets.
▪ Over time, content delivery through wireless devices has become faster, more
secure and scalable. As a result, mobile commerce has grown rapidly.
▪ Examples of m-commerce include in-app purchasing; mobile banking virtual
marketplace apps, such as the Amazon mobile app; and digital wallets, such as
Apple Pay, Google Pay .

4. The findings indicate that the five factors,
1. Perceived usefulness.
2. Perceived ease of use.
3. Perceived trust.
4. Perceived cost.
5. Perceived privacy.

5. ▪ According to Davis(1989),
▪ “Perceived usefulness of a system is defined as the degree to which individuals
believe that the use of new technology to improve their performance on the task.”
▪ Researchers proposed that perceived usefulness will have a positive influence on
the adoption of m-commerce by the consumers.

6. ▪ Ease of use defined as “the degree to which a person believes that using a
particular system would be free of effort”.
▪ Teo(2001) defined as,
▪ “the degree to which the user expects the use of system to be user friendly”.
▪ Researchers proposed that received ease of use will have a positive influence on
the adoption of e-commerce by the consumers.

7. ▪ The level of trust that a person has in another entity to perform expected activities
without taking advantage.
▪ Perceived trust is a significant concept that affects consumer behaviour and
decides the achievement of the m commerce.
▪ The research proposed that preceived trust of use of m commerce will have a
positive influence on the adoption of m commerce by the consumers.

8. ▪ Perceived cost is the key point in the creation and delivery of m commerce.
▪ The serious concern for the user is a received cost to determine whether to use m-
commerce or not.
▪ The perceived cost of an activity is defined as the unit cost which a consumer
thinks he incurs by undertaking a particular activity.
▪ The preceived cost is supposed to be a significant predictor of the use of m-
commerce.

9. ▪ According to chaffy (2003) define privacy as,
▪ “The right of an individual to control the information held about them by the third
parties”.
▪ The privacy strongly influenced the consumer behaviourial intentions.
▪ The m-commerce enables the individuals to maintain control of their personal
information.
▪ The researcher proposed that received privacy of use will have a positive influence
on the adoption of mcommerce by the consumers.