Response to the brief
•Download as PPTX, PDF•
0 likes•77 views
The student has chosen to do a print brief focusing on pop music aimed at teenagers. They feel they have an advantage in this genre since they are a teenager who listens primarily to pop music. They plan to take inspiration from the layout of "We Love Pop" magazine but use the more teenage-oriented content from "Billboard" to design a magazine that will appeal to their target audience.
Report
Share
Report
Share
Recommended
Evaluation question 3
The student learned from audience feedback on their music video, digipak, and poster. They gathered feedback through focus groups, questionnaires, and social media like WhatsApp. Focus group feedback helped them decide on a hybrid style for the video. Questionnaire feedback gave them the idea to use dolls acting out the lyrics. WhatsApp allowed them to get larger quantities of feedback. Both positive and negative feedback helped them improve, such as lining up images with the beat. Going forward, they learned how critical feedback is and will ask more people for feedback to further improve their work.
Media feddback presentation
The feedback from the target audience helped the documentarian understand what worked well and what could be improved for their documentary "Emergency Stop". While the archive footage and music were well-received, some interviews were deemed boring. The opening titles engaged viewers but some felt the documentary became tedious. Feedback on the radio ad and print ad was mostly positive, with some suggestions to enlarge fonts and adjust logo placement. Overall, the feedback provided valuable lessons for creating higher quality documentaries in the future.
Final Major Project, Research.
Kieran Bradley is creating a documentary aimed at young people aged 18-35 to explore alcohol consumption. His research found that most of his target audience drinks alcohol but also has alcohol-free days. He plans to interview people within this age range and experts on the topic. By researching existing radio programs, he found they use different languages, music styles, and presentation approaches depending on the intended audience. This will help him determine how to structure his own documentary.
Final Major Project, Research 2019
Kieran Bradley conducted research on the target audience for his documentary exploring alcohol consumption. He found that most respondents were aged 18-24, female, and drink alcohol occasionally or follow low-risk drinking guidelines. While some audience members supported changes to alcohol policy or had experience with alcoholism in family, others felt current policies were acceptable. The research revealed his audience has mixed views and expects the documentary to explore issues meaningfully while entertaining. Overall, the research provided insight into appealing to and attracting his target audience.
Q5
The document discusses different ways the author attracted and addressed their target audience for a music magazine. They used color schemes similar to other popular music magazines with pinks, purples, yellows, black and white to appeal to their target audience. The author also gathered feedback from a questionnaire and interviews to incorporate the most popular elements and make requested changes to better meet audience preferences. Feedback highlighted positives like the eye-catching colors and variety of content, but also areas for improvement like reducing black on the front page and using a plain background.
Evaluation q3
The document discusses feedback received from target audiences on a music video. Group interviews with teenagers and young adults ages 16-25 provided positive feedback on the video and suggestions for improvements. Interviews with parents and teachers acknowledged the fun element but indicated they would not want to listen to the full track repeatedly. A questionnaire distributed after showing the video on YouTube found that most viewers felt it appropriately captured the hip-hop subculture and was well aimed at the target demographic.
Study Buddy App Idea
The Study Buddy app helps high school and college students find peers to study with when they cannot meet with teachers. It connects students in need of help with the same subjects and provides tips on effective studying habits. The app allows users to search for study matches near them, chat, and access resources on managing study time and techniques. The goal is to improve grades by offering free peer assistance for students struggling in their courses.
7. evaluation(4)
The document provides an evaluation of the production process for an audio podcast product. It summarizes the student's research on existing podcasts, planning process using mind maps, time management keeping the project on schedule, technical qualities making it similar to comparable podcasts, use of audio editing software to balance voice and music, targeting the podcast at students by discussing meal deals, and receiving peer feedback recommending interviewing another person and adding more variety to questions to make it more engaging. Based on the feedback, the student agrees more interviews could have provided more information and would make changes like using additional interviewees, more varied questions, and potentially a more relevant backing track or sound effects.
Recommended
Evaluation question 3
The student learned from audience feedback on their music video, digipak, and poster. They gathered feedback through focus groups, questionnaires, and social media like WhatsApp. Focus group feedback helped them decide on a hybrid style for the video. Questionnaire feedback gave them the idea to use dolls acting out the lyrics. WhatsApp allowed them to get larger quantities of feedback. Both positive and negative feedback helped them improve, such as lining up images with the beat. Going forward, they learned how critical feedback is and will ask more people for feedback to further improve their work.
Media feddback presentation
The feedback from the target audience helped the documentarian understand what worked well and what could be improved for their documentary "Emergency Stop". While the archive footage and music were well-received, some interviews were deemed boring. The opening titles engaged viewers but some felt the documentary became tedious. Feedback on the radio ad and print ad was mostly positive, with some suggestions to enlarge fonts and adjust logo placement. Overall, the feedback provided valuable lessons for creating higher quality documentaries in the future.
Final Major Project, Research.
Kieran Bradley is creating a documentary aimed at young people aged 18-35 to explore alcohol consumption. His research found that most of his target audience drinks alcohol but also has alcohol-free days. He plans to interview people within this age range and experts on the topic. By researching existing radio programs, he found they use different languages, music styles, and presentation approaches depending on the intended audience. This will help him determine how to structure his own documentary.
Final Major Project, Research 2019
Kieran Bradley conducted research on the target audience for his documentary exploring alcohol consumption. He found that most respondents were aged 18-24, female, and drink alcohol occasionally or follow low-risk drinking guidelines. While some audience members supported changes to alcohol policy or had experience with alcoholism in family, others felt current policies were acceptable. The research revealed his audience has mixed views and expects the documentary to explore issues meaningfully while entertaining. Overall, the research provided insight into appealing to and attracting his target audience.
Q5
The document discusses different ways the author attracted and addressed their target audience for a music magazine. They used color schemes similar to other popular music magazines with pinks, purples, yellows, black and white to appeal to their target audience. The author also gathered feedback from a questionnaire and interviews to incorporate the most popular elements and make requested changes to better meet audience preferences. Feedback highlighted positives like the eye-catching colors and variety of content, but also areas for improvement like reducing black on the front page and using a plain background.
Evaluation q3
The document discusses feedback received from target audiences on a music video. Group interviews with teenagers and young adults ages 16-25 provided positive feedback on the video and suggestions for improvements. Interviews with parents and teachers acknowledged the fun element but indicated they would not want to listen to the full track repeatedly. A questionnaire distributed after showing the video on YouTube found that most viewers felt it appropriately captured the hip-hop subculture and was well aimed at the target demographic.
Study Buddy App Idea
The Study Buddy app helps high school and college students find peers to study with when they cannot meet with teachers. It connects students in need of help with the same subjects and provides tips on effective studying habits. The app allows users to search for study matches near them, chat, and access resources on managing study time and techniques. The goal is to improve grades by offering free peer assistance for students struggling in their courses.
7. evaluation(4)
The document provides an evaluation of the production process for an audio podcast product. It summarizes the student's research on existing podcasts, planning process using mind maps, time management keeping the project on schedule, technical qualities making it similar to comparable podcasts, use of audio editing software to balance voice and music, targeting the podcast at students by discussing meal deals, and receiving peer feedback recommending interviewing another person and adding more variety to questions to make it more engaging. Based on the feedback, the student agrees more interviews could have provided more information and would make changes like using additional interviewees, more varied questions, and potentially a more relevant backing track or sound effects.
Question 3
From feedback on his first draft music video, the student learned that it lacked lip syncing and needed something to finish the ending stronger. Feedback from classmates suggested re-shooting close-ups of lip syncing in a new location or setting. The student then posted an updated version on Facebook to get more feedback. This feedback noted the video had good narrative and flow, but could be improved by filling the blank background space, such as adding the song lyrics visually. The student learned that audience feedback helped identify issues they did not notice and improved their work.
Rational
This document outlines ideas for creating a video and podcast to promote positive mental health for 15-25 year olds. The video would show the experience and positive effects of going for an early morning walk along the beach to see the sunrise. It would aim to motivate the target audience and show how exercise and time outdoors can help reduce stress. The accompanying podcast would feature interviews discussing similar topics like the impacts of walking, spending habits, and social support. The goal is to provide free and accessible content that young people can easily engage with to feel happier and healthier.
What have you learnt from your audience feedback
Yasmeen collected feedback on her work from peers through pitches and surveys. The feedback helped her improve her ideas by considering things like lighting, camera shots, and being aware of the public. Her music video was also reviewed by a BTEC group who said it was easy to understand but could have used more lip syncing. Feedback on print products noted that her magazine ad was too simple and dull, while covers were also too simple. However, inserts in her print package that linked to the music video were liked. Overall the feedback from multiple sources helped her gain different perspectives.
audience feedback
From audience feedback on a documentary and newspaper advertisement, the respondent learned:
- The documentary grabbed people's attention and had good editing and sound quality, though the ending could be improved.
- For the newspaper ad, changing the colors would make it more eye-catching.
- Overall the feedback was mostly positive and showed the tasks were done to a good standard, but the respondent learned ways to improve such as altering the documentary ending and using more vibrant colors in the ad.
research
The document summarizes research conducted to develop a promotional video and materials for a gym. Product research identified common features like social media, lists of services, interesting layouts, and action shots. Questionnaires provided insights into the target audience which is primarily males aged 17 who enjoy fitness. Interviews recommended including upbeat background music, short 5-10 second clips edited together rapidly, and a minimalist poster design with key information. The research gathered feedback on content, video style, and design preferences to effectively appeal to the audience.
What have you learnt from your audience feedback
The document discusses feedback received from audiences on various projects. It describes pitching music video and print product ideas to classes and receiving suggestions to consider lighting, locations, and design simplicity. Feedback from a BTEC group confirmed understanding of the music video concept but noted more lip syncing could be added. An online survey provided positive feedback on print product inserts linking to the music video. Overall, the feedback helped improve the projects and see different perspectives.
Audio research
Dan Jones was creating an advertisement for a lower school and wanted to choose upbeat music that would add to the advert and grab students' attention. He considered two tracks but ultimately decided against them. He finally selected the Wii menu music because it was well known, engaging, and upbeat, fitting the criteria and his vision for the advert well.
Media Evaluation
Hitesh created a 5 minute radio broadcast evaluating conventions of radio broadcasts. He structured it with an introduction of the radio station and presenter, followed by upcoming stories and the weather report at the end. Hitesh believes a local Northwest London radio station would be a good fit to distribute the program given its target teenage audience in that area. Through the process, Hitesh learned how to use Adobe Audition and gained experience with recording equipment. He reflected that more practice and enthusiasm could have improved the finished product. A peer said it was good compared to others but could have been tweaked further.
Evaluation Question 3
The document discusses different methods the author used to gather audience feedback on a music video project, including a written questionnaire and face-to-face interviews. It compares the advantages and disadvantages of written versus face-to-face questionnaires. The author also notes limitations of the small sample size and age range of respondents. The feedback received informed improvements to the music video and helped the author understand how the target audience might receive the video.
Media Evaluation
This document summarizes a student's 5-minute radio broadcast media project. It discusses the conventions of radio broadcasts that were followed, including introducing the radio station and presenter. It would be distributed by a local radio station due to its structure. The intended audience is teenagers in Northwest London. The student learned how to use Adobe Audition editing software and radio studio equipment. Upon reflection, the student feels they have learned about cooperation, persistence, and different speaking styles but could have put more effort into the recording and presentation. A peer assessment noted it was good but could have been improved with more tweaking and planning.
Question 3
The document discusses feedback received from audiences on a music video. Key points:
- Feedback was gathered through surveys on Survey Monkey, YouTube comments, and in-person discussions to get a variety of perspectives.
- Face-to-face feedback provided the most honest and useful criticism from more experienced people to improve the video.
- The audience feedback showed what aspects of the video worked best and needed improvement to better appeal to the target genre and audience.
- Based on the feedback, changes were made like adding more transitions, overlays, and color to give the video more of a dance feel consistent with the genre.
Question 1
This document discusses the results of a survey conducted after releasing a music video to gather feedback from their target audience of teens and young adults aged 13-25. The survey asked questions to determine if respondents were in the target age range and gender, if they enjoyed the music and different scenes, and what could be improved. The results showed that most respondents were within the target range and largely enjoyed and related to the video. However, some feedback was received on ways to improve specific scenes to better appeal to the target audience.
Analysis of questionnaire results
The document analyzes the results of a questionnaire about music videos. It finds that the majority of respondents were female under 18 who enjoy pop music. They prefer music videos that tell a story without displaying lyrics. Most watch music videos on YouTube. The analysis concludes that the questionnaire identified a young female audience for a pop music video that uses a narrative storyline without lyrics. Feedback will be gathered on the created video to ensure it meets the audience's expectations.
Factual project
This document discusses conventions used in existing documentary products that could be applied to a new factual project. It analyzes the UK documentary series "Police Interceptors" which uses conventions like archival footage, informative titles, reconstructions with voiceovers, and realistic lighting and environments for interviews. The document discusses experiments conducting interviews and using three-point lighting, noting lessons learned about preparing interviewees and using different light configurations.
Final Major Project, Planning 2019
Kieran Bradley is planning a final major project on alcoholism. He will interview an alcoholism recovery support worker in London and record in a quiet room. He will air the production on Two Rivers Radio in York. He has contacted his interview subject but found it difficult to schedule meetings as the topic is sensitive. He will produce a script and release forms. For editing, he will use Adobe Audition and include music by artists who struggled with addiction. Potential issues include equipment availability which he will resolve by booking in advance.
Question 4
The document discusses targeting a media product's audience. The target audience is identified as teenagers and young adults aged 16-24 years old, as they typically watch thriller films and have disposable income. This audience falls into the socioeconomic group D-E and the psychographic group of "explorers." Feedback on the opening sequence was positive overall, suggesting the target audience is being achieved, though some small improvements were recommended.
Evaluation question 3
The student learned several things from getting audience feedback on their music video and ancillary texts. They received feedback that cutting shots more often and to the beat would improve the video, so they refilmed some shots to allow for quicker cuts every 3-6 seconds. Feedback on the ancillary texts suggested making images black and white, but the student felt that did not fit the theme. Feedback also noted inconsistent lighting in the video due to using different cameras and filming at different times of day. The student used video effects to brighten darker shots. A survey of 20 people of different ages and genders provided feedback that indie/pop was the most popular genre, confirming the student's choice to use that genre. The student found the
Response to the brief
This document provides a summary of the key details of an independent film project. It will be a socialist drama addressing real-world issues that follows the story of a boy named Ethan. After his mother's death in a car crash and his father's drug addiction, Ethan is sent to an orphanage where he is bullied. He eventually runs away after finding a letter from his father, but discovers his father has not recovered from drug use. The target audience is described as primarily white, British males aged 30-45 who will appreciate the complex narrative and themes. Marketing will focus on social media to reach this sophisticated, thinking audience. The filmmaking style will draw from Harry Macqueen's simple, intimate camerawork and editing
Response to the brief
The document discusses the respondent's choice to create a regional fashion magazine for their A2 Media coursework. They chose this project because they have experience with print media from previous coursework and enjoy working in this area. They will create the first 4 magazine pages, a billboard ad, and 2 website pages. The target audience will be women ages 18-25 in the Leicester area. Inspiration will come from magazines like Vogue and Look as well as local publications and fashion blogs. Materials will primarily come from the respondent's wardrobe and friends to keep costs low.
Response to the brief
The student has chosen a brief to design a 2-page local newspaper for Leicester, England along with a billboard poster and radio advertisement. They will focus on local news stories like the recent ownership change of Leicester City Football Club and upcoming events in the city. The target audience for the newspaper will be local middle-aged families in socioeconomic classes C1 and C2, and the adverts will feature items like free lottery tickets and holiday giveaways to appeal to this market.
Generici e griffati
Antonio Clavenna, Convegno Tabiano XXV "Allarghiamo lo sguardo", Tabiano 20 febbraio 2016
More Related Content
What's hot
Question 3
From feedback on his first draft music video, the student learned that it lacked lip syncing and needed something to finish the ending stronger. Feedback from classmates suggested re-shooting close-ups of lip syncing in a new location or setting. The student then posted an updated version on Facebook to get more feedback. This feedback noted the video had good narrative and flow, but could be improved by filling the blank background space, such as adding the song lyrics visually. The student learned that audience feedback helped identify issues they did not notice and improved their work.
Rational
This document outlines ideas for creating a video and podcast to promote positive mental health for 15-25 year olds. The video would show the experience and positive effects of going for an early morning walk along the beach to see the sunrise. It would aim to motivate the target audience and show how exercise and time outdoors can help reduce stress. The accompanying podcast would feature interviews discussing similar topics like the impacts of walking, spending habits, and social support. The goal is to provide free and accessible content that young people can easily engage with to feel happier and healthier.
What have you learnt from your audience feedback
Yasmeen collected feedback on her work from peers through pitches and surveys. The feedback helped her improve her ideas by considering things like lighting, camera shots, and being aware of the public. Her music video was also reviewed by a BTEC group who said it was easy to understand but could have used more lip syncing. Feedback on print products noted that her magazine ad was too simple and dull, while covers were also too simple. However, inserts in her print package that linked to the music video were liked. Overall the feedback from multiple sources helped her gain different perspectives.
audience feedback
From audience feedback on a documentary and newspaper advertisement, the respondent learned:
- The documentary grabbed people's attention and had good editing and sound quality, though the ending could be improved.
- For the newspaper ad, changing the colors would make it more eye-catching.
- Overall the feedback was mostly positive and showed the tasks were done to a good standard, but the respondent learned ways to improve such as altering the documentary ending and using more vibrant colors in the ad.
research
The document summarizes research conducted to develop a promotional video and materials for a gym. Product research identified common features like social media, lists of services, interesting layouts, and action shots. Questionnaires provided insights into the target audience which is primarily males aged 17 who enjoy fitness. Interviews recommended including upbeat background music, short 5-10 second clips edited together rapidly, and a minimalist poster design with key information. The research gathered feedback on content, video style, and design preferences to effectively appeal to the audience.
What have you learnt from your audience feedback
The document discusses feedback received from audiences on various projects. It describes pitching music video and print product ideas to classes and receiving suggestions to consider lighting, locations, and design simplicity. Feedback from a BTEC group confirmed understanding of the music video concept but noted more lip syncing could be added. An online survey provided positive feedback on print product inserts linking to the music video. Overall, the feedback helped improve the projects and see different perspectives.
Audio research
Dan Jones was creating an advertisement for a lower school and wanted to choose upbeat music that would add to the advert and grab students' attention. He considered two tracks but ultimately decided against them. He finally selected the Wii menu music because it was well known, engaging, and upbeat, fitting the criteria and his vision for the advert well.
Media Evaluation
Hitesh created a 5 minute radio broadcast evaluating conventions of radio broadcasts. He structured it with an introduction of the radio station and presenter, followed by upcoming stories and the weather report at the end. Hitesh believes a local Northwest London radio station would be a good fit to distribute the program given its target teenage audience in that area. Through the process, Hitesh learned how to use Adobe Audition and gained experience with recording equipment. He reflected that more practice and enthusiasm could have improved the finished product. A peer said it was good compared to others but could have been tweaked further.
Evaluation Question 3
The document discusses different methods the author used to gather audience feedback on a music video project, including a written questionnaire and face-to-face interviews. It compares the advantages and disadvantages of written versus face-to-face questionnaires. The author also notes limitations of the small sample size and age range of respondents. The feedback received informed improvements to the music video and helped the author understand how the target audience might receive the video.
Media Evaluation
This document summarizes a student's 5-minute radio broadcast media project. It discusses the conventions of radio broadcasts that were followed, including introducing the radio station and presenter. It would be distributed by a local radio station due to its structure. The intended audience is teenagers in Northwest London. The student learned how to use Adobe Audition editing software and radio studio equipment. Upon reflection, the student feels they have learned about cooperation, persistence, and different speaking styles but could have put more effort into the recording and presentation. A peer assessment noted it was good but could have been improved with more tweaking and planning.
Question 3
The document discusses feedback received from audiences on a music video. Key points:
- Feedback was gathered through surveys on Survey Monkey, YouTube comments, and in-person discussions to get a variety of perspectives.
- Face-to-face feedback provided the most honest and useful criticism from more experienced people to improve the video.
- The audience feedback showed what aspects of the video worked best and needed improvement to better appeal to the target genre and audience.
- Based on the feedback, changes were made like adding more transitions, overlays, and color to give the video more of a dance feel consistent with the genre.
Question 1
This document discusses the results of a survey conducted after releasing a music video to gather feedback from their target audience of teens and young adults aged 13-25. The survey asked questions to determine if respondents were in the target age range and gender, if they enjoyed the music and different scenes, and what could be improved. The results showed that most respondents were within the target range and largely enjoyed and related to the video. However, some feedback was received on ways to improve specific scenes to better appeal to the target audience.
Analysis of questionnaire results
The document analyzes the results of a questionnaire about music videos. It finds that the majority of respondents were female under 18 who enjoy pop music. They prefer music videos that tell a story without displaying lyrics. Most watch music videos on YouTube. The analysis concludes that the questionnaire identified a young female audience for a pop music video that uses a narrative storyline without lyrics. Feedback will be gathered on the created video to ensure it meets the audience's expectations.
Factual project
This document discusses conventions used in existing documentary products that could be applied to a new factual project. It analyzes the UK documentary series "Police Interceptors" which uses conventions like archival footage, informative titles, reconstructions with voiceovers, and realistic lighting and environments for interviews. The document discusses experiments conducting interviews and using three-point lighting, noting lessons learned about preparing interviewees and using different light configurations.
Final Major Project, Planning 2019
Kieran Bradley is planning a final major project on alcoholism. He will interview an alcoholism recovery support worker in London and record in a quiet room. He will air the production on Two Rivers Radio in York. He has contacted his interview subject but found it difficult to schedule meetings as the topic is sensitive. He will produce a script and release forms. For editing, he will use Adobe Audition and include music by artists who struggled with addiction. Potential issues include equipment availability which he will resolve by booking in advance.
Question 4
The document discusses targeting a media product's audience. The target audience is identified as teenagers and young adults aged 16-24 years old, as they typically watch thriller films and have disposable income. This audience falls into the socioeconomic group D-E and the psychographic group of "explorers." Feedback on the opening sequence was positive overall, suggesting the target audience is being achieved, though some small improvements were recommended.
Evaluation question 3
The student learned several things from getting audience feedback on their music video and ancillary texts. They received feedback that cutting shots more often and to the beat would improve the video, so they refilmed some shots to allow for quicker cuts every 3-6 seconds. Feedback on the ancillary texts suggested making images black and white, but the student felt that did not fit the theme. Feedback also noted inconsistent lighting in the video due to using different cameras and filming at different times of day. The student used video effects to brighten darker shots. A survey of 20 people of different ages and genders provided feedback that indie/pop was the most popular genre, confirming the student's choice to use that genre. The student found the
What's hot (18)
Viewers also liked
Response to the brief
This document provides a summary of the key details of an independent film project. It will be a socialist drama addressing real-world issues that follows the story of a boy named Ethan. After his mother's death in a car crash and his father's drug addiction, Ethan is sent to an orphanage where he is bullied. He eventually runs away after finding a letter from his father, but discovers his father has not recovered from drug use. The target audience is described as primarily white, British males aged 30-45 who will appreciate the complex narrative and themes. Marketing will focus on social media to reach this sophisticated, thinking audience. The filmmaking style will draw from Harry Macqueen's simple, intimate camerawork and editing
Response to the brief
The document discusses the respondent's choice to create a regional fashion magazine for their A2 Media coursework. They chose this project because they have experience with print media from previous coursework and enjoy working in this area. They will create the first 4 magazine pages, a billboard ad, and 2 website pages. The target audience will be women ages 18-25 in the Leicester area. Inspiration will come from magazines like Vogue and Look as well as local publications and fashion blogs. Materials will primarily come from the respondent's wardrobe and friends to keep costs low.
Response to the brief
The student has chosen a brief to design a 2-page local newspaper for Leicester, England along with a billboard poster and radio advertisement. They will focus on local news stories like the recent ownership change of Leicester City Football Club and upcoming events in the city. The target audience for the newspaper will be local middle-aged families in socioeconomic classes C1 and C2, and the adverts will feature items like free lottery tickets and holiday giveaways to appeal to this market.
Generici e griffati
Antonio Clavenna, Convegno Tabiano XXV "Allarghiamo lo sguardo", Tabiano 20 febbraio 2016
Achieving Cross Channel Marketing Mix Nirvana
This deck, intended for marketing and media professionals, explores opportunities to refine your cross-channel media mix. Eric Anderson, VP of Emerging Media at Whtie Horse covers channel trade-offs and introduces some theories for evaluating the effectiveness of individual channels and cumulative campaign results.
Advert Proposal
This document proposes an advertising campaign for a Canon EOS 5D Digital SLR Camera targeted towards young amateur photographers and students. The ad will target individuals looking to pursue careers in media industries using persuasive techniques like repetition of the camera brand and slogan "Capture the Moments". Visuals will include images of the camera and people capturing special moments in a Polaroid-style to appeal to aspirations of creativity and confidence.
BrandsLab Media Value Session 3 | Programmatic 101: The Programmatic Ecosystem
Programmatic advertising, as a new way of digital media buying, is creating buying and selling efficiencies with the technology behind automation. In this session, our digital experts will lead you through the basics of programmatic ecosystem, showing you now only the who, where, what and why, but also some new tactics that you can apply with your agencies.
Advert Proposal Example
The document proposes an advertising campaign for Rihanna's perfume "Reb'l Fleur". The key points are:
1) The perfume industry is a big business, and Rihanna's perfume is not as popular as others, so advertising could help increase its sales.
2) The target audience is females who see Rihanna as an inspiration and want to emulate her success and confidence.
3) The ad will use techniques like repetition of images and slogans, and portraying the product as making users attractive, to persuade women to buy the perfume.
Digital Proposal for Penta Furniture
Digital Marketing campaign and marketing proposal with social media, mobile app, seo and website for a largest Furniture Emporium in Qatar
Evento AdTech & Data 2016 - Data-driven creative for a programmatic world - D...
This document discusses how data-driven creative can be used for programmatic advertising campaigns. It outlines a 5-phase process for developing dynamic, data-driven creative: 1) gathering insights from data sources, 2) collaborating on a digital brief, 3) designing and developing the creative, 4) QA testing and launching the campaign, and 5) learning and optimizing. The key is giving creatives access to data, improving data literacy, and driving a collaborative process between brands, agencies, and tech partners. Examples are provided of how data-driven creative has increased click-through rates and viewable impressions for companies.
THY CASE
This document provides an overview of Turkish Airlines, including its history since 1933, expansion of international routes, and membership in Star Alliance since 2006. It also analyzes the airline's strengths, weaknesses, opportunities, threats, competitors, and strategies through tools like PEST, SWOT, Porter's generic strategies, and strategic partnerships. In conclusion, Turkish Airlines serves 74 countries and 120 airports as the 4th largest member of Star Alliance.
Turkish Airlines Digital Agency Pitch 2009
This document summarizes the story of an innovative digital brief from Turkish Airlines in 2009. The brief challenged agencies to find social media clues and solve a puzzle to uncover the briefing details. Agencies were evaluated based on how well they understood the brief, demonstrated creativity, spread the word virally, and showed compatibility with the client. Digital McCann was ultimately selected as the winner. The brief set a new standard for digital marketing in Turkey and fueled discussions about integrating digital throughout the creative process.
Viewers also liked (12)
BrandsLab Media Value Session 3 | Programmatic 101: The Programmatic Ecosystem
BrandsLab Media Value Session 3 | Programmatic 101: The Programmatic Ecosystem
Evento AdTech & Data 2016 - Data-driven creative for a programmatic world - D...
Evento AdTech & Data 2016 - Data-driven creative for a programmatic world - D...
Similar to Response to the brief
Evaluation FMP
This document provides a summary of B Herbie Nelson's final evaluation for their music podcast project. The project involved creating a 15-minute podcast interviewing a friend about their favorite songs from different decades. Some key points:
- The project allowed Herbie to pursue a passion for music and turned out well despite challenges with equipment quality and time management.
- Researching other podcasts helped develop the idea and structure. The podcast focused clearly on discussing music through decades.
- While enjoying the creative process, Herbie felt some writing aspects like long PowerPoints became tedious. Audio recordings helped with presentation.
- Overall the project was deemed a success for achieving its goal simply and engaging the target audience of music
Initial plans.
The document outlines Oliver's initial plans for his FMP project. He considers options like print, video games, music videos, and podcasts. He creates a mind map comparing the options and decides a podcast will be easiest. For the podcast, he plans to make music transitions using Beepbox software and add game clips and audio. He created a mood board with images related to the game to influence topics for the podcast like content creators, updates, and esports events.
Evaluation FMP
The student created a podcast about music through the decades as their final project. They interviewed a friend who has a passion for writing reviews about songs. Throughout the project, the student refined their idea by looking at other similar podcasts and radio shows to help with structuring their podcast. The student enjoyed being able to create a project on a topic they were passionate about. Some challenges were managing time and expectations for quality compared to professional podcasts. However, the student was ultimately pleased with the simple, enjoyable final podcast they created.
Media coursework evaluation
Gregory Crowther evaluates his media magazine project. He discusses how he followed conventions of real magazines in his layout and design. This includes including a masthead, cover lines, and placing the main image and artist on the front cover. He also learned new technologies in constructing the magazine, like using Photoshop and blogs. Looking back, he sees improvements in using varied colors, fonts, and graphic elements compared to his preliminary cover page. Overall, he gained valuable skills in using programs like Photoshop that will help him with future projects.
1. fmp initial plans final
Kieran Bradley plans to create a radio show about the Leeds and Reading music festivals. He will discuss artists performing at the festivals and interview attendees about their excitement for the lineup. To produce the show, Kieran will create a logo and promotional poster using Photoshop, record interviews with a voice recorder, and compile the audio pieces together in Premier Audio. Kieran's target audience is 15-24 year olds since young people make up a large portion of festival attendees and will be most interested in his content.
Evaluation Of Podcast
Gaetan Lundula produced a podcast about a trending Twitter beef between celebrities to engage his target audience of young grime fans. Some strengths included using background music to build atmosphere and sticking closely to the script to conduct the interview professionally. Areas for improvement included asking more questions to make the interview more engaging, creating a longer intro to set the scene, being more confident during recording, and using more editing effects to further engage listeners.
Serena Keogh- Unit 14
This document contains the slides from a presentation pitching a print-based media product. It includes slides on mood boarding, logo and masthead designs, magazine fonts and colors, a magazine flat plan, interview planning and draft, photography planning, risk assessments, legal and ethical issues research, pre-production materials, and revisions from feedback. The presentation covers all aspects of planning and producing the magazine from concept to finished product.
Evaluation
The document summarizes the evaluation of a student media project creating a digipak for a music video. The digipak includes a DVD cover, magazine advert, and disc design. The student challenged conventions by telling the story through video rather than song. The digipak stands out with its bright colors and focus on friendship rather than an artist. Feedback was positive on the designs while suggesting a simpler disc design. New media technologies like HD cameras, editing software, and online research were used to construct and plan the project.
Evaluation Q3
Tomas McLoughlin sent out a survey to gather feedback on his music video and album packaging. Respondents correctly identified the genre as hip-hop and felt the video was unique compared to other hip-hop videos for its slower pace and lack of stereotypical elements. They also recognized the consistent branding across the video, advertisement, and album packaging. Suggested improvements included better lip syncing in the video and using different photos for the album cover front and back. Overall, the feedback was positive and confirmed Tomas successfully targeted his intended young, urban audience.
A2 media Studies Courswork - Evaluation
Sophie Hibberd evaluated her media product, a digipak for a music video telling a story through friendship and love instead of a song. She challenged conventions by using a colorful, unique design not focused on a popular artist. Her locations of Sandringham Woods and Hunstanton Beach were nature settings appropriate for the theme. Font and color scheme were kept consistent across the DVD cover, magazine ad, and disc to create cohesion. Feedback noted the bright, straightforward designs and matching colors were liked though the disc could be more detailed. Sophie researched digipaks online and used technology like HD cameras, editing software, and blogs to plan, create, and evaluate her project.
AS Main Task Evaluation
The document describes a magazine aimed at teenagers and young adults. It represents females ages 11-18, especially those interested in pop music, festivals, and fashion. The publisher IPC Media is suggested because it has experience with music magazines like NME and Uncut without competition. Bright colors, relatable images, and articles on popular artists and bands were used to attract the target audience. Learning included using columns, wrapping text, cutting backgrounds, and making the magazine look more professional overall.
Media evaluation
Kate Carter created a magazine to represent alternative music fans aged 13-30. She used conventions from existing music magazines like a bold masthead, medium close-up cover image, and 4-color scheme. However, her background image of a Union Jack flag challenges conventions. Her contents page included columns, the color scheme, and an editor's note, making it unique. Immediate Media would be a suitable distributor as it has gaps in alternative music coverage and appeals to a wide age range. Kate used new technologies like Photoshop and Quark which improved her work but also presented challenges to learn.
Evaluation Q3 2
The interviews and questionnaires conducted with the target audience prior to filming helped the creator learn what their audience wanted and did not want to see in the music video. The audience preferred mainstream artists like Chris Brown who appeal to female audiences and address everyday issues in their music. Feedback after filming indicated the creator could have shown more emotion during performances and used a flashier costume and makeup. Viewing the video with family also provided suggestions to change minor details and the Drake reference.
Unit 14- LO1
This document provides an outline for a magazine production plan. It includes slides for rough sketches, final sketches, house style details, font style options, masthead ideas, images of influence, a draft interview, graphic layouts for the front cover and double page spread, a photo shoot plan, test photography, a prop list, and a production schedule. The production schedule outlines tasks for each day of the week leading up to the publication date of January 1st 2018, including editing content, gathering artwork, layout, sub-editing, and finalizing the magazine.
Evaluation 3
1) The group initially created a different music video but received audience feedback that led them to change the narrative and song.
2) They conducted research and aimed their video at younger audiences aged 16-26 because their theme of mental illness can resonate with many age groups.
3) Feedback from questionnaires showed audiences wanted a video with meaning and story, so they created a video about the lives of a rich and poor person with similarities.
1. fmp initial plans
The document outlines initial plans for three potential final major projects: themed photography, CD design, and point of sale. For themed photography, the student proposes action, stereographic, and high-speed photography on t-shirts and posters targeted at ages 15+. For CD design, the student suggests album covers, merchandise like t-shirts, and posters for genres like dance, house, and hip hop. For point of sale, sports/energy drinks, chocolate bars, or cinema advertisements are proposed along with related posters and advertisements. The student analyzes not choosing photography due to a prior project or point of sale requiring new equipment. CD design is selected for appealing to ages 15+ using skills in Adobe Photoshop and
1. fmp initial plans
The document outlines initial plans for three potential final major projects: themed photography, CD design, and point of sale. For themed photography, the student proposes action, stereographic, and high-speed photography and imprinting images on t-shirts. For CD design, they suggest designing covers and merchandise for different music genres. For point of sale, advertising ideas include sports drinks, chocolate bars, and cinema. The document then analyzes the student's mood board and considers how it will influence their final product design. Reasons for not pursuing themed photography and point of sale include having done a photography project already and lacking necessary equipment.
Evaluation of Print Product.
- The document describes a print media product, a pop music magazine, created by the student.
- The student aimed to follow conventions of real music magazines but challenged one convention by placing the masthead on the side instead of the top.
- On the cover, the student featured Taylor Swift in a more masculine, less sexualized way to challenge typical representations of female artists.
- The intended audience is 15-22 year old females, and the student aimed content like interviews and charts at their interests based on research.
1.1 Initial Ideas + Context.pptx
This document provides initial ideas, context, and planning for Claudia Slater's filmmaking project (FMP). Ideas include a short film about abuse against women, a music video, or a podcast. A mind map further explores these ideas. Mood boards and analyses are included to influence the final product. Influences mentioned are short film campaigns addressing violence against women and music video directors known for deep meanings and mental health topics. Skills, strengths, limitations, goals, and potential research activities are outlined. The overall goal is to create a short film with a meaningful message that challenges herself and improves her filmmaking skills.
1.1 Initial Ideas + Context.pptx
This document provides initial ideas, context, and planning for Claudia Slater's filmmaking project (FMP). Ideas proposed include a short film about mental health or women's issues, a music video, or a podcast. A mind map further explores short film ideas around abuse against women. Mood boards and analyses are included. Influences mentioned are short filmmakers focusing on social issues. The document outlines Claudia's skills, strengths, limitations, goals for the project, and potential research activities. The overall purpose is to create a short film with a meaningful message to challenge herself and gain experience working with others.
Similar to Response to the brief (20)
Recently uploaded
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
CACJapan - GROUP Presentation 1- Wk 4.pdf
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Recently uploaded (20)
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Response to the brief
- 1. Response to the brief.
- 2. What I’ve chosen • I have chosen to do the print brief, I think it would be best fit for my skills because I am better at computer work rather than video and filming. This will help me achieve a higher grade as I know what to do. The genre I am going produce is POP this is because most of the music I listen to is POP and always changing depending what's new and popular
- 3. Target audience • I have chosen to do teenagers as my target audience, this is because music aimed at teenagers is mostly what I listen to. This puts me at an advantage because I know what kind of music is out there and also that I am teenager so I know what my peers want.
- 4. Inspiring media texts • Magazines such as ‘Billboard’ and ‘we love pop’ are the world best selling POP magazines. We love POP is mainly aimed at kids so I would take the layout but use Billboards content and teenage themes to ensure my audience is happy.