The product is a promotional video and poster/leaflet called KJB Fitness. The purpose is to advertise and promote a personal trainer (PT) and inspire people to go to the gym. The video will include various gym exercises fading in and out with background music. The poster/leaflet will have minimalist design with required information and action shots. The intended audience is 16-30 year old males who are the target for the PT, but it could attract anyone. The targeted social status is ABC1 as anyone can access the PT sessions and materials. The aimed psychographic is "Belongers" as fitness and gyms are part of a community experience. There will be no offensive material that could upset or offend

1. Proposal
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Working Title: KJB Fitness
What is it called? This can change if you think of something better later
Product’s Purpose: the purpose of the product is advertisement and promotion. As well as try to
inspire others to good to the gym. I will achieve this by making my product well.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: the sort of content it will be will be promotional. As it is design too attract sponsor and other
people. It is also and interpretational video to encourage people to go to the gym. It is also
informative video as it will help with exercise and workouts.
What sort of product is it
Content: the context will be lots of different exercises at the gym to fading in and out of each
other. Each clip will be about 5 seconds with added background music. There will also be a
poster/leaflet. This will be minimalistic but have all the information that it required. It will have a
deferent and interesting layout and have action shots.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: The intended audience is 16-30 year old males as they are the audience of the PT,
however it can attract anyone. The targeted social status is A B C 1 as anyone can get attend the
PT sessions and can access the adverts and the aimed Psychographic is Belongers as fitness and
gyms are part of the community and something you can go to with friends and family and they are
very brand loyal so would continually be attracted to the PT brand.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your game appeal to this person?
Legal & Ethical Considerations: No, they will be nothing in the video or poster/leaflet that can
offend anyone in any way.
Think about any offensive material you will include?
Will you restrict younger gamers playing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your game using characters/names/logos of existing games/IPs?
Will you game be sufficiently different from existing games to not get sued for copyright
infringement?