The document discusses plans for creating a promotional video for the NHS to encourage people aged 13-19 to be more active. It provides background on the NHS, examines existing promotional materials, and outlines potential topics to cover. A survey was conducted to learn about the target audience and help decide which activities to feature. The profile indicates the audience likes sports, being active alone or with others, and mental health benefits of exercise will be emphasized in the video.

1. INVESTIGATION

2. BRIEF INTRODUCTION
• THE CLIENT THAT WE HAVE BEEN ASKED TO WORK FOR THIS TIME IS THE NHS AND
THEY HAVE ASKED US TO CREATE A SHORT PROMOTIONAL VIDEO AROUND THE
STIMULUS GET ACTIVE. BUT WHEN YOU HEAR THIS, YOU MIGHT THINK “OH THEY
MUST THINK LIKE FITNESS AND STUFF”, BUT IT MEANS JUST ACTIVATES THAT CAN
GET PEOPLE OUT OF THE HOUSE AND NOT JUST SIT INSIDE ALL DAY AND GET YOUNG
PEOPLE AGED 13–19-YEAR-OLDS TO GET OUT AND DO MORE ACTIVITIES AND JUST
HELP MORE PEOPLE GET OUTSIDE AND BE PRODUCTIVE.
• THE GOOD SIDE TO THIS IS THAT THIS WILL HELP YOUNG PEOPLE IMPROVE THEIR
MENTAL HEALTH BY GETTING OUT SOCIALISING AND WOULD HELP MOST YOUNG
PEOPLE MEET NEW PEOPLE AND HELP THEM COME OUT OF THEIR SHELL.

3. NHS-WHAT THEY ARE AND WHAT THEY DO
. IF YOU ARE FROM THE UK YOU WILL ALREADY KNOW A LOT ABOUT THE NHS BUT IN CASE, YOU
DIDN’T KNOW I'M GOING TO EXPLAIN A LITTLE BIT ABOUT WHO THEY ARE AND WHAT THEY DO.
. FIRST THINGS FIRST THE NHS WAS FOUNDED SHORTLY AFTER WW2 AND EVEN SINCE THEN IT'S
GOTTEN BIGGER AND BIGGER, AND MOSTLY USED TO HELP THE GENERAL PUBLIC OF THE UK BY
OFFERING FREE HEALTHCARE TO PEOPLE.
. BUT ALSO OFFER PROMOTIONAL CAMPAIGNS SUCH AS PROMOTING PEOPLE TO STOP DRINKING
AS MUCH OR TRY TO LOSE WEIGHT AND ITS THESE CAMPAIGNS THAT TIE INTO THE PART OF THE
PROJECT THAT IS ABOUT IMPROVING YOUNG PEOPLE'S HEALTH, OR THEY USE THEM TO HELP
SPREAD THE RISKS OF SERIOUS PROBLEMS LIKE STROKES FOR EXAMPLE.

4. EXISTING PRODUCTS
• WHEN LOOKING AT EXISTING PRODUCTS ESPECIALLY FOR THIS PROJECT I LOOKED AT
PRODUCTS THAT WAS MAINLY AIMED AT THE STUFF I WAS TRYING TO CREATE LIKE FOR
EXAMPLE A PROMOTIONAL POSTER OR A PROMO VIDEO AS THEM ARE MORE OF THE
PRODUCTS THAT TEND TO CATCH AN AUDIENCES ATTENTION MOST OF THE TIME. SO I DID
THAT BUT DID IT WHILE LOOKING AT PROMOTIONAL POSTERS AND VIDEOS THAT THE NHS
DID FOR THEIR PROMOTIONAL CAMPAIGN BETTER HEALTH AND THIS IS WHAT I FOUND.

5. PROMOTIONAL POSTERS FROM THE
NHS
• AS YOU CAN SEE FROM SOME OF THE
PROMOTIONAL POSTERS THAT I FOUND FROM
THE CAMPAIGNS RUN, YOU CAN CLEARLY SEE
THAT THEY WERE TARGETING ONLY ONE ASPECT
OF HEALTH. BECAUSE THE MAIN THING WOULD
BE THAT THEY WOULD TARGET PHYSICAL
HEALTH, BUT THEY AIMED THERE SIGHTS ON
MENTAL HEALTH JUST TO GET A MESSAGE OUT
THAT MENTAL HEALTH IS JUST AS IMPORTANT AS
PHYSICAL HEALTH AMONG OLD AND YOUNG
PEOPLE.
• BUT THEY ALSO SPREAD THE MESSAGE ON THE
POSTER WITH THE QUOTE “GETTING TO WORK
IS MY WORKOUT”, AND I THINK THIS IS A GOOD
ONE IT EXPLAINS FURRILY THAT GETTING A
GOOD WORKOUT DOSENT NEED TO CONSIST OF
SPENDING MONEY ON THE GYM BUT CAN
CONSIST OF JUST TAKING A STROLL OR A BIKE
RIDE.

6. PROMOTIONAL VIDEOS FROM THE NHS
• THE LINK I HAVE BUT IN THE TOP RIGHT OF THE SLIDE IS A LINK TO A NHS PROMOTIONAL
VIDEO FOR BETTER HEALTH THAT WAS MADE DURING WHEN COVID 19 WAS STILL BIG.
AND THIS VIDEO IS GOOD ONE TO LOOK AT AS IT WAS MADE TO TRY AND GET PEOPLE TO
DO EXERCISE DURING THE HEIGHT OF COVID, AND WITHIN THE VIDEO YOU CAN SEE THEY
WEREN’T JUST AIMING AT ONE PERSON THEY WERE AIMING ALL TYPES OF PEOPLE
INCLUDING ELDERLY PEOPLE, OR PEOPLE WHO ARE MISSING A LIMB, AND STARTED
SHOWING EXAMPLES OF EXERCISE LIKE WALKING YOUR DOG, YOGA, OR LIFTING
WEIGHTS, OR JUST NORMAL STRETCHES. SHOWING THAT EXERCISE CAN BE
ACCOMPLISHED BY JUST DOING SIMPLE THINGS.
https://youtu.be/R
qJ85c9M0d0?si=Yyz
dS17RPUdqCKYZ

7. POTENTIAL SUBJECT AREAS
• ON THIS SLIDE I WILL TALK ABOUT THE POTENTIAL SUBJECT AREAS I WILL FOCUS
ON WITHIN MY PROJECT.
• ONE ASPECT I WANT TO TOUCH UPON WITHIN MY PROJECT IS LOOKING AT
FITNESS ACTIVITIES THAT WILL COST MONEY AND STUFF YOU COULD DO WITHIN
YOUR EVERYDAY LIFE AND TRY AND FOCUS ON MULTIPLE ASPECTS OF FITNESS
SHOWING THEY ARE NO LIMITS TO WHAT YOU CAN DO TO ACHIEVE PEAK FITNESS.
• OBVIOUSLY, THE OBVIOUS THING I WOULD VIDEO WOULD BE THE GYM AS ITS
ONE OF THE SIMPLER WAYS TO GET INTO FITNESS, AND I WOULD VIDEO THIS TO
SHOW MY AUDIENCE THAT IT’S A GOOD WAY TO START, BUT OVER THE COURSE
OF THE SHOW MORE SIMPLE WAYS OF FITNESS LIKE GOING FOR A RUN FOR
EXAMPLE, BUT ALSO TRY AND SHOW MY AUDIENCE HOW TO SAVE MONEY ON
FITNESS. OR MAYBE FOCUS ON ACTIVITIES THAT COST MONEY, BUT THEY ONLY
CAST LIKE 5 POUND, LIKE GOING TO PLAY FOOTBALL AT THE BEACON OF LIGHT
THAT’S A GOOD ASPECT FOR THE TARGET AUDIENCE AS MOST PEOPLE LIKE
FOOTBALL.

8. SURVEY RESPONSES
• TO FIND OUT MORE ABOUT TARGET AUDIENCE I POSTED A SURVEY TO HELP GET A BETTER
IDEA OF WHAT MY AUDIENCE LIKES AND FIND OUT WHAT I CAN PUT IN MY PROMOTIONAL
VIDEOS TO GET MORE ATTENTION FROM AND GET THEM INSPIRED TO TAKE PLACE IN THE
ACTIVITIES I WILL SHOWCASE WITHIN MY PROMOTIONAL VIDEO TO MAKE IT THAT LITTLE BIT
MORE EYE CATCHING

9. THE FIRST QUESTION
• AS YOU CAN SEE BY MY FIRST QUESTION IT WAS MAINLY TO FIND OUT THE BUDGET OF MY
AUDIENCE SO I CAN FIGURE OUT WHAT TO FILM, AND THIS WILL LEAD ME TO RESEARCHING
ACTIVITIES WITHIN THE PRICE RANGE THAT TOOK THE TOP SPOT WHAT WAS £10 TO £20
AND WITH THE RESEARCH I HOPE THIS WILL GREATLY BENEFIT THE PROJECT AND GIVE MY
AUDIENCE WHAT THEY WANT.

10. THE SECOND QUESTION
WHEN PLANNING MY SECOND QUESTION I WANTED TO ASK WHAT WOULD INSPIRE PEOPLE, AND AS
YOU CAN SEE BY THE RESPONSES, THEY ARE VERY DIVERSE, BUT I WANT TO TRY MY BEST TO
IMPLEMENT ALL THEM FACTORS INTO MY PROJECT INTO THE HOPES THAT I CAN ACHIEVE A
DIVERSE AUDIENCE FROM PEOPLE WATCHING THIS VIDEO WITH THE THOUGHT THAT I CAN PLEASE
THEM. BUT IT IS ALSO GOOD TO HAVE A DIVERSE AUDIENCE AS IT SHOWS TO PEOPLE THAT YOU
ARE WILLING TO SUIT YOUR PROJECT TO AN ARRAY OF PEOPLE.

11. THE THIRD QUESTION
• NOW THE THIRD QUESTION, I MAINLY USED THIS QUESTION TO TRY AND GET MY AUDIENCE
TO TELL ME MORE ABOUT THEIR SOCIAL LIFE IN A WAY AND TRY AND GIVE AN IDEA IF I
SHOULD FOCUS ON A MORE SOCIAL APPROACH OR A MORE UNSOCIAL APPROACH. AS WE
CAN SEE THE VOTES WERE CLOSE ALMOST BEING A TIE BUT ENDING WITH ALONE BUT WITH
PEOPLE WAS NEARLY THERE, SO THROUGH THIS INFORMATION I CAN SAY THAT I WILL
FOCUS MOST OF THE ACTIVITIES ON MY VIDEO ON STUFF YOU CAN DO BY YOURSELF BUT
ALSO SHOWING ACTIVITIES YOU CAN DO WITH PEOPLE.

12. THE FOURTH QUESTION
• NOW WITH QUESTION FOUR WE ARE IN THE SAME SITUATION WE WERE IN WITH THE
SECOND QUESTION WITH THIS ONE ALSO SHOWING A DIVERSE AUDIENCE, THIS IS GOOD AS
IT GIVES PROOF THAT NOT ALL OF MY AUDIENCE DOES THE SAME THING SHOWING THAT I
DIFFERENTIATE WHEN IT COMES TO MY AUDIENCE. BUT THIS ALSO GIVES ME AND IDEA ON
THE TYPE OF ACTIVITIES I COULD FOCUS ON WITHIN MY VIDEO WELL APART FROM
SLEEPING OF COURSE.

13. THE FIFTH QUESTION
With this question I wanted to figure out how often my audience gets out the house and guessing by the results were
that most of them do get out of the house which gives me a lot of variety with my activities as I this means I can focus on
outside activities and inside activities. But along with all the recent questions but together it almost shows that my
audience is open to try most activities and that means I can show alot more than I was hoping I could show.

14. THE SIXTH QUESTION
• WHEN ASKING THIS QUESTION, I MAINLY WAS TRYING TO GET PERSONAL WITH MY
AUDIENCE AND FIND OUT WHAT FITNESS TRULY MEANS TO THEM AND MOST OF MY
AUDIENCE SAID MENTAL HEALTH WHICH GIVES ME ANOTHER BIG JOB IN RESEARCHING
GOOD FITNESS ACTIVITIES THAT HAVE A GOOD TRACK RECORD OF IMPROVING MENTAL
HEALTH, AS IF I DO THIS IT WILL MAKE ME FEEL GOOD ABOUT MY VIDEO AS I KNOW I MIGHT
HELP SOMEONE IMPROVE THEIR MENTAL HEALTH.

15. THE SEVENTH QUESTION
• WITH THIS QUESTION I JUST TRIED TO FIND OUT WHAT WAS STOPPING PEOPLE FROM
GETTING OUT THE HOUSE AND GETTING ACTIVE, AND TO BACK UP THE LAST QUESTION WE
CAN SEE SOME PEOPLE CAN'T GET IN THE GYM CAUSE OF MENTAL, BUT MOST CONSIST OF
TIME CONSTRAINTS OR JUST THAT SOME PEOPLE LIKE TO SLEEP, OR JUST LACK
MOTIVATION.

16. THE EIGHTH QUESTION
• NOW FOR THE FINAL QUESTION I MAINLY JUST WANTED TO ASK WHAT ARE THE MAIN
THINGS THEY WOULD WANT TO SEE WITHIN MY VIDEO AND WHAT WOULD PERSONALLY
CATCH THEIR EYE IF THEY WERE TO WATCH IT SO I CAN MAKE PARTS OF MY VIDEO MORE
EXCITING AND HELP GET BETTER RECEPTION FROM MY AUDIENCE AS THEY WILL PREFER IT
IF IT FEATURES STUFF THEY REQUESTED.

17. AUDIENCE PROFILE
I took my survey and designed and audience profile so I can give all
of you looking at this PowerPoint what my ideal audience for this
project is.

18. . Likes sports with the
most obvious one being
football.
. Has a good physical
diet.
. Likes to get out of the
house a lot.
. Likes music and
gym
. Mostly gets out the
house but has their
rest days
. Prefers to get active
alone..

19. PROJECT PITCH
• WHAT I AM HOPING TO ACHIEVE WITH THIS PROJECT IS WHAT THE NHS ACHIEVED WITH THEIR GET ACTIVE
ADVERTS AND SHOWCASE TO PEOPLE THAT EXERCISE CAN BE ACHIEVED IN MANY WAYS, AND THAT IT’S
POSSIBLE TO ALWAYS FEEL YOUR BEST.
• BUT ALSO, I’M HOPING TO HELP IMPROVE THE MENTAL HEALTH OF YOUNG PEOPLE AND SHOW THE
AMAZING AFFECTS EXERCISE CAN HAVE ON YOUR MENTAL HEALTH, AND SHOW GETTING ACTIVE EITHER
THAT WOULD BE A BRISK WALK, OR A FULL-ON WORKOUT CAN DRASTICALLY HELP YOU MENTALLY.
• WITH MY OVERALL ASPIRATIONS FOR MY PROJECT NOT BEING HIGH BUT LIKE HOLDING IT UP TO A
STANDARD WHERE I CAN HOPEFULLY IMPROVE SOME PEOPLE’S LIFE BY GETTING THEM OUTSIDE AND
HELP THEM PERFORM BETTER IN DAY-TO-DAY ACTIVITIES.