1. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

2. Inspirations used
• In my pitch , my group and I decided that we wanted our music video to
appeal to a certain target audience who were the type of people to watch
the TV programme skins . Therefore we looked at shots used in a
woodland themed episode to give us inspiration of shots and the portrayal
of ‘drug use’,
Two shot
Close ups

3. • My group and I definitely used the conventions of having a shot looking down on
a character from above as this is one shot which we thought would look
professional and would stand out.
• When we pitched our idea to our media group, many people seemed to like the
fact that this television episode and the cinematography style used would suit
our genre and song. Furthermore to suit our genre we cut the song to the beat –
and therefore used this convention.
• However, as we used some of the cinematography conventions –such as the
close ups- to show inspiration and influence it was hard to not copy the whole
style and create my own style.

4. My group and I then pitched a mood board and
audience profile to show traits which our music
video would include to appeal to our target
audience.

5. • We challenged the redundant convention of being in the woods and not a
club . This shows that we have challenged this convention for the dance
part of the genre.
• We developed the ideas of the male character having flashbacks by
portraying the character s lonely and using close ups to show his thoughts
and lead to flashbacks. I think we have done this successfully in our music
video.

6. Theory
• My music video supports Steve Neale’s theory that “audiences take pleasure from
genre because of ‘instances of repetition and difference” as the mise-en-scene is
inspired by skins so shows some form of repetition.