The document analyzes the coherence of the marketing package for a band, including a digipak, magazine advert, and music video. The summarizer notes several elements that create coherence across the materials: consistent use of fonts, similar color schemes incorporating black, red and earthy tones, identical vintage wallpaper background, same mime character and costume, similar lighting and production style aiming for a vintage feel. Feedback from others affirmed the continuity between pieces in terms of style and aesthetics. Although the narrative tone of the digipak is more depressing compared to romantic scenes in the video, both reference heartbreak to tie the pieces together. Overall the document evaluates that the house style was successfully coherent across the different media products.

1. Question TwoHow effective is the combination of your main product and ancillary texts?

2. IntroductionI am going to analyse how coherent my marketing package was in creating an identifiable house styleI am doing this via audience research and my own evaluation This will allow me to see what could have been done to improve how my digipak, advert, and video work together to attract audiences to the product.

3. DigipakPosture and Proxemics: Vacant expressions, hunched figure, direct gaze at audience for inner tile, but looking away from camera on coverDark Vignette used on rear tiles- focal shadow used on left hand side of cover tile Colour Scheme: Black (#fffffff) and Red (#fc1805) Costume: Mime Character, black and white make up and clothingVintage ‘wallpaper’ background with similar colour schemeScrabble effect font for band name focal pointMise-en-scene: Dark lighting, vacant expressions, romantic connotations from red and heart symbolismSans Serif Font

4. Magazine AdvertSame scrabble effect font used for band name focal pointSame mime character, costume and make upIdentical Sans Serif FontPosture and Proxemics: Same vacant expression, direct audience gaze, upright posture Same vintage ‘wallpaper’ used as backgroundMise-en-scene: Quite dark natural lighting, earthy colours and muted filter connote vintage feel

5. How coherent is my print production work?‘The fonts are used consistently throughout- creating a coherent style, as well as the same model used on both’‘The way you have used the same background and incorporated it into both designs was clever’ I think my print production work has a coherent house style as I consciously made the effort in my research and planning stages to consider this aspect in enough detail. I tried to include the same fonts in both pieces, with my sans serif font in off white and the band name appearing in scrabble form across both pieces. I used the same model, make up and costume, as well as incorporating an old rug as a prop for my ‘vintage wallpaper’ in both the digipak and advert. I think the vacant expression the mime has plays a great part in creating a coherent style, as if she was smiling and laughing in one and looking miserable in the other it would portray conflicting ideas. The colour schemes are very similar, with the same dark earthy colourings as well as the red, white and black theme that runs throughout.

6. Music VideoSame vintage ‘wallpaper’ and therefore same colour scheme as featured in print task (#603f42) ‘Brittanic Bold’ a sans serif font in off white (#ded5d5)Natural lighting, still quite dark but not highly producedSimilar RGB curves and muted filter applied to create vintage feel

7. Music VideoBlack white and red colour themeNatural lighting with similar RGB curve presets and filtersIdentical mime characters, costume and make upRomantic connotationsFrenchmise-en-sceneDark vignette appliedPosture and proxemics: upright, with friendly and happy expressions, positive body language towards each other

8. Music VideoSame make up and costumesSame vintage ‘wallpaper’Posture and Proxemics: Upright with negative body language, direct audience gazeRed and earthy colour themesNaturalistic Lighting- under produced

9. Is the music video itself coherent?‘Very, the French mise-en-scene is carried throughout, and you have great continuity with costumes and props’‘If you randomly picked a scene from each bit they would all look like they came from the same video’I think that our music video is very coherent within itself as we have kept the costumes the same throughout, as well as taken great care in selecting props that are stylistically similar as well as locations. We applied a filter of RGB curves presets and brightness edit to try and keep the colouring coherent within the video.

10. Are the digipak, advert and video coherent?Although the font differs between my two products, I think the colourisation is very similar and creates a good connection between the different media products. The use of the vintage rug helps tie in all of my publications as it fits in with the shared colourisation as well as the usage of the mimes throughout to create a comprehensive narrative between the products. The lighting is quite similar, as they both share a naturalistic and under edited production, as I didn’t use the proffessional lighting kit in either piece.

11. Are the digipak, advert and video coherent?I decided to focus on the more ‘depressing’ aspect of our narrative in our digipak, as opposed to the flashback scenes that are much more romantic and fun. I think this created a much more dramatic image when used in conjunction with the dark colourisation and vacant expressions. Although a lot of the video is taken up with these happier flashbacks, my print tasks still tie in with the video because there are some scenes that focus on the heartbreak after the realisation of adultery.

12. Are the digipak, advert and video coherent?I think creating a house style was one of the most successful aspects of my A2 coursework, as both of these products tie in very well together!