Embed presentation
Downloaded 56 times



































The document focuses on a customer behavior study on personal trainer services, aiming to analyze consumer behavior, purchase decision processes, and influencing factors such as personal and social influences. It outlines the target group, including various demographic segments, and details the steps consumers go through from need recognition to post-purchase evaluation. Additionally, it discusses types of problem-solving in buying situations and highlights the importance of understanding consumer needs in the health and fitness industry.

































