Research and planning the cd
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This document outlines the research and planning for a CD/DVD cover and advertisement. It discusses key inspirations including album covers with double exposures and cityscapes incorporating the artist. It plans a photo shoot in the studio using lighting to create professional-looking images with gold and grey tones, then applying effects like double exposure. It also considers an on-location shoot for additional images. The font styles and clothing for the artist - a modern take on African traditional attire or casual tracksuits - are discussed in relation to the target audience.
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Research and planning the cd
This document outlines the research and planning for a CD/DVD cover and advertisement. It discusses key inspirations including album covers with double exposures and cityscapes incorporating the artist. It plans a photo shoot in the studio using lighting to create professional-looking portraits with gold and grey tones. Location shoots are also considered to capture graffiti art relatable to the Afrobeats genre. Font styles and clothing for the artist will reflect a modern take on African tradition, resembling tracksuits relatable to the target 15-25 age audience.
Research and planning the cd
The document discusses plans for creating the cover and advertising for a CD/DVD. It mentions that the cover will take inspiration from album covers with double exposures to convey African culture through images. It plans a photo shoot in the studio using lighting and effects to create textured, layered images. Location shoots are also considered to capture graffiti art relevant to the Afrobeats genre. Regarding clothing for the artist, it proposes a modern take on African traditional attire or tracksuits and casual wear to relate to the target 15-25 year old audience.
Task 2 conventions
The document analyzes the music video for the song "The Sinner" by Memphis May Fire. It discusses the following key points:
1) The use of instrumental props, dark clothing, lighting, and an all-male band creates an intense, live performance feel that is conventional for the heavy metal genre.
2) Editing is minimized to further enhance the live performance aesthetic. Color grading and contrast are also used to create a darker mood.
3) Close-up shots of the lead singer are used frequently to showcase lip syncing and add intensity during screaming parts. Varied shot types within limited locations keeps the viewer engaged.
Evaluation 1
The document discusses how the media product develops or challenges conventions of real music videos. It summarizes conventions in genres related to color/lighting, focus on the artist, and editing pace. It then explains how the media product both conformed to and subverted these conventions - using high key lighting/colorful locations rather than dark tones, focusing on the artist but with faster editing to match the upbeat song.
Media Evaluation
The document discusses conventions used in folk music videos that inspired the editing, lighting, and structure of the student's music video. Slow, paused editing and high key lighting were used to complement the folk music. The video alternated between performance and narrative scenes to engage viewers, as seen in other folk artist's videos. Websites for folk artists Gary Jules and Get Cape Wear Cape Fly inspired the color scheme and text style of the student's website and album packaging. Feedback suggested improving the narrative clarity and character development.
Evaluation question one glory and gore
Our media product challenges conventions of real indie pop music videos in the following ways:
1) It uses a purely narrative format without a performance to strongly convey the themes, whereas most include both.
2) Special effects like filters are used to represent the narrative in a darker light and make it seem more mysterious.
3) Camera techniques like close-ups and long shots conform to genre conventions and are used to focus on important props and set the scene of a pageant.
4) Mise-en-scene elements like costumes representing the seven deadly sins and pageant elements like judges' suits and contestant dresses are incorporated to clearly depict a pageant.
Q2
The document discusses the design of a digipack for a band's album. It describes how the images in the digipack portray elements of comedy to create positive emotions around the brand. It also discusses how one image depicts a character being chased by a cow in a maze, referencing a scene from the band's music video and tying the different media products together. Finally, it analyzes how the title "Heifervescent" and font choices are meant to target a teenage to young adult audience.
Media pitch
The music video pitch proposes a montage-style video featuring a youthful artist performing football skills to an upbeat song. Shots would be captured with a GoPro to create an exciting tone. The video would start at a steady pace but increase along with the building song, syncing cuts to the beat and drops. It aims to appeal to the target audience with fast editing and lots of movement.
Recommended
Research and planning the cd
This document outlines the research and planning for a CD/DVD cover and advertisement. It discusses key inspirations including album covers with double exposures and cityscapes incorporating the artist. It plans a photo shoot in the studio using lighting to create professional-looking portraits with gold and grey tones. Location shoots are also considered to capture graffiti art relatable to the Afrobeats genre. Font styles and clothing for the artist will reflect a modern take on African tradition, resembling tracksuits relatable to the target 15-25 age audience.
Research and planning the cd
The document discusses plans for creating the cover and advertising for a CD/DVD. It mentions that the cover will take inspiration from album covers with double exposures to convey African culture through images. It plans a photo shoot in the studio using lighting and effects to create textured, layered images. Location shoots are also considered to capture graffiti art relevant to the Afrobeats genre. Regarding clothing for the artist, it proposes a modern take on African traditional attire or tracksuits and casual wear to relate to the target 15-25 year old audience.
Task 2 conventions
The document analyzes the music video for the song "The Sinner" by Memphis May Fire. It discusses the following key points:
1) The use of instrumental props, dark clothing, lighting, and an all-male band creates an intense, live performance feel that is conventional for the heavy metal genre.
2) Editing is minimized to further enhance the live performance aesthetic. Color grading and contrast are also used to create a darker mood.
3) Close-up shots of the lead singer are used frequently to showcase lip syncing and add intensity during screaming parts. Varied shot types within limited locations keeps the viewer engaged.
Evaluation 1
The document discusses how the media product develops or challenges conventions of real music videos. It summarizes conventions in genres related to color/lighting, focus on the artist, and editing pace. It then explains how the media product both conformed to and subverted these conventions - using high key lighting/colorful locations rather than dark tones, focusing on the artist but with faster editing to match the upbeat song.
Media Evaluation
The document discusses conventions used in folk music videos that inspired the editing, lighting, and structure of the student's music video. Slow, paused editing and high key lighting were used to complement the folk music. The video alternated between performance and narrative scenes to engage viewers, as seen in other folk artist's videos. Websites for folk artists Gary Jules and Get Cape Wear Cape Fly inspired the color scheme and text style of the student's website and album packaging. Feedback suggested improving the narrative clarity and character development.
Evaluation question one glory and gore
Our media product challenges conventions of real indie pop music videos in the following ways:
1) It uses a purely narrative format without a performance to strongly convey the themes, whereas most include both.
2) Special effects like filters are used to represent the narrative in a darker light and make it seem more mysterious.
3) Camera techniques like close-ups and long shots conform to genre conventions and are used to focus on important props and set the scene of a pageant.
4) Mise-en-scene elements like costumes representing the seven deadly sins and pageant elements like judges' suits and contestant dresses are incorporated to clearly depict a pageant.
Q2
The document discusses the design of a digipack for a band's album. It describes how the images in the digipack portray elements of comedy to create positive emotions around the brand. It also discusses how one image depicts a character being chased by a cow in a maze, referencing a scene from the band's music video and tying the different media products together. Finally, it analyzes how the title "Heifervescent" and font choices are meant to target a teenage to young adult audience.
Media pitch
The music video pitch proposes a montage-style video featuring a youthful artist performing football skills to an upbeat song. Shots would be captured with a GoPro to create an exciting tone. The video would start at a steady pace but increase along with the building song, syncing cuts to the beat and drops. It aims to appeal to the target audience with fast editing and lots of movement.
Ancillary production poster development
The document discusses the process of selecting and combining still images from a film to create a movie poster. They chose a wide background shot and a close-up foreground shot of the main character. They extracted the boy from his scene and combined him with the cropped background shot in Photoshop. They further edited the combined image by converting it to black and white to create a more sinister tone and added a vignette. Finally, they added the film title and credits in an appropriate horror movie font to complete the poster.
Behind-the-scenes photos and Analysis of 11-second video
The document provides behind-the-scenes details from the filming of a music video for Avril Lavigne's song "Things I'll Never Say". It discusses the improvised hairstyles used due to a lack of coloured hair extensions. It also describes the makeup looks chosen and how they were inspired by Beyonce. The camera equipment used included a Canon 5D Mark II and EF 24-105mm lens. Feedback on the initial video footage was mostly positive but noted the cuts were too quick and lighting could be brighter. Plans for a second filming session outside were discussed.
Question 2
Through using consistent fonts, colors, layouts, and imagery across its main product and ancillary texts, the band is able to create a recognizable uniform house style that helps establish its brand identity. Specifically, the band uses the same "Rage Italic" font for song/album titles and dark colors like black and white throughout to convey the dark, bleak atmosphere of the "Shadowplay" song and music video. Overlays are also used consistently as a motif to portray the torment of the main character. Settings and costumes are likewise kept consistent to maintain continuity across products.
Music Video Concept: Hot Chip - Over and Over
The document provides information about the indietronica band Hot Chip and their song "Over and Over" that two students plan to create a music video for. It discusses Hot Chip's background and success, as well as the students' concept, locations, costumes, and inspiration for their music video. Their concept centers around an office worker who dreams of escaping his mundane reality for exciting fictional worlds, and they plan to use repetition, intertextual references, and contrasts between reality and dreams.
Mise en scene
The document discusses several filmmaking techniques including high key and low key lighting, costume, setting and props, facial expressions and body language, color, and expressive skills and realism. High key lighting uses fill light to minimize shadows while low key lighting creates strong shadows. Costumes establish time period and social context. Settings and props provide visual context and can take on symbolic meaning. Facial expressions and body language convey emotions. Color carries symbolic meaning and influences mood. Acting styles like realism aim for believability while allowing audiences to understand.
Evaluation for video
The document discusses conventions used in folk music videos that inspired the editing, lighting, and structure of the student's own music video. It summarizes techniques seen in other folk videos like slow, paused editing; high key natural lighting; and switching between performance and narrative scenes. The document also discusses design elements of the student's website that drew from other folk artists' websites and albums, such as color schemes, banner layouts, and referencing the video's imagery. Areas for potential improvement in the student's video are identified based on feedback, such as strengthening the narrative and avoiding detached shots.
Music Video Concept: Hot Chip - Over and Over
Hot Chip is an indie electronic band from the UK known for singles like "Over and Over" and "Boy From School". They have released 6 studio albums since 2006 and are popular live performers. The proposed video concept would follow an office worker who daydreams of escaping his mundane job. It would contrast his dull reality with abstract, imaginative dream sequences featuring references to pop culture. Repetitive elements in the video would sync with the song's beats and lyrics. Locations would include an office and stage, with costumes differentiating reality and dreams. Intertextuality, music-image relationships, and close-ups would engage viewers in the unconventional narrative.
L.E.P Organisation
The document outlines the locations, people, and equipment needed to produce a music video. The locations include a black room at Harris Crystal Palace for artist shots, a house for narrative beginning and ending shots, and Battersea Park for possible narrative shots. Avnika Patel will take the role of the music artist and appear frequently, wearing casual clothing. Two to four additional people will be needed for narrative shots. Equipment includes cameras for photos, video camera, sparklers, glow sticks, and glow in the dark body paint to illustrate themes of color for the artist shots.
Question 2
The document analyzes the coherence of the marketing package for a band, including a digipak, magazine advert, and music video.
The summarizer notes several elements that create coherence across the materials: consistent use of fonts, similar color schemes incorporating black, red and earthy tones, identical vintage wallpaper background, same mime character and costume, similar lighting and production style aiming for a vintage feel. Feedback from others affirmed the continuity between pieces in terms of style and aesthetics. Although the narrative tone of the digipak is more depressing compared to romantic scenes in the video, both reference heartbreak to tie the pieces together. Overall the document evaluates that the house style was successfully coherent across the different media products.
In what ways does your media product use
The media product takes inspiration from the cinematography of the TV show "Skins" to appeal to a similar target audience, using some conventions like close-ups and shots from above. However, it challenges conventions by setting the dance scenes in a woodland rather than a club. It also develops the idea of a character having flashbacks through close-ups showing his lonely and thoughtful moments. The music video supports theories that audiences enjoy genre conventions through a balance of repetition and difference.
In what ways does your media product use
The documentary employed conventions of real documentaries such as rule of thirds, tripod shots, interviews, and titles to identify speakers. However, it also challenged some conventions by centering a speaker instead of using rule of thirds, handheld shots, and close-ups to make it more artistic. A variety of footage was used including B-roll, concerts, and archives. Elements like mise-en-scene with stage lighting and guitars helped develop the live music theme to resemble professional documentaries.
A2 Media Evaluation Questions Music Documentary Q1 AND Q2
The documentary uses conventions like sound beds, actuality footage, interviews, and narrative montages. Ancillary texts like a magazine TV listing and documentary poster were also created. The magazine and poster were designed based on research of existing examples to match their styles. Both emphasize the genre of hip hop/grime to promote the documentary. A consistent black and white color scheme links all the products together to represent the culture. Overall, the combination of the documentary and ancillary texts effectively promote the themes and issues explored in the film.
Evaluation Question 2
The branding for the product "All About Flux" was carefully designed to be coherent. Effort was made to create an overall well-branded package, not just individual high quality elements. The branding incorporates a consistent house style with primary colors of red, black, white and brown to connote a vintage feel relating to the circus theme. Fonts, lighting, props, costumes and visual themes were all selected to reinforce this vintage circus theme and make the artists appear appealing and marketable to the target audience. Audience feedback was gathered to help refine the design elements and ensure the branding successfully represented the desired themes and messaging.
Making the Film Poster
The document discusses the making of a film poster. It will be created in Adobe Photoshop due to the group's experience with the software and its tools for editing images. The film's messages of forgiveness, love, and loss/death will be conveyed through the portrayal of the protagonist as a ghostly or spiritual character using techniques like costume, makeup, and transparency. Conventions for film posters like following the rule of thirds for image placement and including the title will be followed. The protagonist will be depicted in a pale, windswept manner to suggest her ghostly nature without revealing too much of the plot.
Evaluation Question 3 - (CB)
1) The filmmakers received feedback on their pitch, storyboard, rough cut, and final cut from audiences which helped them improve their project.
2) Feedback on the pitch suggested the film seemed like an art house or independent film, so they focused more on those styles of filmmaking.
3) Feedback on the storyboard noted there was no danger for the main character, so they changed the ending to add intrigue.
4) Feedback on the final cut was overwhelmingly positive with everyone feeling the trailer and additional materials like the poster were excellent.
Making the film poster (1)
The document discusses the making of a film poster. It will be created in Adobe Photoshop due to the group's experience with the software and its tools for editing images. The film's messages of forgiveness, love, and loss/death will be conveyed through the portrayal of the protagonist as a ghostly or spiritual character using techniques like costume, makeup, and transparency. Conventions for film posters like following the rule of thirds for image placement and including the title will be followed. The protagonist will be depicted in a pale, windswept manner to suggest her ghostly nature without revealing too much of the plot.
film studies review on movie
Fantastic Mr. Fox is an animated film directed by Wes Anderson based on the Roald Dahl book. It uses stop-motion animation which took two years to produce and one day to film each scene. The film was distributed by 20th Century Fox and produced by several film companies with a budget of $40 million, turning a small $6.4 million profit. While not hugely profitable, the film received positive reviews for its animation and voice acting.
Shoop forms & conventions
This document discusses various forms and conventions used in music videos to convey meaning and build an artist's image. It analyzes the music video for "It's Tricky" by Run DMC as an example that uses zooms, close-ups, and artistic camera work to showcase the performer and demonstrate the hip-hop genre. The document also examines LL Cool J's "I Need Love" for its use of symbolic imagery and camera techniques to represent the era and artist's style. Finally, it considers the original "SHOOP" music video for its strategic lighting that enhances the atmosphere without drawing attention away from the content.
Images!
For a magazine cover, film poster, and trailer promoting a psychological thriller film, the document discusses the imagery used. A plain white face mask is the sole image used on the magazine cover to make it less cluttered. The same mask image is featured on the poster and in the trailer to create consistency. Additional images on the poster include the logos of real and fictional film production companies. Footage from the filmed scenes and a desolate landscape establish the remote setting in the trailer.
Presentation1q1
The styling in the group's music video challenged Mulvey's theory of dressing female figures according to the male gaze. They chose casual outfits like jeans and jumpers that were influenced by Katy B's videos and felt more appropriate for their target audience. Their editing followed conventions discussed by Vernallis, using edits in time with the fast beat and base tracks to help the video flow. While their video incorporated elements of the dubstep genre like urban locations and young styling, it diverged from conventions by not filming a live performance in a club. Their album design was influenced by Katy B's simpler style but featured close-up shots to promote the artist.
Question 3
The students learned several things from receiving audience feedback on their music video project:
1) The song they initially chose was too explicit so they selected a different song that was more appropriate and fit better with the location they found.
2) Feedback from friends noted that the beginning of the video was effective but some effects may not have fit the genre as well as they could have explored more.
3) Additional feedback highlighted that the distortion and RGB effects popular in grime music videos were favorites and they should have used those effects more throughout the video.
Recce presentation
The document discusses potential locations for shooting a music video. It includes both indoor locations at the college like the photography studio and dance studio, as well as outdoor public locations like Markfield Park, Brick Lane, and the South Bank. One of the main external locations discussed is the Waterloo graffiti tunnel, which would provide an urban vibe through its graffiti and could be shot during the day and night. Permission will need to be obtained to film at the college and in public parks and areas.
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Ancillary production poster development
The document discusses the process of selecting and combining still images from a film to create a movie poster. They chose a wide background shot and a close-up foreground shot of the main character. They extracted the boy from his scene and combined him with the cropped background shot in Photoshop. They further edited the combined image by converting it to black and white to create a more sinister tone and added a vignette. Finally, they added the film title and credits in an appropriate horror movie font to complete the poster.
Behind-the-scenes photos and Analysis of 11-second video
The document provides behind-the-scenes details from the filming of a music video for Avril Lavigne's song "Things I'll Never Say". It discusses the improvised hairstyles used due to a lack of coloured hair extensions. It also describes the makeup looks chosen and how they were inspired by Beyonce. The camera equipment used included a Canon 5D Mark II and EF 24-105mm lens. Feedback on the initial video footage was mostly positive but noted the cuts were too quick and lighting could be brighter. Plans for a second filming session outside were discussed.
Question 2
Through using consistent fonts, colors, layouts, and imagery across its main product and ancillary texts, the band is able to create a recognizable uniform house style that helps establish its brand identity. Specifically, the band uses the same "Rage Italic" font for song/album titles and dark colors like black and white throughout to convey the dark, bleak atmosphere of the "Shadowplay" song and music video. Overlays are also used consistently as a motif to portray the torment of the main character. Settings and costumes are likewise kept consistent to maintain continuity across products.
Music Video Concept: Hot Chip - Over and Over
The document provides information about the indietronica band Hot Chip and their song "Over and Over" that two students plan to create a music video for. It discusses Hot Chip's background and success, as well as the students' concept, locations, costumes, and inspiration for their music video. Their concept centers around an office worker who dreams of escaping his mundane reality for exciting fictional worlds, and they plan to use repetition, intertextual references, and contrasts between reality and dreams.
Mise en scene
The document discusses several filmmaking techniques including high key and low key lighting, costume, setting and props, facial expressions and body language, color, and expressive skills and realism. High key lighting uses fill light to minimize shadows while low key lighting creates strong shadows. Costumes establish time period and social context. Settings and props provide visual context and can take on symbolic meaning. Facial expressions and body language convey emotions. Color carries symbolic meaning and influences mood. Acting styles like realism aim for believability while allowing audiences to understand.
Evaluation for video
The document discusses conventions used in folk music videos that inspired the editing, lighting, and structure of the student's own music video. It summarizes techniques seen in other folk videos like slow, paused editing; high key natural lighting; and switching between performance and narrative scenes. The document also discusses design elements of the student's website that drew from other folk artists' websites and albums, such as color schemes, banner layouts, and referencing the video's imagery. Areas for potential improvement in the student's video are identified based on feedback, such as strengthening the narrative and avoiding detached shots.
Music Video Concept: Hot Chip - Over and Over
Hot Chip is an indie electronic band from the UK known for singles like "Over and Over" and "Boy From School". They have released 6 studio albums since 2006 and are popular live performers. The proposed video concept would follow an office worker who daydreams of escaping his mundane job. It would contrast his dull reality with abstract, imaginative dream sequences featuring references to pop culture. Repetitive elements in the video would sync with the song's beats and lyrics. Locations would include an office and stage, with costumes differentiating reality and dreams. Intertextuality, music-image relationships, and close-ups would engage viewers in the unconventional narrative.
L.E.P Organisation
The document outlines the locations, people, and equipment needed to produce a music video. The locations include a black room at Harris Crystal Palace for artist shots, a house for narrative beginning and ending shots, and Battersea Park for possible narrative shots. Avnika Patel will take the role of the music artist and appear frequently, wearing casual clothing. Two to four additional people will be needed for narrative shots. Equipment includes cameras for photos, video camera, sparklers, glow sticks, and glow in the dark body paint to illustrate themes of color for the artist shots.
Question 2
The document analyzes the coherence of the marketing package for a band, including a digipak, magazine advert, and music video.
The summarizer notes several elements that create coherence across the materials: consistent use of fonts, similar color schemes incorporating black, red and earthy tones, identical vintage wallpaper background, same mime character and costume, similar lighting and production style aiming for a vintage feel. Feedback from others affirmed the continuity between pieces in terms of style and aesthetics. Although the narrative tone of the digipak is more depressing compared to romantic scenes in the video, both reference heartbreak to tie the pieces together. Overall the document evaluates that the house style was successfully coherent across the different media products.
In what ways does your media product use
The media product takes inspiration from the cinematography of the TV show "Skins" to appeal to a similar target audience, using some conventions like close-ups and shots from above. However, it challenges conventions by setting the dance scenes in a woodland rather than a club. It also develops the idea of a character having flashbacks through close-ups showing his lonely and thoughtful moments. The music video supports theories that audiences enjoy genre conventions through a balance of repetition and difference.
In what ways does your media product use
The documentary employed conventions of real documentaries such as rule of thirds, tripod shots, interviews, and titles to identify speakers. However, it also challenged some conventions by centering a speaker instead of using rule of thirds, handheld shots, and close-ups to make it more artistic. A variety of footage was used including B-roll, concerts, and archives. Elements like mise-en-scene with stage lighting and guitars helped develop the live music theme to resemble professional documentaries.
A2 Media Evaluation Questions Music Documentary Q1 AND Q2
The documentary uses conventions like sound beds, actuality footage, interviews, and narrative montages. Ancillary texts like a magazine TV listing and documentary poster were also created. The magazine and poster were designed based on research of existing examples to match their styles. Both emphasize the genre of hip hop/grime to promote the documentary. A consistent black and white color scheme links all the products together to represent the culture. Overall, the combination of the documentary and ancillary texts effectively promote the themes and issues explored in the film.
Evaluation Question 2
The branding for the product "All About Flux" was carefully designed to be coherent. Effort was made to create an overall well-branded package, not just individual high quality elements. The branding incorporates a consistent house style with primary colors of red, black, white and brown to connote a vintage feel relating to the circus theme. Fonts, lighting, props, costumes and visual themes were all selected to reinforce this vintage circus theme and make the artists appear appealing and marketable to the target audience. Audience feedback was gathered to help refine the design elements and ensure the branding successfully represented the desired themes and messaging.
Making the Film Poster
The document discusses the making of a film poster. It will be created in Adobe Photoshop due to the group's experience with the software and its tools for editing images. The film's messages of forgiveness, love, and loss/death will be conveyed through the portrayal of the protagonist as a ghostly or spiritual character using techniques like costume, makeup, and transparency. Conventions for film posters like following the rule of thirds for image placement and including the title will be followed. The protagonist will be depicted in a pale, windswept manner to suggest her ghostly nature without revealing too much of the plot.
Evaluation Question 3 - (CB)
1) The filmmakers received feedback on their pitch, storyboard, rough cut, and final cut from audiences which helped them improve their project.
2) Feedback on the pitch suggested the film seemed like an art house or independent film, so they focused more on those styles of filmmaking.
3) Feedback on the storyboard noted there was no danger for the main character, so they changed the ending to add intrigue.
4) Feedback on the final cut was overwhelmingly positive with everyone feeling the trailer and additional materials like the poster were excellent.
Making the film poster (1)
The document discusses the making of a film poster. It will be created in Adobe Photoshop due to the group's experience with the software and its tools for editing images. The film's messages of forgiveness, love, and loss/death will be conveyed through the portrayal of the protagonist as a ghostly or spiritual character using techniques like costume, makeup, and transparency. Conventions for film posters like following the rule of thirds for image placement and including the title will be followed. The protagonist will be depicted in a pale, windswept manner to suggest her ghostly nature without revealing too much of the plot.
film studies review on movie
Fantastic Mr. Fox is an animated film directed by Wes Anderson based on the Roald Dahl book. It uses stop-motion animation which took two years to produce and one day to film each scene. The film was distributed by 20th Century Fox and produced by several film companies with a budget of $40 million, turning a small $6.4 million profit. While not hugely profitable, the film received positive reviews for its animation and voice acting.
Shoop forms & conventions
This document discusses various forms and conventions used in music videos to convey meaning and build an artist's image. It analyzes the music video for "It's Tricky" by Run DMC as an example that uses zooms, close-ups, and artistic camera work to showcase the performer and demonstrate the hip-hop genre. The document also examines LL Cool J's "I Need Love" for its use of symbolic imagery and camera techniques to represent the era and artist's style. Finally, it considers the original "SHOOP" music video for its strategic lighting that enhances the atmosphere without drawing attention away from the content.
Images!
For a magazine cover, film poster, and trailer promoting a psychological thriller film, the document discusses the imagery used. A plain white face mask is the sole image used on the magazine cover to make it less cluttered. The same mask image is featured on the poster and in the trailer to create consistency. Additional images on the poster include the logos of real and fictional film production companies. Footage from the filmed scenes and a desolate landscape establish the remote setting in the trailer.
Presentation1q1
The styling in the group's music video challenged Mulvey's theory of dressing female figures according to the male gaze. They chose casual outfits like jeans and jumpers that were influenced by Katy B's videos and felt more appropriate for their target audience. Their editing followed conventions discussed by Vernallis, using edits in time with the fast beat and base tracks to help the video flow. While their video incorporated elements of the dubstep genre like urban locations and young styling, it diverged from conventions by not filming a live performance in a club. Their album design was influenced by Katy B's simpler style but featured close-up shots to promote the artist.
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Behind-the-scenes photos and Analysis of 11-second video
Behind-the-scenes photos and Analysis of 11-second video
A2 Media Evaluation Questions Music Documentary Q1 AND Q2
A2 Media Evaluation Questions Music Documentary Q1 AND Q2
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Question 3
The students learned several things from receiving audience feedback on their music video project:
1) The song they initially chose was too explicit so they selected a different song that was more appropriate and fit better with the location they found.
2) Feedback from friends noted that the beginning of the video was effective but some effects may not have fit the genre as well as they could have explored more.
3) Additional feedback highlighted that the distortion and RGB effects popular in grime music videos were favorites and they should have used those effects more throughout the video.
Recce presentation
The document discusses potential locations for shooting a music video. It includes both indoor locations at the college like the photography studio and dance studio, as well as outdoor public locations like Markfield Park, Brick Lane, and the South Bank. One of the main external locations discussed is the Waterloo graffiti tunnel, which would provide an urban vibe through its graffiti and could be shot during the day and night. Permission will need to be obtained to film at the college and in public parks and areas.
Reserch
Tyanne Stewart has learned to effectively research different media platforms and incorporate those ideas into their own work while maintaining genre conventions. They have improved at analyzing existing media works and conducting audience research. For their A2 music video, Tyanne planned thoroughly by visiting locations, creating schedules, communicating with crew via phone and messaging. This level of logistics planning has allowed them to organize actors, costumes, props, and shooting more effectively than for their previous media project.
Question 4
The document discusses skills developed during the creation of a music video and print products. For the video, the author learned techniques like different shot types, effects, editing, and lighting. They hope to further develop these skills in Final Cut Pro for personal projects. For print, the author strengthened Photoshop skills like image composition and using color schemes. Multiple technologies were used during the project like WhatsApp, Google Drive, and YouTube.
Question 3
The document discusses feedback received on a music video project. The audience preferred the song "Kiana & Drake-On A Wave" as it was catchy and suited a love story concept. They disagreed with using black and white to signify the past as it could come across as unprofessional. When a rough cut was presented, the audience felt more scenes were needed to clearly tell the story through the lyrics. Feedback on print materials suggested including more text for context and using brighter colors to attract the target audience.
Question 2 evaluation
The document discusses the effectiveness of combining a music video and print products to promote an album. It summarizes the themes portrayed in the music video and how they are reinforced in the print products. It then compares the created package to real print products like albums by Tony Bennett and Lady Gaga. Typography, imagery, language, and promotion methods are discussed in detail and compared to conventions used in actual print products and albums.
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Shoop forms & conventions
The document discusses various techniques used in music videos to portray an artist's image and genre. It analyzes the music video for "It's Tricky" by Run DMC as an example that uses zooms, close-ups, and artistic camera work. These techniques give the audience insight into the artist and help promote their style. The document also discusses using symbolic imagery and narrative elements to further demonstrate the genre and personality of an artist. Overall, the goal of these techniques is to clearly communicate an artist's image and brand to the target audience.
Shoop forms & conventions
The document discusses various techniques used in music videos to establish an artist's image and appeal to target audiences. It provides examples from 1980s hip-hop videos that used zooms, close-ups, and artistic camera work to showcase the artist and create a recognizable style. The document also discusses using symbolic imagery and sparse narratives to convey the artist's personality and place them in a particular era. Elements like lighting, website design, and album artwork are discussed as ways to solidify the desired retro 1980s-1990s image and appeal to younger audiences with a cool style and older audiences nostalgic for that era.
How effective is the combination of your main product and ancillary texts ?
The document discusses the design of ancillary materials for a music project featuring artist Alex Jones. It describes using consistent colors across the digipak, music video, and website to create a cohesive brand identity for the artist. Character costumes and props in the music video were chosen to match the funky, upbeat song. Color grading and camera shots in the video were used to portray an urban environment and focus on facial expressions to help introduce the artist. The website also features the same color scheme and text about Alex Jones to help audiences learn about the artist.
Sam walton evaluation
The document discusses the production of a music video for an indie pop band. It describes how the video draws on conventions of the genre, such as soft lighting and locations like forests. Feedback from audiences suggested improving some blurry shots and overly long nature shots. The combination of the video and supplementary materials like a digipak was effective in maintaining the artistic style and focusing on the lead singer. Media technologies like Adobe Premiere and Photoshop were used to edit footage, add effects, and design supplementary materials.
Evaluation
The document provides information about the production of a music video and accompanying album materials for a fictional pop band. It describes the creative choices made for the album digipak design, magazine advertisement, and music video content and style. Feedback from the target audience of young females was positive overall regarding the plot, costumes, editing, and creative direction of the 1950s-themed zombie narrative depicted in the video. A variety of technologies including cameras, editing software, design software, and online tools were used effectively in the production process.
EVALUATION Q2
Q2 How effective is the combination of your main product and ancillary texts?
A2 Media Studies
Advanced Portfolio
Evaluation Task 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Research and Planning Evaluation Presentation
Rory Nash conducted research and planning for a music promo portfolio project. They researched artists in the indie pop genre to understand conventions and influence their concept. They developed a storyboard and animatic to plan shots. Locations, props, costumes, and set design were planned. A shooting schedule and cast selections were important planning elements. Research of similar artist websites and campaigns helped plan the digital packaging. Overall, planning influenced the project positively but some improvised shooting diverged from plans, complicating editing.
EVALUATION Q2
The document discusses the effectiveness of combining a music video with ancillary promotional products like a digipak and advert. It analyzes the use of consistent font, colors, motifs and stills from the video across all products to tie them together as a cohesive package. Specifically, it describes using the dripping color motif and pop culture references throughout, and bright colors and a messy video still on the digipak to entice viewers to watch the full, colorful video. The combination of simple but visually linked ancillary products with the busy video is deemed effective at promoting the overall package.
2. fmp research
The document analyzes several existing title sequences and movie posters. It finds that they commonly feature the main character prominently, use consistent color schemes and fonts, and include the names of actors and creators. The research identifies specific techniques like transitions, lighting, imagery, and styles that effectively set tone and convey information to the audience. It will apply aspects of this research like character-focused narratives, color palettes, and credits in its own title sequence and poster designs.
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Digipack final outcome powerpoint re editing
The document discusses editing and redesigning the front cover of an album. The artist is adjusting lighting, colors, and effects in Photoshop to make the image of the artist on the cover stand out against a dark background and convey a sense of madness. They are also experimenting with copying and adjusting layers of the image and text to create effects that relate to the theme of insanity. Font choices and consistency between products are addressed to clearly communicate the artist's branding.
Digipack final outcome powerpoint re editing
The document discusses editing and redesigning the front cover of an album. The artist is adjusting lighting, colors, and effects in Photoshop to make the image of the artist on the cover stand out against a dark background and convey a sense of madness. They are also experimenting with copying and adjusting layers of the image and text to create effects that relate to the theme of insanity. Font choices and consistency between products are addressed to clearly brand the artist and create a professional look overall.
Evaluation question 2 New Version
The document discusses the effectiveness of combining a main music product with ancillary tasks like a music video, digital album, and magazine advertisement. It analyzes the use of similar visual codes like facial expressions, poses, colors, shots, fonts, lighting, props, and camera angles across the three products to maintain a coherent identity. Representing the artist in a way that fans can relate to through appearance, lifestyle and narrative is also highlighted as important for commercial success in the music industry, especially among youth audiences.
Ancillary task – extension 1
The document discusses how continuity was created between a music video, album poster, and digipak. Specifically, it mentions that:
1) Similar fonts, imagery of the artist, locations, and outfits were used to create visual links and strengthen the brand.
2) Minimalist designs with one main image of the artist were used to tease audiences and spur them to learn more without overwhelming them.
3) Color filters and the same protagonist/artist were featured to maintain consistency across products and avoid confusion.
4) The main song from the music video, "Calling", was advertised on the album poster and digipak to clearly connect all elements.
Evaluation - Question 2
The brand concept for the album, music video, and website was based around a natural theme to fit with the indie/alternative rock genre of the music. Nature shots and scenic backgrounds were used throughout to maintain continuity. The theme was inspired by lyrics about the changing world and destruction of nature. To link the different media, the same sunset image was used for the album cover and website background, along with similar fonts and an emphasis on outdoor nature photos. The goal was to create a consistent theme while making the content visually appealing and not boring.
Evaluation question 1
Camera angles and placements commonly show the artist from dominant angles or close-mid range shots to showcase wealth and props. Close-ups focus on objects of wealth like brands, watches, and alcohol, replicating conventions. Flickers match the fast tempo of hip hop music and can show the next shot, usually implying wealth through objects flashed. Background colors in hip hop magazines strongly contrast with the artist's color to draw the eye, using solid, consistent shades for a clear canvas. Digipak text is readable yet iconic for the artist, with consistent color and font, correlating between the name and tracklist for clarity and memorability.
Evaluation question 2
The document discusses how a band created cohesion across their main music product and ancillary texts like videos, packaging, and advertising. They established a clear "house style" using similar imagery of a playground, a black and white color filter, and themes of childhood innocence and death. Fonts, colors, and symbols of childhood destruction were carried over to link all parts together and make the brand identity easily recognizable to audiences. This cohesive strategy was intended to effectively market and promote the band's album.
Evaluation question 2
The document discusses how a band created coherence and brand identity across their various media products such as videos, packaging, and advertising. They established a house style using similar imagery of a playground, a black and white color filter, and linking themes of childhood and death. Typography and fonts were also kept consistent to reinforce the house style. Imagery from the music video was featured on both the album digipak and poster to create recognizability and draw audience attention.
In what ways does your media product use
The document discusses the process of creating a music video for a rock band. It began by researching common conventions of music videos within the genre. They decided on a performance-style video to match the genre. They aimed to break conventions through creative camera angles, editing, and costumes. While difficult to be completely original, they strived to professionally produce a video that promoted the band's image and fit within genre expectations.
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Research and planning the cd
- 1. RESEARCH AND PLANNING THE CD / DVD COVER AND ADVERT BY : T YA N N E , A K I R A A N D S E P H O R A
- 2. KEY INSPIRATION • These album covers are inspiration to the album cover I hope to create because, they have a doubled exposure which is compatible with an urban theme. • Also, it will work well with a cityscape, however I will try and incorporate more of the artist features and more vibrant colour palette.
- 3. A SHOOT IN THE PHOTO • When we researched album covers we noticed that a majority were either head shots or medium shots. Considering lighting we will conduct a shoot in the photography studio. With the use of lighting we will set it up so the image looks professional. Also we will use a reflector to get a gold under tone to the image to represent the rich African (Ghanaian) culture. Also, we change the lighting set up to create a grey tone to the image so it will replicate those that we have researched for our case studies, then, when editing the images we can re induce colour back into the image in Photoshop. This will be done by using various effects such as double exposure to create a textured layer image.
- 4. A SHOOT ON LOCATION • We also have considered to do a shoot on location for our print ad, or for the content images to fold out in the image, so the image will look more interesting but yet still relatable to the shoot that we would have conducted in the studio. • The idea of using a Pano image is effective because it will show all the art of the graffiti, this is effective because it connotes our afro beats genre. Also it will be directly relatable to our target audience
- 5. FONT STYLES
- 6. CLOTHING The type of clothing that we will ask our artist to wear Is a Modern twist of African traditional clothing. However, it is conventional for British afro beat artist to wear tracksuits and causal wear, this is directly relatable to the target audience of the Song is 15-25 so they typically wouldn’t be expect to see full traditional clothing