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Kierran Thomas
Music video pitch
Communicating The Genre
• The typical style for this genre is a montage
which is where I got the idea to do a montage
for my music video having a montage of
football skills and shots.
Introducing artist/representation
• The artist is going to be the main focus of my
music video showing him as a typical youth.
He will be wearing a casual football outfit
which is representative of the youth today as
they are usually outside.
Creating the right tone
• The tone will be quite ubeat and exciting as
that is very similar to how the song sounds
The shots here will be captured by a GoPro to
create a more exciting environment.
Setting pace and rhythm
• It will start off at a steady pace with the song
and as the song builds up the pace of the
video itself and the editing will pick up with it.
At the drop of the song I will match the beat
with each smaller drop to sync the video and
the music correctly.
This is an
example of a pan
of the pitch
when the music
slows down
Appeal to target audience
• The target audience for this genre of music
enjoy fast pace editing with a lot going on
within the video which is what I am going to
attempt to replicate in my music video.
Media pitch

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Media pitch

  • 2. Communicating The Genre • The typical style for this genre is a montage which is where I got the idea to do a montage for my music video having a montage of football skills and shots.
  • 3. Introducing artist/representation • The artist is going to be the main focus of my music video showing him as a typical youth. He will be wearing a casual football outfit which is representative of the youth today as they are usually outside.
  • 4. Creating the right tone • The tone will be quite ubeat and exciting as that is very similar to how the song sounds The shots here will be captured by a GoPro to create a more exciting environment.
  • 5. Setting pace and rhythm • It will start off at a steady pace with the song and as the song builds up the pace of the video itself and the editing will pick up with it. At the drop of the song I will match the beat with each smaller drop to sync the video and the music correctly. This is an example of a pan of the pitch when the music slows down
  • 6. Appeal to target audience • The target audience for this genre of music enjoy fast pace editing with a lot going on within the video which is what I am going to attempt to replicate in my music video.