2. What I have learnt form AS to A2
I learnt that I am good at effectively researching different media platforms (magazine
publishing and YouTube), but now I have learnt how to effectively interrupter the ideas that
I have learnt into my own work, by thinking of new ideas but yet still keeping it within the
conventions of a music video.
In our music we plan to use as much techniques as possible, to make it look as professional
as possible because a music video has a lot of cuts and changes rates throughout the video.
3. Research
There have been similarities when planning my moving image work ,such as, the way I
have conducted my research. The research I have done is by looking at existing music
videos as a starting basis to get inspiration of what to include in my actual music video.
The three case studies I have done for A2 media is Stylato – Whip/nae nae, Kwezzy &
Falava- Takeover and Tory Lanez – Say it. In doing so I have analysed the three videos In a
similar way by evaluating the video by aspects such as, themes and motifs. I realised when
you watch the existing videos you notice things that you wouldn't when you are just
viewing as a audience member. I Have choose these case studies because they all convey
there genre in quiet a strong way, also because they are all different genres this as
allowed me to see how I would conduct my music video if I was to chose one of the
genres. Since choosing to create a Afro-beats music video “takeover” has become the
most inspirational video because it is of the same genre also it is performance based,
therefore, I now have a greater insight of what is conventional of a music video in this
genre.
Since AS I have improved my ability to analyse an existing publication because I now have
knowledge on certain media terminology that I should include when writing an analyst
and being able to only write about what is relevant to my investigation. Also, I am
blogging more frequently about my progress i
4. Target Audience
As my primary target audience is British Afro beats fans, particularly from London because that is
mainly were afro beats are influential and a majority of up coming afro beat artists. When
presenting my media treatment to my class I gained useful feedback that I took into account to
add to my ideas
.
I also gained independent research from a few other people from a mix of ages, ethnicities and
genders to gain a wider array of advice, also when conducting my case studies I analysed aspects
of a music videos that are performance based videos.
AS-I feel as initial audience research was no difference s when I was researching for my music
magazine I found the pedicure is the same. For example, I looked at music magazine that had a
similar target audience to my case. The genre I was focusing on was RnB, so I looked that were of
a similar genre and target audience.
5. Planning
Learning form last year I noticed that my photography aspect was not effectively planned out so
I found it difficult to complete the task properly. So this year because I have learnt form the
mistakes of last year I have took more attention to detail, by carrying out more planning.
Learning form last year I noticed that my photography aspect was not effectively planned
out so I found it difficult to complete the task properly. So this year because I have learnt
form the mistakes of last year I have took more attention to detail, by carrying out more
planning.
Learning form last year I noticed
that my photography aspect was
not effectively planned out so I
found it difficult to complete the
task properly. So this year
because I have learnt form the
mistakes of last year I have took
more attention to detail, by
carrying out more planning.
Learning form last year I noticed that my
photography aspect was not effectively
planned out so I found it difficult to
complete the task properly. So this year
because I have learnt form the mistakes
of last year I have took more attention to
detail, by carrying out more planning.
6. Logistics Planning
My actors, costumes, props and location were all organised effectively because I had clear communication between me and the
actresses in my video . Release forms along with Google Sheets and Whatsapp Messenger helped me to keep up with my group
members to ensure that we was all communicating the same message to actress to avoid confusion.
When researching location I visited some of the locations to get a true feel or the area and to see if the location is the right
reflection for our music video. Risk assessments meant I was prepared for any dangers that may have occurred when shooting,
also gives knowledge about how to prevent these risk from occurring. The call sheets which included my shoot schedules
helped to keep everything neat and organised, with all the information I needed for the shoot on the day all in one place.
Using Whatsapp message was valuable to communicate with my team members because this is a fast and effective as it
provided an online platform which could be accessed from anywhere. Therefore, there will be no excuse for being confused
about our plan of action. Also, communicating over phone calls were effective because we can physical debate about potential
idea’s.
My logistics planning for my music video was far more organised than that for my music magazine. My magazine was nowhere
near as complex to organise and didn't really require a big crew - just a hair and make up artist and a model. This time round
required much more planning in the timings and locations of everything.
