The document discusses plans for creating the cover and advertising for a CD/DVD. It mentions that the cover will take inspiration from album covers with double exposures to convey African culture through images. It plans a photo shoot in the studio using lighting and effects to create textured, layered images. Location shoots are also considered to capture graffiti art relevant to the Afrobeats genre. Regarding clothing for the artist, it proposes a modern take on African traditional attire or tracksuits and casual wear to relate to the target 15-25 year old audience.

1. RESEARCH AND
PLANNING THE CD /
DVD COVER AND
ADVERT
BY : T YA N N E , A K I R A A N D S E P H O R A

2. KEY INSPIRATION • These album covers are inspiration to
the album cover I hope to create
because, they have a doubled
exposure which is compatible because
I hope to convey African culture
through the images i use in the
creation of the album. Also, it will
work well with a cityscape, however i
will try and incorporate more of the
artist features and more vibrant colour
palette.

3. A SHOOT IN THE PHOTO
• When we researched album covers we noticed that a majority where ether head shots
or mediums
Considering lighting we will conduct a shoot in the
photography studio. With the use of lighting we will set it
up so the image looks professional. Also we will use a
reflector to get a gold under tone to the image to represent
the rich African (Ghanian) culture.
Also, we change the lighting set up to create a grey tone to
the image so it will replicate those that we have researched
for our case studies, then, when editing the images we can
re induce colour back into the image in Photoshop. This
will be done by using various effects such as double
exposure to create a textured layer image.

4. A SHOOT ON LOCATION
• We also have considered to do a shoot on location for our print ad, or for the content
images to fold out in the image, so the image will look more interesting but yet still
relatable to the shoot that we would have conducted in the studio.
• The idea of using a Pano image is effective because it will show all the art of the
graffiti, this is effective because it connotes our afrobeats genre. Also it will be directly
relatable to our target audience

5. FONT STYLES

6. CLOTHING
The type of clothing that we will ask our artist to
wear Is a Morden twist of African traditional
clothing.
However, it is conventional for British afro beat
artist to wear tracksuits and causal wear, this is
directly relatable to the target audience of the
Song is 15-25 so they typically wouldn’t be
expect to see full traditional clothing