The document discusses how fonts, colors, images, language, and content are used in a pop magazine to represent people in conventional ways. Serif fonts and feminine colors are used throughout to portray the magazine and artists as feminine. Bright colors like pink, purple and yellow that connote happiness and youth are used to represent the magazine and artists as friendly and conventional for the pop genre. Close-up shots of artists smiling are intended to portray them as friendly. Informal and chatty language creates a sense that the audience is young. Cover stories and excited images aim to depict artists as bubbly and lively. Overall, various design elements are employed to represent the magazine and its subjects consistently with the pop genre.